• Journal of Fashion Business
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• v.16 no.3
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• pp.45-62
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• 2012

This study aims to examine the effect of talent types on the purchasing behaviour of beauty-service products in 367 adults(female and male). The present study is the first to consider both talent types and the purchasing behaviour of beauty-service products correlates to appearance management behaviour. Frequency analysis showed that the mean of 8 talent types of 367 participants was 3.324. The highest talent type of 367 participants was interpersonal talent, the lowest talent type was logical-mathematical talent among 8 talent types. There were statistically significant relationships between the talent types(specially, bodily-kinesthetic talent and interpersonal talent) and the purchasing criteria of beauty-service products on the correlation analysis. And the effects of 8 talent types on the purchasing frequency of 4 beauty-service products were significant on the regression analysis, specifically, the results showed that the most significant among 8 talent factors was the interpersonal talent, next, the bodily-kinesthetic was. Thus, the more purchasing frequency of beauty-services products, the higher interpersonal talent were, and the better affinity with others were. As a results, the interpersonal talent factor and bodily-kinesthetic talent factor among 8 talent factors were ultimately affecting the appearance management behaviour. The higher the score, it was concluded that the subject was more active in beauty-related behavior. Conclusively, the appearance is a form of personal asset for one's self-fulfillment, and strong and beautiful appearance is a medium to improve self-esteem and dominance. It is possessing a significant influence in personal satisfaction, self-identity, and social success.

• The International Journal of Costume Culture
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• v.13 no.2
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• pp.118-129
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• 2010

Digital technology introduced into the clothing and fashion industry is evolving to digital virtual fashions and consumer-centered mass-customized production systems. Today the application of such 3D virtual try-on systems is being expanded gradually in the clothing industry. This study purposed to make virtual avatars and virtual garments using OptiTex and V-stitcher virtual software and compared the appearance of the virtual garments put on the virtual avatars. For this, we created virtual avatars and virtual garments using body measurements obtained from jive subjects of top jive body shapes, respectively, using $[TC]^2$ body scanner. According to the results of comparing the outcomes of the two different virtual software systems, virtual avatar II of V-Stitcher tended to have a more round and lifted hip and the waist line at a higher position. In addition, the body curves and shapes of a virtual avatar affect the appearance of virtual garments. This study applied the same body measurements to virtual avatars and the same pattern to virtual garments, but when different kinds of virtual software were used, the virtual avatars and virtual garments showed different appearance and fit. This result may mean that when customers buy apparel products using different kinds of virtual try-on systems, their evaluation of appearance can vary depending on the virtual try-on system. Therefore, research needs to be made actively for the development and use of linkage programs that can reflect actual body measurements between virtual software systems and 3D body scanning systems.

• International Journal of Costume and Fashion
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• v.10 no.2
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• pp.1-13
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• 2010

The purpose of this study is to investigate the behavioral complexities frequently arising in married couples with respect to clothing choices. Symbolic interaction theory was used to understand how spousal influence affects clothing selection after marriage. A convenient sample of nine married couples was interviewed for the data collection. A content analysis revealed how marriage affected their clothing choices, types of communication conveyed with their spouses about clothes and shopping patterns. The primary result indicated that individuals take their spouses' clothing preferences into consideration. Couples exhibited varying frequencies of communication about clothing choices and developed a variety of shopping patterns. As a result of the findings from this study, future research directions are suggested.

• Proceedings of the Korean Society for Information Management Conference
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• 2014.08a
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• pp.119-122
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• 2014

본 연구는 교육학 분야에서 국내 학술 논문 저자키워드 출현 순서에 의미가 있는지 알아보기 위하여 저자키워드 출현 순서별로 빈도를 조사하고 동 저자 키워드가 제목에 출현하는지를 살펴본 후, 학술논문 저자키워드 출현 순서에 따른 빈도가 저자키워드의 논문 제목 출현 빈도에 미치는 영향에 대해 연구하고자 한다. 연구의 배경은 구조적 학술용어사전의 구축과 관련해서 효율적인 용어 선정이나 용어 분류 방법을 찾는 것이다. 연구의 목적을 위해 교육학 분야 저자키워드의 출현 빈도수가 1인 것을 제외하고 고빈도 순으로 400개 용어를 추출하였다. 저자키워드의 몇 번째 출현 순서가 저자키워드의 제목 출현에 가장 큰 영향을 미치는지 알아본 결과, 저자키워드의 첫 번째 출현이 아닌 두 번째 출현이 가장 큰 영향을 미친다는 것을 알 수 있었다.

