• Korean Journal of Organic Agriculture
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• v.30 no.1
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• pp.37-50
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• 2022

This study analyzes the impact of Import beer demand on Anti-Japanese sentiment. Recently anti-Japanese sentiment heightened by the media was found to be drastically reducing the consumption of Japanese beer in the domestic imported beer market. Thus, the study used the import demand function of imported beer to analyze the impact of the 'Priming Effect' on the consumption of imported beer by anti-national sentiment, indicating a significant drop in Japanese beer consumption in other countries. Therefore, this study used the imported beer import demand function by country to analyze the impact of the priming effect on imported beer consumption according to anti-national sentiment. As a result, in the case of imported beer consumption in other countries, it was estimated that indirect consumption substitution occurred considerably.

• Journal of Contemporary Eastern Asia
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• v.19 no.2
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• pp.179-196
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• 2020

Despite the enormous success in Japan of Korean popular culture, including TV dramas and K-pop, over the past few decades, anti-Korean sentiment in the country has become increasingly visible and intense. In this article, we examine how young Japanese female fans of Korean popular culture engage with the Korean Wave discourse while also engaging with―or, rather, disengaging from―anti-Korean movements and hate speech. Whereas previous scholarship on the Korean Wave has emphasized the power of active fans' agency, this paper investigates how the fans who passionately and self-reflexively consume Korean popular culture understand and react to the growing anti-Korean sentiment in Japan. Through in-depth interviews with 15 of these fans in their 20s and 30s, we show how they have navigated the discursive space between appreciation for Korean culture and anti-Koreanism in Japan.

• Journal of Distribution Science
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• v.16 no.9
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• pp.5-11
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• 2018

Purpose - In recent, Japanese retailers have expanded their business into Korea, although Korean customers have anti-Japan sentiment in their mind, It is, thus, necessary to investigate how Korean customers react to Japanese retailers, when selecting a shopping place. Research design, data, and methodology - The authors have developed a research model with five hypotheses, based on the literature review process, and used confirmative factor analysis(CFA) as well as a structural equation model(SEM) as a research technique, in order to verify hypotheses. Results - All of hypotheses are accepted. Anti-Japan sentiment significantly influences consumer ethnocentrism and animosity. Interestingly, consumer ethnocentricity affects the formation process of animosity. Rather than ethnocentrism, animosity relatively influences customer attitudes towards Japanese retailers, when Korean customers choose a retailer. Conclusions - The authors found that anti-Japan sentiment has significantly affected Korean customer attitudes. In order for Japanese retailers to increase their market shares in the Korean market, they have to make a significant effort to alleviate the degree of anti-Japan sentiment, together with Japanese government. In contrast with research findings, Japanese retailers have done their business very well in Korea. Considering that Japanese retailers target younger customers in Korea, demographic elements should be involved in the future research.

• The Journal of the Korea Contents Association
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• v.17 no.10
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• pp.394-405
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• 2017

The predominant concern of the study consist of: (1) the effect of young Chinese's consuming of Korean cultural wave contents including Korean TV drama, film, and K-pop on their anti-Korean sentiment; (2) the second-order mediating effects of both liking for Korean wave and positive perceptions of Koreans. The research is based on a survey conducted with 695 chinese people between high-teen and 20's, located in eleven cities of seven provinces. The notable findings are as follow: First, the higher consuming of Korean cultural wave contents, the higher anti-Korean sentiment. Second, young Chinese, consuming more Korean cultural contents, show more liking for Korean wave. The more favor of Korean cultural contents, the more positive perceptions of Koreans. The more liking for Koreans wave contests and the more positive perception of Koreans, the less anti-Korean sentiment. Therefore, it is proved that liking for Korean cultural wave contents and perceiving Koreans with a positive view are important mediator to reduce the anti-Korean sentiment. Some practical implications are discussed based on this study's findings above.

• Journal of Distribution Science
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• v.19 no.10
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• pp.87-97
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• 2021

Purpose: Compared with the past when Japanese retailers used to hesitate to open their shops in the Korean market, because of anti-Japan sentiment, they show confidence in Korea in recent. This study, thus, aims at examining how socio-demographic factors have an impact on customer attitudes towards a Japanese retailer as a shopping destination. Research design, data, and methodology: After the literature review process, the authors have developed a variety of questions to verify the relationship amongst the variables like nationalism, consumer ethnocentrism, war animosity, store country-of-origin and anti-Japan sentiment. Furthermore, after collected questionnaires, the authors used confirmative factor analysis (CFA), T test and linear regression analysis to verify the 25 hypotheses developed. Results: Except for a household size element, it is found that gender, age, education and income levels are related to the degree of nationalism, ethnocentrism, war animosity, store country-of-origin and anti-Japan sentiment. In other words, socio-economic elements influenced Korean customer attitudes towards Japanese retailers. Conclusions: Korean customers tend to show different shopping attitudes towards the Japanese retailers, depending on the characteristics of socio-demographic elements. Furthermore, changing socio-demographic factors will provide positive business opportunities for Japanese retailers in the future.

