• 영어어문교육
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• 제17권1호
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• pp.17-35
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• 2011

The purpose of this study was to explore the effect of an explicit word instruction for EFL beginning readers and their perception on the learning experience. Data were attained from 16 fourth graders who took English class as a development activity. Data include the results of pre- and post-test of high frequency sight word recognition, oral reading ability, students' survey responses, and teacher observation. The descriptive statistics were obtained for the result of the pre- and post-test. The findings from the student survey and teacher observation were also provided and interpreted to better understand the result of project and students' perception on the learning experience. The followings are the results of this study. The word recognition ability of the students was dramatically improved after the project. The students were satisfied with the overall learning experience perceiving it as helpful and fun learning. They expressed that the explicit word instruction helped their word recognition and reading ability. The results also supported that the confidence of students on their reading ability were heightened. Several suggestions are made for teachers and researchers on the word instruction for young EFL learners who are beginning readers.

• 한국문헌정보학회지
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• 제40권3호
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• pp.289-304
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• 2006

본 연구에서는 단어의 의미연상을 이용하여 시소러스를 구축하고. 이 시소러스에 대해 탐색 시소러스로서의 기능성을 확인하기 위해 질의확장 실험을 수행하였다 연상 시소러스 구축을 위해 문헌정보학 분야를 대상으로 단어연상검사를 실시한 후 자극어와 반응어간의 의미관계를 파악하고 반응어와 기존 시소러스의 디스크립터를 비교 분석하였다. 실험 및 분석결과. 단어연상검사를 이용하여 시소러스를 구축하면 기존의 시소러스에 비해 연관관계 용어들을 시소러스에 다양하게 반영할 수 있으며, 통제어휘집에 나타난 하위관계와 동등관계 용어들을 어느 정도 반영할 수 있다는 것을 확인하였다. 또한 질의확장 실험결과 단어연상 시소러스가 기존 시소러스에 비해 비교적 우수한 성능을 보여 단어연상 시소러스가 정보검색환경에서 질의 확장에 응용될 수 있음을 증명하였다.

• 정보처리학회논문지B
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• 제19B권3호
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• pp.183-188
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• 2012

정보 검색에서 성능 저하의 주요 요인은 사용자의 질의와 검색 문서 사이에서의 어휘 불일치 때문이다. 어휘 불일치 문제를 해결하기 위해 본 논문에서는 어휘 번역확률을 이용한 번역기반 언어모델에 질의개념연관도를 반영한 검색 모델을 제안한다. 어휘관계 정보를 획득하기 위하여 문장-다음문장 쌍을 이용하여 어휘 번역확률을 계산하였다. 제안모델의 유효성을 검증하기 위해 TREC AP 컬렉션에 대해 실험하였다. 실험결과에서 제안모델이 언어모델에 비해 아주 우수한 성능향상을 보였고, 번역기반 언어모델에 비해서도 높은 성능을 나타냈다.

• 한국정보시스템학회지:정보시스템연구
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• 제31권4호
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• pp.189-207
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• 2022

Purpose Previous research on customer engagement in SNS marketing has mainly addressed the conceptualization of type of word-of-mouth messages. However, there is a lack of researches about the effect of the brand-page characteristics on the type of word-of-mouth messages. Therefore, this study examined the effect of brand-page characteristics in terms of the type of word-of-mouth messages as the main objective and the effect of the type of word-of-mouth messages in terms of the brand loyalty as the secondary objective in the context of Facebook. Design/methodology/approach The empirical research was based on a poll done through 400 research candidates in the Facebook and the final 342 responses were collected and used in statistical data analysis. The adaptability, trust, and validity to measurement model were verified and the structural relationship in the research model was analyzed through these 342 responses. The collected data verified hypotheses established using the SPSS statistical package and structural equation model using AMOS. Findings The results showed that the BP-information provision had a non-significant effect on the factual word-of-mouth message and a significant effect on the evaluative word-of-mouth message. The BP-reliability had a significant effect on the factual word-of-mouth message and the evaluative word-of-mouth message. The BP-entertainment had a significant effect on the factual word-of-mouth message and the evaluative word-of-mouth effect. The BP-interaction had a non-significant effect on the factual word-of-mouth message and the evaluative word-of-mouth message. Finally, the factual word-of-mouth message and the evaluative word-of-mouth message had a significant effect on the brand loyalty.

• 대한가정학회지
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• 제47권1호
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• pp.13-24
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• 2009

The purpose of this study was to examine the effects of banking service quality on consumer satisfaction and positive word-of-mouth. A total of 330 bank consumers were investigated between Sept. 11 and Oct. 11, 2006. After sorting through the data, the responses of 299 consumer ( > 24 yrs old) were used for analysis. SERVPERF, the performance component of the Service Quality scale (SERVQUAL), was used to measure the four dimensions of reliability, responsiveness/empathy, assurance, and tangibles. Responses were partitioned by age and gender. The major findings were as follows; The effect of service quality by SERVPERF on consumer satisfaction and positive word-of-mouth did not differ according to gender. However, positive recommendation in males was directy related to the technical quality evaluate. In females, higher the functional quality evaluate was directly related to higher positive word-of-mouth recommendation. The effect of service quality by SERVPERF on consumer satisfaction was not revealed differently according to age. However, with respect to respondents under the age of 45, tangibles and assurance had a positive relationship with word-of-mouth recommendation. Furthermore, the higher the functional quality evaluate, the higher the level of positive word-of-mouth. Responsiveness/empathy was the most significant factor on positive word-of-mouth recommendation in respondents over the age of 45. In this age group, the higher the technical quality evaluate, the higher the level of positive word-of-mouth recommendation. These results have implications for banking service managers, particularly in improving service quality to increase consumer satisfaction and positive word-of-mouth. Future research is needed to replicate this study using more broad and representative samples in order to test the generalization of these findings.

