• Fashion & Textile Research Journal
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• v.14 no.3
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• pp.438-447
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• 2012

This study investigates the effects of appearance-relative behaviors of adolescent female consumers on their awareness of heath harmfulness and skinny jeans purchasing behaviors and identifies the influential variables on the wearing satisfaction of skinny jeans. A survey was carried out with middle and high school female students and 386 responses were analyzed using descriptive analysis, factor analysis, a reliability test, and regression analysis. The results of this study were as follows, 1) From the results of the factor analysis on appearance-related behaviors and clothing benefits of skinny jeans for female adolescents, each of the variance assessments clearly showed factorial structures. 2) As a result of looking at the influences of appearance-relative behaviors on the clothing benefits of skinny jeans, respondents who paid more attention to their appearance tended to consider hygiene and activity comfort less important. In addition, respondents who had higher fashion concerns tended to consider aesthetic, practicability, desired trend, and activity comfort more important. 3) Respondents who had higher fashion concerns and considered activity comfort more important among skinny jeans benefits showed a higher level of satisfaction when wearing skinny jeans. However, respondents who thought aesthetic and health hygiene more important when buying skinny jeans showed a lower level of satisfaction when wearing skinny jeans. Female adolescents showed less satisfaction when wearing skinny jeans, as they perceived harmfulness about skinny jeans more.

• Journal of the Korean Society of Costume
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• v.62 no.5
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• pp.31-43
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• 2012

The purposes of this study were to investigate the differences of post-purchase satisfaction, brand loyalty, and repurchase intention of SPA clothing brand according to lifestyles, and to disclose how lifestyles, post-purchase satisfaction, and brand loyalty influence the repurchase intention. The research method was a survey method using questionnaires. The subjects were 304 female college students residing in Seoul metropolitan area. The lifestyles were classified into six factors including pursuit of challenges, proactive interpersonal relationship, interest in sports, self-centeredness, interest in IT, and achievement orientation. Three female groups were derived by cluster analysis of the 6 lifestyle factors: active-activity type, passive-activity type, and achievement-pursuit type. Brand loyalty was classified into two factors including continuing loyalty and convenient loyalty. First, the active-activity group showed higher convenient loyalty than the other groups. The achievement-pursuit group showed higher post-purchase satisfaction than the other groups in appearance of clothing, while the passive-activity group showed lower satisfaction in every factor, in particular, its price satisfaction was very low. Second, senior students showed higher continuing loyalty than freshmen, sophomores, and juniors. Students with more clothing expenses showed higher continuing loyalty as well as convenient loyalty than those with less clothing expenses. Their price satisfaction with SPA clothing brand as well as repurchase intention was higher. Third, repurchase intention was influenced by brand loyalty the most, and the next in the order by satisfaction level with brand, satisfaction with price, satisfaction level with appearance, and proactive interpersonal relationship. The brand loyalty was influenced by satisfaction level with price the most, and the next by satisfaction level with appearance.

• Journal of Fashion Business
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• v.18 no.1
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• pp.22-36
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• 2014

The purpose of this study is to examine the influence of expected values for appearance management on interest in make-up and cosmetics evaluation criteria. Questionnaires are being administered to 244 college students from the Deagu Metropolitan City and Kyungbook province. The frequency, factor analysis, reliability analysis, regression analysis, and t-test are used for data analysis. Expected values of appearance management are categorized into pleasure/satisfaction, other-expectancy, power value and conformity. Interest in make-up factors are found to be leadership in make-up, others-oriented, and appearance satisfactions. Cosmetics evaluation criteria are categorized into 4 factors such as skin suitability, pursuit of utility, non-essential attributes and symbolism. Pleasure/satisfaction, and conformity are the sub-variables of expected values for appearance management and have significant effects on leadership in make-up and others-oriented sub-variables for interest in make-up. Pleasure/satisfaction, and conformity, being the sub-variables of expected values for appearance management, have significant effects on skin suitability, the sub-variables of cosmetics evaluation criteria. And conformity has significant effects on symbolism, the sub-variables of cosmetics evaluation criteria. This indicates that women show high conformity for expected values of appearance management, leadership in make-up and others-oriented sub-variables for interest in make-up, and skin suitability of cosmetics evaluation criteria.

