• Title/Summary/Keyword: Application Reputation

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A review of the application of acoustic emission technique in engineering

  • Gholizadeh, S.;Leman, Z.;Baharudin, B.T.H.T.
    • Structural Engineering and Mechanics
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    • v.54 no.6
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    • pp.1075-1095
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    • 2015
  • The use of acoustic emission (AE) technique for detecting and monitoring damages and the progress on damages in different structures is widely used and has earned a reputation as one of the most reliable and well-established technique in non-destructive testing (NDT). Acoustic Emission is a very efficient and effective technology used for fracture behavior and fatigue detection in metals, fiberglass, wood, composites, ceramics, concrete and plastics. It can also be used for detecting faults and pressure leaks in vessels, tanks, pipes, as well as for monitoring the progression of corrosion in welding. This paper reviews major research developments over the past few years in application of acoustic emission in numerous engineering fields, including manufacturing, civil, aerospace and material engineering.

Personal Information Disclosure Control in Context-aware Healthcare Applications (컨텍스트 인식 헬스케어 어플리케이션을 위한 개인화된 정보 공개 기법)

  • Rashid, Umar;Choi, Ah-Young;Woo, Woon-Tack
    • 한국HCI학회:학술대회논문집
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    • 2006.02a
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    • pp.970-975
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    • 2006
  • There is a tradeoff between user's privacy and utility of context-aware services in ubiquitous computing environments. Many privacy models have been proposed to support the disclosure of personal information at different levels of detail, in ubiquitous computing environments. However, most of these models do not allow for explicit criteria to assess the benefit users are likely to reap by disclosing their personal information. In this paper, we propose an automated decision making mechanism that evaluates the "benefit of disclosure" for the users based on trust relationships between users and information requesters and manages the disclosure of user's personal information accordingly. Unlike other trust models, we do not regard the reputation of an information requester as sufficient to determine his/her trustworthiness. Instead, we represent trustworthiness as a function of information requester's reputation in the eyes of the user and his/her competence in a given context. To validate our mechanism, we apply it to context-aware healthcare application that monitors physiological condition of a user.

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An Exploration in the Measurement and Application of Attitude Towards Science based on Social Constructivism (사회적 구성주의 관점을 고려한 과학에 대한 태도 측정과 활용에 대한 탐색)

  • Jo, Sonmi;Ku, Ja-Ok
    • Journal of The Korean Association For Science Education
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    • v.33 no.2
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    • pp.466-477
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    • 2013
  • The purpose of this study is to explore the measurement of attitude towards science based on social constructivism and the application of this scale. The data were collected using questionnaires from 833 middle school students in the second grade. First, factor analysis were used to assess the construct validity of the scale of Reputation in Culture Border Crossings (R-CBC) developed by Krogh and Thomsen (2005). This finding indicated the construct validity of R-CBC scale based on social constructivism. Second, the correlation among two scales based on social constructivism and Test of Science-Related Attitudes (TOSRA) scale based on individual constructivism were investigated to examine the convergent validity and the discriminant validity. The R-CBC scale was correlated with Simpson-Troost Attitude Questionnaire (STAQ) scale but the R-CBC scale and TOSRA scale were not connected. Third, students' attitude toward science assessed by three forms of measurements were compared according to the choice of high school type. Students' attitude toward science measured by R-CBC scale and STAQ scale were different in three types of high school. This finding indicated that two scales based on social constructivism are useful measurements that can predict the choice of high school type.

