• Korean Journal of Human Ecology
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• v.21 no.6
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• pp.1185-1198
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• 2012

The purposes of this study were to investigate the relationships between e-loyalty formation process and satisfaction for apparel products by testing the research model developing upon prior researches, and to analyze the differences of the structural model between two groups (high satisfaction group and low satisfaction group). A total of 356 respondents participated through a convenience sampling at universities in Busan. Data were analyzed by a structural equation model analysis. The results were as followings: First, for the structural model, the attributes of shopping malls (e.g., e-store attributes and product attributes) affected consumer satisfaction which influenced the e-loyalty of shopping malls, mediated by value perception. Second, high-satisfaction group evaluated more importantly the attributes of shopping malls, higher perceived the value of products and web sites, more satisfied the mall, and had greater loyalty of online shopping malls than low-satisfaction group. Third, there were significant differences between high-satisfaction group and low-satisfaction group in the e-loyalty model for apparels. Specifically, for high-satisfaction group, the e-store attributes were more likely to influence the value perception of products and web sites than low-satisfaction group, while low-satisfaction group was the higher perceived the value of products, the more they satisfied and then the greater e-loyalty respectively. According to the findings, the implications and future suggestions related to e-loyalty of shopping malls for apparels are provided.

• Journal of Distribution Research
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• v.4 no.2
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• pp.59-74
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• 1999

Private brands play an important role in formulating the marketing strategies of fashion goods. Merchandisers of Korean department stores are now realizing that the effective marketing of private brands can increase customers store loyalty as well as store profitability. Thus, it is important to better understand customer's decision making processes underlying the purchase of private brand apparels. However, Little research had been undertaken to examine integrated factors influencing purchases of private brand apparel. Therefore, the objective of this study is to propose a model of purchasing intentions of private brand apparel. This study pays attention to (1) perceived value, (2) familarity, (3) store image, (4) differenciated needs, (5) perceived risk, and (6) perceived quality variation of private brand. The proposed model supports all hypotheses presented in the paper. Purchase intentions of private brand increased as perceived money, familiarity, positive store image of private brands, and satisfaction of individuals differentiated needs increase. Furthermore, perceive value of private brand increased as perceived risk and quality variation of private brand increased.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2003.05a
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• pp.19-22
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• 2003

경사의 사선방향으로 절단하여 봉제된 바이어 컷 직물로 제조된 의류는 일반 의류와 달리 우아한 외관을 타나낸다. 이 직물의 단점은 형태안정성이 나빠서 완전제품의 형태가 패턴의 형의 형태와 다른 모양을 나타내는 경우가 많으며, 특히 밑단 부분이 불균일하게 쳐지므로, 가지런히 절단하는 트리밍공정을 부가적으로 거치게 된다. 현재의 봉제 공정에서는 트리밍 단계를 모두 숙련공들의 수작업에 의존한 평면 커팅 방법으로 수행하기 때문에 작업자의 피로도에 따라 불량품이 양산되고 그에 따른 소비자들의 불만 요인도 높아지므로, 본 연구에서는 치수 조절 마네킹을 제조하여 실제 의복 착용 상태를 그대로 재현 한 후, 회전시키면서 스스로 회전하는 자동 커터에 의해서 공간상에서 트리밍 하는 3-D 입체 시스템을 개발하였다. 이 시스템에 의하여 제조된 의류는 트리밍 라인이 균일하고 매끄러우며, 안감이 밖으로 밀려나오는 경우가 없어 외관상 품위가 있는 외관을 나타내었다. 또한 수작업에 비하여 제조 속도가 훨씬 빠르므로 봉제 후공정에서의 의류 제조 시간을 획기적으로 단축하는 신속 생산 시스템의 요소로서 충분히 사용될 수 있는 가능성을 나타낸다.

• Journal of the Korea Fashion and Costume Design Association
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• v.4 no.3
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• pp.55-64
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• 2002

The purpose of this study is to review the grading practices and size systems of women's apparel industry in Korea and thereby, analyze the grading problems to find their solutions. Compared with other pattern producing processes, the working principles and methods of grading seem to be consistent, repeatable and stable. Therefore, if the grading deviation setting and working method should be standardized and systematized, it is much easier to automate the grading work than other pattern works. Nevertheless, it was found through this study that grading deviation setting or its application depending on body forms or age groups is not systematic. Moreover, since size identifications, basic sizes or intervals differ among apparel businesses, consumers may be confused in selection of the apparels fitting their body forms. Thus, it is deemed necessary to precisely analyze consumers' body sizes and determine on grading gains or losses in consideration of the body forms.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.6
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• pp.853-864
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• 2002

