• Title/Summary/Keyword: Attitude Information

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A Study on the Dual Mediating Effects of Individual Optimistic Bias and Information Security Intent in the Relationship between Information Security Attitude and Information Security Behavior of Social Welfare College Students (사회복지 전공대학생의 정보보안 태도와 정보보안 행위와의 관계에서 개인의 낙관적 편견과 정보보안 의도의 이중 매개효과)

  • Yun, Il-Hyun
    • Journal of Industrial Convergence
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    • v.19 no.6
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    • pp.145-153
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    • 2021
  • This study empirically verified whether there is a dual mediating effect of individual optimistic bias and information security intention in the relationship between information security attitude and information security behavior of social welfare college students. The subjects were 295 college students majoring in social welfare. Spss Process macro was used for analysis. As a result. first there was a significant positive correlation between the variables. Second in the relationship between information security attitude and information security behavior, individual optimistic bias and information security intent each had a simple mediating effect. Third when an individual's optimistic bias and information security intent were simultaneously input, each had a simple mediating effect. Fourth there was a double mediating effect between individual optimistic bias and information security intent. This study provided basic data for the expansion of information security model and information security education of social welfare students.

The Effect of Pre-Migration Information Cognition on the Satisfaction of Korean Life and the Attitude on Sending Information: Focused on Migrant Workers in Busan and Kyeongnam (유입 전 정보인지가 한국생활만족과 정보발신태도에 미치는 영향 - 부산.경남 이주노동자를 중심으로 -)

  • Kim, Hee-Jae;Chang, Ik-Chin;Na, Gum-Sil
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.20 no.1
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    • pp.221-234
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    • 2009
  • The purpose of this study is to analyze how the satisfaction of Korea life and attitude on sending information is influenced by the information cognition rate of Korea before influx to Korea. The method used for this study was to survey migrant workers in Busan and Kyeongnam area. The results show a tendency towards a higher information cognition when the information was acquired through manpower supply agencies and media information. In addition, among the variables of information cognition, when 'socio-economical' factor was high, the satisfaction rate of Korea life tended to be higher. Also, when the 'workplace environment satisfaction' factor was high, attitude on sending information tended to be positive. Based on those results, this study presented measures for establishing information policies, such as provision of high quality information, diversification of information route which are necessary for migrant workers.

The Effects of User attitude and Expectation on the System performance according to Management level of Information System (시스템의 관리수준에 따라 태도와 기대가 성과에 미치는 영향)

  • Han, Kyung-Il
    • Journal of Digital Convergence
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    • v.5 no.1
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    • pp.91-100
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    • 2007
  • The purpose of this study is to confirm whether user attitude and expectation make a significant difference on the system performance according to management level of IS. The management level is defined as a evaluation of IS and project management. Field research was employed to empirically investigate the relationship among the variables. The finding of the study can be summarized as follows. The positive attitude has a favorable effect on the system performance. But high expectation shows low performance under the strict evaluation.

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Investigation about the Context in which the Effects of Entertainment-education Program May Reduce -Focused on Persuasion Knowledge and Pre-attitude (교육적 오락물의 설득효과 감소요인에 대한 탐색적 연구 -설득지식과 사전태도의 영향을 중심으로)

  • Kim, In-Sung;Lee, Seung-Jo
    • Korean journal of communication and information
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    • v.69
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    • pp.7-29
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    • 2015
  • The purpose of this research is to examine the impacts of persuasion knowledge and pre-attitude on responses to a persuasive entertainment education program. Persuasion knowledge model was adopted as the theoretical frame and information about the sensational identity of entertainment program was used to activate audience's persuasion knowledge(i.e. resistance). Pre-attitude was measured by the degree of concern about the persuasion topic. The experiment was designed by persuasion knowledge(2) ${\times}$ pre-attitude(2) and participants were randomly assigned in one of the conditions and rated their attitude for the persuasion topic. The implicit measure for attitude was included in addition to the explicit measures in order to reveal unconscious attitudinal changes. The results showed that the allegedly effective entertainment-education can confront the resistance of the audience in some contexts. A significant interaction of knowledge ${\times}$ pre-attitude was found in the result of the implicit attitude. The individuals with high concern about the persuasion topic, compared to those with low concern, were more influenced by the entertainment program and also persuasion knowledge. The interaction was not significant on the explicit attitude, which may present the usefulness of the implicit measure in entertainment-education research.

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The Effects of Tourists' Information Overload on Their Affect, Attitude, and Search Effort on Tourism Information (Focused on Tourists in Korea and China) (정보과잉 인식이 관광자들의 정보관련 감정 및 태도, 탐색노력에 미치는 영향 (한국 및 중국 관광자들을 대상으로))

  • Zhu, Jing;Yun, Hee Jeong
    • The Journal of the Korea Contents Association
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    • v.16 no.6
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    • pp.516-528
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    • 2016
  • Tourism information related to the selection and the images formation of tourist destinations is getting more important in tourism industry, and the problems of information overflow is also on the rise simultaneously. And this information overflow can affect the tourists' cognition, emotion and attitudes about tourism information. The objective of this study is to assess their information overload on tourism information on tourists' emotion, attitude and information searching effort. Data were collected from total 438 people with 224 people at public spaces in Seoul, Korea and 214 people at public spaces in Xi'an, China. This study conducts confirmatory factor analysis, correlation analysis and structural equation modelling to verifying 5 hypothesis related to information overflow. The main results of the study show that the cognition of information overload can lead to positive effect to tourists' positive emotion, attitude and searching effort.

