• Journal of the Economic Geographical Society of Korea
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• v.9 no.3
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• pp.431-440
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• 2006

In many countries of the world, cultural activities are introduced as a popular means of promoting local economies and identities. In many places of Japan, a traditional cultural activity, "Machtskuri" (meaning "Vilige Making," literally) has been practiced in the past several decades. A small town, Nagahama of Shiga Prefecture, with 50,000 people, started restoring an old castle and historical build, art exibition, traditional fashion festivals, etc. Based on the successful experience from the cultural activities, community leaders of Nagahama made success in creating other projects, such as construction of a baseball stadium, a hotel and a community college. It can be concluded that Nagahama has been successful in creating making the place famious and the people confident.

• Proceedings of the Korea Society of Costume Conference
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• 2003.10a
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• pp.77-77
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• 2003

If we look closely to the power shift of the powerful countries historically. during the 16th century Spain's power came from gold, colony trade, the mercenary force, close relation with the thrown, 17th century Netherlands owes their power to trade, capital market, the marines, 18th century France owes it to population, agriculture, public administration, and the army. Also, England had their industry, political unity, finance and trust, the marines, liberalistic principles, a geographical merit of being an island which can be defended well and the 20th century America has their cosmopolitan culture, supernational communication, the capacity of the economy, science technology, military strength, alliances, liberalism international formation. But in the 21st century culture and art will prevail over the information age where technology and knowledge was the key, and it is predicted that this will be the source of power for a strong country. Rolfe Yesson, the head of The Copenhagen Research Center for future studies said, "Information age has ended and in the future Dream Society will arrive which focuses on making distinctions by delivering dreams and emotions to consumers". As cyberspace gradually substitutes reality, cyberspace has become more than an information search engine and has become a place where people fulfill their desires and exchange culture. And as a medium for diffusing culture, the importance of the digital dress-up avatar is predicted to increase gradually.gradually.

• Journal of the Korea Furniture Society
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• v.26 no.4
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• pp.356-363
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• 2015

Recently, the increase of single households are remarkable in Korean society due to various social and economic reasons such as aging and changes in values, and it is expected to bring many changes to social and economic structures and residential spaces. Increase of single households is a result of complex economic, cultural and social factors. It is because as the individual's financial independence increases due to elevated income and education level, the age of marriage is going up and the individualism, which values the individual's value rather than custom, is spreading. It is expected to accelerate further in connection with the changes in structure of population, such as a low birth rate and aging. As the number of single households is increasing, the development and marketing for single household products are actively growing. With the increase in consumption demand and need of growing single households, the multi-functional system furniture that can be efficiently and conveniently used in small spaces are needed, but the furniture manufactured in Korean companies are designed for regular housing and is not suitable for single households. Therefore, the aim of this study is to develop multi-functional system furniture can be freely used in the housing structure of single household and small spaces.

• Journal of Fashion Business
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• v.20 no.5
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• pp.30-44
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• 2016

In this study, we used the Q methodology, which is considered an effective way to identify and assess the characterization of the human subjective consciousness, and we intended to carry out a scientific approach to classify cosmetics consumers in a department store. The purpose of this study is to identify the dimension of recognition and the characterization of Korean women who use a department store, as well as to classify cosmetics consumers in a department store. The analyzed data was divided into the top 10 questions and 10 sub-items, and it was then classified into six consumer types, depending on typicality of three factors. The three factors were 'effectiveness', 'goal' and 'congestion of shopping'. We named and analyzed the features of each type through in-depth Q workshops in which 22 professionals participated. This study is meaningful as it used the Q-methodology instead of statistics which had been used before to classify the consumers, so that the 'subjective' estimation was analyzed into 'objective' types. The results of this study are expected to be useful for creating a marketing strategy for the cosmetics industry.

• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.88-97
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• 2015

Consumers' interest in performance art is increasing with the advent of the 'culture era', and there is a need for marketing strategies for market base expansion and research in order to achieve this. Therefore, the aim of this study was to empirically establish the effect of service quality factors perceived by consumers during musical performances on audiences' relationship quality. Research results showed that the quality of the physical environment and of results, i.e. service quality, affected commitment and satisfaction, and quality of interaction had a significant effect on satisfaction. Moreover, commitment and satisfaction with relationship quality had a significant effect on loyalty. This study confirmed which service quality elements were considered important for audiences' commitment and satisfaction when attending musical performances, and thus suggests opportunities to understand audiences' consumer behavior and better improve their relationship quality.

