• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.5 s.142
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• pp.715-726
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• 2005

The purpose of this study was to identify the effects of the sensation seeking and body image on female adolescents' clothing behavior and hair style attitude. The data was collected from 390 high school girls living in Seoul, via a self·administered questionnaires, and were analyzed by frequency, factor analysis, reliability test, Pearson's correlation, and multiple regression. The results of this study was as follows : 1) Three factors of body images were self appearance evaluation, appearance orientation and fitness orientation. Five factors of clothing attitudes were fashion/clothing interest, clothing exhibition, social approval, psychological dependence on clothing and fashion leadership. And three factors of hair style attitudes were interest in hair style, individuality in hair style and dependency on hair designer. 2) As the result of analyzing the effects of sensation seeking and body image on clothing behavior, fashion/clothing interest was explained by appearance orientation and fitness orientation, and clothing exhibition by sensation seeking and appearance orientation, and social approval by appearance orientation, self appearance evaluation and body cathexis, and fashion leadership by appearance orientation, fitness orientation and self appearance evaluation, and clothing conformity to the self-entertainer by appearance orientation, sensation seeking and fitness orientation, and appearance related delinquency by sensation seeking, appearance orientation, fitness orientation, self appearance evaluation. 3) As the result of analyzing the effects of sensation seeking and body image on hair style attitudes, interest in hair style was explained by the factors such as appearance orientation, sensation seeking, fitness orientation, and body cathexis, and individuality in hair style by appearance orientation, sensation seeking and self appearance evaluation, and dependency on hair designer by body cathexis.

• Journal of Families and Better Life
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• v.24 no.2 s.80
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• pp.137-148
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• 2006

The current study proposesto examine the external appearance types of urban-style hanok in the Bukchon Hanok Preservation District according to their use. For this purpose, we conducted a field survey from the 12th of September to 10th of October 2005, which investigated the location, condition md use of urban-style hanok that were being used for non-residential purposes. The external elevation of the houses were observed and photographed. The results are as follows. First, there were 158 urban-style hanok used for non-residential purposes and200 cases of non-residential use. There were 69 cases of food and beverage spaces, 58 cases of small retail businesses, 38 cases of cultural facilities and 7 cases of convenience facilities. Second, among residential urban-style hanok used for non-residential purposes, 131 cases changed the external appearance of existing urban-style hanok and only 69 cases maintained the original appearance of urban-style hanok or renovated the appearance fittingly to non-residential use. Among the renovated cases, 59 involved the construction of a firewall and 10 cases involved remodeling in a contemporary style. Among the transformed cases, 40 cases exhibited a full opening to the roadside, n involved the change of external appearance components, 14 involved the extension of the courtyard and 12 involved overall improvements to a contemporary style. Third, in the case of cultural facilities and offices, many instances reproduced an urban-style hanok in the traditional style, but small retail shops and food/beverage spaces showed serious deformation. Particularly small retail shops opened the side to the road or extended the courtyard regardless of the location of the houses in order to increase the store space and, as a result, severely damaged the urban-style hanok. In addition, many food/beverage spaces remodeled their external components using tiles, bricks or metals, which were easy to maintain.

• Korean Journal of Human Ecology
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• v.16 no.3
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• pp.665-676
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• 2007

The objects of this study were to classify the contents of life style of university students, to investigate the relationships between lifes tyle and appearance behavior(attitude toward appearance, body satisfaction, clothing attitude), and to examine how appearance behavior was influenced by life styles, male and female variables. The method of the study was survey research by using questionnaires. Subjects were 358(male 175, female 183) university students located in Junrabookdo province. In this statistical analysis, SPSS 11.5 for Windows Program was utilized to calculate frequency, percentage, mean, Factor analysis, Cronbach's ${\alpha}$, t-test, Pearson's correlation, Multiple Regression Analysis. The results of this research were as follows: Five dimensions of life styles were derived by factor analysis: 'digital orientation', 'material orientation', 'positive activity', 'achievement orientation', and 'frugality'. Male and female variables have significant effects on the life style and appearance behavior. Digital & material orientation were significantly higher for male than for female, whereas positive activity, achievement orientation, and frugality were significantly higher for female than for male. Attitude toward appearance and clothing attitude were significantly higher for female than for male, whereas body satisfaction were significantly higher for male than for female. Positive activity and achievement orientation had positive relations with appearance behavior. Need value of attitude toward appearance, body satisfaction, Clothing attitude variables except of attract sex attention was influenced by positive activity and achievement orientation of life style. As a conclusion, university students' life style and male and female variables constituted important characteristics which could affect appearance behavior.