• Journal of Families and Better Life
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• v.27 no.6
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• pp.1-12
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• 2009

The purpose of the study is to investigate developmental changes in the effect of sociocultural factors towards appearance, body mass index and self-esteem on body image. Participants were 315elementary school, 305middle school students, 310hight school students and 346college students from Seoul and Gyeonggi Province. Collected data were analyzed through Cronbach's $\alpha$, Two-way ANOVA, Pearson's correlation, and stepwise multiple regression. The findings of the study were as follows: 1) Sociocultural factors towards appearance, body mass index, self-esteem and body image differed by grade and gender. 2) Peers, self-esteem, BMI and mass media were significant predictors of elementary school students' body image. Mass media, BMI and self-esteem were significant predictors of middle school students' body image. Self-esteem, peers, BMI, gender and mass media were significant predictors of high school students' body image. Self-esteem, mass media and BMI were significant predictors of college students' body image.

• Fashion & Textile Research Journal
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• v.7 no.6
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• pp.633-640
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• 2005

The main objective of this research is how they recognize the face appearance before and after the make-up, based upon the survey on the female college students of their 20s (221 College students in Daegu metropolitan City), who are very conscious about their appearance. In addition, it is to provide the fundamental findings, which are necessary to establish the appearance management of self-concept through the make-up. The results are as follows: About 78% of subjects are performing the make-up on daily basis or needs basis, and 91.6% of the subjects wanted to have more elegant and improved make-up. Comparing the self-satisfaction level before and after the make-up, the satisfaction level on their appearance has been very much improved to 77.2% after the make-up, while the level was 28.8% before the make-up. It has been found out that the purpose of the make-up is more appreciated in pursuing the self-concept, rather than pursuing the beauty. Also we revealed that they could achieve a certain level of psychological stability by improving each individual's social image. We also found out that the stylish and modern style of image contributed more to the satisfaction level of make-up, compared with the image of neatness, individuality, delicacy, or youthfulness.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.4
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• pp.615-630
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• 2016

This study investigates the mediate effects of obesity stress on the relationship between the narcissism and clothing behavior related appearance. The subjects for the study were 322 women aged 20's-30's in an online survey. Data analyses were conducted with SPSS 18.0 program. The study results are as follows. First, clothing behavior and obesity stress of plus size consumers are more affected by perceived obesity than BMI, and covert narcissistic tendency is stronger than overt narcissistic tendency. Second, the factor analysis results on narcissistic tendency indicated 'self-enhancement narcissism', 'self-initiative narcissism', and 'other-dependent narcissism'. Third, 'self-enhancement narcissism' more influenced 'fashion orientation' versus the greater influence of 'self-initiative narcissism' and 'other-dependent narcissism' on 'depending on clothing'. Fourth, the narcissistic tendency perceived by plus size consumers affect 'depending on clothing' and 'fashion orientation' with obesity stress as the mediator. 'Self-enhancement narcissism' and 'self-initiative narcissism' are partially mediated by obesity stress, and 'other-dependent narcissism' are completely mediated and affect appearance management behavior.

• Human Ecology Research
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• v.56 no.6
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• pp.527-539
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• 2018

This study analyzed the substitute behavior of mothers of infants or elementary-school-aged children in terms of consumption. For this study, in-depth interviews were conducted with women residing in the Seoul metropolitan area who show significant interest in their children. The interviews were analyzed based on the grounded theory. The findings of this study are as follows. First, mothers show substitute behavior for their children's appearance. The younger the children, the more substitute consumption exhibited by mothers. As children grow older and are able to choose what to wear, mothers show less substitute behavior tendencies regarding appearance management. Second, mothers tend to exhibit substitute behavior regarding their children's academic achievements. Mothers hope their children will be more successful than themselves were or will achieve the dreams that they failed to accomplish, which drives substitute behavior. Mothers affectionately provide children with financial support so they can obtain academic achievement and they hope their children will have successful occupations in the future. Third, mothers who are not satisfied with their appearance and have low self-esteem are more likely to exhibit substitute behavior with their children. This study will be helpful in understanding mothers' motivation and psychological factors regarding the support of their children.

• Proceedings of the Korea Society of Costume Conference
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• 2004.08a
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• pp.320-321
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• 2004

• Proceedings of the Korea Society of Costume Conference
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• 2005.10a
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• pp.194-195
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• 2005