• Title/Summary/Keyword: Appeal System

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Proposal of a condensing & amplification method for conceiving a good advertising visual idea (광고비주얼의 아이디어발상을 위한 압축$\cdot$확장법의 제안)

  • 박용원
    • Archives of design research
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    • v.20
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    • pp.185-196
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    • 1997
  • There were several methods of conception in seeking a visul idea of the advertising design. However, such conventional methods had a tendency that the degrees of utilization and satisfation are lacking. Also, in a thumbnail sketch phase, there was a great tendency to seek an idea based on pictorial elements only and thus depended chiefly on the existing references. Accordingly, originality was not high. Further, under the background which any common methods of a designer and a copywriter, if they have effective. I would like to propose a visul idea conception method, a condensing & amplification method for maintaining a logical system of advertising intelligence and for facilitating creative visualization through a language-oriented approach. The condensing & amplification method is the method of conception, in which after an appeal point as per advertising intelligence is passed through sentence and phrase and then condensed with word, various variation for the word develop, and by selecting the most creative word of the results, the thumbnail sketch commences based on the results amplified with the phrases and sentences.

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Development of Small HSSF Constructed Wetland for Urban Green space (도시내 녹지공간 조성을 위한 소규모 HSSF 인공습지 개발)

  • Lee, Jeong-Young;Kang, Chang-Guk;Gorme, Joan B.;Kim, Soon-Seok;Kim, Lee-Hyung
    • Journal of Wetlands Research
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    • v.13 no.2
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    • pp.199-208
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    • 2011
  • Scarcity of water worldwide, increasing greenhouse gas emissions, increased energy consumption due to the Earth is threatened. Existing in the process of urban planning and development of forests, rivers and other natural ecosystems have been destroyed and that there was increased impervious pavement. Impervious pavement increase water circulation system to destroy the natural and urban water retention, infiltration and decreased evaporation. Nonpoint source pollution(NPS) occurs when rainfall impervious pavement and appeal directly to the river water inflow is adversely impacts of the situation. In this study, rainfall occurs impervious pavement NPS pollution reduction and temperature increase due to the increase in urban areas, and to solve heat island phenomenon is to develop small HSSF constructed wetland technology. The small HSSF constructed wetland sedimentation, filtration, adsorption, absorption by vegetation, including such mechanisms. Techniques for verification of the pilot-scale test was conducted. In the future domestic urban heat island phenomenon and restore the natural water cycle for the facilities will be used as a basis to develop.

Infrared Assisted Freeze-Drying (IRAFD) to Produce Shelf-Stable Insect Food from Protaetia brevitarsis (White-Spotted Flower Chafer) Larva

  • Khampakool, Apinya;Soisungwan, Salinee;You, SangGuan;Park, Sung Hee
    • Food Science of Animal Resources
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    • v.40 no.5
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    • pp.813-830
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    • 2020
  • In this study, the potential of infrared assisted freeze-drying (IRAFD) was tested for the production of shelf-stable edible insects: Protaetia brevitarsis larva (larva of white-spotted flower chafer). The IRAFD system was customized using an infrared lamp, K-type thermocouple, controller, and data acquisition system. The infrared lamp provided the sublimation energy for rapid freeze-drying (FD). The IRAFD conditions were continuous IRAFD-5.0 kW/㎡ and IRAFD-5.0 kW/㎡ at different weight reduction (WR) (10%, 20%, and 30%). The continuous IRAFD reduced the drying time to 247 min compared to the 2,833 min duration of FD (p<0.05). The electrical energy could be reduced by more than 90% through infrared radiation during FD (p<0.05). The Page model resulted in the best prediction among the tested drying kinetic models. In terms of quality, IRAFD showed significantly lower hardness, chewiness, and higher protein levels than hot air drying and FD (p<0.05). IRAFD better preserved the glutamic acid (6.30-7.29 g/100 g) and proline (3.84-5.54 g/100 g). The external product appearance after IRAFD exhibited more air pockets and volume expansion, which might result in a good consumer appeal. In conclusion, this study reports the potential of IRAFD in producing shelf-stable and value-added edible insects.

