• Journal of Families and Better Life
• /
• v.23 no.3 s.75
• /
• pp.77-91
• /
• 2005

This study conceptualized the factors affecting college students' consumer decision-making styles from the perspective of consumer socialization. A number of antecedent variables identified by preceding studies (age, gender, place where one grew up, job experience, main reason for working, amount of allowance, family income, socio-economic status) and socialization agents such as family, peers, mass media were included in the analysis. This study extends previous studies by examining a theoretical link between the antecedent variables and socialization agents. Three hundred and forty one undergraduate students in Daejeon were participated in this study. Stepwise multiple regression md path analysis were conducted. The results of this study are as follows: 1. Six consumer decision-making styles were identified. 2. The influence of the socialization agents, especially mass media and several antecedent variables, especially gender and main reason for working, played important roles in consumer decision-making styles. 3. Several antecedent variables, especially gender and family income, were related only with the influence of socialization agents. 4. Six path-analysis models that illustrate the relationships among the antecedent variables, the socialization agents and consumer decision-making styles were proposed.

• The KIPS Transactions:PartB
• /
• v.11B no.2
• /
• pp.227-232
• /
• 2004

When we extract a representative term from text for information retrieval system or a special information for information retrieval and text milling system, we often need to solve the anaphora resolution problem. The antecedent decision problem of a pronoun is one of the major issues for anaphora resolution. In this paper, we are suggesting a method of deciding an antecedent of the third personal pronouns, such as “he/she/they” to analyze the contents of documents precisely. Generally, the antecedent of the third personal Pronouns seem to be the subject of the current statement or previous statement, and also it occasionally happens more than twice. Based on these characteristics, we have found rules for deciding an antecedent, by investigating a case of being an antecedent from the personal pronouns, which appears in the current statement and the previous statements. Since the heuristic rule differs on the case of the third personal pronouns, we described it as subjective case, objective case, and possessive case based on the case of the pronouns. We collected 300 sentences that include a pronoun from the newspaper articles on political issues. The result of our experiment shows that the recall and precision ratio on deciding the antecedent of the third personal pronouns are 79.0% and 86.8%, respectively.

• The KIPS Transactions:PartB
• /
• v.17B no.3
• /
• pp.255-262
• /
• 2010

When a system is developed, requirements document is generated by requirement analysts and then translated to formal specifications by specifiers. If a formal specification can be generated automatically from a natural language requirements document, system development cost and system fault from experts' misunderstanding will be decreased. A pronoun can be classified in personal and demonstrative pronoun. In the characteristics of requirements document, the personal pronouns are almost not occurred, so we focused on the decision of antecedent for a demonstrative pronoun. For the higher accuracy in analysis of requirements document automatically, finding antecedent of demonstrative pronoun is very important for elicitation of formal requirements automatically from natural language requirements document via natural language processing. The final goal of this research is to automatically generate formal specifications from natural language requirements document. For this, this paper, based on previous research [3], proposes an anaphora resolution system to decide antecedent of pronoun using natural language processing from natural language requirements document in Korean. This paper proposes heuristic rules for the system implementation. By experiments, we got 92.45%, 69.98% as recall and precision respectively with ten requirements documents.

• Proceedings of the IEEK Conference
• /
• 2002.06e
• /
• pp.273-276
• /
• 2002

This paper has design of ECG pattern classification system using decision of fuzzy IF-THEN rules and neural network. each fuzzy IF-THEN rule in our classification system has antecedent lingustic values and a single consequent class. we use a fuzzy reasoning method based on a single winner rule in the classification phase. this paper in, the MIT/BIH arrhythmia database for the source of input signal is used in order to evaluate the performance of the proposed system. From the simulation results, we can effectively pattern classification by application of learned from neural networks.

