• 한국의류학회지
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• 제41권2호
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• pp.266-280
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• 2017

This study predicted consumer approach/avoidance behavior through consumer emotional experiences and examined the moderating effect of perceived surprises in the context of digital signage in store environments. A self-administered questionnaire consisted of consumer emotional experience (e.g., pleasure, arousal, and dominance), approach-avoidance behavior and perceived surprise by digital signage. A total of 278 usable responses were obtained from consumers who experienced digital signage at fashion retail stores. The findings support the Mehrabian-Russell model in the context of digital signage. Approach behavior was predicted by pleasure and arousal emotional experience, while avoidance behavior was predicted by dominance. The moderating effect of perceived surprise was also indicated in the effect of emotional experience on approach or avoidance behavior. In the high level of perceived surprise, pleasure and arousal had significant effects on approach behavior, whereas dominance had significant effect on avoidance behavior. This study discussed theoretical and managerial implications for creating emotional experiences and developing strategic store management by utilizing new digital technology within the fashion retail environments.

• 감성과학
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• 제22권2호
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• pp.17-28
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• 2019

현재 터치스크린은 핸드폰, 태블릿 PC 등 다양한 디바이스에 활용되고 있으며, 사람들은 터치스크린을 통해 다양한 동작과 시각적 경험을 하게 되었다. 본 연구에서는 터치스크린이 제공하는 동작, 시각적 경험이 기존 행동-태도의 연합으로 인해 사람들에게 어떤 영향을 미칠 수 있을지 알아보고자 하였다. 선행 연구들은 특정 행동이 사람들의 태도에 영향을 미친다고 주장하였고, 특히 접근-회피 행동은 다양한 방면에서 사람들이 사회적, 개인적으로 기존에 가지고 있던 태도에 영향을 주는 것으로 알려져 있다. 터치스크린에서의 동작은 접근-회피 경험을 가능하게 하므로 이 행동이 사람들의 태도에 어떤 영향을 미치는지 살펴볼 필요가 있다. 실험1에서는 터치스크린에서의 드래그 동작과 접근-회피 행동을 연합시킨 후, 제품에 대한 선호도와 구매의향을 살펴보았다. 그 결과, 접근 드래그를 했던 제품이 회피 드래그를 했던 제품보다 선호도와 구매의향 모두 높은 것으로 나타났다. 실험2에서는 행동을 배제한 접근-회피의 시각적 경험만을 제공하였을 때도 동일한 효과가 발생하는지 살펴보고자 하였다. 그 결과, 시각적으로 접근했던 제품이 회피했던 제품보다 선호도와 구매의향 모두 동일하게 높은 것으로 드러났다. 터치스크린에서의 팔의 움직임(실험1)과 접근-회피 경험의 지각(실험2)이 사람들의 제품에 대한 태도에 영향을 준다는 것을 알 수 있었다. 이는 모바일 혹은 온라인 쇼핑 상황에서 터치스크린 인터페이스 디자인 설계에 사람들의 행동과 지각이 중요하게 고려되어야 할 요소임을 제시한다.

• 아태비즈니스연구
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• 제13권1호
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• pp.231-245
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• 2022

Purpose - The purpose of this study is to examine the effect of book-tax conformity on conforming tax avoidance and non-conforming tax avoidance. Design/methodology/approach - This study uses financial data from 1996 to 2019 of 34 countries. We regress conforming or non-conforming tax avoidance on book-tax conformity. We use the book-tax conformity measure developed by Atwood et al. (2010), the non-conforming tax avoidance measure developed by Desai and Dharmapala (2006), and the conforming tax avoidance measure developed by Badertscher et al. (2019). Findings - First, book-tax conformity has a significant positive relationship with non-conforming tax avoidance. Second, book-tax conformity is not statistically related to conforming tax avoidance. Research implications or Originality - While prior research focuses on the effect of book-tax conformity on earnings quality, we examine on the effect on tax avoidance. Furthermore, this study is expected to provide important policy implications regarding the types of tax avoidance strategies that tax authorities should pay attention to. Our results imply that tax authorities in countries with high book-tax conformity should pay more attention to non-conforming tax avoidance than to conforming tax avoidance.