Practical Suggestions for Promoting Maritime Arbitration in Korea (우리나라 해사중재 활성화를 위한 실무적 제언)

  • Ahn, Keon-Hyung
    • Journal of Arbitration Studies
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    • v.31 no.1
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    • pp.23-54
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    • 2021
  • While maritime arbitration industry has not been prevalent in Korea, Korea ranked fifth in terms of export volume and its shipbuilding industry ranked top globally in shipbuilding order volume in 2020. The discrepancy between the maritime industry's productivity and relative lack of maritime arbitration has had a negative impact on Korea's economic development. To address these problems, this paper i) reviews preceding research, ii) examines the Korean maritime arbitration system's status and analyzes the KCAB's maritime arbitration statistics from 2005-2020, iii) examines major foreign maritime arbitration institutions' status and strategies including LMAA, SMA, SCMA, and HKMAG, and lastly iv) suggests practical ways to promote maritime arbitration in Korea. The Suggestions for promoting maritime arbitration are 1) to prepare and promote various maritime standardized forms for the Korean shipping industry, 2) to insert an arbitration clause in medium and large-size Korean shipping firms' B/L clause, 3) to expand professional maritime manpower training and other infrastructure, and 4) to enhance the predictability of the result of arbitration through maritime arbitral awards or by examining the feasibility of the appeal system against the arbitral award only on a point of law in the future. In conclusion, the success or failure of promoting maritime arbitration in Korea depends on the will, passion, cooperation and practice of the most important key players in maritime arbitration, such as the Asia Pacific Maritime Arbitration Center (APMAC), the Korean Commercial Arbitration Board (KCAB) and the Seoul Maritime Arbitrators Association (SMAA).

Improving Physical Therapy Services of Health Centers in Korea (전국 보건소 물리치료실 운영 실태와 활성화 방안)

  • Chang, Eun-Ju
    • Journal of Korean Physical Therapy Science
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    • v.3 no.2
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    • pp.1021-1036
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    • 1996
  • The purpose of this study are ( i ) to examine operating situation of physical therapy department and job satisfaction of physical therapists in health centers, (ii) to analyze utilization patterns and patient satisfaction of physical therapy services among health center visitors, and finally, (iii) to suggest policy implications in facilitating improvement on physical therapy services of health centers. The materials are collected from 105 physical therapists among nationwide health centers and 203 patients of 5 health centers in Pusan, Korea. The survey is conducted from February 13 to March 30, 1996 with a structured self - administered questionnaire. Major results of the study are as follows. First, the result of regression analysis between job satisfaction and affecting factors identify following variables as the significant determinants; self-development(+), job itself(+), and co-worker support (+). Second, the current operating situation of physical therapy department shows such problem as; i )shortage and unstable job security of physical therapists, ii )absence of rehabilitation specialist, iii )lack of understanding on physical therapy of co-workers, iv)shortage of physical therapy equipment and facility, v)burdensome task of physical therapists, and vi) inappropriate purchase process of equipment. Third, patient satisfaction for physical therapy services are revealed relatively high. And the result of regression analysis between patient satisfaction and affecting factors identify following variables as the significant determinants; credibility of physical therapist(+), satisfaction for waiting time(+), cleanliness(+). Fourth, the patients appeal about physical therapy services such problem as; i) shortage of physical therapists, physical therapy equipment, and facility, ii) inconvenient administrative procedure for utilization physical therapy services. Fifth and last, recommendations for the improvement of physical therapy services of health centers are as follows; i )recruiting more physical therapists, ii )regular employment of physical therapists instead of daily use employment, iii )re-arrangement of facility for patient's convenience, iv )establishing reasonable purchasing system of equipment for physical therapy, v) reforming administrative procedure for patient focused care.

