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http://dx.doi.org/10.17703/JCCT.2018.4.3.51

A Study on the Effects of Cultural and Artistic Activities on Job Commitment, Creative Behavior, and Job Performance  

Jang, Ha Soo (Dept. Cultural Studies, Chosun University)
Publication Information
The Journal of the Convergence on Culture Technology / v.4, no.3, 2018 , pp. 51-62 More about this Journal
Abstract
Unlike in the past, culture and the arts are now being recognized as key elements for gaining competitive advantage, changing the approach and enjoyment methods of culture and art. The purpose of this study was to investigate the effect of participation of culture and art activities on the performance of the executives and staff members at M Financial Company. The study resulted in four different findings. First, creative activities have a positive effect on job commitment, but appreciation activities have no statistically significant effect on job commitment. Second, although appreciation activities have a positive effect on creative behavior, it has been confirmed that creative activities have no statistically significant effect on creative behavior. Third, job commitment has a significant effect on creative behavior. Fourth, the relationship between job commitment and job performance shows that job commitment affects job performance positively; creative behavior also positively affects job performance. Finally, we examined the mediating effect between participation in culture and art activities and job performance with job commitment and creative behavior. As a result, job commitment and creative behavior are found to mediate between creative activities and job performance. However, it did not mediate between appreciation activities and job performance. On the other hand, the mediating effect of creative behavior between job commitment and job performance was partially mediated.
Keywords
Creative Activities; Appreciation Activities; Creative Behavior; Job Commitment; Job Performance;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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