• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.5
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• pp.656-671
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• 2015

Discussions on sustainability in the fashion industry highlight the need for a holistic and strategic approach. This study investigated consumers' perception of fashion companies' sustainability and its relationship with value and perceived consumer effectiveness as well as with consumer trust, preference, and purchase intention. The assessment scale of fashion companies' sustainability was developed for this study and data were obtained from 645 consumers in their 20's to 60's in Korea. As a result, consumers' value and perceived consumer effectiveness had significant effects on consumers' perception of fashion companies' sustainability. Universalism, security/benevolence and perceived consumer effectiveness were variables that had significant effects on all four dimensions of sustainability. Consumer's perception of fashion companies' sustainability significantly influenced consumer trust, preference and purchase intention. Especially, environmental, societal, and cultural sustainability (rather than economic dimension) were shown to have a greater impact on consumers' trust, preference and purchase intention.

• International Journal of Contents
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• v.11 no.2
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• pp.20-30
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• 2015

We propose a new method that specifies objective image quality factors by evaluating an image quality measurement model using random images. In other words, No-Reference variables are used to evaluate the quality of an original image without using any reference for comparison. 1000 portrait images were collected from a web gallery with votes constituting over 30 recommendation values. The bottom-up data collecting process was used to calculate the following image quality factors: total range, average, standard deviation, normalized distribution, z-score, preference percentage. A final grade is awarded out of 100 points, and this method ranks and grades the final estimated image quality preference in terms of total image quality factors. The results of the proposed image quality evaluation model consist of the specific dynamic range, skin tone R, G, B, L, A, B, and RSC contrast. We can present the total for the expected preference points as the average of the objective image qualities. Our proposed image quality evaluation model can measure the preferences for an actual image using a statistical analysis. The results indicate that this is a practical image quality measurement model that can extract a subject's preferred image quality.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.38 no.2
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• pp.63-71
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• 2015

This study is about implementing an job matching web service system based on the Job seeker's company assessment model proposed by the researchers. Basically, the Job seekers' company assessment model is based on the concept that each job seeker can evaluate the recruitment company candidates using job seekers's own major consideration factors. Using the implemented information system, each job seeker's main considerations in job searching process are evaluated and stored and compared to those of other job seekers' or groups' characterized by sex, job experience residential area and etc. by finding out and listing up the companies in the order of the preference of job seeker own or belonging groups, job seekers can be helped to find suitable companies which fit well to themselves.

• Journal of Environmental Science International
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• v.24 no.6
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• pp.731-741
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• 2015

The objectives of study were to evaluate fish species compositions of trophic guilds and tolerance guilds and apply ecological fish assessment (EFA) models to Bekjae Weir, Keum-River Watershed. The EFA models were Stream Index of Biological Integrity (SIBI) used frequently for running water and Lentic Ecosystem Health Assessment (LEHA) used for assessments of stagnant water. The region of Bekjae Weir as a "four major river project" was originally a lotic ecosystem before the weir construction (2010, $B_{WC}$) but became more like lentic-lotic hybrid system after the construction (2011, $A_{WC}$). In the analysis of species composition and ecological bioindicator (fish), fish species with a preference of running water showed significant decreases (p < 0.05), whereas the species with a preference of stagnant water showed significant increases (p < 0.05). After the weir construction, relative abundances of tolerant species increased, and the proportion of insectivores decreased. This phenomenon indicated the changes of biotic compositions in the system by the weir construction. Applications of SIBI and LEHA models to the system showed that the two model values decreased at the same time after the weir construction ($A_{WC}$), and the region became more like lentic-lotic hybrid system, indicating the degradation of ecosystem health. The model values of SIBI were 19 and 16, respectively, in the BWC and AWC, and the health conditions were both "C-rank". In the mean time, the LEHA model analysis showed that the values was 28 in the BWC and 24 in the AWC, thus the health was turned to be "B-Rank" in the BWC and "C-Rank" in the AWC. indicating a degradation of ecological heath after the weir construction.

