• The Journal of Asian Finance, Economics and Business
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• v.9 no.4
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• pp.109-120
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• 2022

This study has incorporated the mechanics-dynamics-emotions (MDE) and two behavioral learning paths to investigate the customers' co-creation behavior in Taiwan. The intuitive path begins with a gamification design that reflects the customers' proactive and innovative behavior; the cognitive path begins with persuasion knowledge remarks based on rational and reactive reasoning. These two paths conclude what forms user co-creation. The study collects data of 505 active social media users in Taiwan and employs structural equation modeling. The empirical findings demonstrate persuasive knowledge and gamification design are significantly associated with self-reference, and in turn, positively associated with co-creation. It indicates that cognitive behavior plays the main role in forming co-creation. Participants are more drawn to co-creation behaviors by the marketing contents that prompt reactive behaviors than proactive ones. Therefore, marketing managers can use appropriate stimuli to enhance co-creation behavior. Companies can design activities related to users, and more accessible for reactive, instead of proactive behavior, i.e., asking for their initiatives. It also suggests that companies' marketing campaigns should involve key opinion leaders matching the product image and the target audience's preferences. The novelty of this study is to introduce a novel augmented MDE framework to extend the "dynamics" into the incubation and implementation stage.

• East Asian mathematical journal
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• v.40 no.2
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• pp.209-229
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• 2024

In this study, we design a teaching unit that constructs Pascal graphs and extended Pascal triangles to explore number patterns inherent in them. This teaching unit is designed to consider the diachronic process of teaching-learning by combining Dörfler's theoretical generalization model with Wittmann's design science ideas, which are applied to the didactical practice of mathematization. In the teaching unit, considering the teaching-learning level of prospective teachers who studied discrete mathematics, we generalize the well-known Pascal triangle and its number patterns to extended Pascal triangles which have directed graphs(called Pascal graphs) as geometric models. In this process, the use of symbols and the introduction of variables are exhibited as important means of generalization. It provides practical experiences of mathematization to prospective teachers by going through various steps of the generalization process targeting symbols. This study reflects Wittmann's intention in that well-understood mathematics and the context of the first type of empirical research as structure-genetic didactical analysis are considered in the design of the learning environment.

• East Asian mathematical journal
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• v.37 no.1
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• pp.1-7
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• 2021

In modern block ciphers, S-box plays a very important role in the secrets of symmetric encryption algorithms. Many popular block ciphers have adopted various S-Boxes to design better S-Boxes. Among the researches, Jin et al. proposed a simple scheme to create a new S-box from Rijndael S-box. Only one of the new S-boxes for 29 is a bijection with a better algebraic representation than the original. Therefore, they asked a few questions. In this paper, we answer the following question : When the resulting S-box is bijection?

• East Asian mathematical journal
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• v.39 no.3
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• pp.291-298
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• 2023

Recently, a new type of encryption called Homomorphic Authenticated Encryption (HAE) has been proposed. This combines the functionality of homomorphic encryption with authentication. Several concrete HAE schemes have been developed and security results for homomorphic authenticated encryption, designed by combining a homomorphic message authentication scheme with a homomorphic secret-key encryption, have been partially reported. In this paper, we analyze the security of a design method that combines homomorphic message authentication and homomorphic encryption, with a focus on the encryption after authentication (EAA) type. The results of our analysis show that while non-forgeability and indistinguishability are maintained, strong non-forgeability is not.

• The Journal of the Korea Contents Association
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• v.19 no.7
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• pp.120-129
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• 2019

Mooncakes are an important traditional food for the Mid-Autumn festival in many Asian countries, especially China. With the development of Chinese design, people pay more attention to the packaging design of mooncakes. Therefore, starting from the packaging design of mooncakes, this paper aims to study and analyze the preference of Chinese consumers for the packaging design of mooncakes and propose directional Suggestions for the packaging design of mooncakes. According to the market report of CNPP, the ten most popular mooncake brands in China are taken as the object, and four elements of packaging design, including brand, color, shape and material, are derived through preliminary research, and a questionnaire survey on the preferences of Chinese consumers is conducted. It is hoped that this paper can become the basic material for moon cake packaging design to improve consumers' preference, which will be helpful for specific packaging design schemes in the future.

• Korean Institute of Interior Design Journal
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• v.20 no.6
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• pp.228-235
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• 2011

The 卍 shape which is used as an aesthetical feature for traditional architecture can be seen in the stair railings of the house shaped ceramic potteries in the Eastern Han dynasty(A.D. 25-220) but with the introduction of Buddhism, it has been widely used for the decoration of the sarira(small crystals of the cremated monks) case. After the shape was seen in the Yungang and Dunhwang grottoes mural paintings, the use of it has been expanded. In Korea during the excavation of the Gyeongju Anapji which was the Eastern palace of the Shilla dynasty, a 卍 shaped wood which had been used as a handrail was found and this shape was also used in the railings of the Shilsangsa Baekjangarn temple stone pagoda and lantern and in the sarira case excavated in the Songrimsa temple stone pagoda. In Japan, the Nara period(A.D. 710-794) when there were many cultural exchanges with the Korean peninsula, the handrails of the 2ndfloor of the main hall of Hoyu-ji temple has a 卍 shape. This can be confirmed that this shape has been widely used as a design in Asian Buddhist architecture. Gilsangoonhae(吉祥雲海) which is the symbolic meaning of this shape means for long life and luck which had been used generally for the window designs of temples, palaces, and houses. In this study, it is giving the definition the beginning and the symbolic meaning of the 卍 shape which is being used from the ancient times until nowadays and the change of this shape used for window designs.

