• Title/Summary/Keyword: Approach-Avoidance Effect

Search Result 43, Processing Time 0.023 seconds

Consumer Emotional Experience and Approach/Avoidance Behavior in the Store Environment with Digital Signage -Moderating Effect of Perceived Surprise- (점포내 디지털 사이니지 환경에서 소비자 감정체험과 접근/회피행동 -지각된 놀라움의 조절효과-)

  • Kim, Eun Young;Sung, Heewon
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.41 no.2
    • /
    • pp.266-280
    • /
    • 2017
  • This study predicted consumer approach/avoidance behavior through consumer emotional experiences and examined the moderating effect of perceived surprises in the context of digital signage in store environments. A self-administered questionnaire consisted of consumer emotional experience (e.g., pleasure, arousal, and dominance), approach-avoidance behavior and perceived surprise by digital signage. A total of 278 usable responses were obtained from consumers who experienced digital signage at fashion retail stores. The findings support the Mehrabian-Russell model in the context of digital signage. Approach behavior was predicted by pleasure and arousal emotional experience, while avoidance behavior was predicted by dominance. The moderating effect of perceived surprise was also indicated in the effect of emotional experience on approach or avoidance behavior. In the high level of perceived surprise, pleasure and arousal had significant effects on approach behavior, whereas dominance had significant effect on avoidance behavior. This study discussed theoretical and managerial implications for creating emotional experiences and developing strategic store management by utilizing new digital technology within the fashion retail environments.

Get It Closer: Effect of the Approach-Avoidance Experience on Attitude through a Touchscreen Device (터치스크린을 통한 접근-회피 경험이 태도에 미치는 영향)

  • Jung, Yujin;Kang, Hyunmin;Yun, Munseon;Han, Kwanghee
    • Science of Emotion and Sensibility
    • /
    • v.22 no.2
    • /
    • pp.17-28
    • /
    • 2019
  • The touchscreen device is now commonly found in the form of mobile phones, tablet PCs, and other devices. Varied physical and visual experiences can be experienced through touchscreens. This study intended to explore how the physical and visual experiences provided by the touchscreen would affect people through their existing associations of behavior-attitude. Previous studies have found that certain behaviors affect attitudes. In particular, the approach-avoidance behavior has been noted to influence both social and personal attitudes. It was thus deemed necessary to ascertain the approach-avoidance effect exerted by touchscreens on the attitudes of users as the technology is widely used today. Experiment 1 provided an approach-avoidance experience via a touchscreen and demonstrated that touchscreen-based approach-avoidance dragging behavior on the touchscreen can affect a user's preference and purchase intent. It was found that a product that had been approached showed both higher preference and higher purchase intent than a product that had been avoided. Experiment 2 investigated whether a similar effect would occur when only the visual experience of approach-avoidance was provided. The outcome proved that products that had been visually approached had higher scores than products that had been avoided, both in terms of preference and purchase intent. The movement of the arm on the touchscreen (Experiment 1) and the visual perception of the approach-avoidance experience (Experiment 2) were both shown to influence participants' attitudes toward products. The results of this study suggest that the behavior and perception of users may be an important factor in designing touchscreen interfaces for online shopping.

Does Book-Tax Conformity Reduce a Corporate Tax Avoidance?: Analysis of Conforming Tax Avoidance and Non-conforming Tax Avoidance (회계이익과 과세소득의 일치가 기업의 조세회피를 줄이는가?: 순응적 조세회피와 비순응적 조세회피에 관한 분석)

  • Ki, Eun-Sun;Kim, Hyoeun
    • Asia-Pacific Journal of Business
    • /
    • v.13 no.1
    • /
    • pp.231-245
    • /
    • 2022
  • Purpose - The purpose of this study is to examine the effect of book-tax conformity on conforming tax avoidance and non-conforming tax avoidance. Design/methodology/approach - This study uses financial data from 1996 to 2019 of 34 countries. We regress conforming or non-conforming tax avoidance on book-tax conformity. We use the book-tax conformity measure developed by Atwood et al. (2010), the non-conforming tax avoidance measure developed by Desai and Dharmapala (2006), and the conforming tax avoidance measure developed by Badertscher et al. (2019). Findings - First, book-tax conformity has a significant positive relationship with non-conforming tax avoidance. Second, book-tax conformity is not statistically related to conforming tax avoidance. Research implications or Originality - While prior research focuses on the effect of book-tax conformity on earnings quality, we examine on the effect on tax avoidance. Furthermore, this study is expected to provide important policy implications regarding the types of tax avoidance strategies that tax authorities should pay attention to. Our results imply that tax authorities in countries with high book-tax conformity should pay more attention to non-conforming tax avoidance than to conforming tax avoidance.