• Asian Journal for Public Opinion Research
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• 제2권4호
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• pp.248-278
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• 2015

Despite the proliferation of studies on emotion, little attention has been paid to the effects of discrete emotion on political participation. Using a representative survey conducted on a sample of South Korean citizens in the aftermath of the Sewol ferry accident, the current survey explored how anger and sadness, as well as the ways people express those emotions, influence the orientation of their response in social environments and, ultimately, their voting intention. The results partially supported the discrete effects of sadness and anger in eliciting reactions of approach or avoidance. Anger was found to provoke an approach action tendency in independent voters and supporters of the opposition, while also eliciting an avoidance action tendency with a varying effect size across all three groups of respondents. Sadness also prompted an approach action tendency in independents and supporters of the incumbent party, while it manifested a negative association with the avoidance action tendency in supporters of the opponent party. An interpretation of the findings and proposed directions for future research are presented.

• 실천공학교육논문지
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• 제11권2호
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• pp.291-303
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• 2019

본 연구의 목적은 대학생의 성취지향성목표가 대학생활만족도와 대학 소속감에 미치는 영향에 대해 분석하는 것이다. 3년에 걸친 종단 자료를 바탕으로 시간의 흐름에 따른 변화를 분석하기 위해 본 연구는 잠재성장 모형을 활용하였다. 그 결과는 성취목표지향성 개념 중 숙달접근과 숙달회피는 대학생활만족도 초기값에는 영향을 주고 있으나 시간의 흐름에 따른 변화는 없었다. 반면, 수행접근은 대학생활만족도의 초기값에 영향을 주지 못하였지만 시간이 흐름에 따른 변화율에는 긍정적인 영향을 주었다. 그리고 수행회피는 초기값과 변화율 모두 영향을 주지 못하였다. 성취목표지향성 요인들이 소속감에 미치는 영향도 조사한 결과 숙달접근과 숙달회피는 대학생활만족도에 미치는 형태와 비슷하게 소속감 초기값에도 영향을 주었다. 다만 수행접근은 대학생활만족도의 변화율에는 영향을 주었지만 소속감 초기값에는 영향을 주지 않는 것으로 나타났다.

• 한국치위생학회지
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• 제12권1호
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• pp.167-178
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• 2012

Objectives : The purpose of this research is to examine the effects of the goal achievement orientation of the students in dental-hygiene practice classes on their self-efficacy and on their adaptation to and satisfaction with their major. Methods : A survey was conducted among the dental-hygiene students in schools located in the Daegu region on October 24-31, 2011. A total of 212 accomplished questionnaires were gathered as sources of final analytical data. Statistical analysis was conducted on the collected data, using the SPSS 19.0 program. Results : 1. The students who had good personal relationships(p=.000) and who chose their major and school based on their aptitude(p=.029) were found to have a higher degree of satisfaction than those who did not have good personal relationships and who did not choose their major and school based on their aptitude. 2. Self-confidence(p=.004), self-control efficacy(p=.000), mastery approach(p=.000), and performance approach(p=.003) were found to have positive correlations with major adaptation while task difficulty preference(p=.000) was found to have a negative correlation with the same. 3. Self-confidence(p=.004), self-control efficacy(p=.000), mastery approach(p=.000), and performance approach(p=.045) were also found to have a positive correlation with major satisfaction while task difficulty preference(p=.000) was found to have a negative correlation with the same. 4. Mastery approach(p=.000) in goal achievement orientation was found to have a positive effect on self-efficacy while mastery avoidance(p=.001) was found to have a negative effect on the same. Mastery avoidance showed the greatest effect on self-confidence(p=.000) while mastery approach showed the greatest effect on self-control efficacy(p=.000) and task difficulty preference(p=.000). 5. In goal achievement orientation, mastery approach(p=.000) was found to have a positive effect on major adaptation while mastery avoidance was found to have a negative effect on the same. Meanwhile, with regard to self-efficacy, self-control efficacy(p=.037) and task difficulty preference(p=.008) were found to have positive effects on major adaptation. 6. In the case of major satisfaction, mastery approach(p=.000) in goal achievement orientation was found to have a positive effect on it, and in self-efficacy, self-control efficacy(p=.038) and task difficulty preference(p=.002) were found to have positive effects on it. Conclusions : Accordingly, to raise the level of the dental-hygiene students' adaptation to and satisfaction with their major, the students should be given appropriate tasks so that they can raise their mastery goal, and they should be encouraged to raise their approach goal rather than their avoidance goal. In addition, the students should be provided assistance in setting self-expectations and in developing confidence in their capabilities.

