• Title/Summary/Keyword: Appearance orientation

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Effects of Spangle Size on the Mechanical Properties of Galvanized Steel Sheets (용융아연도금강판 코팅층 접합강도에 미치는 스팽글 크기의 영향)

  • Hong, Moon-Hi;Lee, Ju-Youn;Paik, Doo-Jin
    • Korean Journal of Metals and Materials
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    • v.49 no.11
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    • pp.831-838
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    • 2011
  • Effects of spangle size and crystallographic characteristics on the surface appearance, galling properties, and adhesive strength of hot-dip galvanized steel sheets have been investigated. Both spangle size and crystallographic orientation measured by optical microscopy, scanning electron microscopy, and X-ray diffraction were identified as critical factors influencing the galvanized coating performance. By decreasing the spangle size, surface appearance and galling properties related to the friction coefficient were significantly improved. However, low temperature adhesive-strength with small spangle galvanized steel sheets showed lower values compared to commercially used galvanized coating. The variation of adhesive strength in terms of spangle size has been clarified.

Public Self-Consciousness, Body Image, & Socio-Cultural Influence on Gender Differences (성별에 따른 공적 자기의식, 신체이미지, 사회문화적 영향의 차이에 관한 연구)

  • Lee, Seung-Hee;Lee, Si-Weon
    • Journal of Fashion Business
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    • v.13 no.5
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    • pp.45-54
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    • 2009
  • The purpose of this study was to examine if there were differences in public self-consciousness, body image, and socio-cultural influence between males and females. Six hundred twenty-six adults participated in this study. For data analysis, descriptive statistics, t-test and reliability test were used. The result of this study is as follows. First, compared to males, females had higher scores on appearance orientation(AO), appearance evaluation(AE), and weight occupation(WP). Also females were more dissatisfied with their bodies such as lower body part or middle body part than males. That is, women had lower body image than men. Second, there was not significantly difference in self-esteem between males and females. Third, females had higher scores on public-consciousness than males did. Fourth, compared to males, females were more influenced by socio-cultural factors such as internalization and awareness. Finally, women had more higher scores on appearance behavior management than men. Based on these results, this study would provide more efficient strategies to reduce negative body image, especially in women.

The Effects of Compulsive Behavior related to Appearance on Body Image (외모 관련 강박행동(外貌 關聯 强迫行動)이 바디이미지에 미치는 영향(影響))

  • Lee, Seung-Hee;Shim, Ji-Yoon
    • Journal of Fashion Business
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    • v.10 no.2
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    • pp.181-193
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    • 2006
  • The purpose of this study was to examine which factors among addiction buying behavior had been affected by body image. 235 female college students were surveyed for this study. For data analysis, descriptive statistics, $x^2$-test, multiple regression were used. As the results, generally there were significantly correlated among body image, diet addiction, binge eating, cosmetic surgery addiction, compulsive behavior and shoplift tendencies. Multiple regression results revealed that diet addiction, cosmetic surgery addiction, binge eating accounted for 34.8% of the explained variance in weight obsession. Also, regression results indicated that cosmetic surgery addiction, self-esteem, and diet addiction, and cosmetic surgery obession accounted for 20.4% of the explained variance in appearance orientation. Finally, regression results pointed out that self-esteem and diet obession accounted 22.3% of the explained variance in appearance evaluation. Based on these results, fashion marketing strategies would be suggested.

A Study on the Relationship between Perception of Self and Clothing Interest for A Group of Elderly Women in Seoul (노년기 여성의 자아지각과 의복관심과의 상관연구)

