• Knowledge Management Research
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• v.14 no.4
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• pp.1-17
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• 2013

As online communities proliferate, online news sites have received great attention in news media research. Although most of the online news sites provide contents for free, some have adopted the Pay-What-You-Want (PWYW) model by offering a voluntary payment option to the readers. In this study, we investigate the factors which influence subscribers' voluntary payment behavior on an online news site. Drawing upon both the Stimulus-Organism-Response (SOR) framework and the Elaboration Likelihood Model (ELM), we hypothesize that appreciation has a direct effect on the subscribers' voluntary payment behavior, whereas central factors (positive emotional content, cognitive content) and peripheral factors (news sharing, news article length) of the news articles have indirect impacts on voluntary payment behavior through the enhanced appreciation. Based on an empirical analysis of 172 news articles from the Korean online news site that adopted the PWYW pricing model (i.e., Ohmynews.com), we find that appreciation plays a critical role in voluntary payment behavior and that peripheral factors have significant impacts on appreciation. However, the impacts of central factors on appreciation are not found. By identifying influencing factors of subscribers' voluntary payment behavior on online news sites for the first time, this paper suggests a prospective alternative profit model for online news providers faced with fierce competition.

• Journal of Family Resource Management and Policy Review
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• v.10 no.1
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• pp.83-105
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• 2006

The purposes of this study were to classify types of consumption values and to examine 5 types of art appreciation of university students in Seoul. Five types of art appreciation included fine art exhibition(including photographs, architects, calligraphy works), classical and opera performance, traditional Korean music performance, drama and musical performance, dance performance. The sample for this study consisted of 422 university students of five universities in Seoul. The data were collected using the structured questionnaires. The statistical methods used for the analysis were descriptive statistics, chi-square, factor analysis, and cluster analysis. The major findings are as follows. 1. The result of factors for consumption values of students emerged four factors. These were called as 'materialism', 'honor centered', 'family centered', 'hedonism' value. 2. The cluster analysis was conducted based on these four factors. The result showed 3 groups of consumption value which were called as 'material' honor value group', 'family value group', 'hedonic value group'. 3. The consumption value of university students did not significantly differ according to their demographic variables. 4. The behavior of art appreciation of university students significantly differed by their demographic characteristics and consumption value. The material' honor valued group showed the least chances to make decisions on art appreciation for one's own, which reflected that this group appreciate art to satisfy their honors rather than to enjoy art itself. They also showed the most chances to consider the renownedness of the art work or artists among three groups. And they showed the least chances to pay for the tickets for art appreciation, all of those meant that they appreciate arts unvoluntarily in situational condition. The family valued group showed the most chances to pay for the tickets when they appreciate arts. And therefore they were most susceptible for the prices. The hedonic valued group showed the most interests in art. They decided to appreciate art for their own, and they considered the contents and the highness in the level of the art the most when they appreciate art. And they show the most intention of participation in drama/musical performances, which reflect their interests in hedonic values. Based on these results of this study concluded that the consumption values of university students affected their behavior of art appreciation. Thus, university students' behavior on art appreciation can be effectively developed by education according to their consumption values.

• Proceedings of the Korea Society of Design Studies Conference
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• 2001.10a
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• pp.35.1-35
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• 2001

• Korean Institute of Interior Design Journal
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• no.36
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• pp.93-101
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• 2003

The first object of this study is to clarify the newly demanded service to the visiter in the museum. And the second is to consider the spatial configuration on the layout of exhibition and the shape of exhibition room from the view points of behavior of appreciation and other methodology. The results of this study are as follows : The exhibition content and structure of Seoul Museum of History formed by a story-line according to the theme of an each zone fixed sequence in an each exhibition that we are achieved. But the layout of exhibition and the shape of exhibition consist on the other hand of the freedom selection. So the problem appeared In the difference of the exhibition content and the layout of exhibition to the behavior of appreciation. It can be said that the concept of exhibition space should be taken into account and the spatial configuration by the completed floor plan in order to satisfy the planning concepts.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2004.05a
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• pp.56-59
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• 2004

The purpose of this study is to clarify the relationship between the behavior of appreciation and spatial configuration in museum, to concentrate upon the difference that is happened according to composition method of convex space. The subject of this study are as follows: 1) The change of spatial configuration by specialization from architectural space to exhibition space in museum. 2) The variety of spatial configurations that is happened according to connectivity condition of the spatial configuration 3) The relationship between the size of convex space and the behavior of appreciation