Forms of Expression of Angry Voters and Sad Voters: The Effects of Discrete Emotions and Emotional Expression on the Voting Participation through Approach-Avoidance Action Tendencies

  • Shin, Hye-kyung;Baek, Young Min
    • Asian Journal for Public Opinion Research
    • /
    • v.2 no.4
    • /
    • pp.248-278
    • /
    • 2015
  • Despite the proliferation of studies on emotion, little attention has been paid to the effects of discrete emotion on political participation. Using a representative survey conducted on a sample of South Korean citizens in the aftermath of the Sewol ferry accident, the current survey explored how anger and sadness, as well as the ways people express those emotions, influence the orientation of their response in social environments and, ultimately, their voting intention. The results partially supported the discrete effects of sadness and anger in eliciting reactions of approach or avoidance. Anger was found to provoke an approach action tendency in independent voters and supporters of the opposition, while also eliciting an avoidance action tendency with a varying effect size across all three groups of respondents. Sadness also prompted an approach action tendency in independents and supporters of the incumbent party, while it manifested a negative association with the avoidance action tendency in supporters of the opponent party. An interpretation of the findings and proposed directions for future research are presented.

The Effect of Achievement Goal Orientation on College Life Satisfaction and Sense of Belongings: The Longitudinal Analysis with Latent Growth Modeling (성취목표지향성이 대학생활만족도와 소속감에 미치는 영향: 잠재성장모형을 이용한 종단 분석)

  • Kim, Yong Suk
    • Journal of Practical Engineering Education
    • /
    • v.11 no.2
    • /
    • pp.291-303
    • /
    • 2019
  • The purpose of this research was to investigate the effect of the achievement goal orientation on college students' life satisfaction and sense of the belonging. This study used the analysis of the latent growth model to comprehend the slope of the 3 years longitudinal data. The result was that mastery approach and mastery avoidance affected the initial value of college life satisfaction, but not its slope as the time of 3 years went. On the other hand, performance approach was the opposite of mastery approach and mastery avoidance to college students' life satisfaction. Performance avoidance did not have an influence on both the initial value and the slope of college students' life satisfaction. The effect of the achievement goal orientation to the sense of belonging was also explored and its result was that mastery approach and mastery avoidance affected the initial value of the sense of belonging. However, it was different that performance approach did not influence the slope of the sense of belonging.

The effects of dental-hygiene students' goal achievement orientation on their self-efficacy and major adaptation and satisfaction (치위생과 학생들의 성취목표지향성과 자기효능감이 전공적응 및 만족에 미치는 영향)

  • Jung, Gi-Ok
    • Journal of Korean society of Dental Hygiene
    • /
    • v.12 no.1
    • /
    • pp.167-178
    • /
    • 2012
  • Objectives : The purpose of this research is to examine the effects of the goal achievement orientation of the students in dental-hygiene practice classes on their self-efficacy and on their adaptation to and satisfaction with their major. Methods : A survey was conducted among the dental-hygiene students in schools located in the Daegu region on October 24-31, 2011. A total of 212 accomplished questionnaires were gathered as sources of final analytical data. Statistical analysis was conducted on the collected data, using the SPSS 19.0 program. Results : 1. The students who had good personal relationships(p=.000) and who chose their major and school based on their aptitude(p=.029) were found to have a higher degree of satisfaction than those who did not have good personal relationships and who did not choose their major and school based on their aptitude. 2. Self-confidence(p=.004), self-control efficacy(p=.000), mastery approach(p=.000), and performance approach(p=.003) were found to have positive correlations with major adaptation while task difficulty preference(p=.000) was found to have a negative correlation with the same. 3. Self-confidence(p=.004), self-control efficacy(p=.000), mastery approach(p=.000), and performance approach(p=.045) were also found to have a positive correlation with major satisfaction while task difficulty preference(p=.000) was found to have a negative correlation with the same. 4. Mastery approach(p=.000) in goal achievement orientation was found to have a positive effect on self-efficacy while mastery avoidance(p=.001) was found to have a negative effect on the same. Mastery avoidance showed the greatest effect on self-confidence(p=.000) while mastery approach showed the greatest effect on self-control efficacy(p=.000) and task difficulty preference(p=.000). 5. In goal achievement orientation, mastery approach(p=.000) was found to have a positive effect on major adaptation while mastery avoidance was found to have a negative effect on the same. Meanwhile, with regard to self-efficacy, self-control efficacy(p=.037) and task difficulty preference(p=.008) were found to have positive effects on major adaptation. 6. In the case of major satisfaction, mastery approach(p=.000) in goal achievement orientation was found to have a positive effect on it, and in self-efficacy, self-control efficacy(p=.038) and task difficulty preference(p=.002) were found to have positive effects on it. Conclusions : Accordingly, to raise the level of the dental-hygiene students' adaptation to and satisfaction with their major, the students should be given appropriate tasks so that they can raise their mastery goal, and they should be encouraged to raise their approach goal rather than their avoidance goal. In addition, the students should be provided assistance in setting self-expectations and in developing confidence in their capabilities.