The Effects of Perceived Quality Factors on the Customer Loyalty: Focused on the Analysis of Difference between PB and NB (지각된 품질요인이 고객충성도에 미치는 영향: PB와 NB간의 차이분석)

  • Ye, Jong-Suk;Jun, So-Yon
    • Journal of Distribution Research
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    • v.15 no.2
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    • pp.1-34
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    • 2010
  • Introduction As consumers' purchase behavior change into a rational and practical direction, the discount store industry came to have keen competition along with rapid external growth. Therefore as a solution, distribution businesses are concentrating on developing PB(Private Brand) which can realize differentiation and profitability at the same time. And as improvement in customer loyalty beyond customer satisfaction is effective in surviving in an environment with keen competition, PB is being used as a strategic tool to improve customer loyalty. To improve loyalty among PB users, it is necessary to develop PB by examining properties of a customer group, first of all, quality level perceived by consumers should be met to obtain customer satisfaction and customer trust and consequently induce customer loyalty. To provide results of systematic analysis on relations between antecedents influenced perceived quality and variables affecting customer loyalty, this study proposed a research model based on causal relations verified in prior researches and set 16 hypotheses about relations among 9 theoretical variables. Data was collected from 400 adult customers residing in Seoul and the Metropolitan area and using large scale discount stores, among them, 375 copies were analyzed using SPSS 15.0 and Amos 7.0. The findings of the present study followed as; We ascertained that the higher company reputation, brand reputation, product experience and brand familiarity, the higher perceived quality. The study also examined the higher perceived quality, the higher customer satisfaction, customer trust and customer loyalty. The findings showed that the higher customer satisfaction and customer trust, the higher customer loyalty. As for moderating effects between PB and NB in terms of influences of perceived quality factors on perceived quality, we can ascertain that PB was higher than NB in the influences of company reputation on perceived quality while NB was higher than PB in the influences of brand reputation and brand familiarity on perceived quality. These results of empirical analysis will be useful for those concerned to do marketing activities based on a clearer understanding of antecedents and consecutive factors influenced perceived quality. At last, discussions about academical and managerial implications in these results, we suggested the limitations of this study and the future research directions. Research Model and Hypotheses Test After analyzing if antecedent variables having influence on perceived quality shows any difference between PB and NB in terms of their influences on them, the relation between variables that have influence on customer loyalty was determined as Figure 1. We established 16 hypotheses to test and hypotheses are as follows; H1-1: Perceived price has a positive effect on perceived quality. H1-2: It is expected that PB and NB would have different influence in terms of perceived price on perceived quality. H2-1: Company reputation has a positive effect on perceived quality. H2-2: It is expected that PB and NB would have different influence in terms of company reputation on perceived quality. H3-1: Brand reputation has a positive effect on perceived quality. H3-2: It is expected that PB and NB would have different influence in terms of brand reputation on perceived quality. H4-1: Product experience has a positive effect on perceived quality. H4-2: It is expected that PB and NB would have different influence in terms of product experience on perceived quality. H5-1: Brand familiarity has a positive effect on perceived quality. H5-2: It is expected that PB and NB would have different influence in terms of brand familiarity on perceived quality. H6: Perceived quality has a positive effect on customer satisfaction. H7: Perceived quality has a positive effect on customer trust. H8: Perceived quality has a positive effect on customer loyalty. H9: Customer satisfaction has a positive effect on customer trust. H10: Customer satisfaction has a positive effect on customer loyalty. H11: Customer trust has a positive effect on customer loyalty. Results from analyzing main effects of research model is shown as

