• 제목/요약/키워드: Analyze the cognition

검색결과 281건 처리시간 0.031초

패션라이프스타일 유형에 따른 SPA 브랜드 인지, 태도 및 구매경험에 관한 연구 (Cognition, Attitude and Purchasing Experience of SPA Brands by Types of Fashion Lifestyle)

  • 박광희
    • 한국의류산업학회지
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    • 제16권4호
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    • pp.604-613
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    • 2014
  • The purposes of this study were to classify respondents by their fashion lifestyle and to investigate the differences in cognition, attitude and purchasing experience of SPA brands among fashion lifestyle groups. The convenience sample was drawn from females between the ages of 20 and 39 who lived in Daegu and Gyeongbuk regions from November $1^{st}$ and $15^{th}$ 2012. Descriptive statistics, cluster analysis, ANOVA, Tukey test, and ${\chi}^2$ test were applied to analyze data from 255 respondents. Four clusters (fashion-oriented group, fashion indifferent group, conservative individuality-oriented group, conservative practicality-oriented group) were developed by 16 fashion lifestyle items. The attitude toward SPA brand was classified by six factors(fashionability/variety, good location, good quality, diverse promotions, low price, limited number of merchandise, sales person's information). There were significant differences in cognition, five attitude factors (fashionability/variety, good location, good quality, low price, limited number of merchandise) and purchasing experience of SPA brands among types of fashion lifestyle. While the fashion-oriented group had the highest scores of cognition, attitude and purchasing experience of SPA brands, the fashion indifferent group or the conservative practicality-oriented group had the lowest scores. There were significant differences in age and marital status among the four groups while there were no significant differences in marital status, family monthly income, and job.

체육지도자 자격제도에 대한 응시자들의 인식 연구: 실기·구술 자격검정을 중심으로 (A Study on Cognition of Applicants for the Sports Coaching Certificate System : Focusing on the Practical and Oral Certifying Test for the Sports Coaching Certificate)

  • 안재한;김미숙;김승현
    • 디지털융복합연구
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    • 제14권7호
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    • pp.461-473
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    • 2016
  • 본 연구는 체육지도자 자격제도와 실기 및 구술 자격검정에 대한 응시자들의 인식을 분석하여 향후 체육지도자 자격제도의 발전적 방향을 제시하였다. 2015년 2급 생활, 유소년, 노인, 2급 장애인스포츠지도사의 실기 및 구술 자격검정에 참여한 응시자 18,908명을 대상으로 온라인 설문조사를 실시하였으며 회신된 유효표본 2,895부를 대상으로 첫째, 조사응답자의 인구통계학적 특성 파악을 위한 빈도분석, 둘째, 측정도구의 신뢰도와 타당도 분석을 위한 요인분석, 셋째, 인구통계학적 특성에 따른 자격제도에 대한 인식의 차이분석을 위한 교차분석, 넷째, 실기 및 구술 자격검정에 대한 인식 분석을 위한 기술통계분석, 마지막으로 체육전공 여부에 따른 실기 및 구술 자격검정에 대한 인식의 차이를 알아보았다. 본 연구의 결과로는 첫째, 조사응답자의 연령, 학력, 체육전공여부에 따라 체육지도자 자격제도에 대한 인식에 차이가 있는 것으로 나타났다. 둘째, 조사응답자의 성별, 연령대, 학력, 체육전공여부에 따라 실기 및 구술 자격검정 인식에 통계적으로 유의미한 차이가 있는 것으로 나타났다.

소비자가 인식하는 아파트 구매가격결정요인과 쾌적성 결정요인과의 순위적 관계분석 (An Analysis of Rank Correlation between the Apartment Purchase Price Decision Factor and Amenity decision Factor with cognition of the Consumer.)

  • 김형돈
    • 한국주거학회논문집
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    • 제12권2호
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    • pp.45-54
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    • 2001
  • The purpose of this research was to analyze the correlation between the Apartment Purchase Price Decision Factor and Amenity decision Factor with cognition of the Consumer. The result are as follows; 1. The correlation coefficient between the Apartment Price Decision Factor and Amenity decision Factor with cognition of the Consumer was 0.587. 2. The ranking of the purchase price factor which it prefers were analyzed orientation > sunlight > view > the rising price expectation > natural environment etc. And the ranking of the amenity were analyzed orientation > natural environment > view > sunlight > noise etc. 3. Consumer group was classified the location, sex, year of ages and unit scale. The rank correlation coefficient of (the significant was below 0.05) sex was 0.617~0.644, year of ages was 0.62~0.771 and unit scale was 0.762~0.852. This research proved the fact that the amenity correlated with the apartment purchase price decision factor, so amenity contained an economic value. And this result will be used in decision-making-process of apartment construction.