• The Journal of Korean Society for School & Community Health Education
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• v.14 no.2
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• pp.85-92
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• 2013

Objectives: The purpose of this study is to examine correlation between subjective oral health status and oral-related appearance satisfaction of college students. 100 college students at a college located in Gyeonggi-do participated in the survey, oral examinations, and self-rated oral hygiene management ability tests. The data was then analyzed accordingly. Methods: Frequency test and chi-square statistical analysis were conducted on general characteristics and subjective oral health status, and SAS version 9.2 was used. Results: As a result of this study, students' subjective perceptions about oral health had positive correlation with oral-related appearance(p <0.05). It is noteworthy that those who responded on 'satisfactory' oral health status indicated that 16% 'unsatisfactory', 28% 'average' and 68% 'satisfactory' on oral-related appearance. Students' self-rated oral hygiene management ability and irregular teeth conditions were also found relevant in causing discomfort in interpersonal activities, whereas students responded 'satisfactory', 0.00%; 'average', 31.82%; 'unsatisfactory' 68.18% (p <0.05). Conclusion: This study suggests that oral-related appearance can have an impact on oral health status and that oral-related appearance can be a contributing factor to improve oral health status and therefore results in promotion of general health. In the future, further research should be considered about perception on oral-related appearance, oral health status and any resulting behavior changes.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.337-347
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• 2013

The purpose of this study was to examine the influence of the satisfaction level of dental hygiene students with their own appearance and their body images on interpersonal relationships. Structured questionnaires were utilized to gather data from dental hygiene students from April 1 to May 7, 2013. The students investigated got a mean of $2.79{\pm}0.42$, $2.85{\pm}0.53$ and $3.23{\pm}0.48$ in appearance satisfaction, body image and interpersonal relationship abilities respectively. Interpersonal relationship abilities had a positive correlation to appearance satisfaction and body strength, one of its subfactors, and interpersonal skills were positively correlated to body image as well. As appearance satisfaction and body image were identified as influential factors for interpersonal relationship abilities, it's quite important for individuals to have a positive self-concept to build good interpersonal relationships. Therefore personal counseling should be provided for students to take the right view of their own appearance and bodies, and the development and implementation of diverse programs are required as well.

• Journal of the Korean Society of Costume
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• v.56 no.3 s.102
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• pp.143-155
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• 2006

This study aims to examine the difference of body image and psychological well-being of men and women according to appearance management. The subjects of the study were 673 college students who lived in Seoul and metropolitan areas. Statistical analyses used in the study were factor analysis, Cronbach's a, cluster analysis, ANOVA, Duncan test and $\chi^2-test$. The results of this study were as follows; 1. The body image was categorized into the three factors of personal interest innce, anxiety about weight and physical attraction. Appearance management was categorized into the appearance management through clothing, strict diet therapy and daily appearance management. The psychological well-being was classified as seven factors which include the life goal, self-acceptance, positive personal relations, self-regulation, personal development, environment control and responsibility. 2. The appearance management was classified by 4 groups as below: Daily appearance management group, strict diet therapy group, appearance management through clothing group and no interest in appearance group. 3. There were significant differences among the four groups regarding body image, psychological well-being and life satisfaction. First, appearance management through clothing group had more interest in appearance than other groups. In the case of weight awareness, strict diet therapy group and the appearance management through clothing group intended to have more concerns over their weight. The strict diet therapy group seemed to have an overall lower level of psychological well-being than other groups. Lastly, the appearance management through clothing group had a higher level of life satisfaction.

• The Research Journal of the Costume Culture
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• v.6 no.4
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• pp.1-12
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• 1998

The research was done against female workers in public officers to find out the actual conditions and usage of uniforms worn in government and other public offices, to find out the degree of their satisfaction for it's appearance, costs, functions and representation. The research was done by questioning 402 female workers about their uniforms in various government and other public offices and the results analysed from the research are as it follows below. 1. The shape of uniforms in public offices were mostly in three piece(jacket+vest+skirt) shape, many of them in gray color and the material were made of blended fabrics. 2. The satisfactory garde of the uniform couldn't even reach the level of '3 point', in which it is easy to tell that the workers had low satisfaction with their uniforms. The level of satisfaction in it's appearance, functions, costs and representation were below average, the rankings starting with functions, representation, appearance, costs and it was shown that the most satisfied category was in it's functions and the lest in costs.