• Asian Journal of Business Environment
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• v.4 no.4
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• pp.27-38
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• 2014

Purpose - The study aims to investigate empirically the effects of the flow of an Internet shopping mall upon consumers' revisit intention and purchase intention. Research design, data, and methodology - The subjects comprised customers of Internet shopping malls. SPSS 19.0 for Windows was used to verify the models and hypotheses. Frequency, factors, reliability, and regression analysis were used. Results - This study classified flow behavior factors of Internet shopping malls into four categories-skills, convenience, design, and mutual reaction-to investigate their influence on flow. Skills and convenience had a greater influence than mutual reaction and design. The flow was most influenced by convenience, followed by skills. Conclusions - First, the subjects comprised those who had made purchases at least once at an Internet shopping mall. Second, the study applied the common flow attributes of past researchers to the Internet shopping mall environment, to gauge customers' e-commerce involvement. Third, skill, convenience, and shopping mall display design affirmatively influenced the computer-mediated environment from the Internet marketing control implications perspective regarding the contents of the marketer's website.

• International Journal of Human Ecology
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• v.11 no.1
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• pp.1-10
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• 2010

Two elements of paisley textile design (color and size of motif) were manipulated to investigate their effects on people's perception. Korean and Caucasian American women were selected to represent Asian and Western countries to compare the differences in image perceptions of paisley patterns between two cultures. The participants were 168 female university students composed of 84 Caucasian Americans and 84 Koreans. The experimental design was a $2{\times}2{\times}7$ factorial design: two levels of perceiver's culture, two levels of motif size, and seven levels of the motif color. The four factors used to account for image perception were an elegance factor, individuality factor, maturity factor, and femininity factor. The results of the present study confirm that image perception can be different according to the color and size of a motif and the perceiver's culture. In the results, Americans perceived the paisley pattern as more preferable than Koreans did. Red background + Orange motif was perceived as the most feminine and Dark blue background + Sky blue motif and Dark gray background + Gray motif was perceived as the most masculine in both cultures. Compared to the big motif, the small motif was perceived as more elegant in both cultures.

• Journal of Fashion Business
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• v.27 no.6
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• pp.85-98
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• 2023

People nowadays must adapt to and live with a new software idea known as the "Metaverse" due to an inevitable shift in lifestyle brought on by pandemic effects. However, since the Covid-19 became an endemic, the enthusiasm towards the metaverse platform decreased significantly. But the potential of the metaverse remains a significant area of interest. Experiencing developments in technology can serve as a substantial lesson for the future. Notable metaverse platforms in the Republic of Korea so far include domestic companies such as ZEPETO, IFLAND, ZEP, and the Singaporean company BONDEE. Various metaverse platforms are being launched, and various studies are proceeding. However, there is still value in research specifically analyzed in the field of fashion. In this study, by comparing and analyzing the fashion design on the metaverse platforms ZEPETO, IFLAND, ZEP, and BONDEE, which are well-known in the Republic of Korea, metaverse fashion can be categorized into three types: 'Daily Type,' 'Costume Type,' and 'Unrealistic Type.' Analyzing these types revealed three characteristics of metaverse fashion design: realizable, playfulness, and expressiveness. This study holds significance in gaining foresight and a consistent interest in metaverse fashion by comparing and analyzing the fashion designs of well-known metaverse platforms in Korea.

• Journal of Korea Trade
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• v.27 no.5
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• pp.113-136
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• 2023

Purpose - Global production chains and their impacts on economic growth have drawn extensive attention from researchers. Close relationships among global production chains, export and economic growth have been illuminated, as evidenced by the fast and stable economic growth of East Asian economies. These economies perform various roles within global production chains using offshoring, in which the impact of import on domestic gross output is as strong as that of export. The impact of import on economic growth would depend on whether imported inputs substitute or complement domestic inputs production, which is likely to vary according to individual countries' functions within global production chains. The economic growth of concerned countries would also be diverse. However, little attention has been paid to the impact brought by imports compared to its significance. Design/methodology - The principal methodology used in this paper is structural decomposition analysis (SDA), widely chosen to elucidate the impact of various factors on domestic gross output using input-output tables. This paper extracts trade data of six Asian economies from the World Input-Output Database (WIOD) 2016 release that covers 43 countries for the period 2000-2014. The extracted data is then categorised into 37 sectors. First, this paper calculates the Feenstra-Hanson Offshoring Index (OSI) of each country. It then applies SDA to measure the changes in each economy's gross output, export, import input coefficients, and domestic input coefficients. Finally, after taking the first difference from pooled time-series data, it estimates the correlations between imported input coefficients and OSI using the ordinary least square (OLS) method. Findings - The main findings of this paper can be summarised as follows. Firstly, all six countries have increasingly engaged in global production chains, as evidenced by the growing size of OSI. Secondly, there are negative correlations in five countries except Japan, with sectoral differences. Thirdly, changes in import input coefficients are not negative in all six countries, indicating that offshoring does not necessarily substitute for domestic inputs production but does complement it and, therefore, fosters their economic growth. This is observed in China, Indonesia, Korea and Taiwan. Offshoring has led to an increase in the use of imported inputs, which has, in turn, stimulated domestic inputs production in these countries. Originality/value - While existing studies focus on the role of export in evaluating the impact of participating global production chains, this paper explicitly examines the unexplored impact of import on domestic gross output by considering both the substitution and the complementary effect, using the WIOD. The findings of this paper suggest that Asian economies have achieved fast and stable economic growth not only through successful export management but also through effective import management within global production chains. This paper recommends that the Korean government and enterprises carefully choose offshoring strategies to minimise disruption to domestic production chains or foster them.