• Culinary science and hospitality research
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• v.13 no.4
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• pp.19-30
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• 2007

The purpose of this study was to gather useful information for establishing an efficient marketing direction by investigating the flavor, serving patterns, price and cooking method of Dong-rae Pajeon which is a native local food of Pusan area. A questionnaire was answered by 226 citizens who experienced Dong-Lae Phajeon. The study data were analyzed by frequency analysis, t-test, ANOVA, and multiple regression analysis. The findings are summarized as follows: The flavor, presentation, types of oil, and price of Dong-rae Pajeon had influence on the satisfaction of respondents. To globalize Dong-rae Pajeon, 'developing its cooking method', 'decreasing its price', and 'developing its serving patterns' should be considered.

• Korean Institute of Interior Design Journal
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• v.18 no.3
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• pp.3-10
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• 2009

This study looks into the change of the concept of museum and the programs as well from sociocultural point of view Since the very beginning in history, the museum has been a place to educate people with diverse evidences regarding on the human history by preserving legacies of the past. Throughout the long history, the concept of museum and its programs have been revised in accordance with social changes. Consequently, these changes brought the transformation of museums' roles nowadays. The reason is the public in diverse society are so accustomed to stimulus and dynamic cultural changes has induced those change in some senses. The study points that the variation of museum programs are to be developed and museum marketing strategies including global management of art museums should seriously be considered. It also brings new form of museum architecture. The concept of revitalizing museum can expand the band of public and provide them opportunities a place for various cultural activities which can lead a new trend in this society.

• Journal of the Korean Society of Costume
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• v.61 no.10
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• pp.32-41
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• 2011

The purpose of this study is to prove an importance of systemic analysis paradigm to interpret fashion make-up. This research employed 'paradigm for interpretation of fashion make-up signs' theory to analyze data. This theory consists of three steps to interpret the meaning of a work: (1) recognition of form, (2) analysis of connotation meanings, and (3) analysis of symbolic meanings and communication. The results of this study were as follows. Jean Paul Gaultier's eye make-up uses a square pattern that mostly consists of the color black. He presents a Glam Rock image by using rimmed make-up that portrays an avant-garde and a nonmainstream culture. Jean Paul Gaultier's make-up was showing black color and square eye pattern and was presenting Glam Rock image and was a rimmed make-up meaning a nonmainstream culture and Avant-garde symbolically. Chanel's make-up emphasizes the eyehole with the rimmed technique by applying the make-up of Marchesa Casati and including non-popularity, Limited Marketing symbolically. Christian Dior's make-up applies the representative make-up of Joan of Arc and Siouxsie sioux and also uses rimmed make-up to portray the meaning of religion persecution, the dark-ages militarism and including Humanism symbolically.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.11a
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• pp.216-219
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• 2007

New paradigm of modern society today - environmentally sound and sustainable development - led to the attempt on the introduction of natural elements in various spaces by people's interest in the quality of life. As one of the distinguished space marketing in designing the outer space of resort, this plan attempts to limit artificial boundary within open scenery, thus creating nature within nature - interior theme garden. In addition, this plan is aimed to obtain location property of inner garden through limited boundary, to promote the identity of resort by endowing it with new values in space and to form emotion care garden and culture garden for users. The plan has proceeded under the following concepts. 1) Differentiation from outer space has been made by creating a theme garden with unique theme garden - landscape elements and an attempt have been made to increase the values of interior garden through the introduction of new species of plants and the state-of-the-art facilities. 2) Emotion care garden - The garden has been created to get emotion purified systematically within nature and let people take a rest and enjoy their spare time. 3) Culture garden - The garden has been planned where culture could be created through various experience activities as a space with education and entertainment by providing a variety of interesting elements.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.11a
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• pp.107-112
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• 2007

The rise of the machine culture in the last 20th century has rapidly changed the world into a high-tech civilized society but at the same time, it also caused environmental estrangements such as damage in the environment and the loss of humanity in the human society due to materialism. As a reaction to the absence of humanity in such environment, in these modern days design which acts as the product of public art, escaped from the previous physical functional satisfaction and stood out as the culture industry that satisfies human's sensibility. This study is focusing on the method of how such sensitive designs are expressed in the interior space of retail shops and such methods are researched through the image evaluation test conducted to the 10 brands of overseas' jewelery shops. The purpose of this study is to analyze the meaning and effects of designs that took consideration of sensibility in a retail shop and to establish efficient marketing strategy using sensitive design and to utilize it into the interior space.