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The Current Situation of Construction Arbitration and Suggestions to Increase its Use in Korea (우리나라의 건설중재 현황과 활성화 방안)

  • Chae Wan-Byung
    • Journal of Arbitration Studies
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    • v.14 no.2
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    • pp.243-279
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    • 2004
  • The construction arbitration field has developed considerably since the latter half of the 1990s. Through analysis of construction arbitration cases taken up by KCAB, this paper intends to show the present condition and the improvement direction of construction arbitration in Korea. The number of construction arbitration cases filed at KCAB has been increasing rapidly after 1997, but recently the rate of increase has tended to decline. From 2000 to 2003 the number of arbitration cases increased 23% each year, on average, but in 2003 the increase was only 7.6%. In the very beginning, public construction claims made up the majority of all construction cases, however, civil construction claims are increasing gradually. The arbitration amount in the construction field is very high, owing to public construction claims. For example, the arbitration amount per case was 5 billion won, on average,. in the public construction field. It is shown that the claimants of arbitration are mostly constructors and the main reasons for making claims are to demand payment for construction and payment for additional work. KCAB investigated the performance status of arbitration awards. The voluntary performance rate for awards in construction arbitration is nearly 80% and in 11%, a suit was filed to appeal the arbitration award. In spite of the development of construction arbitration, some improvements are requested. There have been arguments about the effectiveness of selective arbitration agreement in the General Terms of Construction Contract. This has caused a decrease in arbitration cases, so improvements in this dispute settlement clause need to be made. Enforcement of arbitration awards is granted by the judgment of a court. Resulting from this, appeals for arbitration awards are not allowed, however, up to three appeals for the enforcement of awards are allowed in court. As such, the enforcement system for arbitration awards needs to be improved and simplified.

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An Overview for the Court of Arbitration for Sport (CAS) as the Authority to Settle the Sports-related Disputes (스포츠분쟁해결기구로서의 스포츠중재재판소(CAS)에 관한 고찰)

  • Sohn, Chang-Joo
    • Journal of Arbitration Studies
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    • v.28 no.1
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    • pp.43-75
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    • 2018
  • The Court of Arbitration for Sport (CAS) was created to focus on the procedural complexity in the resolution of sports-related disputes, confidentiality, the matter of expenses, and the necessity of prompt settlement in the field of international sports. The CAS had originally launched as one of bodies of International Olympic Committee (IOC), but later it became properly operational as an independent organization to facilitate sports-related disputes when the International Council of Arbitration for Sport (ICAS), which came into force in accordance with the Paris Agreement in 1984 and has acted in place of IOC, took responsibility for the administration and financing of the CAS. The CAS is composed of four divisions, the Ordinary Arbitration Division and the Appeals Arbitration Division, the Ad hoc Division created later in 1996 and the CAS Anti-Doping Division (CAS ADD) established as from 2016 only to conduct proceedings and to issue decisions on an alleged anti-doping rule violation, and two (Sydney and New York) permanent decentralized offices. The head office of the CAS is Lausanne, Switzerland. Since CAS ADD was established, CAS Ad hoc Division has had jurisdiction over the appeal case against a decision pronounced by the IOC, an NOC, an international Federation or an Organizing Committee for the Olympic Games. Although there are so many virtues of CAS as a resolution authority for sports-related disputes in terms of its organization, arbitration rules and procedures, it is also true that the CAS has not been showing the consistency. The CAS should overcome these issues through much more advanced system and its instant and fair decisions.