• The Journal of the Convergence on Culture Technology
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• v.4 no.3
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• pp.51-62
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• 2018

Unlike in the past, culture and the arts are now being recognized as key elements for gaining competitive advantage, changing the approach and enjoyment methods of culture and art. The purpose of this study was to investigate the effect of participation of culture and art activities on the performance of the executives and staff members at M Financial Company. The study resulted in four different findings. First, creative activities have a positive effect on job commitment, but appreciation activities have no statistically significant effect on job commitment. Second, although appreciation activities have a positive effect on creative behavior, it has been confirmed that creative activities have no statistically significant effect on creative behavior. Third, job commitment has a significant effect on creative behavior. Fourth, the relationship between job commitment and job performance shows that job commitment affects job performance positively; creative behavior also positively affects job performance. Finally, we examined the mediating effect between participation in culture and art activities and job performance with job commitment and creative behavior. As a result, job commitment and creative behavior are found to mediate between creative activities and job performance. However, it did not mediate between appreciation activities and job performance. On the other hand, the mediating effect of creative behavior between job commitment and job performance was partially mediated.

• Journal of the Korean Society of Safety
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• v.21 no.5 s.77
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• pp.60-71
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• 2006

In recent years, the most safety studies have been focused on identifying the relationship between safety climate and safe work behavior in accordance with the awareness that prime causes of accidents are organizational, managerial, and human factors rather than pure technical failures across the world. This study focused empirical research aimed at finding out the safety climate factors and examining the relationships of the safety climate and safe work behavior in construction site in Korea, too. A 10 numbers of safety climate factors were adapted from the Mohamed's study(2002) and tested using PLS-GRAPH 3.0 expecting same results as Mohamed' study. And then the relationship between safety climate and safe work behavior was examined. Only two safety climate factors-personal risk appreciation and worker's safety competence-were found and a strong positive relationship between safety climate and safe work behavior was identified in this study. Discussed in details about the results and implications and suggested further studies.

• Korean Institute of Interior Design Journal
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• no.39
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• pp.108-115
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• 2003

The first object of this study is to clarify the newly demanded service to the visitor in a museum. And the second is to consider the Spatial Configuration on the layout of exhibition and shape of exhibition space from the view points of behavior of appreciation and other methodology, The results of this study are as follows : 1) Museums are required to offer sufficient service to the visitor for the purposes of interest, learning and sight-seeing 2) A strategic space where we can penetrate the whole room is required at the entrance of the room for the easy choice of exhibits. 3) The entrance of the room is suggested to be the most controled space.

• International Journal of Contents
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• v.7 no.3
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• pp.38-47
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• 2011

The present research has created and evaluated contents capable of work appreciation visitors changing their viewpoints on their will by introducing mobile exhibition exposition devices (iPad) for large exhibition museum. Various exposition contents of usually invisible parts or those provided in accordance with user positions drew visitors' attentions and improved museum experience satisfaction. Utilization of digitalized exhibition information generated activeness in viewing and new communication between exhibition and a visitor instead of the conventional exhibition exposition.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.2
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• pp.382-396
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• 2016

This study explores 1) the cultural meanings that television beauty programs deliver, 2) the ways consumers consume TV beauty programs, and 3) the differences in the meaning of television beauty programs according to personality types. An Enneagram was used to define different personality types. The Enneagram explained personalities according to underlying core energies and was useful to grasp consumer behavior. Exploratory data were collected through in-depth interviews of fifteen women in their twenties who watched television beauty programs regularly. The personality types were classified according to three core energies: head-centered, heart-centered, or body-centered. The results were: First, television beauty programs were celebrity-focused, product-focused, and consumer-focused. They were found to help consumers improve their appearance in an appearance-oriented contemporary society by sharing appearance management information. Second, consumers consumed the products from television beauty programs as well as sought a "beautifully transformed self". Third, cultural meanings moved first from a culturally-constituted world to consumer goods through television beauty programs that then moved these goods to the individual consumer through symbolic consumption behavior along with grooming rituals, evaluation practices, appreciation practices, and accounting practices. Symbolic consumption behavior differed with personality type: heartcentered consumers transferred meaning through grooming rituals and appreciation practices, head-centered consumers through evaluation practices, and body-centered consumers through accounting practices.