• Title/Summary/Keyword: Analyzing the market

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중국 농산물시장에서 ICT 활용 현황 (Status of ICT Application in Agricultural Market of China)

  • 서신림;윤려;이현창;신성윤
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2015년도 추계학술대회
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    • pp.151-152
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    • 2015
  • 정보 기술의 진보는 농업의 현대화 건설 및 도약적인 발전을 달성하기 위해 새로운 기회를 제공한다. 지금은 정보통신기술(ICT)산업은 중국 경제 발전의 기둥 산업을 되고 중국 농업 문제를 해결하기 위해 서비스 및 발전 전략을 제공한다. 본 논문에서는 현존 연구 및 문헌을 분석을 통해서 중국 농업 시장에서 ICT응용 상황을 살펴보며 ICT 응용 과정 중에 발생한 문제를 분석하고 앞으로 중국에서 ICT 벌전하기 위해 건의를 제안한다.

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Market Expansion Strategies for Small or Medium-sized Construction Companies by Developing Quantitative Risk Assessment Model

  • Yoo, Jinhyuk;Koh, Seungyoon;Seo, Induck;Cha, Heesung
    • 국제학술발표논문집
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    • The 6th International Conference on Construction Engineering and Project Management
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    • pp.742-743
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    • 2015
  • Korean construction industry has developed with national economy growth for a couple of decades. However, because of slump of real estate, the domestic construction industry was intimidated. In this situation, many construction company has no choice but to go abroad to find construction projects. However, almost small or medium-sized construction companies are very hard to operate their business because they have small funding ability and weak labor power. Therefore, this study aims to propose an assessment tool through analyzing risk factors of overseas construction projects for small or medium-sized companies by examining preceding research and interviewing industry experts. Weights of the risk factors are determined through the surveys of the industry practitioners. All of the data is configured into the assessment tool and this converts the quantitative information which leads to the optimal of strategies choice. This paper provides a quantitative measurement of possible performance and detailed assessment of each itemized risk factors. This assessment tool is qualified for industry experts so that it can safely be applied to the future projects. Ultimately, many small or medium sized construction companies will benefit from the tool proposed in this study to examine the potential of the overseas market expansion.

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도시재생 과정을 통한 전통시장 비주얼머천다이징 성공사례 연구 (A Study on the Visual Merchandising of Traditional Markets in Urban Regeneration)

  • 임진이;이정민
    • 유통과학연구
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    • 제12권12호
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    • pp.55-63
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    • 2014
  • Purpose - In urban regeneration projects, considerations for rejuvenating traditional public markets are becoming increasingly important. That is because the traditional market is not just a commercial space but also a living center for local people's existence. Cultural contents like these are invaluable assets in the contemporary economy. However, traditional markets are gradually declining because of changes in distribution systems and consumer lifestyles. New distribution systems such as modern distribution markets, home shopping, and online shopping malls made traditional markets less competitive. Further, traditional markets have not been able to adapt to the changing consumption styles of younger generations. Some say that it is a natural phenomenon that cannot be stopped. However, traditional markets are not just another distribution system but also a valuable resource that encapsulates the local people's tradition and history. Thus, a revitalization strategy for traditional public markets has become an urgent task in contemporary urban regeneration projects. This study aimed to find ways to activate traditional public markets by making it a community landmark based on visual merchandising perspectives. Research design and methodology - This study focused on analyzing Granville Island (Vancouver, Canada) as a role-model project for rejuvenating the traditional market. It investigated Granville Island both with walk-through evaluation and literature reviews. Results - We found that it has been developed not only to improve visual aspects, but also to promote cultural contents with high value added. For example, the developers maintained the visual elements that tell the original history of the site as an industrial factory. The renewal project had a balance between improving the outer look and creating attractive contents. The following are the merits of Granville Island that Korean traditional markets should note. First, they kept the whole area clean and hygienic. Second, merchants are well educated, business-savvy, and consumer-oriented. Third, the area's total environmental designs were done by professionals of a high caliber. Fourth, the city government and the merchants'association were collaborating well in their efforts to accommodate the changing needs of consumers. Conclusions - This study made the following suggestions as a conclusion. First, it will be a very powerful tool to rejuvenate the traditional market if we can discover unique cultural resources and develop them as cultural products, experiences, and events. Consumers of the 21st century have a strong tendency to consume not only material products, but also the experiences and memories attached to them. Second, in order to maintain the unique characteristics of traditional markets, fostering the viability of the merchants' association and local residents' society would be essential. Third, it is necessary to make the traditional market into a cultural place not only for the shopping patronage of local residents, but also for attracting tourists to increase sales. Finally, professional management and design approaches are needed in order to make the traditional market a pleasant space from a visual merchandising standpoint.

