• Title/Summary/Keyword: Apparel store attributes

Search Result 49, Processing Time 0.023 seconds

The effects of both store and private brand apparel product attributes on satisfaction and repurchase intention at large discount stores (대형할인점의 점포속성과 PB 의류 제품속성이 만족도 및 재구매 의도에 미치는 영향)

  • Ju, Seong-Rae;Chung, Myung-Sun
    • The Research Journal of the Costume Culture
    • /
    • v.22 no.1
    • /
    • pp.143-157
    • /
    • 2014
  • The aims of this study were to identify the dimensions of both store and PB apparel product attributes at large discount stores, and to empirically examine the effects of each dimension of store and PB apparel product attributes on satisfaction with PB apparel products and on repurchase intension. Questionnaires were given to 264 large discount store customers, who have experienced buying PB apparel products at large discount stores. The results were as follows. First, purchased PB items and image, improvement of PB apparel products showed differences by gender. Second, the dimensions for store attributes were categorized as convenient of shopping environment, product quality, customer service, advertising reach, convenient location, and reasonable prices. The PB apparel product attributes were categorized as material handling management, quality, fashion ability, and brand power. Third, generally, both store and PB apparel product attributes at large discount stores are significantly related to PB apparel satisfaction and repurchase intention. PB satisfaction and repurchase intention of males were partly affected by store attributes and PB apparel product attributes. PB satisfaction and repurchasing intention of females, however, were partly affected by only PB apparel product attributes, not store attributes.

A Study on the Classification of Apparel Stores in Seoul, Korea (점포 이미지에 의한 패션점포의 유형화)

  • Kim Hyun Sook;Rhee Eun Young
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.16 no.2
    • /
    • pp.155-168
    • /
    • 1992
  • The purposes of this study were: (1) to identify the image dimensions of apparel stores according to how the consumers rate the importance of store attributes; (2) to classify the apparel stores in Seoul, Korea according to consumers' perception of the image attributes of their preferred store; (3) to develop a positioning map of the apparel stores according to their salient image dimensions; and (4) to classify the female adults in Seoul according to the criteria of their preferred store and to describe the characteristics of target customers according to storetype. 'A questionnaire was developed to measure store patronage, perceived importance of the store image attributes, perception of the store image attributes for the respondent's most frequently patronized store, and demographic information. Data from 520 female adults living in Seoul were analyzed. The results were as follows; 1. The image dimensions of fashion stores were product quality, shopping convenience, location, promotion, atmosphere, product information, design characteristics and price. 2. The apparel stores in Seoul were classified into five groups by the perception of store image, which were labeled as national chain store, designer store, specialty store, wholesale store and independent store, according to their discriminant characteristics. 3. According to the positioning map, product quality and location convenience were identified as the most important apparel store type patronage criteria. 4. The female adult group divided by store preference indicated significant differences in the perceived importance of store attributes. Each group showed multi-store patronage.

  • PDF

The Effects of Internet Apparel Store Attributes and Shopping Values on Consumer's Internet Apparel Purchasing Behavior (인터넷 의류 쇼핑몰 점포 속성지각과 쇼핑 가치가 구매 행동에 미치는 영향)

  • Lee, Mi-Young
    • Korean Journal of Human Ecology
    • /
    • v.14 no.1
    • /
    • pp.155-165
    • /
    • 2005
  • The purpose of this study is 1) to investigate the effects of Internet apparel store attributes, shopping values, Internet usage, and consumers' characteristics on consumers' Internet apparel purchasing behavior; and 2) to identify the influence of Internet apparel store attributes, Internet usage, and consumers' characteristics on the Internet apparel purchasing behavior of hedonic or utilitarian consumers. The data were collected via an online survey. A total of 4,254 Internet users participated in this survey. Only 589 out of the users' reponses were used as a sample for this research, because those users had previously experienced Internet apparel purchasing. Factor analysis revealed five dimensions of Internet apparel store attributes: site design/navigation, promotion programs, trust, product assortment/ information, and customer service. Based on the respondents' shopping value scores, we identified them as hedonic or utilitarian consumers. Through multiple regression analyses, site design/navigation and promotion programs among store attribute variables, hedonistic or utilitarian shopping values, the number of years on the Internet, income, and educational level were found to be significant predictors of Internet apparel shopping frequency. Among them, hedonistic shopping values were the best predictor of Internet apparel purchasing frequency. Based on the Internet apparel purchasers' shopping value, purchasers were divided into two groups. For hedonic Internet apparel shoppers, the number of years on the Internet, educational level, sex, age, and income were significant predictors of Internet apparel shopping behavior. On the other hand, promotion programs among store attribute variables was the only significant factor that affects utilitarian consumers' Internet apparel shopping behavior.