• Journal of Korea Water Resources Association
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• v.48 no.8
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• pp.647-657
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• 2015

This study assessed the water use vulnerability for 12 basins of South Korea. The annual runoff of 12 basins are derived using a Soil and Water Assessment Tool (SWAT) and the calculated runoff per unit area and population are compared with each basin. The 18 indicators are selected in order to assess the vulnerability. Those are classified by aspects of demand, loss and supply of water use. Their weighting values used Entropy method to determine objective weights. To quantitatively assess the water use vulnerability, the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) based on multi-criteria decision making are applied. The results show that the water availability vulnerability of Hyeongsan River has the highest value followed by Sapgyo River; Dongjin River; Seomjin River; Anseong River; Mangyung River; Nakdong River; Tamjin River; Youngsan River, Geum River; Taehwa River; and Han River. The result of this study has a capability to provide references for the index deveopment of climate change vulnerability assessment.

• Asia pacific journal of information systems
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• v.18 no.3
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• pp.1-20
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• 2008

Based on the multi-attribute utility theory (MAUT), we present a survey method to measure consumer preferences. The multi-attribute utility theory has been used to make decisions in OR/MS field; however, we show that the method can be effectively used to estimate the demand for new services by measuring individual level utility function. Because conjoint method has been widely used to measure consumer preferences for new products and services, we compare the pros and cons of two consumer preference survey methods. Further, we illustrate how swing weighing method can be effectively used to elicit customer preferences especially for new telecommunications services, Multi-attribute utility theory is a compositional approach for modeling customer preference, in which researchers calculate overall service utility by summing up the evaluation results for each attribute. On the contrary, conjoint method is a decompositional approach, which requires holistic evaluations for profiles. Partworth for each attribute is derived or estimated based on the evaluation, and finally consumer preferences for each profile are calculated. However, if the profiles are quite new and unfamiliar to the survey respondents, they will find it very difficult to accurately evaluate the profiles. We believe that the multi-attribute utility theory-based survey method is more appropriate than the conjoint method, because respondents only need to assess attribute level preferences and not holistic assessment. We chose swing weighting method among many weight assessment methods in multi-attribute utility theory, because it is designed to perform in a simple and fast manner. As illustrated in Clemen and Reilly (2001), to assess swing weights, the first step is to create the worst possible outcome as a benchmark by setting the worst level on each of the attributes. Then, each of the succeeding rows "swings" one of the attributes from worst to best. Upon constructing the swing table, respondents rank order the outcomes (rows). The next step is to rate the outcomes in which the rating for the benchmark is set to be 0 and the rating for the best outcome to be 100, and the ratings for other outcomes are determined in the ranges between 0 and 100. In calculating weight for each attribute, ratings are normalized by the total sum of all ratings. To demonstrate the applicability of the approach, we elicited and analyzed individual-level customer preference for new telecommunication services-WiBro and HSDPA. We began with a randomly selected 800 interviewees, and reduced them to 432 because other remaining ones were related to the people who did not show strong intention for subscription to new telecommunications services. For each combination of content and handset, number of responses which favored WiBro and HSDPA were counted, respectively. It was assumed that interviewee favors a specific service when expected utility is greater than that of competing service(s). Then, the market share of each service was calculated by normalizing the total number of responses which preferred each service. Holistic evaluation of new and unfamiliar service is a tough challenge for survey respondents. We have developed a simple and easy method to assess individual level preference by estimating weight of each attribute. Swing method was applied for this purpose. We believe that estimating individual level preference will be quite flexibly used to predict market performance of new services in many different business environments.