  • Jeong Hee Yong;Rim Sook Ja
    • Journal of the Korean Society of Clothing and Textiles
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    • v.12 no.3 s.28
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    • pp.333-342
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    • 1988
  • The purpose of this study was to investigate the relationship between Perception of self anp Clothing Interest, and to determine the difference of Clothing interest and Perception of self by the demographic variables. Perception of self was measured with Perception of self test from Choi's Perceptual Orientation Scale. Appearance, Clothing comfort, Fashion, Psychological dependence, Clothing economics were measured with items from Gurel's Study and Creekmore's for method of measuring clothing variables, items were drawn from preceding measures and, slightly modified. Data were affected from 305 purposively selectee! elderly women over sixty dwelling in Seoul by means of interview and questionnaire. For statistical analyses, frequency distribution, ANOVA, Duncan's multiple Range test, Pearson's Correlation coefficients were used. The results were as follows; 1. The three groups classified, by Perception of self were Positively Correlated to Appearance, Fashion and Psychological dependence. 2. There was partially significant difference between clothing interest and demographic variables. Education and socioeconomic status affected Psychological dependence. Demographic variables not affected Clothing comfort. 3. There was partially significant difference between Perception of self and demographic variables. Age, education, marital status and socioeconomic status affected Perception of Self. 4. There was partially significant relationships among subscales of the Clothing interest. Appearance was positively correlated to clothing comfort, Fashion and Psychological dependence, clothing comfort was positively correlated to Appearance, Psychological dependence. Fashion was positively correlated to Appearance, Clothing comfort and, Psychological dependence.

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The Effect of Body Image and Self Esteem on Interpersonal Relationship in Nursing Students (간호대학생의 신체이미지, 자아존중감이 대인관계에 미치는 영향)

  • Park, So-Young;Koo, Sang-Mee
    • Journal of Convergence for Information Technology
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    • v.10 no.1
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    • pp.158-168
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    • 2020
  • This study is a descriptive research study to identify the relationship between the body image, self-esteem and the degree of interpersonal relations of nursing students and the factors affecting interpersonal relationships. During the month of June 2019, data were collected using a structured questionnaire survey of 252 undergraduate nursing students at universities A and Y cities. Collected data were analyzed by descriptive statistics, t-test, ANOVA, Pearson correlation coefficients, and multiple regression using SPSS 20.0. Factors affecting interpersonal relationship were 12% in terms of physical image, health orientation, and health assessment. The main factors affecting interpersonal relationships were health evaluation, health orientation and appearance evaluation. Therefore, in order to improve nursing relationships among nursing college students, it is necessary to develop and apply various intervention programs to positively evaluate their health and appearance and to lead a health-oriented life.

A Study on the Shopping Orientation, Related to the Cognitive Age and the Types of Lifestyle of the Female Consumers in the Elderly Generation (Part2) (뉴실버 여성소비자 지각연령과 라이프스타일에 따른 의복쇼핑성향 연구 (제2보))

  • Kim, Jung-Sil;Lee, Sun-Jae
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.11
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    • pp.1726-1738
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    • 2008
  • This study researches age of discretion and lifestyles for aged women consumers and examines their social and psychologically recognized age of discretion and the difference in shopping orientation on fashion. Also it is purposed to support implications for marketing strategy on fashion market for the aged. A survey was carried out regarding the consumers of the new elderly generation aged 55 and above. 561 respondents were surveyed, residing in Seoul and Metropolitan areas. Factor analysis, Cronbach's ${\alpha}$, K-average community and multivariate analysis, multi-recurrence and crossing analysis($X^2$ verified) were used for statistical analysis. In conclusion, first, people in their 70s to 80s perceive their age 20 to 30 years younger than their real age. Second, appearance-oriented and high technology-oriented were the most highlighted lifestyles as to the study of the vital statistical, related to the lifestyle in correspondence to the real-age and the cognitive age. Third, people who feel older than they actually are in terms of shopping orientation were less likely to shop depending on their mood. Throughout the results, there is no doubt that people in the elderly generation is a main target within marketing trends in the elderly generation industry. A research based on comparison between the male and the female consumers in the elderly generation is considered to be very meaningful.

A Study on Hand Recognition in Image for Multimedia System (멀티미디어 시스템을 위한 영상내의 손 인식에 관한 연구)

  • Jung Hye-Won;Yang Hwan-Seok
    • The Journal of the Korea Contents Association
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    • v.5 no.2
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    • pp.267-274
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    • 2005
  • In this paper, we proposed an algorithm which cognize hand pose in real time using only image. Hand recognizes using edge orientation histogram which comes under a constant quantity of 2D appearance because hand pose is intricate. This method suit hand pose recognition in real time because it extracts hand space accurately, has little computation quantify, and is less sensitive to lighting change using color information in complicated background. Method which reduces recognition error using principal component analysis method to can recognize through hand shape presentation direction change is explained. A case that hand shape changes by turning 3D also by using this method is possible to recognize. Besides, principal component space creation time is reduced remarkably because edge directional data is used.