유통업에서 MBA분석과 시뮬레이션을 이용한 물류센타 재고배치 효율화에 관한 연구 (A Study on Efficient Stock Arrangement of Distribution Center Using MBA Analysis and Simulation in Retail Business)

  • 여성주;성길영;왕지남
    • 산업공학
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    • 제22권3호
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    • pp.234-242
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    • 2009
  • It is most important for distribution center in retail business to delivery commodities in a timely manner. Accordingly, many companies try to make distribution center effective using the Warehouse Management System(WMS) integrated legacy system. Also, the Customer Relationship Management(CRM) is the most typical paradigm in management lately. Even though the WMS and CRM are independent system of each other, WMS, coupled with CRM makes customer satisfied more effectively. In this paper, we proposed the methodology for inventory location after analyzing and applying customer buying pattern data in the CRM through the MBA(Market Basket Analysis), which is part of data mining. We used an example modeling a real distribution center in retail through a 3D simulation tool and examined correlation between commodities using customer buying pattern. After that, we applied it to the inventory location system through the MBA in an example. Finally, we identified decrease in the time for picking, which is the majority of distribution center. Besides, we proposed a simulation methodology before applying new methodology. Consequently, it removes potential errors in advance and makes a optimized inventory location system.

Motives, Strategies and Patterns of Foreign Direct Investment : The Case of Japanese and Korean Firms

  • Park, Kang-H.;Lim, Yong-Taek
    • 통상정보연구
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    • 제7권4호
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    • pp.387-407
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    • 2005
  • This paper is to study globalization motives and strategies of Japanese and Korean industries by analyzing the causes and patterns of foreign direct investment (FDI) of the firms of the two countries during the 1980s and 1990s. First we develop a FDI function from the profit maximizing model of firms. Then we use regression analysis to determine internally driving-out factors and externally-inducing factors. Japanese FDI strategy has gone through three different stages; from natural resource-seeking investment in the 1950s and 1960s to market-expansion investment in the 1970s and 1980s and to a combination of cost-reducing (low-cost labor-seeking) investment and market-penetrating investment in the 1990s. On the other hand, Korean FDI behavior has gone through four different stages; from the learning stage with small investments in the 1970s, to natural resource-seeking investment in the early and mid 1980s, to the growth stage in the late 1980s and the early 1990s, to the maturity stage of the mid and late 1990s. The last two stages were characterized by a combination of cost-reducing investment and market-seeking investment. As a late comer, Korea began its FDI two decades later than Japan, but caught up the patterns of Japanese FDI by the mid 1990s and is in a competing position with Japan. Our findings show that both Japanese FDI and Korean FDI in Asia and other developing countries tendto be in labor-intensive sectors where their firms are losing their comparative advantages at home. The main motive for FDI into these regions is low-cost resource seeking. On the other hand, both Japanese FDI and Korean FDI in the U.S. and Europe tend to be knowledge-intensive sectors where Japanese and Korean firms attempt to internalize transaction and information costs by globalizing its production. The main motive for FDI into these regions is market-seeking. Firms in both countries have increased their investments in Mexico and Western and Eastern Europe in order to penetrate large economic blocs such as the EU and NAFTA area. Korean firms are more aggressive in expanding into new and untested markets than are their counterpart in Japan. Evidence of this can be seen in the scarcity of Japanese FDI and abundance of Korean FDI in Eastern Europe and China.