Mediating Effect of Hope between Stress Coping and Psychological Wellbeing of Women Immigrants (여성결혼이민자의 스트레스 대처와 심리적 복지감과의 관계에서 희망의 매개효과)

  • Park, Ji Young;Lee, Chang Seek
    • Journal of Digital Convergence
    • /
    • v.11 no.1
    • /
    • pp.405-412
    • /
    • 2013
  • This study was to identify the mediating effect of hope between stress coping and psychological wellbeing of women immigrants. The data for the study were collected from 592 women immigrants in 10 cities and provinces of Korea. First, it was found that the women immigrants used approach coping more than avoidance coping, and the level of hope and positive wellbeing scored above the middle point. Second, approach coping was positively correlated with hope and positive wellbeing, but avoidance coping was positively correlated with negative wellbeing. Third, the mediating effect of hope between approach coping and positive wellbeing was testified. Finally, the mediating effect of hope between approach coping and negative wellbeing was also testified.

The Impact of Social Media Overload on Users' Unintentional Avoidance Behavior (소셜 미디어 과부하가 사용자의 비의도적 회피 행동에 미치는 영향)

  • Qiao, Xin;Oh, Se Hwan
    • The Journal of Information Systems
    • /
    • v.32 no.3
    • /
    • pp.165-181
    • /
    • 2023
  • Purpose Digital platforms, together with the innovative technologies of modern society, are accelerating the digital innovation of the entire economy and society. Although social media platforms are gradually integrated into daily life, due to social media overload, users limit their use of the platform for a certain period of time or eventually choose to stop using it. In the context of social media platform, the purpose of this paper is to study the effects of information overload, social overload and system function overload on users' unintentional avoidance behavior, mediated by fatique and dissatisfaction. Design/methodology/approach This study empirically examines the influence of social media overload characteristics on users' unintentional avoidance behavior of platform utilization using the S-O-R framework. Data from 236 Chinese social media users were collected through a questionnaire survey, and the hypotheses were validated by evaluating the research model using the SmartPLS 4.0 program using Partial Least Square (PLS) method. Findings According to the empirical analysis result, based on the S-O-R model, first, it is confirmed that information overload and system feature overload have significant positive(+) effects on fatigue. Second, this study finds that information overload, social overload and fatigue have significant positive(+) effects on dissatisfaction. Thirdly, fatigue and dissatisfaction have significant positive(+) effects on unintentional avoidance. In addition, social overload has no significant effect on fatigue, while system feature overload has no significant effect on dissatisfaction.

Optimization of Job-Shop Schedule Considering Deadlock Avoidance (교착 회피를 고려한 Job-Shop 일정의 최적화)

  • Jeong, Dong-Jun;Lee, Du-Yong;Im, Seong-Jin
    • Transactions of the Korean Society of Mechanical Engineers A
    • /
    • v.24 no.8 s.179
    • /
    • pp.2131-2142
    • /
    • 2000
  • As recent production facilities are usually operated with unmanned material-handling system, the development of an efficient schedule with deadlock avoidance becomes a critical problem. Related researches on deadlock avoidance usually focus on real-time control of manufacturing system using deadlock avoidance policy. But little off-line optimization of deadlock-free schedule has been reported. This paper presents an optimization method for deadlock-free scheduling for Job-Shop system with no buffer. The deadlock-free schedule is acquired by the procedure that generates candidate lists of waiting operations, and applies a deadlock avoidance policy. To verify the proposed approach, simulation resultsare presented for minimizing makespan in three problem types. According to the simulation results the effect of each deadlock avoidance policy is dependent on the type of problem. When the proposed LOEM (Last Operation Exclusion Method) is employed, computing time for optimization as well as makespan is reduced.

Analysis of Corporate Value Relevance Form of Tax Avoidance (조세회피의 기업가치 관련성 형태 분석)

  • Gee-Jung Kwon
    • Asia-Pacific Journal of Business
    • /
    • v.14 no.4
    • /
    • pp.233-254
    • /
    • 2023
  • Purpose - This study aims to verify whether the effect of tax avoidance on corporate value is non-linear in the Korean financial markets. Design/methodology/approach - This study believes that the cause of the inconsistent empirical analysis results of previous studies that verified the relationship between tax avoidance and firm value may be an error in assuming linearity, and verifies whether a nonlinear relationship exists. The sample company in this study is a December settlement corporation listed on the Korean stock market, and the analysis period is from 2000 to 2021. In the empirical analysis model, Tobin's Q is used as a proxy for corporate value, tax avoidance is used as the main independent variable, and a regression model is designed with corporate size, growth rate, and debt ratio set as control variables. Findings - As a result of the empirical analysis, it can be confirmed that there is an inverted U-shaped nonlinear relationship between tax avoidance and corporate value. In the additional analysis using Ohlson (1995) firm valuation model for the robustness of the results of the empirical analysis, the same nonlinear value relationship between tax avoidance can be confirmed. Research implications or Originality - This study is considered to be meaningful in that it verifies the non-linear relationship of tax avoidance, which has not been attempted in previous studies. The meaning of the inverted U-shaped nonlinear relationship presented in this study is that corporate tax avoidance acts as a factor that increases corporate value up to a certain level, but rather becomes a factor that decreases corporate value when it exceeds a critical point. These results are expected to provide new perspectives and perspectives on tax avoidance to companies belonging to the Korean capital market.