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A Study on Performance Improvement and Perception Difference of SMEs Using TPB: Focusing on Corporate Ethical Responsibility Activities, Personal Characteristics and POS

  • YANG, Hoe-Chang
    • Journal of Distribution Science
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    • v.17 no.8
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    • pp.57-66
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    • 2019
  • Purpose - The purpose of this study is to elucidate the perception differences between CEOs and employees, and to derive a plan for improving performance by using theory of planned behavior (TPB) to enhance the competitiveness of SMEs exposed to various difficulties until recently. Research design, data and methodology - A total of 238 valid questionnaires were collected for CEOs and members of SMEs. In order to clarify the difference of perception, independent sample t-test and multi-group analysis using AMOS were conducted. Simple regression analysis and structural equation were used to confirm whether the theory of planned behavior was applied at the level of SME. Results - The CEO group is more aware of company's ethical responsibility activities and organizational support than the group of employees, and collectivism contributes more to organizational development than individualism tendency. Also, the theory of planned behavior is applied to the SME level as well. Conclusion - This study suggest that CEOs need to accept the pluralism of their members for the development of SMEs. In addition, it is necessary to form a consensus on ethical responsibility activities that corporations are performing by supporting diverse strategies and members' participation in management decision-making.

Predicting Exercise Behavior in Female Workers: An Application of the Theory of Planned Behavior (계획된 행동이론을 적용한 사업장 여성근로자의 운동실천 차이 분석)

  • Bae, Sang-Soo;Lee, Hoon-Jae;Lee, Chang-Ok;Joe, Hee-Suk
    • Korean Journal of Health Education and Promotion
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    • v.20 no.1
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    • pp.173-186
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    • 2003
  • The objectives of this study were to verify the determinants of regular exercise behavior in female workers by applying a modified Theory of Planned Behavior. The variables investigated for this study were health status, health concern, health habit, attitude (7 items), subjective norm (3 items), and perceived behavioral control(5 items). Data was collected from 204 female workers using a self-administered questionnaire. The results of this study were as follows. 1) Regular exercise behavior was significantly influenced by perceived behavior control for time, pleasurable attitude, and the subjective norm of their colleagues. 2) A modified Theory of Planned Behavior is particularly useful in explaining exercise behavior of female workers. We suggest that health care providers should focus on not only attitude and social norms but also perceived behavioral control in order to improve the exercise behavior of female workers.

A Study of Meal Kit Purchase Intention Using the Extended Theory of Planned Behavior (ETPB): Moderating Effect of Consumer Awareness on ESG Management (확장된 계획행동이론(ETPB)을 적용한 밀키트의 구매의도에 관한 연구: ESG 경영에 대한 소비자 인식의 조절효과)

  • Yuting Han;Jieun Oh;Mi-sook Cho
    • Journal of the Korean Society of Food Culture
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    • v.38 no.4
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    • pp.246-257
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    • 2023
  • In this study, the Extended Theory of Planned Behavior (ETPB) was applied to analyze consumers' intention to purchase meal kits. The perception of ESG management practiced by companies was used as a moderating variable to investigate its influence and moderating effects between each variable. An online survey was conducted over 4 days in January 2023 on consumers aged 20 years or older who had purchased meal kits within 6 months. Hypotheses were tested using IBM SPSS Statistics 22.0 and AMOS 24.0 programs with an effective sample size of 324 copies (100%). Attitude, subjective norm, perceived behavioral control, perceived sustainable package, and price sensitivity of the theory of planned behavior toward meal kit products had a significant positive effect on purchase intention, and all research hypotheses were accepted. The moderating effect of consumers' perceptions of ESG management practiced by companies had a positive and significant effect on attitude and perceived behavioral control.

An Empirical Study on the Influence of Post-Merger Integration for Organizational Effectiveness: Focused on the Merged Corporation of LH

  • Moon, Hyo-Gon;Lee, Eui-Joong;Kim, Yong-Tai
    • Land and Housing Review
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    • v.2 no.4
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    • pp.315-324
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    • 2011
  • In the merged organization, the efforts of integration such as various PMI activities, etc. are exerted and the performance of PMI can be judged by evaluating the effectiveness of an organization. In this paper, the empirical analysis was conducted to see what effects of 'planned PMI activities' and 'voluntary integration efforts' have on the effectiveness of an organization which is 'Organizational Commitment', 'Job Satisfaction', 'Emotional Integration' and 'Shared Value Recognition'. The survey was made on the employees of LH, which is a representative case of public corporation advancement, and SPSS 17.0 and AMOS 17 were used for the analysis. As a result of the analysis of a structural equation model, it indicated that both 'planned PMI activities' and 'voluntary integration efforts' have direct influence on 4 indices of effectiveness of an organization respectively. In particular, it was found that 'planned PMI activities' affects 'Shared Value Recognition' the most and 'voluntary integration efforts' has the largest effect on 'Emotional Integration'. Through this study, it was verified that voluntary integration efforts of members as well as the planed formal PMI activities are also very important factor of effect on the integration performance of an organization.