    , and moderating effects is shown as
    . Results This study is designed with 16 research hypotheses, Results from analyzing their main effects show that 9 of 11 hypotheses were supported and other 2 hypotheses were rejected. On the other hand, results from analyzing their moderating effects show that 3 of 5 hypotheses were supported and other 2 hypotheses were rejected. H1-1: (SPC: Standardized Path Coefficient)=-0.04, t-value=-1.04, p>. 05). H1-2: (${\Delta}\chi^2$=1.10, df=1, p> 0.05). H1-1 and H1-2 are rejected, so it is prove that perceived price is not a significant decision variable having influence on perceived quality and there is no significant variable between PB and NB in terms of influence of perceived price on perceived quality. H2-1: (SPC=0.31, t-value=3.74, p<. 001). H2-2: (${\Delta}\chi^2$=3.93, df=1, p< 0.05). H2-1 and H2-2 are supported, so it is proved that company reputation is a significant decision variable having influence on perceived quality and, in terms of influence of company reputation on perceived quality, PB has relatively stronger influence than NB. H3-1: (SPC=0.26, t-value=5.30, p< .001). H3-2: (${\Delta}\chi^2$=16.81, df=1, p< 0.01). H3-1 and H3-2 are supported, so it is proved that brand reputation is a significant decision variable having influence on perceived quality and, in terms of influence of brand reputation on perceived quality, NB has relatively stronger influence than PB. H4-1: (SPC=0.31, t-value=2.65, p< .05). H4-2: (${\Delta}\chi^2$=1.26, df=1, p> 0.05). H4-1 is supported, but H4-2 is rejected, Therefore, it is proved that product experience is a significant decision variable having influence on perceived quality and, on the other hand, there is no significant different between PB and NB in terms of influence of product experience on product quality. H5-1: (SPC=0.24, t-value=3.00, p<. 05). H5-2: (${\Delta}\chi^2$=5.10, df=1, p< 0.05). H5-1 and H5-2 are supported, so it is proved that brand familiarity is a significant decision variable having influence on perceived quality and, in terms of influence of brand familiarity on perceived quality, NB has relatively stronger influence than PB. H6: (SPC=0.91, t-value=19.06, p< .001). H6 is supported, so a fact that customer satisfaction increases as perceived quality increases is proved. H7: (SPC=0.81, t-value=7.44, p<. 001). H7 is supported, so a fact that customer trust increases as perceived quality increases is proved. H8: (SPC=0.57, t-value=7.87, p< .001). H8 is supported, so a fact that customer loyalty increases as perceived quality increases is proved. H9: (SPC=0.08, t-value=0.76, p> .05). H9 is rejected, so it is proved influence of customer satisfaction on customer trust is not significant. H10: (SPC=0.21, t-value=4.34, p< .001). H10 is supported, so a fact that customer loyalty increases as customer satisfaction increases is proved. H11: (SPC=0.40, t-value=5.68, p< .001). H11 is supported, so a fact that customer loyalty increases as customer trust increases is proved. Implications Although most of existing studies have used function, price, brand, design, service, brand name, store name as antecedent variables for perceived quality, this study used different antecedent variables in order to analyze and distinguish purchase group PB and NB through preliminary research. Therefore, this study may be used as preliminary data for a empirical study that is designed to be helpful for practical jobs. Also, this study is made to be easily applied to any practical job because SEM(Structural Equation Modeling), most strongly explaining the relation between observed variable and latent variable, is used for this study. This study suggests a new strategic point that, in order to increase customer loyalty, customer's perceived quality level should satisfied for inducing customer satisfaction, customer trust, and customer loyalty. Therefore, after finding an effective differentiating factors in perceived quality in order to increase customer loyalty through increasing perceived quality, this factor was made to be applied to PB and NB. Because perceived quality factors which is recognized as being important by consumers is different between PB and NB, this study suggests how to efficiently establish marketing strategy by enhancing a factor. Companies have mostly focused on profitability in terms of analyzing customer loyalty, but this study included positive WOM(word of mouth). Hence, this study suggests that it would be helpful for establishing customer loyalty when consumers have cognitive satisfaction and emotional satisfaction together. Limitations This study used variables perceived price, company reputation, brand reputation, product experience, brand familiarity in order to determine whether each constituent factor has different influence on perceived quality between purchase group PB and NB. These characteristic variables are made up on the basis of the preliminary research, but it is expected that more precise research result would be obtained if additional various variables are included in study. This study selected a practical product that is non-durable, low-priced and bestselling product in a discount store through the preliminary research because it can be easily estimated by consumers. Therefore. generalization of study would be more easily obtained if more various product characteristics is included. Regarding a sample used in this study, it was only based on consumers who purchase products in a large-scale discount store located in Seoul and in the capital area. Accordingly, this sample has some geographical limitation, If a study is expanded by including more areas, more representative research results may be produced. Because this study is only designed to analyze consumers who purchase a product in a large-scale discount store, some difference may be found according to characteristics of each business type. In other words, there is certainly some application limitation, so research result from this study may not be applied to other business types. Future research may have fruitful results if it adjusts a variable to each business type.