• 한국정보과학회논문지:컴퓨팅의 실제 및 레터
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• 제15권4호
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• pp.299-303
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• 2009

특허 정보 검색은 연구 및 기술 개발에 앞서 선행연구의 존재 여부를 확인하기 위한 사전 조사 목적으로 주로 사용된다. 이러한 특히 정보 검색에서 원하는 정보를 얻지 못하는 원인은 다양하다. 그 중에서 본 연구는 키워드 불일치에 의한 정보 누락을 최소화하기 위한 대체어 후보 추출 방법을 제안한다. 본 연구에서 제안하는 대체어 후보 추출 방법은 문장 내에서 함께 쓰이는 단어들이 비슷한 두 단어는 서로 비슷한 의미를 지닐 것이다라는 직관적 가설을 전제로 한다. 이와 같은 가설을 만족하는 대체어를 추출하기 위해서 본 연구에서는 분류별 집중도, 신뢰도를 이용한 연관단어뭉치, 연관단어 뭉치간 코사인 유사도 및 순위 보정 기법을 제안한다. 본 연구에서 제안한 대체어 후보 추출 방법의 성능은 대체어 유형별로 작성된 평가지표를 이용하여 재현율을 측정함으로써 평가하였으며, 제안 방법이 문서 벡터공간 모델의 성능보다 더 우수한 것으로 나타났다.

• 한국콘텐츠학회논문지
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• 제10권5호
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• pp.10-19
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• 2010

한국어 띄어쓰기 규칙은 경우에 따라 예외 조항이 있어 띄어 쓰거나 붙여 쓰는 것을 모두 허용하는 경우가 있다. 이러한 이중적 규칙에도 불구하고 같은 문서 내의 같은 어절이나 어구들은 일관성 있게 띄어쓰거나 붙여 쓰는 것이 문서 교정상 올바르다. 본 논문에서는 음절 정보 및 형태소 정보를 이용하여 비일관적으로 쓰인 띄어쓰기를 효과적으로 검사하는 방법을 제안하고 실험하여 평가하였다.

• Asian Journal of Business Environment
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• 제6권3호
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• pp.21-31
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• 2016

Purpose - The purpose of this research is to determine the impact of word of mouth on customer perceived value for restaurants in Malaysia. The objectives of this research include determining how word of mouth (WoM) factors - frequency of word of mouth messages, reputation of word of mouth messenger, richness of word of mouth message, dispersion of word of mouth conversations and manner of word of mouth delivery impact customer perceived value in Malaysian restaurant industry. Research Design, Data, and Methodology - The research follows causal / explanatory research method based on quantitative data. A sample of 150 restaurant customers in Kuala Lumpur, Malaysia was selected using convenience sampling technique. Likert scale questionnaire is used to collect data and data is analysed using regression analysis through SPSS 22. Results - The statistical analysis revealed that independent variable 'manner of delivery' significantly and positively impacts customer perceived value for restaurants in Malaysia. Conclusions - To build strong positive customer perception, Malaysian restaurants can enhance word of mouth campaigns' 'manner of delivery' by making them passionate, exciting and with high emotional appeal.

• International Journal of Contents
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• 제8권3호
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• pp.71-78
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• 2012

The emergence of the Internet has provided a new outlet for consumers who experience service failure from products and services, augmenting the traditional options of entry, voice and action. Consumers' negative word of mouth through online (word-of-mouse or eWOM) far exceeds traditional word of mouth (WOM) in respect of its potential effectiveness, speed and spread. This paper tries to figure out the service failure themes in the health care industry by analyzing online word-of-mouse using the critical incidents technique (CIT). Complaint themes in the area of healthcare are identified and analyzed. The results identify that major complaint theme differed according to the site type. Also, the findings indicate that delivery and customer services are critical issues when consumer makes negative WOM.

• Asia Marketing Journal
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• 제18권3호
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• pp.1-18
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• 2016

The purpose of this paper is to examine empirically how to balance advertising expenditure before and after launch with regard to the direction of word of mouth in the motion picture industry. The vector auto-regression model is applied to assess the dynamic impact of advertising and word of mouth on sales. Empirical data, including advertising, word of mouth, and sales (the number of entries) of 83 movies are used for analysis. The research results show that for a movie having more positive word of mouth in the pre- and post-launch periods, it is worthwhile to spend the advertising budget in the pre-launch period only and to spare it in post-launch period. However, it is worthwhile to spare the advertising budget in the pre-launch period for movies having less positive word of mouth before and after launch, and to concentrate spending in post-launch period instead. Mangers who handle products and services facing shortened lifecycles, such as games, eBooks, and digital music contents, need to check the quality of pre-launch word of mouth for their advertising budget decisions in the pre- and post-launch periods and spend more of the advertising budget in the post- (pre-) launch period if pre-launch word of mouth is negative (positive). For products and services with a shortened lifecycle, it is recommended to spend more of the advertising budget in the post- (pre-) launch period if pre-launch word of mouth is negative (positive).