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A Study on Recognition of the Eroticism in Fashion Advertisement

  • Lim, Mi-Ae;Choi, In-Ryu
    • The International Journal of Costume Culture
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    • 제12권1호
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    • pp.13-25
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    • 2009
  • This research is progressed to look out for efficient expression-elements of eroticism used in advertisements. Since these expressions of eroticism appealing to sex which is one of the primitive instincts of mankind are increasing in advertisements of cosmetic products which are used more often by recent high-rate-growth and the elevation of living conditions. The most usual expression-elements of eroticism in advertisement are exposure, pose, fashion style, make up, hair style and color. To analyze those expression-elements we made four pieces of fashion advertisement photos with four different types and surveyed both fashion majored students and non-fashion majored students. We applied regression analysis, ANOVA, and frequency analysis to verify the hypothesis. We found that in eroticism, the pose was the most important cognitive feature among the expression-elements and degree of cognition are varied according to major field and sexual interest. As a result, degree of cognition which effected by expression-elements will be varied even in same advertisement. In particular, convincing that the pose was the significant factor of eroticism cognition, expression of eroticism in advertisement would be more diverse and daring.

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An Analysis of the Impact of Adolescents' Impulsivity, Academic Procrastination and School Adaptability Using R

  • Lee, Dong Su;Chang, In Hong
    • 통합자연과학논문집
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    • 제9권4호
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    • pp.281-291
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    • 2016
  • This study examines the causal relationship between adolescent impulsivity, academic procrastination and school adaptability. The main purpose of this study is to confirm the degree of influence among these variables and analyze the causes of school adaptability. In this model, impulsivity and academic procrastination were set as independent variables and school adaptability was set as a dependent variable. Impulsivity of adolescents affects academic procrastination and school adaptability, and academic procrastination will affect school adaptability. As a result of the research, first, it can be seen that adolescents 'cognition impulsivity, motion impulsivity, and unplanned impulsivity have a significant influence on behavioral in adolescents'. Second, adolescents' cognition impulsivity, motion impulsivity, and unplanned impulsivity a significant influence on the cognitive in the adolescents'. Third, adolescents' behavioral, cognitive, and emotional have a significant influence on school adaptability in adolescents' school adaptability. In conclusion, we proposed a policy proposal on school adaptability by deriving meaning to improve adolescents' school adaptability.

주부의 가정관리행동유형에 따른 신용카드에 대한 인식 및 사용.관리행동 (The Urban housewives에 Cognition, Usage, and Management Behavior of Credit Cards according to Home Management Behavior Pattern)

  • 김나연;계선자
    • 가족자원경영과 정책
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    • 제1권1호
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    • pp.57-70
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    • 1997
  • The purpose of this study is to analyze housewives’ cognition, usage, and management behavior of credit cards according to home management behavior pattern. The sample of this study was selected from the housewives’ living in Seoul who has credit cards. After class-analyzation of the sample, 523 out of 612 repondents were finally selected data. The data were analyzed by the statical methods such as frequency, mean, percentile, Factor Analysis, t-test, ANOVA, Duncan’s multiple range test, Person’s Correlation, and Multiple Regression Analysis through the SAS program package. The major findings of this study are as followers : First, housewives’ usage and management behavior of credit cards was a positive relationship between home management behavior pattern. Second, housewives’ cognition of credit cards showed a significant positive relationship with usage and management behavior of credit card. Third, the most influencial variables on housewives’usage and management behavior of credit cards were their value and home management behavior pattern.