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  • A Comparative Study on the Franchisor's Duty in Franchise Contract under the DCFR and Korean Law (DCFR 및 한국법상 프랜차이즈계약 가맹업자의 의무에 관한 비교연구)

    • LEE, Byung-Mun;SHIN, Gun-Hoon
      • THE INTERNATIONAL COMMERCE & LAW REVIEW
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      • v.65
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      • pp.21-49
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      • 2015
    • This study primarily concerns the various franchisor's duties provided under the Draft Common Frame of Reference (here-in-after DCFR) in comparison with those under Korean law. It particularly focuses on the followings. First, it scrutinizes the rules on the scope of application in a comparative way, focusing on the following questions; what is the definition of a franchise contract and what are the essential elements of such contract. Second, it investigates in a comparative way the provisons as to the franchisor's contractual duties as follows; 1) a duty to collaborate actively and loyally and coordinate their respective efforts, 2) a duty to provide the franchisee with adequate and timely information before the contract is concluded, 3) a duty to grant the franchisee a right to use the intellectual property rights, 4) a duty to provide the franchisee with the know-how, 5) a duty to render the franchisee with assistance, 6) a duty to ensure the products ordered by the franchisee are supplied, 7) a duty to provide information during the performance, 8) a duty to warn the franchisee decreased supply capacity, 9) a duty to make reasonable efforts to promote and maintain the reputation of the franchise network. Its emphasis is particularly put on the rationals, the contents and the nature of such duties. Third, this study provides legal and practical advice to the contracting parties when they intend to insert either the DCFR or Korean law in their contract as a governing law.

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    Strategy of Food Retailer and Delivery Rider's Accident in South Korea

    • KWAK, Young-Arm;CHO, Young-Sang
      • Journal of Distribution Science
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      • v.18 no.5
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      • pp.49-60
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      • 2020
    • Purpose: The primary objective of this research is to propose answers of rider's accident of food retailer in South Korea, in view of business sustainability of food retailer and his precious fate of rider who is a father that has a responsibility to the family. Research design, data, and methodology: We investigated previous studies such as food retailer, delivery, delivery application of mobile, rider's accident and statistics of delivery business agency, motorcycle accident ratio, annual fatalist, and further we analyzed cases of rider's accidents. Results: Rider's accident on the road toward food retailer is serious risky factor to their business reputation, corporate image, because claim amount related to death and physical/mental disability can be heavily damaged to food retailer. The point when rider dies is that rider is a person responsible for supporting his/her family, that is, a life itself issue together with downfall of family. Conclusions: In view of growth of South Korean' delivery rider industry, the authors recommended that focus of stability and sustainablity of both food retailer and delivery rider should establish to executable and practical ideas such as rider's readiness, abandon of speed guarantee, duty of delivery app business and legal aids.

    A Study on Reinforcement Effect of Face Wall with Opening using Spiral Anchor (나선형철물을 사용한 치장벽체 개구부 보강 효과에 관한 연구)

    • Jung, Won-Chul;Hwang, Wan-Seon;Kwon, Ki-Hyuk
      • 한국방재학회:학술대회논문집
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      • 2007.02a
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      • pp.37-40
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      • 2007
    • Although masonry buildings fell into disfavour in the 1990's because of factors such ac bricklayers' high labor costs, bad reputation of poorly constructed masonry, masonry face wall is still preferred in korea as well as in other countries for its decorative value. Recently may problems with masonry face wall with opening have been reported, including cracks, deflection, swelling and even wall collapse in old masonry buildings, that mainly induced from the corrosion of connecting materials. So, it is necessary to develop the effective and uncorrosion connector. Therefore, this study aims to investigate the structural performance of masonry face walls with opening constructed by new connectors, spiral stainless anchors and to provide basic data for the field application of this method. The specimen reinforced bed joint has maximum load and displacement any other specimens.