• Korean Journal of Community Nutrition
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• v.17 no.1
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• pp.38-48
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• 2012

The purpose of this study was to compare regional differences in salty taste assessments, nutrition knowledge, dietary attitudes and dietary behaviors associated with high-salt diets in four national regions in Korea (Region 1: Seoul, Sokcho, Region 2: Buyeo, Jecheon, Gong Ju, Region 3: Daegu, Gyeongsan, Region 4: Jeon Ju). Subjects were 860 persons who participated in sodium reduction campaign. The result of the salty taste assessment by region was not significantly different. The nutrition knowledge score of subjects in Region 1 was the highest. Dietary attitude scores that showed preference for high-salt diets of Region 2 and Region 4 subjects were higher than those of Regions 1 and 3 subjects (p < 0.001). Dietary behavior scores were not significantly different among regions. The correlation between sodium intake and salty taste assessment was significant (p < 0.01). Older subjects who had high blood pressure levels and lower nutrition knowledge were more likely to have high sodium intakes. Even though the salty taste assessment and dietary behavior scores by region were not significantly different, the salty taste assessment scores had a significant negative correlation with nutrition knowledge and had a significant positive correlation with dietary attitude and dietary behavior in terms of preference for high-salt diets. Therefore, nationwide education regarding salt intake reduction and health and a campaign to encourage favorable attitudes and behavioral changes regarding consumption of a no-salt / low-salt diet is needed.

• Journal of Korea Water Resources Association
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• v.46 no.2
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• pp.99-109
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• 2013

Increasing complexity of the basin environments makes it difficult for single decision maker to consider all relevant aspects of problem, and thus the uncertainty of decision making grows. This study attempts to develop an approach to quantify the spatial flood vulnerability of South Korea. Fuzzy TOPSIS is used to calculate individual preference by each group and then three GDM techniques (Borda count method, Condorcet method, and Copeland method) are used to integrate the individual preference. Finally, rankings from Fuzzy TOPSIS, TOPSIS, and GDM are compared with Spearman rank correlation, Kendall rank correlation, and Emond & Mason rank correlation. As a result, the rankings of some areas are dramatically changed by the use of GDM techniques. Because GDM technique in regional vulnerability assessment may cause a significant change in priorities, the model presented in this study should be considered for objective flood vulnerability assessment.

• Korean Journal of Community Nutrition
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• v.27 no.1
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• pp.27-35
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• 2022

Objectives: The purposes of this study were to compare the degree of sodium reduction practice and estimate sodium intake by salty food preference. Methods: Sodium reduction practices, salty food preferences and estimated sodium intake were surveyed for restaurant owners (n = 80), employees (n = 82) and customers (n = 727) at the restaurants participating in the sodium reduction project in Daegu, Korea. Estimated sodium intake was performed by examining sex, age, body mass index (BMI), salty eating habit and dietary behaviors. Results: The degree of sodium reduction practice was significantly higher in salinity meter use (P < 0.001), low salt seasonings (P < 0.001) and efforts to make the foods as bland as possible overall (P < 0.001) in the restaurants participating in sodium reduction project than in homes (P < 0.001). The degree of sodium reduction practice appeared lower in the high salty food preference group than in the low-preference group in such items as efforts to make the foods as bland as possible overall (P < 0.05) and washing the salty taste and then cooking (P < 0.05). The high-preference group showed high-salt dietary behavior, including eating all the soup until nothing was left (P < 0.05) more than the low-preference group, but low-salt dietary behavior included checking the sodium content in processed foods (P < 0 .0 5) less than the low-preference group. The high-preference group was higher in the soup and stew intake frequency than the low-preference group (P < 0.05) and much lower in nuts (P < 0.05) and fruits (P < 0.05) intake frequency. The high-preference group had a higher salty eating habit (P < 0.05), salty taste assessment (P < 0.05) and estimated sodium intake (P < 0.05) than the low-preference group. Conclusions: The present study showed that the salty food preference was strongly associated with lower sodium reduction practice and higher estimated sodium intake.

• Journal of the Korean Home Economics Association
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• v.40 no.9
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• pp.97-107
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• 2002