A Study on the Kyubang Culture and Sewing Craft-works in the Chosun Dynasty (조선시대 규방문화와 침선소품에 관한 연구)

  • 이미석;이선재
    • Journal of the Korean Society of Costume
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    • v.52 no.8
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    • pp.87-98
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    • 2002
  • Recently, we consist in the crucial juncture have to develope culture goods which is worth standing for our nation's endemism. In this vein, this study tried to reproduce and apply it to the present time by the consideration of various elements such as the kind, the use and the fabrication of sewing craft-works was beloved in women's quarter called Kyubang in the Chosun dynasty. With this, this study was designed to develope craft-works which can make an appeal to foreigners with the merits between contemporary factor and traditional factor. The findings of this study were as follows; First, since economic system in the Chosun dynasty was based on home handicrafts and self-sufficiency, it was a commonplace of the Chosun dynasty that home industry such as sewing, spinning and sericulture was thriving among all the women without social ladder. And also, since women of the day were governed by confucian tradition and moral obligation, they mainly have to live in women's quarter called Kyubang restricted to visitors. For the reasons, Wives of the time have no choice but to spend their time by sewing in the promotion of virtues for woman. In additions, they made an effort to pray for the longevity, the wealthy and the fertility of their family members. Second, the sewing instruments is necessary for women's sewing. And also, since sewing instruments was considerably scientific, efficient in those shape and structure, this instruments could save wives a lot of trouble. Third, since many people were convinced of the functions as practicality as well as fanciness, the sewing craft-works were very useful to them in leading their daily life. Fourth, the reappeared works were a total of 22, and the applied works were a total of 17.

An Analysis of the Social-Cultural Meaning of Korean Girl Groups' Appearances -Focusing on the Change of Girl Groups' Appearances across Generations- (국내 걸그룹 외모에 나타난 사회문화적 의미 분석 - 세대별 걸그룹 외모 변화를 중심으로 -)

  • Han, Cha-young
    • Journal of Fashion Business
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    • v.21 no.1
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    • pp.12-31
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    • 2017
  • Korean commercial-organized girl groups were remarkable in the late 1990's. However, by the late 2000's, girl groups had an even more profound effect on Korean popular music compare to past influences. This study aimed to analyze the social-cultural meaning of the changing appearance of girl group between the first and second-generations. For this purpose, this study analyzed media image and text, based on a social-cultural context, about 13 girl groups. The results are as follows. First, while the first -generation girl group tended to maintain girlish/sexy images trying to the male desire, the second -generation girl group strategically showed various sexual identities such as femininity, masculinity, masculinity and androgyny along with contextual sexual images. The reason why girl groups increased the number of strategic images featuring various sexual identities was in order to appeal to a wide, diverse audience. Second, the second generation girl groups had - slim bodies with great athleticism, basically due to trainee system. Because of this, their semiotic body images have been commercially used to promote the consumption. Third, the second generation girl groups - were the bigger stars than first generation girl groups - because the members worked in many different fields. Therefore, the group members' images were successful consumed directly and then reproduced symbolically. Fourth, each member of the second -generation girl groups characterized by appearing in diverse, yet familiar images, through various media sources. Although the intention of this was to have recognition and popularity, it became difficult for them to change their image once one particular image was deemed popular.

A Study on the Attraction Factors of the Enetertainment Industry (엔터테인먼트산업의 어트랙션 요소에 관한 연구)

  • 이호숭
    • Archives of design research
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    • v.15 no.2
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    • pp.59-70
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    • 2002
  • The psychological system of human beings has gone through changes from material satisfaction to spiritual satisfaction. That is, $\ulcorner$From real goods to feel goods$\lrcorner$: much attention is not paid to physical consumption of real products but to consumption of time containing information value such as services capable of enriching and entertaining life. Entertainment is a cultural industry based on mass consumption culture. In this context, this research is designed to look into the entertainment tendency of the industrial areas and to take a look at various forms of attraction serving as the factor of absorption to users. The study indicates that the moderns impose much value on invisible goods such as experience. And the most popularized method is to appeal to clients for sensory interaction by presenting the experience of joy. Entertainment in a true sense is generated on the basis of creativity, which is a product of intuition and efforts directed toward the understanding of emotional ties with the general public characterized by uncertainty.

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