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A Study on the Salesperson Services and Repeat Purchase Intention by Price Perception of Fashion Stores (가격지각에 따른 패션점포 판매원 서비스와 재구매의도에 관한 연구)

  • Kim, Jie-Yurn
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.1
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    • pp.45-54
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    • 2008
  • The purposes of this study are to examine consumer's perception about salesperson services of fashion stores, and how salesperson services influence on consumer's satisfaction, repeat purchase intention by price perception. The data was obtained from a survey of 420 fashion product consumers in their 20's living in Gwangju city in 2006. It was analyzed by factor analyses, reliability, frequency, T-test, regression. The results of the survey were: 1) Salesperson service dimensions perceived by fashion product consumers were 4 dimensions: Customer service orientation,. Relationship orientation, Reliability & sales ability, Salesperson's appearance. 2) Salesperson services influenced on satisfaction of high price perception group and low price perception group. 3) Satisfaction and salesperson service importance influenced on repeat purchase intention of high price perception group and low price perception group. 4) The difference of salesperson services perceptions by store types were examined. The findings of this study are expected to help fashion stores make successful relationship strategy according to price strategy and keep the relationship with their customers for a long time in fashion retail setting.

Luxury value-based segmentation, brand personality, and purchase behavior of Mongolian female consumers (몽골 여성 소비자의 명품 소비가치 세분화와 브랜드 개성 및 구매행동에 관한 연구)

  • Amarjargal, Ganbold;Kim, Jonghoon;Park, Jee-Sun
    • The Research Journal of the Costume Culture
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    • v.26 no.3
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    • pp.427-449
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    • 2018
  • The current study aimed to segment Mongolian female consumers based on luxury consumption values and to compare lifestyle, demographic characteristics, purchase behavior, and perceived brand personality among the segments. The survey was administered to consumers who had purchased luxury products in Ulaanbaatar, Mongolia. A total of 184 surveys were used for data analysis. Exploratory factor analysis revealed five luxury values: quality value, hedonic value, conspicuous value, social value, and unique value. Using the five luxury values, clustering analysis was conducted, showing that there were four distinct segments: passive shoppers, showoffs, rational value groups, and hedonists. ANOVAs and chi-square analyses revealed that these four segments differed in consumption values, demographic characteristics, lifestyle dimensions (including appearance consciousness, leisure orientation, life enjoyment, and achievement orientation), and purchase behavior (including purchase frequency, price of products purchased, and product selection criteria). Moreover, value segments showed differences in five dimensions of luxury brand personality: sincerity, professionalism/attractiveness, excitement, materialism, and sophistication. The results suggest that consumption values serve as a significant basis for segmentation. Furthermore, the current study indicates that value segments can be described as consumers' perceived brand personality. The study concludes with a discussion of the results, theoretical and practical implications, and limitations.

Relationship Between the Airline Cabin Crew Images and the Airline Employment Decisions (취업준비 과정에서 승무원 이미지와 취업결정과의 관계)

  • Kim, Young-Jin;Lim, Yeon-Woo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.2
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    • pp.681-688
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    • 2017
  • This study examined the relationship between the cabin crew images and the airline employment decisions. The aim was to target college students to prepare for employment in airlines. The survey was conducted to achieve the research objectives using SPSS 20.0 based on 342 questionnaires. In addition, frequency analysis, factor analysis, reliability analysis, Correlation Analysis, and regression analysis were performed. The cabin crew image of the customer orientation and fashion affects the airline employment decisions of the students. The cabin crew image of professional expertise and appearance affect the airline employment decisions of the trust. The cabin crew image of customer orientation, fashion, and appearance affects the airline employment decisions of the students. Overall, the job must first be an understanding of the airline and it is necessary to consider a career professional approach. In addition, there is a need to recognize human services that emphasize the customer orientation factors of the crew.