  • PDF

The Structural Analysis of the Variables among Clothes Consumption Value, Need for Uniqueness, Use Information Sources Related to Importance of Apparel Product Attributes and Store Attributes (의복소비가치, 독특성 욕구, 정보원 활용이 의류제품속성 및 점포속성 중요도에 영향을 미치는 변인 간의 구조 분석)

  • Park, Hye-Jung;Yoo, Tai-Soon
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.36 no.8
    • /
    • pp.802-813
    • /
    • 2012
  • This study establishes how the clothes consumption value, need for uniqueness, and use information sources could influence the importance of apparel product attributes and the importance of store attributes. Data were collected through a survey of adults in their 20's and 30's with 48 questionnaires for statistical analysis. The collected data were processed with the programs AMOS 16.0 and SPSS 18.0 for windows and reliability analysis, correlation analysis, factor analysis, and structural equation analysis were conducted to analyze the data. The results in this research are follows. First, the clothes consumption value influences the importance of apparel product attributes both directly and indirectly and the importance of store attributes indirectly through use information sources. Second, the need for uniqueness influences the importance of apparel product attributes indirectly and importance of store attributes both directly and indirectly through clothes consumption value and use information sources. The implications of these findings and suggestions for future study are also discussed.

Apparel Shopping Orientations and Importance of Store Attributes Related to Cognitive Age of the Elderly Consumers (노년층 소비자의 인지연령에 따른 쇼핑성향과 의류점포속성 중요도)

  • 장철진;박제옥
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.20 no.1
    • /
    • pp.28-42
    • /
    • 1996
  • The purposes of this sturfy were 1) to examine the difference between cognitive and actual age, 2) to understand apparel shopping orientations and the importance of store attributes related to cognitive age and 3) to identify relationship.; between apparel shopping orientations and importance of store attribute, ; in cognitively younger and older groups For the study, questionnaires were administered to 450 elderly women over 55 years of age. The questionnaires were designed to mea, ;ore apparel shopping orientations (hedonic, store loyal and brand conscious, careful and planned, confidented and independent, and economic shopping), importance of store attributes, cognitive age and demographics. Using a base of 204 women, data was analyzed by using descriptive statistics, t-test and correlation coeffictents. The results of this study weve summarized as follows. 1. The older women saw themselves on average 6. 6 years younger than they really were 77.6% of the respondents blieved themselves to be cognitively younger 2 Cognitively younger women were more hedonic and less carefull and planned than cognitively older women in apparel Shopping. 3. Cognitively older women thought that proximity and private dressing rooms in apparel stores were mote important attributes than cognitively younger women. In terms of apparel store attributes, older consumers placed importances on product quality, fit and size, design suited to their age, attractive price, and the availability to return unsatisfactory products, in orders.

  • PDF

Store Attributes as Determinants of Store Loyalty - Moderating Effect of Rural versus Urban Apparel Shoppers -

  • Lee, Jung-Eun;Cho, Jung-Rim;Stoel, Leslie
    • The Research Journal of the Costume Culture
    • /
    • v.20 no.1
    • /
    • pp.99-110
    • /
    • 2012
  • The purpose of this study was to explore differences in determinants of loyalty, including years of loyalty and use of word-of-Mouth (WOM), across rural and urban apparel shoppers. The secondary data used for this study was collected by BIG research in their Consumer Intentions and Actions Study. Hierarchical multiple regression analysis was conducted, and the results showed that four store attributes (fashionability, promotion, shopping environment, and retail basics) were positively related to store loyalty. Findings of the study also revealed that the effect of fashionability and retail basics on store loyalty differed significantly across rural and urban consumers while promotion and shopping environment were not different predictors of store loyalty between rural and urban apparel shoppers. Specifically, store attributes of fashionability were stronger antecedents of loyalty for women's clothing shoppers in urban areas than rural shoppers. The retail basics had a greater influence on store loyalty among women's apparel customers in rural areas than customers in urban areas.

Testing of Disconfirmation of Expectation Paradigm among Apparel Consumers

  • Ko, Eun-Ju
    • Journal of Global Scholars of Marketing Science
    • /
    • v.4
    • /
    • pp.197-211
    • /
    • 1999
  • The purpose of the research is (1) to identify the usage of Quick Response technologies (QRT) by apparel retailers and the improvement of store attributes by QRT, and (2) to test a conceptual model which examines Consumer Satisfaction(CS) with apparel retail stores. A convenience sample of 32 retailers and 200 apparel consumers participated in the survey research. The most used technology is sales captured at the item level and the store attribute most improved by QRT is fast turnaround of goods. Disconfirmation(DC) (i.e., QRT based, non-QRT based attributes) had significant effects on CS with apparel retail stores. DC of QRT based attributes (e.g. reduced stockout) have more influence on CS than DC of non-QRT based attributes (e.g., location of store).

