• Knowledge Management Research
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• v.14 no.3
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• pp.37-54
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• 2013

Technology standards have gained importance as global market becomes more competitive. Since a technology acknowledged as a standard brings significant benefits to the developer firm, firms in the IT industry tend to pursue standardization for the technology, being it proprietary or open. However, the paths or strategic implications are seldom discussed in academia. Therefore, our study uses iPhone of Apple, one of the proprietary standards successes, to further understand corporate strategies over two standard choices. Our case study suggests that iPhone's entry timing was optimal for creating a new mobile environment. Design excellence and user-friendly interface increased networking effects and switching costs among consumers. Apple developed independent mobile operating system (iOS) through improvement on the existing operating system. During the process, Apple chose proprietary standard and, by installing the same UX on its sibling products such as iPod Touch or iPad, overcame the subsequent problems that might arise from the limited use of iOS. Based on the capability of concurrently developing both hardware and software, Apple connected operating system, machine, and contents, which deems to contribute to its proprietary standards success. We argue that this strategy should be considered for firms which plan proprietary standard strategy.

• Journal of Internet Computing and Services
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• v.11 no.6
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• pp.135-144
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• 2010

Apple recently announced a new policy about software development kit that banned the use of tools that convert apps built on other platforms into iPhone apps. Therefore, Adobe cannot develop their software to AppStore that inquire to the Department of Justice and the Federal Trade Commission about antitrust actions. Someone argue that Apple try to exclusive smartphone market such as the Microsoft antitrust lawsuit in 1998, but this case is essentially different. First, it need to define Apple's software development kit for iPhone and iPad is whether antitrust or not. Because of the characteristics of two-sided market in Smartphone Apple's iPhone cannot monopoly in cellphone or smartphone market, but it can be an antitrust in application store market. However, Apple re-announced new software development kit policy that shows positive results. Instead of hastily intervened regulatory agencies, the DOJ or the FTC, it is quite desirable that watching the interaction between companies that whether market failures or not and if it's harmful for consumer's benefit. Adobe attack Apple to advocate consumers and developers freedom of choice, but the most important thing is conclusion based on a comprehensive analysis need to objective point of view that Apple do whether antitrust act or not and damage to developers and consumers who are both side of platform.

• Electronics and Telecommunications Trends
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• v.25 no.5
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• pp.159-171
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• 2010

iPad는 Apple사가 만든 태블릿 PC 또는 이와 유사한 모바일 디바이스로, iPhone의 기능에 부가하여 iWorks, iBooks, iAd라는 킬러앱을 장착함으로써 모바일 산업 및 기존 산업들의 생산-유통-소비 구조에 큰 변화를 몰고 올 것으로 전망된다. 주요 기관별 2010년 판매 전망이 300~1,000만 대 사이로 다양한 가운데, iPad는 출시 28일 만에 100만 대의 판매를 돌파하면서 Apple사의 i-시리즈 중 가장 빠른 초기 판매속도를 보이고 있다. 그러나 국내에서는 iPad의 시장확산 속도와 영향력이 해외에서만큼 파괴적이지는 않을 것으로 예상된다. 이는 우리나라 모바일 디바이스 이용 환경/문화가 북미-유럽과 다르고, 대기업 중심의 탄탄한 모바일 단말 제조-유통 구조가 구축되어 있으며, 국내에서 iPhone이 시장점유율 변화에 미친 영향력이 미비했다는 점으로 설명할 수 있겠다. 한편, iPad 열풍에 대한 국내 IT 업체들의 대응방안으로는 대안 소프트웨어 플랫폼을 적극 개발하는 전략, Apple사의 플랫폼 주도권을 인정하고 콘텐츠 및 애플리케이션 개발에 주력하는 전략, 그리고 iPad를 모방한 Me-too 제품을 출시하는 전략 등을 고려할 수 있겠다.

• Asia Pacific Journal of Business Review
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• v.2 no.1
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• pp.53-68
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• 2017

The objective of this research is to analyze the product innovation aspect in two comparable smartphones and partly illustrate perception and preference of Vietnamese consumers of two smartphone lines of Apple - iPhone 6 Plus and Samsung - Samsung Galaxy Note 4. The research tries to clarify which innovative features in two smartphones are more preferable to a group of consumer in Vietnam. The reason why the research studies iPhone 6 Plus and Samsung Galaxy Note 4 when iPhone 7 and Samsung Galaxy Note 7 have just released is that passing more than one year is enough time for consumers to totally experience both 2 smartphone lines to give the most precise and truthful evaluation for their preferences. Moreover, iPhone 6 Plus launch signed one of the most historical memorable landmark in the development process of iPhone products when it introduced larger-screen iPhone model for the first time. It is such an important change of iPhone which could open a new continuing successful era for Apple and iPhone. The first phase of this study involves analyzing strengths and weaknesses existed considering the opportunities and threats from the competitive market, then a competitive advantage analysis is implemented for each product. The second phase conducts a survey with Vietnamese participants from different backgrounds, by which a Mann-Whitney U test will be executed to check the significant difference in opinions in different respondent groups by age and by gender to several features of two smartphones. By conducting the survey, some interesting facts revealed with the winner seemingly falling into iPhone 6 Plus. However, it still reveals some significant difference among respondent groups by age and by gender to both iPhone 6 Plus and Samsung Galaxy Note 4 in several comparing features.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.05a
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• pp.422-425
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• 2012