• 디지털융복합연구
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• 제11권1호
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• pp.405-412
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• 2013

본 논문은 전국의 여성결혼이민자 592명을 대상으로 스트레스 대처와 심리적 복지감과의 관계에서 희망의 매개효과를 검증하기 위하여 수행되었다. 분석을 위해 빈도분석, 상관분석, 신뢰도 분석, Baron과 Kenny의 매개 효과 검증 절차에 따라 위계적 회귀분석을 실시하였다. 첫째, 여성결혼이민자는 접근대처를 회피대처보다 많이 사용하며, 이들의 긍정적 복지와 희망수준은 중간을 상회하였으나 부정적 복지는 중간보다 낮았다. 둘째, 여성결혼이민자의 접근대처는 희망과 긍정적 복지와는 정적 상관관계를 보였으나 부정적 복지와는 부적 상관관계를 보였다. 반면 회피대처는 희망과 긍정적 복지와는 부적 상관관계를, 부정적 복지와는 정적 상관관계를 보였다. 셋째, 여성결혼이민자의 접근대처와 긍정적 복지와의 관계에서 희망의 부분 매개효과가 검증되었으나 회피대처와 긍정적 복지와의 관계에서 희망의 매개효과가 검증되지 않았다. 넷째, 여성결혼이민자의 접근대처와 부정적 복지와의 관계에서 희망의 부분 매개 효과가 검증되었다

• 한국정보시스템학회지:정보시스템연구
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• 제32권3호
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• pp.165-181
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• 2023

Purpose Digital platforms, together with the innovative technologies of modern society, are accelerating the digital innovation of the entire economy and society. Although social media platforms are gradually integrated into daily life, due to social media overload, users limit their use of the platform for a certain period of time or eventually choose to stop using it. In the context of social media platform, the purpose of this paper is to study the effects of information overload, social overload and system function overload on users' unintentional avoidance behavior, mediated by fatique and dissatisfaction. Design/methodology/approach This study empirically examines the influence of social media overload characteristics on users' unintentional avoidance behavior of platform utilization using the S-O-R framework. Data from 236 Chinese social media users were collected through a questionnaire survey, and the hypotheses were validated by evaluating the research model using the SmartPLS 4.0 program using Partial Least Square (PLS) method. Findings According to the empirical analysis result, based on the S-O-R model, first, it is confirmed that information overload and system feature overload have significant positive(+) effects on fatigue. Second, this study finds that information overload, social overload and fatigue have significant positive(+) effects on dissatisfaction. Thirdly, fatigue and dissatisfaction have significant positive(+) effects on unintentional avoidance. In addition, social overload has no significant effect on fatigue, while system feature overload has no significant effect on dissatisfaction.

• 대한기계학회논문집A
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• 제24권8호
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• pp.2131-2142
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• 2000

As recent production facilities are usually operated with unmanned material-handling system, the development of an efficient schedule with deadlock avoidance becomes a critical problem. Related researches on deadlock avoidance usually focus on real-time control of manufacturing system using deadlock avoidance policy. But little off-line optimization of deadlock-free schedule has been reported. This paper presents an optimization method for deadlock-free scheduling for Job-Shop system with no buffer. The deadlock-free schedule is acquired by the procedure that generates candidate lists of waiting operations, and applies a deadlock avoidance policy. To verify the proposed approach, simulation resultsare presented for minimizing makespan in three problem types. According to the simulation results the effect of each deadlock avoidance policy is dependent on the type of problem. When the proposed LOEM (Last Operation Exclusion Method) is employed, computing time for optimization as well as makespan is reduced.

• 아태비즈니스연구
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• 제14권4호
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• pp.233-254
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• 2023

Purpose - This study aims to verify whether the effect of tax avoidance on corporate value is non-linear in the Korean financial markets. Design/methodology/approach - This study believes that the cause of the inconsistent empirical analysis results of previous studies that verified the relationship between tax avoidance and firm value may be an error in assuming linearity, and verifies whether a nonlinear relationship exists. The sample company in this study is a December settlement corporation listed on the Korean stock market, and the analysis period is from 2000 to 2021. In the empirical analysis model, Tobin's Q is used as a proxy for corporate value, tax avoidance is used as the main independent variable, and a regression model is designed with corporate size, growth rate, and debt ratio set as control variables. Findings - As a result of the empirical analysis, it can be confirmed that there is an inverted U-shaped nonlinear relationship between tax avoidance and corporate value. In the additional analysis using Ohlson (1995) firm valuation model for the robustness of the results of the empirical analysis, the same nonlinear value relationship between tax avoidance can be confirmed. Research implications or Originality - This study is considered to be meaningful in that it verifies the non-linear relationship of tax avoidance, which has not been attempted in previous studies. The meaning of the inverted U-shaped nonlinear relationship presented in this study is that corporate tax avoidance acts as a factor that increases corporate value up to a certain level, but rather becomes a factor that decreases corporate value when it exceeds a critical point. These results are expected to provide new perspectives and perspectives on tax avoidance to companies belonging to the Korean capital market.