• Journal of Korean Home Economics Education Association
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• v.27 no.1
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• pp.13-29
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• 2015

This study examined whether any differences were found in body comparison, body satisfaction, and appearance management behaviors according to socialcultural attitudes toward appearance among male and female adolescents in Gwangju and Jeolla province. It was conducted by a self-report survey of 598 male and female students in eigth and eleventh grades in Gwangju and Jeonnam province, South Korea. The collected survey data were analyzed by Cronbach's ${\alpha}$, Factor analysis, ${\chi}^2$ test, K-means cluster analysis, t-test, one-way ANOVA, Duncan's grouping using SPSS/PC WIN 19.0 statical program. The results were as the following: Adolescents perceived and internalized more highly than the common level the socialcultural value toward appearance, especially for female, and by age, juniors in high school than in middle school. Socialcultural attitudes toward appearance could be classified into four categories: 'Accepted type', 'internal type', 'aware type', and 'unaccepted type'. Students who were classified as 'accepted type', and 'internal type' showed lower level of body satisfaction and compared their bodies more often with others. They also actively received appearance management behaviors. Therefore, they showed positive attitude toward cosmetic surgery and functional garments. They also worked hard to reduce their weights just to show off to others. In conclusion, it is necessary for education programs to protect self-esteem of adolescents from the socialcultural distortion to appearance.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.5
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• pp.821-833
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• 2008

The purpose of this study is to provide basic information about body proportion characteristics, and the level of body cathexis and fit satisfaction related to those characteristics. It is hoped that this will help to improve ready-to-wear satisfaction in middle-aged women. In order to achieve this purpose, the body proportion characteristics of middle-aged women were measured and were compared with that of standard and ideal body types. Then, the body cathexis and fit satisfaction according to these characteristics was analyzed. Finally, the following results were obtained. First, the average height of middle-aged women was 6.87 head, waist length was 58.9% of height, and knee length was 25.6% of height. In frontal appearance, the hip width, shoulder width, and chest width were wider than waist width(24%, 20%, and 11% respectively). Chest and hip depths was thicker than waist depth(19% and 17% respectively). Second, in lengths proportion, their lower body was shorter than the standard body shape for women in their 20s'. Also the difference between the width of frontal appearance and depth proportion of side appearance was small, suggesting a more slender silhouette among the middle aged women. Finally, middle-aged women who were not wide or big in the chest had higher satisfaction with their bodies. As shoulder width and chest depth became small, the fit satisfaction of upper clothes increased. While longer lower body had higher fit satisfaction with pants crotch, shorter lower body had higher fit satisfaction with waist and abdominal parts.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.3
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• pp.395-407
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• 2008

As global interest in clothing spreads over the smart clothing which arouses high added-value in the apparel industry, this study is to develop a smart jacket with an electrically-vibrating device maintaining excellent appearance and comfort. The vibrating device has a massage function that could relieve muscle pain near shoulders and neck. The purposes of this research are to develop jacket pattern for men in their thirties considering body shapes and fashion trend, to develop a wearable device that is composed of motor and controller and integrate it into a jacket, and to assess the external appearance and functional satisfaction of the smart jacket through the wearing test. The results are as follows: 1. In order to develope an appropriate jacket pattern for men in their thirties, several patterns were assessed for their fitting comfort. The final pattern was completed after making alterations some parts, and showed high satisfaction as 3.6(on a five-point scale) in all categories. 2. A vibrating device was developed by connecting motor, controller, battery and switch. Developing this device, focus was maximizing the strength of motor and minimizing the heat generated from motor and controller. Snaps were placed between inner and outer cloth of jacket so that the vibrating device could be easily attachable and detachable. The motor was located around Trapezius where muscles often get stiff. A switch was designed to be used in selecting the modes of Strong, Weak, and Cross Tapping. 3. The wearing test was conducted to examine outer appearance, comfort for motion, and functionality of the smart jacket. The results of assessing outer appearance showed that the location for attaching the vibrating device was not noticeable but looked natural, and there is almost no change in outer appearance when the vibrating device operates. The result of assessing comfort of action revealed that wearer's satisfaction was high in all categories about activity, wearer's comfort, etc. The result also showed that wear's satisfaction for effects of vibrating massage, easiness in using the device, heat generation was not less than 3.5 in all categories except a category about noise.