The purpose of this study was to measure consumption values and to investigate the differences in the process of decision making when purchasing apparel products among groups divided by consumption values. A self-administered questionnaire was distributed to 550 subjects in their 20's and 30's from Sepember 29th to October 25th in 2001; 463 were used for the data analysis. The results of this study were as follows; Consumption values were classified into five factors: Practical/functional value, Social/conformitive value, Subjective/aesthetic value, Epistemic value and Conspicuous value. Subjects were classified into 4 groups based on consumption values: the Conspicuous, the Epistemic, the Social/conformitive and the Indifferent. There were significant differences among the four groups in selected motives in the problem recognition process. Significant differences were found among the groups in own taste & personality in the information search process. Significant difference were also found in the importance of design, color, price, coordination, fashion and self-image in the alternative evaluation process.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.2
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• pp.233-240
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• 1998

The main objective of this study was to develop a basic information base on Chinese consumers related to clothing purchases. Previous studies on Chinese consumers were extensively reviewed and in-depth interviews were conducted with 12 middle-level managers at Korean apparel companies which market their merchandises in China. Combined results from the reviews on previous studies and interviews indicated that traditional values, communism and industrialization are the major forces which shape contemporary Chinese consumers. Industrialization, in particular, accompanied by influx of western culture and economic development, has resulted in wide-spread phenomenon of conspicuous consumption. Thus, brand and brand images appeared to be the most important considerations for purchasing imported apparels. In addition, diversity of Chinese consumers and geographical differences were emphasized, which indicated need for market segmentation. Other characteristics including body measurements also provided implications for fashion marketing in China.

• Journal of the Ergonomics Society of Korea
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• v.15 no.2
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• pp.113-124
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• 1996

This study was initiated to suggest the optimal size intervals for mail-order clothing. The questionnaire survey was carried at 360 women and 50 men who purchased apparels by mail-order. The garment sizes providing at the various mail-order companies in Korea were compared. The garment sizes that consumers wanted to purchase were also investigated. The collected data were analyzed and optimal size intervals for mail-order clothing were decided by the loss function. The results are as follow. 1) The optimal size intervals were varied from 4cm to 7cm. The total expected loss of the apparel sizes suggested in this study was less than that of the current mail-order apparel sizes. When the number of sizes for mail-order clothing is increased, the expected loss was reduced considerably. 2) The mail-order clothing is made for consumers with average body size. 30 The number of garment sizes available by mail-order was under three. 4) Subjects tend to select larger size garments, when the right size garments are not available.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.11
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• pp.1839-1852
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• 2009

This study investigates the effects of benefits pursued to clothing on the purchase intention of wellbeing oriented apparel products (eco-friendly and health-functional apparel). Data were collected from a total of 251 Korean females ranging from 20 to 50 years old and analyzed by SEM. Pragmatic benefit positively affected but aesthetical benefits negatively affected the purchase intention of eco-friendly apparel and health-functional apparel. The social benefit influenced the purchase intention of health-functional apparel but did not influence the purchase intention of eco-friendly apparel.

• Journal of Fashion Business
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• v.7 no.6
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• pp.50-56
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• 2003

Chitosan has been widely applied to the products in various industries such as textile fabrics, apparels, foods, medical area, etc. Cochineal has long been employed as one of natural dyestuffs in the textile industry. The effect of chitosan pre-treatment on the low-stress physical and mechanical properties of cochineal-dyed fabrics including cotton, silk, nylon and polyester fabrics was investigated in this study. The chitosan treatment and mordanting of the fabrics changed the bending, shear, compression, and surface properties of the fabrics. In cotton fabric specimens, while the increase of B(bending rigidity) of cotton is relatively high, the increase of G(shear rigidity) of cotton is relatively low. In nylon and PET fabric specimens, while the increase tendency of B is relatively low, that of G is high compared to the corresponding cotton fabrics.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.11
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• pp.1537-1546
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• 2002

The purpose of this study was to examine fashion counterfeit purchasing behavior among female college students.497 female college students living in Seoul were surveyed for this study. For data analysis, descriptive statistics, factor analysis, and t-test were used. As the results, approximately 54% of respondents had purchased fashion counterfeits before. Among fashion counterfeit products, handbag, apparels, shoes and accessories were frequently purchased by them. For materialism instrument, three factors of materialism were found and labeled as happiness, ownership, and economic factors. Three factors of shopping values were also identified as hedonic, utilitarian, and social shopping values. There were statistically significant differences between purchasing group and non-purchasing group in terms of materialism and shopping values; that is, those who had purchased fashion counterfeits showed higher scores on materialism and hedonic and social shopping value than those who had not.