The Effect of the Fashion Product Classification Method in Online Shopping Sites (인터넷 쇼핑몰의 패션 제품 분류 방식의 효과)

  • Han, Seo-Young;Cho, Yunjin;Lee, Yuri
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.2
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    • pp.287-304
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    • 2016
  • This study examines the influence of product classification standards and structure on user perception as well as their attitude towards online shopping sites. The causal relationships of variables are also examined. The analysis was based on an online survey with 247 responses. Four types of internet shopping sites were developed and used as a stimulus. The results of the mean comparison analysis indicated that perceived variety, information overload, perceived shopping value and attitude towards the site varies significantly with product classification standards and structure. There was also of a marginally significant interaction between the classification standard and structure on perceived variety and information overload. The causal relationship analysis revealed that perceived variety positively influenced hedonic and utilitarian shopping value. However, information overload had a negative effect on hedonic and utilitarian shopping value. Both the hedonic and utilitarian shopping value positively influenced attitudes towards the sites. This study demonstrates that classification method influences customer perception and attitude. It offers interesting insights on a product classification method as a strategic tool for online shopping.

Implementation of the Posture Stability Monitoring System using Balance Ability Method (균형능력 측정 기법을 이용한 자세안정도 모니터링 시스템 구현)

  • Cha, Sang-Hoon;Choi, Su-Bin;Park, Eun-Ji;Park, Jun-mo;Jeong, Do-Un
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2016.05a
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    • pp.537-538
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    • 2016
  • Recently, modern people a lot of frequency of work and seat life by academic is increased, addictive spine for the wrong attitude and the wrong habits are many pelvic disease occurrence. Therefore, in order to induce continuous correct posture to prevent this, the system that can be induced to determine the posture information based on the seating information is requested. In this paper, when the development and inappropriate attitude of the device that is capable of tracking measurement in order to evaluate the attitude stability is detected, let your users know, to correct their attitude through the real-time monitoring It was implemented of categorize to help application.

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The Influence of Information Technology Competence on Entrepreneurial Attitude and Entrepreneurial Intention (정보기술역량과 창업태도 및 창업의도의 관계에 관한 연구)

  • Choi, Dae-Soo;Sung, Chang-Soo
    • Journal of Information Technology Services
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    • v.16 no.1
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    • pp.27-39
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    • 2017
  • Lately, there is a worldwide boom for start-ups. This trends has led to develop many policies for entrepreneurship in Korea, which focused on college education. Also, as the forth industrial revolution knows no borders, demands of software early education are expanding in line with strong interests in IT (Information Technology). Information technology is now an essential competency for all professionals who need creative thinking. And entrepreneurs are a representative job that requires creative thinking. This study suggests IT competencies-IT planning competencies (ITPC) and IT development competencies (ITDC)-as a core factor of the entrepreneurial intention. This paper is to study the relationship between IT competencies and entrepreneurial Intention. So we investigated IT competence and entrepreneurial intention in university students with a questionnaire. The results of this empirical study can be summarized as follows. First, IT planning competencies have positive influence on entrepreneurial attitude and intention. But IT development competencies do not influence directly on entrepreneurial intention. Second, entrepreneurial attitude have mediating effects in the relationship between IT planning competencies and entrepreneurial intention. So, we need to develop good contents related to the IT planning capabilities when organizing training programs in start-up course. In order to improve the quality of entrepreneurship education, it will be necessary to develop educational contents that can have a broad perspective for understanding the trends of technology convergence and creating opportunities.

A Study on Advertising Attitude, Brand Change Behavior and Information Acquisition Source for Airline SNS Content Marketing

  • PARK, Hye-Yoon;PARK, So-Yeon;KIM, Hye-Jin
    • The Journal of Economics, Marketing and Management
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    • v.10 no.2
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    • pp.23-39
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    • 2022
  • Purpose: This study aims to examine the effect of SNS, an important advertising means of airlines, on advertising attitudes and brand change behavior. It is intended to present practical implications by empirically analyzing demographic differences according to the source of SNS information acquisition. Research design, data and methodology: The questionnaire was revised to the contents of this study based on previous studies. It was conducted from June 15 to September 15, 2021. 297 copies were confirmed as valid samples and empirically analyzed. The proposed model was analyzed through path coefficient estimation. Results: SNS advertisement content has a positive effect on advertising attitude and brand change behavior. Advertising attitude has a positive effect on brand change behavior and has a mediating effect between advertising content and brand change behavior. There was a difference according to the source of information acquisition. Conclusions: This study suggested that when airlines engage in advertising using SNS, knowing and utilizing SNS content should be considered very important for airlines because it affects advertising attitudes and brand change behavior differently. This study is meaningful in that it can present the characteristics of SNS contents that can enhance advertising attitudes and brand change behavior when conducting marketing using SNS.

Design and Evaluation of Real-time GNSS Attitude Determination Systems using Low Cost Receivers (저가형 수신기를 이용한 실시간 GNSS 자세결정 시스템 설계 및 성능 평가)

  • Chae, JeongGeun;Lee, DongSun;Kang, In-Suk;Park, Chansik
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.63 no.9
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    • pp.1259-1265
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    • 2014
  • In this paper, the real-time attitude determination based Matlab using low-cost receivers was designed and evaluated. The GNSS attitude determination system was implemented to operation in real-time by TimerCallback in MATLAB. The TTM(Transmission Time Misalignment) of U-blox receiver was confirmed through zero baseline tests and this problem was revised. The computed attitude by the high-cost NovAtel receiver was compared to the computed attitude by the low-cost U-blox receiver. As a result of this, the performance of attitude determination systems by low-cost receiver was confirmed. To determine baseline, LAMBDA and BC-LAMBDA for integer ambiguities search methods were used. To confirm suitable integer ambiguity search method in real-time attitude determination algorithm, determined baselines by two methods were compared, and it was confirmed that BC-LAMBDA is more suitable. As a result of this, the operation of real-time attitude determination system was confirmed using 3 low-cost receivers.