• The Research Journal of the Costume Culture
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• v.10 no.1
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• pp.28-36
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• 2002

The purposes of the study were to investigate the effect of garment category, fashion-level and wearer's body type on the basis of temporal stability and to extend the contextual framework. The result was as follows 1) On the basis of temporal stability, Korean style, classic style, and large body type have more temporal stability than western style, fashionable style, normal body type. 2) On the basis of temporal stability of impression dimension, impression of appearance knave most temporal stability, next good-bad, next evaluation, next potency, and sociability. 3) In an interaction effect between measuring time and impression of evaluation, western, fashionable, classic style have the greatest interaction effect. In an interaction effect between measuring time and impression of appearance, western style, normal body type have the greatest interaction effect. In an interaction effect between measuring time and impression of good-bad, western, fashionable style have the greatest interaction effect. It is concluded that the results support the context framework on impression formation.

• The Research Journal of the Costume Culture
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• v.29 no.3
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• pp.453-470
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• 2021

The aims of this study are to explore the experiences of modern Korean women who experience childbirth and to examine the perceptions of body and appearance in everyday life and how fashion provides a means of self-expression. The study utilizes focused ethnography (a qualitative research method) of cultural technology magazines, conducted to observe women's behavior and language, and to explore their life values, such as beliefs, attitudes, and behaviors in fashion style in everyday life. The purpose of this study is to reveal the actual meaning of childbirth, the resulting change in appearance, and patterns of specific style expression. This will enable a better understanding of the experiences of married women with children in Korea using vivid language, by which an in-depth understanding of their lives may be promoted. A survey of 24 women (aged 25~40) who had experienced pregnancy and childbirth were included in the study, categorized as early pregnancy, pre-birth, and post-birth parenting. Subcategories were derived as "unfeasible pregnancy," "unpredictable and unprepared anxiety," "self-awareness of changing bodies," "pressure on healthy bodies," "opportunity to let go of pressure on appearance management," "pressure on hard parenting," and "experience of change in unmanaged areas." Pregnant women and women with children demonstrated tastes and preferences in style suitable for differentiated situations and roles, along with perceptions of appearance.

• Journal of the Korean Society of Costume
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• v.53 no.1
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• pp.87-98
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• 2003

The purpose of this study was to investigate body image as attitude toward physical appearance, and appearance-management behavior, and to analyze the relationship between body image and life style which affects consumer behavior. The method of the study was survey research by using questionnaires. Subjects were 323 women in their twenties. Statistical analysis methods were frequency, percentage. factor analysis, discrimination analysis, one-way ANOVA, x 2- test, and Duncan's multiple range test. The results of the study were as follows. As for appearance-management behaviors of woman in her twenties. 60.1% of all respondents experienced in diet. 31.6% experienced in plastic operation, 47.4% experienced in skin care, 44.9% experienced in perfect make up, and 84.8% experienced in hair dyeing. The group with high appearance concern showed high body satisfaction. Life-style factors were analyzed into 5 factors. The group with low appearance concern considered active family-focus life factor importantly, the group with middle appearance concern considered social life factor, and the group with high appearance concern considered self-focus life type and conspicuous consumption life factor. A significant difference was found in body image between groups according to social level and demographic characteristics. The female group in the mid twenties who majors in arts and athletics, resides on southern part of Han river, and belongs to high society was analyzed to show high appearance concern and body satisfaction. and many experiences of appearance-management behaviors.