Analysis on Daily Routine Types Based on Daily Care Plans of Child Care Centers and the Characteristics of Child Care Programs According to Daily Routine Types (일일보육계획안에 따른 일과유형 분류 및 일과유형별 보육프로그램의 특성)

  • Park, Chan Hwa;Rha, Jong Hay;Kwon, Yeonhee;Choi, Mock Wha
    • Journal of the Korean Home Economics Association
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    • v.51 no.1
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    • pp.45-57
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    • 2013
  • This study explores the types of daily routines in child care centers based on the time planned for indoor free choice activities, outdoor activities, group activities and nap/rest. The daily routine plans of 63 classes of 0 to 2-year-olds and 51 classes of 3 to 5-year-olds were cluster analyzed. Also, openness and closeness of child care programs as well as the most participated indoor/outdoor activities were examined using questionnaires developed for teachers. The results were as follows: First, teachers planned the most time for free play choice activity and comparatively less time for outdoor play during the day. Time for rest and naps were planned more for 0-2 year-olds whereas group activities were planned more for the 3-5 year-olds. Second, 3 daily routine types were found in the daily plans of child care centers, such as "Low-Activity Oriented," "Free Choice Activity Oriented" and "Group Activity Oriented" in 0 to 2-year-old classes and 3 to 5-year-old classes. Also, "Group Activity Oriented" type in 0 to 2-year-old classes showed more "closed" child care programs than the "Free Choice Activity Oriented" type. However, no difference was shown among the 3 types of daily routines in the openness and closeness of 3 to 5-year-old child care programs. Finally, all children, regardless of the types of daily routine, participated most in block activity and role play indoors and fixed-play equipment, sand play and free play outdoors.

A study on the relationship between skin care of attitudes and behavior (피부관리의 태도와 행동과의 관계 연구)

  • Lee, Ji-Young;Park, Kil-Soon
    • The Research Journal of the Costume Culture
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    • v.21 no.5
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    • pp.629-638
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    • 2013
  • The purpose of this study is to predict skincare behavior from the perspective of theories about planned behaviors and a systematic structure for identifying influences on human behavior; Consequently, this study attempted to undertake a concrete analysis of influences on skin care behavior. The results showed that: an attempt was made to analyze structural equation modeling as to whether or not to apply Ajzen's theory of planned behavior to skin care behavior. This study found the possibility that the theory of planned behavior might be applicabled to the research model composed of skin care attitude, the norms of skin care, behavioral control on skin care, behavioral intentions of skin care, and skin care behavior at the appropriate level in their entirety. This study found that external control factors of skin care behavior had the highest effect on skin care behavior among other factors.

The Factors Affecting the Fertility Intention in General-hospital Nurses Based on the Theory of Planned Behavior (계획적 행위이론을 적용한 종합병원 간호사의 출산의도 관련요인)

  • Han, Kyoung-Mie;Jung, Hye-Sun
    • Korean Journal of Occupational Health Nursing
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    • v.19 no.1
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    • pp.41-49
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    • 2010
  • Purpose: This study is a descriptive survey research on factors related to fertility intention of nurses who work in general hospitals, by applying the Theory of Planned Behavior(TPB). Method: The research subjects are 674 nurses at the peak fertility age of 20-39 years old, who work in 4 general hospitals located in Seoul and Gyeonggi province. Result: The mean score of subjects' fertility intention is 3.69 in 5-point scale. The fertility intention was significantly influenced by perceived behavioral control and subjective norm. Conclusion: The results of the study showed that the fertility intention of the nurses in general hospitals was influenced by the TPB variables such as the attitude, perceived behavioral control, and subjective norm. Thus, a comprehensive approach strategy is needed considering these factors.