• Nuclear Engineering and Technology
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• v.53 no.3
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• pp.1013-1019
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• 2021

This paper reviewed the temporal changes in the public opinions on nuclear energy in Korea with a big data analysis of nuclear energy-related articles and their comments posted on the portal site NAVER. All articles that included at least one of "nuclear energy," "nuclear power plant (NPP)," "nuclear power phase-out," or "anti-nuclear" in their titles or main text were extracted from those posted on NAVER in January 2010-December 2019. First, we performed annual word frequency analysis to identify what words had appeared most frequently in the articles. For that period, the most frequent words were "NPP," "nuclear energy," and "energy." In addition, "safety" has remained in the upper ranks since the Fukushima NPP accident. Then, we performed sentiment analysis of the pre-processed articles. The sentiment analysis showed that positive-tone articles have been reported more frequently than negativetone over the entire analysis period. Last, we performed sentiment analysis of the comments on the articles to examine the public's intention regarding nuclear issues. The analysis showed that the number of negative comments to articles each month-irrespective of positive or negative tone-was always larger than that of positive comments over the entire analysis period.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.10a
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• pp.506-509
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• 2017

Opinion mining is a way to analyze the emotions in the text and is used to identify the emotional state of the author and to find out the opinions of the public. As you can analyze individual emotions through opinion mining, if you analyze the text by region, you can find out the emotional state you have in each region. The regional sentiment analysis can obtain information that could not be obtained from personal sentiment analysis, and if a certain area has emotions, it can understand the cause. For regional sentiment analysis, we need text data created by region, so we need to collect data through Twitter crawling. Therefore, this paper designs a Twitter data collection system for regional sentiment analysis. The client requests the tweet data of the specific region and time, and the server collects and transmits the requested tweet data from the client. Through the latitude and longitude values of the region, it collects the tweet data of the area, and it can manage the text by region and time through collected data. We expect efficient data collection and management for emotional analysis through the design of this system.

• Journal of the Korean Association of Geographic Information Studies
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• v.26 no.1
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• pp.11-20
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• 2023

Traditionally, surveys or interview studies have been used to measure satisfaction factors for public services. This method focuses on the simple frequency of civil complaints and does not consider the aggravation of emotions implied in civil complaints. As a result, it is difficult to judge the urgency of civil complaints and the severity of grievances experienced by civil petitioners. This study aims to calculate the negative emotional value of collective complaints by using the happiness score for each word on the Hedonometer. The Anti-Corruption and Civil Rights Commission applied a Hedonometer to the top civil complaint topics and related keyword data by region in 2021 to calculate negative sentiment values by subject of civil complaints, and visualize the distribution by region. Using the negative emotional values derived from the results of this study, the severity of emotions contained in civil complaints can be considered. It is also expected to be helpful in determining the urgency of civil complaints and the severity of grievances experienced by civil petitioners.

• Korean Journal of Legislative Studies
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• v.23 no.1
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• pp.113-149
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• 2017

This study aims to identify the micro-level, social psychological foundation of regionalism and analyze its change and continuity by comparing 1988, 2003, and 2016 survey results. Drawing on the theory of prejudice and social identity, it clarifies the concept of regionalism and examines its affective, behavioral, cognitive implications. In the empirical analysis, where it takes advantage of relevant questions of the same or similar wording in three nationally representative surveys, the study identifies the changes in regionalism at the individual level focusing on anti-Honam prejudice and discrimination and attribution of regional conflict. First, anti-Honam prejudice has been in decline nationally as well as regardless of where one has grown up, except for Daegu/Kyungpook area. Second, anti-Honam prejudice has been weakened among younger generations while regional party identification now affects the sentiment in the direction of regional cleavage overlapped with ideological leanings. Third, while most respondents do not experience explicit discrimination, Honam natives are still more likely to experience discrimination, especially identity and self-esteem related, due to his or her home town. Fourth, Honam natives have been more likely to attribute regional conflict to an external, structural factor like government economic policy and less likely to a subjective one like regional sentiment, which seems to be consistent with attributional attitudes of the victims of prejudice. The study ends with the discussion of how to reduce further anti-Honam prejudice, which includes contact hypothesis, recategorization, cross-categorization, and de-categorization.

• Korean journal of communication and information
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• v.80
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• pp.115-142
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• 2016

This study aims to reveal the content of and logic behind a recent negative public sentiment toward female idols with the example of a debate over songstress IU's fourth album that was released late last year. While previous studies on fandom have focused on the identification process towards entertainers and making community, a recent phenomenon of "anti-fandom" or "malicious comments" implies that more research is needed on negative emotions such as hostility or schadenfreude (feelings of pleasure from others' misfortunes). Schadenfreude is a social sentiment that originated in modern liberalism, which features contradictions between public equality and private ownership, and that has been intensified in neoliberalism, which features a maximization of this contradiction centering on a meritocracy. Celebrities in Korea often become the targets of schadenfreude, which is associated with the suspicion that they gain popularity not from their abilities but from "just being popular." It should also be noted that this kind of schadenfreude operates differently between male and female entertainers. Specifically, the acquisition of money and fame by modern women whose presence used to be located in the private possessions of males is considered to be due to their unjustified use of sexuality. This is also the background of the recent online misogyny culture in Korea. In this context, IU, who had been successful at building a differentiated image of "sister-like idol artist," became a valid target. Although accusing IU of utilizing pedophilia reflects a stalemate that a current politics of sexual violence faces, it rather damages the name of an individual than attracts public attention to the structural causes of childsexualabuse. This is why I see the way that pedophilia was used in the debate over IU as a schadenfreude. Consequently, the term pedophilia here contributes to an expansion of the entertainment economy that is sustained by rises and falls of the celebrities' stock prices.