Korea's conventional iPhone users had to pay for their applications in dollars. However, Apple will have to consider implementing a payment system in Korean won. Apple has strongly insisted on using the payment system in dollars, but despite its relatively small sales proportion, it will turn to the Korean market that ranks 3rd in the world for its number of downloads. In other words, the Korean market has tremendous potential for growth. Thus, this study aimed to analyze the changes that will be experienced by Apple in the Korean market due to the implementation of the iPhone-based won payment system, price fluctuations due to the introduction of iTunes, as well as positive aspects and implications of Apple's market expansion in Korea when users make payments in Korean won.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2010.10a
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• pp.223-226
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• 2010

iPhone and Smart Phone domestic markets are activated with domestic coming out of galaxy S together and the users are increasing. It follows hereupon and with forensic techniques for the cellular phone relation criminal evidence collection of data of existing the mobile forensic engineering research is necessary in about Smart Phone where it has become new techniques and WiFi etc. Convergence. It respects Smart Phone OS star forensic technique and a tool research, iPhone Apple MAC OS X and it researches galaxy S Google Android from the present paper. Smart it uses SYN methods with Phone OS star forensic techniques and it researches in order mobile forensic description below it observes it sees and forensic application methods computer forensic methods and the tools and it researches forensic techniques. The present paper research as IT powerful country will contribute in Smart Phone forensic technical advances of Korea.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.12 no.5
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• pp.275-281
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• 2012

A streaming service is considered as an important fact to listen musics at mobile device in the popular smart-phone era. An apple's HTTP Live Streaming method is used in iOS and a RTSP(Real-time Streaming Protocol) method is used in Android OS. A Wowza Media Sever will be used to support both apple and android mobile streaming. This paper describes a design and implementation of smart-phone app. to record user's songs by userself with smart-phone recording function, upload to the streaming server and to service real-time mobile streaming play for an user's selected song and provide song sharing SNS functions.

• Proceedings of the Korea Information Processing Society Conference
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• 2010.11a
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• pp.1628-1631
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• 2010

본 연구에서는 최근 인기를 끌고 있는 스마트폰 중 하나인 Apple 사의 iPhone 3GS 용 차선이탈경보 애플리케이션 개발을 수행하였다. 국내외적으로 수행되고 있는 지능형 자동차 연구를 통해 개발된 다양한 안전주행 지원 기술들이 단계적으로 상용화되면서 자동차를 지능화시키고 있는 시점에서 고가의 안전주행 지원장치를 대체할 수 있는 플랫폼으로 스마트폰을 활용하고, 안전주행 지원기술을 애플리케이션으로 개발하여 사용자가 쉽고 저렴하고 편리하게 사용할 수 있는 제품을 개발하고자 하였다. Before-Market 에만 집중된 차선이탈경보장치 기능을 iPhone 에 적용하기 위해서 제한된 컴퓨팅 자원을 효율적으로 활용할 수 있는 차선인식알고리즘이 필요하고, 본 연구에서는 Hough Transform 기반의 알고리즘을 사용하였다. 이외에도 iPhone 이라는 플랫폼의 여러 가지 특징을 고려하여 애플리케이션을 개발하였다. 효율적인 영상처리를 위해 OpenCV 라이브러리를 사용하였고, 개발은 매킨토시 컴퓨터에서 개발 후 iPhone 에 탑재하여 확인하였다. 현재까지 개발된 애플리케이션의 기능에서 보완할 점은 차선인식률과 처리 속도를 향상 시키는 것이다. 2011 년 2 월까지 완제품을 개발하여 앱스토어에 등록하는 것을 목표로 하고 있으며, 향후 안드로이드용 애플리케이션도 개발할 계획이다.

• Journal of the Ergonomics Society of Korea
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• v.32 no.6
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• pp.529-534
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• 2013

Objective: This study determines which of two types of 2D menu is better on iPhone. Background: Menu systems have been important components in modern graphical user interfaces. Review of menu design studies for human-computer interaction suggests that menu design guidelines for smartphones need to be reappraised. Method: A nested factorial design was used. Twenty-four participants were divided into two groups. The subjects were nested within the menu type. Two types of menus are an overview menu and a text menu. Two different breadth levels are 16 and 64. The participants performed five tasks in each breadth level. A task is defined as locating a product or product class on the deepest level of the hierarchy. An Apple iPhone 2G was used. Results: The results for ANOVA indicated a lack of a significant difference for time to respond between the two types of 2D menus. The overview menu showed the better satisfaction score between the two menu types. Conclusion: Even though the differences were not significant, an overview menu tended to show better performance and preference scores than a text menu that required scrolling. Application: This study can provide menu design guidelines when 2D menus are considered for small displays in a high breadth level.

• Journal of Digital Contents Society
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• v.12 no.2
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• pp.205-216
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• 2011

The smart phone is globally spreading, since the Apple rolled out the iPhone. Thereafter the smart phone ecosystem is being reorganized and strongly governed by the Apple and Google, the mobile OS providers. And the mobile carriers are pushed out of the ecosystem with the progress of the dump pipe. Even though the South Korea has the strong position as a global leader in ICT industries, it have not properly coped with this new situation and is falling to the follower in the smart phone era. Therefore it should try to take advantage of the current of the times like its component industry who already enjoys the fruit. This paper reveals the new structure of the ecosystem along its value chain with the digital open markets, OS providers, phone manufacturers, and mobile carriers. And it shows the economic spillover effects using the input-output analysis. Consequently, this paper will provide the valuable implications to companies in setting up the efficient strategies and the regulator in promoting the ICT industry.