• Knowledge Management Research
• /
• v.10 no.3
• /
• pp.35-49
• /
• 2009

The purpose of this study is to examine whether suppliers are able to benefit by means of constructing a relationship-specific intangible asset and participating in collaboration with purchasers to actively maintain value created while mutually using inter-organizational information systems. To achieve the purpose of this study. 82 questionnaires have been analyzed from suppliers which are using electronic transactions through inter-organizational information systems. As a result, business process specificity and domain knowledge specificity, which are relationship-specific intangible assets, affect operational collaboration and strategic collaboration, which are classified by level of decision-making. Although both types of collaboration are needed to achieve both strategic and operational benefits, we find each collaboration to be uniquely promoted by a specific types of relationship-specific intangible asset. Operational collaboration is found to be an antecedent to operational benefit and strategic collaboration is found to be an antecedent to strategic benefits. No crossover between collaboration and supplier's benefits is found. Consequently, the result of this study shows collaboration is needed for domestic suppliers, which have relatively low levels of collaboration, to keep maintain relationship-specific intangible assets and to prevent the relationship termination cost when transactions have been stopped between supplier and purchaser. Also the results imply the supplier can have advantages by participating in collaboration.

• Human Ecology Research
• /
• v.58 no.4
• /
• pp.497-515
• /
• 2020

The use of mobile payment services has recently increased in South Korea. Mobile payments allow consumers to purchase items digitally, using a mobile card in an app affiliated with a payment service. This study explores the predictors of intention to adopt mobile payment services. The study employed an A(affective)-B(behavioral)-C(cognitive) model with two antecedent variables: cognitive (perceived usefulness, perceived risk, perceived ease of use, and perceived herding behavior) and affective (satisfaction with the status quo, innovation resistance) responses. An online survey of 405 non-users of mobile payment services aged 20 to 49 years was conducted. The study used SPSS 23.0 for descriptive analysis and Amos 23.0 for confirmatory factor analysis and structural equation modelling. The results are as follows. First, perceived usefulness, perceived risk, and perceived herding behavior significantly influenced innovation resistance. Second, perceived herding behavior significantly influenced subjective norms. Third, innovation resistance and subjective norms significantly influenced the intention to adopt mobile payment services. The findings suggest that the A-B-C model can be useful in understanding consumers' adoption and resistance behaviors and that cognitive and affective responses are important antecedent variables affecting the decision to adopt mobile payment services.

• Journal of Korean Academy of Nursing Administration
• /
• v.4 no.1
• /
• pp.193-214
• /
• 1998

The purpose of the present study was to examine the causal model of nurses' organizational commitment. Based on literature review and Fishbein's behavioral intentions model ((Fishbein. 1967: Fishbein & Ajzen. 1975). the organizational commitment was conceptualized within a motivational framework that mediate between antecedents variables and outcome variables. Antecedent variables were pay, promotional chances. continuing education opportunity. rigidity of the administration. paticipative decision making, latitude, group support, role conflict, work load, need for achievement. experience and pride for professional nursing. Outcome variable was turnover intention. The subjects were 373 nurses who were working at 2 large general hospitals located in Seoul. It represents a response rate of 94%. Data for this study was collected from August 29 to September 22 in 1997 by Questionnaire. Path analysis with LISREL 7.16 prigram was used to test the fit of the proposed conceptual model to data and to examine the causal relationships among variables. The result showed that both the proposed model and the modified model fit the data excellently. It needs to be notified, however. that path analysis can not count measurment errors: measurement error can attenuate estimates of coefficient and explanatory power. Nontheless the model revealed considerable explanatory power for organizational commitment (58%), pride for professional nursing (50%) and turnover intention(40%). In predicting nurses' organizational commitment, the findings of this study clearly demonstrated 'the pride for professional nursing' might be the most important variables of all the antecedent variables. Group support, role conflict, need for achievement were also found to be important determinants for the organizational commitment and turnover intention, The result showed experience might be a predictor for 'pride for professional nursing' and 'turnover intention' but not 'organizational commitment', 'Rigidity of the administration' and latitude were also found to have important roles in predictingr the organizational commitment, while participative decision making might have an impact on turnover intention. On the other hand promotional chance had an influence on all the outcome variables, while pay only on turnover intention. In predicting turnover intention, the result clearly revealed 'the pride for professional nursing' and 'organizational commitment' might be the most powerful predictors among all the variables. Theses results were discussed, including directions for the future research and practical implications drawn from the research were suggested.