• International Journal of Costume and Fashion
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• v.7 no.2
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• pp.41-48
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• 2007

Dress and appearance are said to be related to power which results in in.f1uencing others. Fashion and appearance style of the first African American First Lady, Michelle Obama during the presidential campaign and the inaugural period were examined. It was analyzed how Mrs. Obama has used her appearance styling to give influence on the American people. Content analysis was applied to understand the meaning of her style. Cultural meaning of her appearance styling during presidential campaign was explained in terms of class ambivalence, racial tension, and gender ambivalence. Strategic negotiation among different classes, gender, and racial groups was shown in her styling and proven to be powerful.

• International Journal of Advanced Culture Technology
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• v.10 no.4
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• pp.403-411
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• 2022

Appearance management is evolving as a means of self-expression or as a way of expressing one's individuality. In particular, hairstyle is the most important part of a person's appearance and accounts for 70% of the appearance. Improving people's appearance by changing their hairstyle gives them confidence. Among them, the fringe hair style plays an important role in determining the first impression and reflects the trend. Fringe is shorter and simpler than general hair treatment, but even these small treatments have the effect of changing the impression, so women are trying to transform into a fringe hair style. A previous study was conducted on four lines classified: round, heart, square, and triangular. In this study, we added them to define 5 hairlines and created them by combining each hairline. that have been produced 5 fringe hair styles that suit the shape of the face. It is expected that the results of this study will be used as educational materials for hair line and fringe hair styles in the field, contributing to the beauty industry.

• Journal of the Korean Society of Costume
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• v.20
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• pp.17-31
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• 1993

The purpose of this study is to inquire into the influence of appearance cues on the intellectual impression formations, whether there are differen-ces in the impression formation between the case which the appearance is partially percepted and the case wholely percepted. The study consists of the experiment of the factorial design with 5 independent variables of Face (intellectual and social), Hair Style (intellec-tual and social), Clothing Style (intellectual and social), Textile Pattern(single, color, dot, and stri-pe), and Presentation Level of stimuli (upper-half and full-length). The outcomes of study are as follows : 1) The intellectual impression formation was influenced by face, clothing style, and textile pat-tern, but clothing style and textile pattern were more influential than face. When the models with intellectual face wore in intellectual clothing style, they gave more additional intellectual impression. And when intellectual clothing was in single color, it conveyed more intellectual impression. Hair style had no main effect but it influenced on the impression formation through interaction with other variables. 2) There were differences in the formation of the intellectual impressions between the case the appearance was partially percepted and the case wholely percepted. The case of full-lenth pressen-tation was more influential than that of upper-half presentation.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.1
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• pp.77-89
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• 2014

This study looked into the effect of the life style of single females in 20s and 30s on beauty behavior recognition, and spss 17.0 is used for data analysis method. As for the statistical analysis method in order to validate the measurement tools, reliability verification is conducted and life style groups are sampled using K-means taking into account factor scores by life style. To find out the difference between general beauty behavior recognition and life style, descriptive statistics and One Way ANOVA were carried out, and Duncan Test was implemented for the post examination method. Multiple regression analysis was also carried out to figure out the effect of life style on beauty behavior recognition. The result is as follows. First, according to the results of reliability verification and factor analysis for the lifestyle type and the recognition of the behavior for beauty, the types of the life style of the subjects were divided into Economic Utility, Convention Conservatism, Self Development, Showy Consumption, and Appearance Oriented, and the recognition of the behavior for beauty was named as Makeup and Hair, Cosmetic Surgery, Body Care, and Skin Care. Second, as to the recognition of the behavior for beauty based upon the lifestyle, the Appearance Oriented in Showy Consumption recorded the highest. Third, the analysis of the influence of the style on the recognition of the behavior for beauty showed that the behavior recognition for Makeup and Hair and for Skin Care was affected by the life style of Self Development, Showy Consumption, and Appearance Oriented; the behavior recognition for Cosmetic Surgery was affected by the life style of Conventional Conservatism, Showy Consumption, and Appearance Oriented; and again the behavior recognition for Body Care was by that of Economical Utility and Showy Consumption.