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클라우드 데이터센터 관점에서의 클라우드 시장현황 분석 및 활성화 전략 도출에 관한 연구 (The Study on the Market Analysis and Developing an Activation Strategy: From the Perspective of a Cloud Data Center)

  • 문윤지;유성렬;최훈
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2013년도 추계학술대회
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    • pp.556-559
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    • 2013
  • 본 연구는 최근 급성장 중인 클라우드 시장에서 다양한 클라우드 서비스를 가능하게 하는 인프라 역할의 클라우드 데이터센터의 시장현황을 분석하고, 국내 클라우드 데이터센터의 장점과 단점을 파악한 후, 전 세계 시장에서 경쟁력을 가지기 위한 활성화전략을 도출하고자 한다. 보다 구체적으로, 본 연구는 최종 활성화 전략을 도출하기 위해 3단계의 연구단계를 거치게 된다. 1단계에서는 EMC, IBM, HP, 삼성 SDS, LG C&S, SK C&C와 같은 국내외 선도적인 클라우드 데이터센터를 선정하여 이들 기업을 중심으로 시장현황(예를 들어 매출액, 기업규모, ROI, 데이터센터 전력사용량, 기술수준 등)을 분석하였다. 다음 2단계에서는 1단계의 시장현황 분석 자료를 토대로 국내 클라우드 데이터센터 기업의 강점과 약점을 도출하였다. 이들 강점과 약점은 국내 클라우드 데이터센터가 전략적 경쟁 우위를 지니기 위해 강화 혹은 보완해야 할 요인들을 규명하는 데에 도움이 된다. 마지막으로 규명된 강점과 약점을 바탕으로 3단계에서는 국내 클라우드 데이터센터를 활성화할 수 있는 전략적 방향을 제시하였다. 이와 같이 본 연구는 국내외 클라우드 데이터센터의 기업을 비교분석함으로써 관련 산업의 경쟁력제고 방안을 독자적으로 수립할 수 있는 초석을 마련하였다.

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AR 생태계(C-P-N-D)에서의 광고, PR 산업 분야의 활성화 방안: 질적 연구를 중심으로 (Advertising in the AR Ecosystem and Revitalization Strategies for the Advertising and PR Industry: Centered on Qualitative Research)

  • 차영란
    • 한국콘텐츠학회논문지
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    • 제19권9호
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    • pp.67-80
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    • 2019
  • 증강현실(Augmented Reality)기술은 기존 ICT(Information and Communication Technology) 시장을 크게 혁신할 수 있는 4차 산업혁명 시대의 핵심 기술 분야이며, 신규 시장을 창출할 수 있는 파괴적 기술이다. 그러나 급변하는 AR 시장에서 어떠한 광고, PR 전략으로 참여해야 하는지에 대한 분명한 해답을 찾기 어렵다. 그러므로 본 연구에서는 국내 AR 시장을 선도하고 있는 AR 전문가 7명을 심층 면접을 하여 AR이 광고, PR 산업에 미치는 P(정치), E(경제), S(사회), T(기술) 분석을 통해 AR 산업에 대한 거시적인 측면을 분석하였다. 또한, AR 시장의 S(강점), W(약점), O(기회), T(위협) 분석을 하였다. 아울러 AR 생태계인 C(Contents)-P(Platform)-N(Network)-D(Device)를 분석하여 광고, PR 산업 분야의 활성화 방안을 모색해 보았다. 연구결과, AR 분야에서 광고, PR 산업을 활성화하기 위해서는 먼저 AR에 대한 정부의 지원 정책이 강화되어야 하고, 선도적인 킬러 콘텐츠를 육성하며, AR 플랫폼을 통해 각 분야의 서비스가 서로 연결되도록 하고, 5G 등 통신 환경 개선으로 네트워크를 강화하며, 국산 디바이스의 사업화 및 상용화가 필요한 것으로 나타났다. 따라서 본 연구는 이제 막 성장기에 있는 AR 생태계에서의 광고, 홍보 산업의 활성화 방안을 제시하고, 향후 AR 연구를 위한 학술적, 실무적 기초를 제공하고자 한다.