On the Street System of Natural Villages in Seogwipo, Jeju (서귀포시 자연취락지의 도시가로망 구성)

  • 전명택;양성기
    • Journal of Environmental Science International
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    • v.11 no.3
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    • pp.139-148
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    • 2002
  • When the natural villages in Jeju province are incorporated into the district of city planning, they are considered to be a small-scale residential districts. Therefore, a garden city should be planned that considers the characteristics of the villages to implement an appropriate street system, to use the area effectively, and to harmonize the villages with the surrounding communities. There have been an especially large number of problems with the street system in the city of Seogwipo, which was notified as the area of natural settlement. This study analyzes the problems inherent in street planning and the present condition of roads whose construction has been postponed for a long time due to several problems including an inappropriately planned street system. Based on the research of various documents, a practical street system has been investigated. Most of the residents in natural settlement units demand use of the continued the existing roads as well as the implementation of an effective street system. They ask for street planning under which the involved construction would take only a short period of time and would result in only minimal damage to their existing properties. Therefore, the street system should be planned so as to preserve the nature-friendly features of natural settlements, their surroundings and tourism resources. Even after streets hwve been planned and their completion you has been established, the plan should be continuously evaluated, analyzed and compared with other alternatives. The street plan should continuously incorporate improvement measures which would satisfy various aspects of the street system including land use, traffic demand, and future population demands. Both the amount of money to be invested and economical efficiency should be considered for street planning since the street system has a great impact on many industries. Unnecessary costs related to excessive road construction should be avoided. The street network plan should also include the complete evaluation of the natural topography as well as the surrounding. Considering these views, the data concerning the current condition of the city and the related investigation play an important role in establishing a street plan. However, the investigation of future construction plans by the city is as of yet at a very early stage. Therefore, there is an urgent need for the investigational study of the current city development plans. The street system for the natural settlement area should be established only after the thorough investigation of all aspects of street planning. In addition, the plan should be flexible enough to consider the characteristics of Jeju.

Self-image as a Component of 'Theory of Planned Behavior' for Prediction of Indian Mall Patronage Intention

  • Singh, Devinder Pal
    • Journal of Distribution Science
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    • v.12 no.1
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    • pp.21-28
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    • 2014
  • Purpose - This study aims to examine the Indian consumers'mall shopping patronage with the application of theory of planned behavior (TPB). The research intends to extend the TPB components (attitude, self-efficacy, subjective norms) with the addition of self-image and study their effect on Indian consumers' mall patronage intention. Research design, data and methodology - The research employed factor analysis to verify correct loading of items on corresponding factors and to confirm the applicability of constructs in the Indian context. The model was tested using stepwise regression analysis. Results -The results indicate a positive relationship between self-efficacy and intention to mall patronage. The findings show that self-image, attitude, self-efficacy, subjective norm significantly influence the mall patronage intention. Self-efficacy, which signifies self-competence and confidence in one's ability as a mall shopper indicates that as the self-efficacy increases Indian consumers' will eventually patronize malls. Conclusions - Self-image congruency plays a salient role in predicting mall-shopping patronage. The mall management should ensure that the mall marketing strategies incorporate it along with the other components of TPB to warrant decent footfall.

A Survey on the Status of the Homemakers' Meal Management in Jeonbuk Area (전북지역(全北地域) 주부(主婦)들의 식생활관리(食生活管理) 실태(實態)에 관(關)한 조사연구(調査硏究))

  • Lee, Kyung-Ja
    • Journal of the Korean Society of Food Culture
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    • v.6 no.4
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    • pp.403-411
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    • 1991
  • A survey was made, from May to June 1991, to reveal the current situation of the meal management of the homemakers in Jeonbuk area. The results obtained from 464 homemakers were summerized as follows. The meal expenses were planned and managed mostly by the homemakers (93.3%). The 31.1% homemakers expended 200,000-300,000 Won a month for meals and the average expenditure was 294,106 Won. Among the homemakers who responded, the 34.0% managed their account books for meal expenses. With decreasing age(p<0.05), increasing education level (p<0.001), and increasing the income(p<0.01), the number of those who managed the account book tended to be higher. Usually they bought their foods at the market place (52.1%) and they did every other days(33.2%). The 46.9% planned what to buy and chose the best ones among the foods they planned to buy at the market. The percentage of those who prepared their menus planned in advance was only 5.5%. The most homemakers cooked for themselves (96.8%). On cooking and buying foods, the 48.2% considered their husbands first and the 64.4% regarded the tastes and needs of their families as the most important thing. The majority (66.2%) regarded the dinner as the most important among those three times of meals. The 39.6% prepared Kimchi twice a month. The foods they prepared for each meal were usually 4-5 kinds (43.2%). Mostly they prepared meals three times a day (49.1%). The average times spent in preparing and cleaning the tables for lunch and breakfast were 41.6, 96.2 minutes respectively. The homemakers who had jobs tended to spend less time in preparing and clearing the tables than those who had not (p<0.01, p<0.001). The 58.0% had complaints in that the food prices were too high and their moneys for meal preparation were insufficient and the 16.6% had difficulty in satisfying the tastes of their families.

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