• Journal of Korean Academy of Nursing Administration
• /
• v.4 no.1
• /
• pp.183-214
• /
• 1998

The purpose of the present study was to examine the causal model of nurses' organizational commitment. Based on literature review and Fishbein's behavioral intentions model ((Fishbein, 1967;Fishbein & Ajzen. 1975), the organizational commitment was conceptualized within a motivational framework that mediate between antecedents variables and outcome variables. Antecedent variables were pay, promotional chances, continuing education opportunity, rigidity of the administration, paticipative decision making, latitude, group support, role conflict, work load, need for achievement, experience and pride for professional nursing. Outcome variable was turnover intention. The subjects were 373 nurses who were working at 2 large general hospitals located in Seoul. It represents a response rate of 94%. Data for this study was collected from August 29 to September 22 in 1997 by Questionnaire. Path analysis with LISREL 7.16 prigram was used to test the fit of the proposed conceptual model to data and to examine the causal relationships among variables. The result showed that both the proposed model and the modified model fit the data excellently. It needs to be notified, however, that path analysis can not count measurement errors; measurement error can attenuate estimates of coefficient and explanatory power. Nontheless the model revealed considerable explanatory power for organizational commitment (58%). pride for professional nursing (50%) and turnover intention(40%). In predicting nurses' organizational commitment. the findings of this study clearly demonstrated 'the pride for professional nursing' might be the most important variables of all the antecedent variables. Group support. role conflict, need for achievement were also found to be important determinants for the organizational commitment and turnover intention. The result showed experience might be a predictor for 'pride for professional nursing' and 'turnover intention' but not 'organizational commitment'. 'Rigidity of the administration' and latitude were also found to have important roles in predictor for the organizational commitment, while participative decision making might have an impact on turnover intention. On the other hand promotional chance had an influence on all the outcome variables, while pay only on turnover intention. In predicting turnover intention, the result clearly revealed 'the pride for professional nursing' and 'organizational commitment' might be the most powerful predictors among all the variables. Theses results were discussed, including directions for the future research and practical implications drawn from the research were suggested.

• Management & Information Systems Review
• /
• v.31 no.4
• /
• pp.309-337
• /
• 2012

This study aims to suggest theoretical models and background for the analysis of antecedent factors such as customer satisfaction and repurchasing decision by use of Technology-Based Self-Service (TBSS) delivery service. Specifically, the study have focused on the analysis that after the values of customer satisfaction and repurchasing decision were transformed into the values of Cost-Benefit analysis and then compared with the values of result benefits, process benefits, financial costs and non-financial costs. After analysis, it was found that ordering and delivery service by use of TBSS has a positive influence on customer satisfaction in terms of result benefits, process benefits, time savings and financial cost savings. In addition, it was confirmed that sub-category of customer satisfaction such as overall satisfaction, satisfaction for expectations, satisfaction for ideals has also a positive impact on repurchasing decision. It is expected that the results of this study will help analyze the customer satisfaction and repurchasing decision and provide a practical help for a business.

• The Journal of the Acoustical Society of Korea
• /
• v.16 no.1E
• /
• pp.64-74
• /
• 1997

In many decision making systems, rule-based approaches are used to solve complex problems in the areas of pattern analysis and computer vision. In this paper, we present methods for generating fuzzy IF-THEN rules automatically from training data for pattern classification and high-level computer vision. The rules are generated by construction minimal approximate fuzzy aggregation networks and then training the networks using gradient descent methods. The training data that represent features are treated as linguistic variables that appear in the antecedent clauses of the rules. Methods to generate the corresponding linguistic labels(values) and their membership functions are presented. In addition, an inference procedure is employed to deduce conclusions from information presented to our rule-base. Two experimental results involving synthetic and real are given.