  • PDF

Apparel Store Patronage Behavior of Female Consumers in Satellite Cities (신도시 여성 소비자의 의류상점 선택행동에 관한 연구)

  • 고애란
    • Journal of the Korean Home Economics Association
    • /
    • v.35 no.3
    • /
    • pp.77-88
    • /
    • 1997
  • The purpose of this study was to examine the models of apparel store patronage behavior of various store types for each of two clothing categories in terms of lifestyle activities, information sources, shopping orientations and store attributes. The data were collected via a questionnaire from 326 adult females of ages over 20's living in satellite cities around Seoul and were analyzed by factor analysis, Multiple Regression analysis and path analysis. The results of this study were as follows: 1) There were significant relationships between lifestyle activities, information sources, shopping orientations and store attributes in both of formal wear and casual wear purchase. 2) Patronage behavior of department store in formal wear purchase was influenced by shopping activities, personal information sources, brand/store loyalty orientation. Regional store preference and store image attributes influenced the franchise store patronage behavior in formal wear purchase. Discount store patronage behavior in formal wear purchase was predicted by self-assurance/innovativeness and store image and service attributes. Information search of printed material/TV and store image and service attributes influenced off-price store patronage behavior for formal wear, while shopping activities and department store preference influenced off-price store patronage for casual wear. Traditional market patronage behavior for formal were was influenced only by brand/store loyalty, while traditional market patronage behavior for casual wear was influenced by sports activities, brand/store loyalty and price attributes.

  • PDF

Market segmentation based on purchase frequency of products in department store and low-price retailing and difference among segments (할인점과 백화점에서의 상품 구매빈도에 따른 시장세분화 및 세분시장의 상점태도 및 의류상품 구매 특성)

  • 홍희숙
    • Journal of the Korean Home Economics Association
    • /
    • v.37 no.4
    • /
    • pp.41-58
    • /
    • 1999
  • The purposes of this study were 1) to segment the market based on purchase frequency of products such as apparel, food, home electronics, life commodity in department store and low-price retailing, 2) to identify differences among segments in belief and attitude toward each store, purchase frequency of apparel items in each store and demographic variables. The data were collected via a self-administered questionnaire from 274 married women living in Seoul, Korea and analyzed by factor analysis, cluster analysis, one-way ANOVA and x$^2$-test. The results of this study were as follows: First, using cluster analysis on purchase frequency of products in each store, four groups were identified and labeled as department store patronage/ non-purchasers of apparel in low-price retailing(25.2%), purchasers of apparel in department store and low-price retailing(16.8%), low-price retailing patronage(30.3%) and non-purchasers of products in department store and low-price retailing(27.0%). Second, a series of one-way ANOV As revealed significant differences among four segments on beliefs of low-price retailing(four store attributes: price and variety of apparel product, facilities for convenient shopping, promotion, brand-reputation and fashionability of apparel product) and department store(three store attributes: price and variety of apparel product, facilities for convenient shopping and promotion) and attitude toward low-price retailing and department store. Attitude toward each store was yielded using Fishbein's multiattributes model. There were also significant differences among groups in purchase frequency of seven apparel items in low-price retailing and six apparel items in department store, and six demographic and personal variables(age, educational status, type of husband's occupation, monthly income and housing). Finally, the papers discussed manageral implications for each segments as well as theoretical implications.

  • PDF

A Study on the Differences of Importance of Store Attributes, Use of Information Sources, and Self-Image according to Apparel Shopping Orientation of the Female College Students (여대생들의 의복쇼핑성향에 따른 점포속성중요도, 정보원의 이용, 자기 이미지의 차이에 관한 연구)

  • 신수윤
    • The Research Journal of the Costume Culture
    • /
    • v.7 no.6
    • /
    • pp.54-67
    • /
    • 1999
  • The purpose of this study were (1) to segment the female college students according to apparel shopping orientation and (2) to create a profile for each group with regard to impotance of store attributes, use of information sources, and self-image. The questionnaire were administered to the female college students living in Seoul and data were analyzed by frequency, percentage, factor analysis, cluster analysis, one-way ANOVA(analysis of variance), and MANOVA(multivariate analysis of variance). By cluster analysis of apparel shopping orientation factors, four groups are identified : (1) highly involved apparel shopper (44.34%), (2) brand-loyal shopper (24.43%), (3) planned / practical shopper, and (4) apathetic shopper (18.10%) Four groups were then compared through MANOVA on importance of store attributes, use of information, and self-image. Significant differences were found among four groups on three variables. In general. highly involved shopper tend not to be price conscious, enjoy shopping and use the information sources most actively and apathetic shoppers tend to be indifferent to apparel shopping and do not actively use the information sources.

  • PDF