사례를 통해 살펴본 기술혁신형 기업의 해외출원 전략 (A Case Study on the Overseas Patent Application Strategies of Korean Innovative Companies)

  • 곽현;곽충목
    • 한국전자거래학회지
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    • 제25권4호
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    • pp.169-183
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    • 2020
  • 치열해지는 글로벌 시장에서 국내 기업들도 경쟁력 강화를 위해서는 기업의 경영전략과 연계된 선제적 해외 특허출원 및 확보 전략의 수립은 매우 중요하다. 이에 본 연구는 해외출원 경험이 있는 바이오생명, 제조업, 정보통신업, 정보서비스업의 중견, 중소, 창업 기업의 기술 혁신형 기업을 대상으로 심층인터뷰를 수행하였다. 기업의 내·외부 환경에 따른 출원루트 선정, 출원국선정, 비용절감방안, 대리인활용, 심사청구 시기 조정에 대한 해외특허출원전략을 분석함으로써 해외시장진출을 고려하는 기업의 해외출원 전략수립의 방향성을 제시하였다.

South Korea's Role for the joint economic prosperity of South and North Korea

  • KANG, Jang-Oh
    • 동아시아경상학회지
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    • 제10권1호
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    • pp.11-21
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    • 2022
  • Purpose - Beginning from the formation of the two governments, South and North Korea in 1948, North Korean collective economy as per trade in exchange strategies with right of way employed on heavy and chemical companies, against the external concerned with South Korean selling economy. This study aims to provide solutions for the joint economic prosperity of South and North Korea in the future. Research design, Data, and methodology - This study adopted a qualitative content analysis research method. This research method focuses on themes and concepts that are present in previous literature. This method seeks to derive relationships and meanings by analyzing themes and concepts within existing data. Result - According to qualitative textual analysis, the findings indicate that there are total seven solutions to lead the joint economic prosperity of South and North Korea (Technology Innovation, Energy and Construction, Construction companies and the Gulf market; Oppression via negotiation, Sports and Culture, Agenda-setting and Framing; Competition System). Conclusion - The Korean Government's association strategies outlines tackled in this study are uniform to each other because they are phased, peaceful, regular, and well-designed. But there were situations in which diminutive tenure North Korea approaches was enlisted beyond medium-to-lasting-period union strategies. North Korea should allow a free market whereby its citizens can freely trade among themselves and other people from South Korea.

텍스트 마이닝으로 OTT 인터랙티브 콘텐츠 다시보기 (Analyzing OTT Interactive Content Using Text Mining Method)

  • 이석창
    • 문화기술의 융합
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    • 제9권5호
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    • pp.859-865
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    • 2023
  • OTT 시장의 과열로 서비스 사업자들이 콘텐츠 개발에 주력하는 상황에서 시청자들의 능동적인 참여를 독려하는 인터랙티브 콘텐츠가 주목받고 있다. 그에 따라 인터랙티브 콘텐츠에 관한 연구 역시 활발히 이루어지고 있다. 본 연구는 온라인상의 비정형 데이터를 중심으로 텍스트 마이닝을 통해 인터랙티브 콘텐츠에 관한 분석을 목적으로 한다. 가중치에 따른 키워드 특징 도출, OTT와 인터랙티브 콘텐츠의 관계, 그리고 인터랙티브 콘텐츠의 트렌드 변화를 객관적인 데이터에 근거하여 '워드클라우드', '관계도 분석', 그리고 '키워드 트렌드'라는 세부 기법을 활용하여 연구 결과 및 함의점을 도출하였다.