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    A Notation Method for Three Dimensional Hand Gesture

    • Choi, Eun-Jung;Kim, Hee-Jin;Chung, Min-K.
      • Journal of the Ergonomics Society of Korea
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      • v.31 no.4
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      • pp.541-550
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      • 2012
    • Objective: The aim of this study is to suggest a notation method for three-dimensional hand gesture. Background: To match intuitive gestures with commands of products, various studies have tried to derive gestures from users. In this case, various gestures for a command are derived due to various users' experience. Thus, organizing the gestures systematically and identifying similar pattern of them have become one of important issues. Method: Related studies about gesture taxonomy and notating sign language were investigated. Results: Through the literature review, a total of five elements of static gesture were selected, and a total of three forms of dynamic gesture were identified. Also temporal variability(reputation) was additionally selected. Conclusion: A notation method which follows a combination sequence of the gesture elements was suggested. Application: A notation method for three dimensional hand gestures might be used to describe and organize the user-defined gesture systematically.

    BEHIND CHICKEN RATINGS: An Exploratory Analysis of Yogiyo Reviews Through Text Mining (치킨 리뷰의 이면: 텍스트 마이닝을 통한 리뷰의 탐색적 분석을 중심으로)

    • Kim, Jungyeom;Choi, Eunsol;Yoon, Soohyun;Lee, Youbeen;Kim, Dongwhan
      • The Journal of the Korea Contents Association
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      • v.21 no.11
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      • pp.30-40
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      • 2021
    • Ratings and reviews, despite their growing influence on restaurants' sales and reputation, entail a few limitations due to the burgeoning of reviews and inaccuracies in rating systems. This study explores the texts in reviews and ratings of a delivery application and discovers ways to elevate review credibility and usefulness. Through a text mining method, we concluded that the delivery application 'Yogiyo' has (1) a five-star oriented rating dispersion, (2) a strong positive correlation between rating factors (taste, quantity, and delivery) and (3) distinct part of speech and morpheme proportions depending on review polarity. We created a chicken-specialized negative word dictionary under four main topics and 20 sub-topic classifications after extracting a total of 367 negative words. We provide insights on how the research on delivery app reviews should progress, centered on fried chicken reviews.

    The Relationship between Network Marketing Organization and the Related Industry Sustainability in Indonesia

    • SELAMET, Thamrin;PRABOWO, Harjanto
      • The Journal of Asian Finance, Economics and Business
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      • v.7 no.12
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      • pp.509-513
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      • 2020
    • Network marketing in Indonesia, especially in a time of crisis, is massively rising and has become a popular opportunity among other industries. Network marketing organizations, consists of partnership and trust, a community of connections and contact between individuals. This article has tried to examine the potential strategy to mitigate low trust in network marketing organizations specifically in the Indonesia market, where no studies on the subject has been done before. In doing this research assignment employed a secondary research methodology by reviewing previous academic literatures, by exploration and evaluation. For the purpose, 6 main articles and 25 relevant supporting articles were selected, there is an interesting and prominent research in an effort to repair trust in the perspective of the organization's efforts to build trust and control trust framework in strategy trust repair. The result of this analysis showed that the application of trust-building activities studies reveals how trust-building behavior is related to controls and how the efforts towards fostering subordinate cooperation are motivated by different types of controls and display of trustworthiness. It can be concluded that by implementing this trust repair model consistently and with a full commitment, it can gradually restore people's trust in the network marketing industry, sustain industry existence and exalted purpose of this industry can be achieved.


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