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뒷산 체험 활동이 아동의 환경 감수성과 인지 능력에 미치는 영향 (The Effects of the Forest Experience on Elementary Students' Environmental Sensitivity and Cognition Ability)

  • 김정숙;정미선
    • 한국환경교육학회지:환경교육
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    • 제22권4호
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    • pp.14-25
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    • 2009
  • The purpose of this study was to investigate the effects of the forest experience on elementary students' environmental sensitivity and cognition ability. The forest experience was applied to the experimental group and the control group was taught by the traditional teaching method focused on teachers' lecture for 8 lessons. The pre-test, the 1st, and 2nd post-test for environmental sensitivity were applied to both groups to analyze the effects of the forest experience. After then the results were analyzed by One-way ANOVA and ANCOVA. And the narration test for cognition ability on learning a environmental context was applied to only the experimental group and the results were analyzed. As a result, the students' environmental sensitivity was not significantly different(p<.05) between experimental and control groups in terms of the pre-test score. However, the 1st and 2nd post-test scores of experimental group were significantly higher than those of the control group in term of the level of environmental sensitivity(F=9.28, p<.01, F=10.95, p<.01). The results of the forest experience in the aspect of cognition ability, 'the sound of nature(61%)', 'the smiling forest path which blooming out(57%)', and 'one's own places(52%) were high but 'the kinds and characteristics of the roots(30%)' was low. In conclusion, the forest experience made a positive effect on the students' environmental sensitivity and cognition ability through the direct observation, data collection, and analysis on the nearby natural environment.

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임상 간호사의 혈액매개감염 주의지침에 대한 수행정도 (A Study on Performance Level for Universal Precautions on Blood-Borne Infections among Nurses in Hospitals)

  • 안지연;이영미;송정희
    • 한국간호교육학회지
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    • 제16권1호
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    • pp.92-100
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    • 2010
  • Purpose: This study was conducted to investigate the cognition level and the performance level of universal precautions on blood-borne infections and to analyze related-factors on the performance level for universal precautions among the nurses. Method: A total of 166 nurses participated in the survey. We performed multiple linear regression to assess the related-factors on the performance level for universal precautions. Result: The mean scores of cognition and performance level for universal precautions were 65.61(${\pm}8.74$) and 53.98(${\pm}8.42$) respectively. The mean score of the cognition level was significantly lower than the performance level in all items. The cognition level was associated with the working field. The performance level was highest for nurses working over 36 years, nurses in university hospitals, and nurses in the operating room. The cognitive level for universal precautions, education level, exposure to blood-borne infection, family's income, and marital status significantly predicted the performance level for universal precautions in the multiple linear regression model (Adjusted $R^2=0.42$). Conclusion: The cognition level for universal precautions is the strongest predictor on the performance level for universal precautions. An integrated approach should incorporate training experiences to improve cognition and perception of risk on universal precautions for preventing blood-borne infections.

사실적 보도태도에 미치는 기자의 역할인식과 역할지향의 영향력 연구 - 중앙일간지 편집기자를 중심으로 (A Study on the influence of journalist's Role-Cognition and Role-Orientation Upon Real Reportage attitude -Focus in editors of National Newspaper)

  • 강현직
    • 디지털융복합연구
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    • 제12권9호
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    • pp.101-109
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    • 2014
  • 본 연구는 중앙일간지 편집기자의 역할인식을 사회안정 및 개혁 견제로, 역할지향을 취재원지향, 사시지향, 독자지향으로 구분하고 역할인식과 사실적 보도태도 사이에서 역할지향의 매개효과를 분석하였다. 분석결과 취재원지향은 사회적 안정 역할 인식의 영향을 받는 것으로 나타났는데 사실적 보도 역할 인식을 감소시키는 요인으로 나타났다. 사시지향은 사회적 안정 역할의 영향을 받을 뿐 사실적 보도태도에는 영향을 미치지 않는 것으로 나타났으며, 독자지향성은 편집기자의 역할인식이 사실적 보도역할인식을 강화하는 부분매개효과가 있는 것으로 나타났다. 이러한 연구결과는 취재원의 기대에 영향을 받을 경우 사실적 보도태도는 감소하며, 독자의 기대에 영향을 받을 경우 사실적 보도태도는 증가하는바 편집권이 외부요인에 의해 영향을 받을 수 있다는 것을 실증적으로 입증하고 있다.

소비자 인지욕구와 모바일 패션 인앱 광고의 맥락일치성, 제품 관여도가 광고태도에 미치는 영향 (Impact of Consumer Need for Cognition, Contextual Consistency of Mobile Fashion In-app Advertising, and Product Involvement on Advertising Attitude)

  • 조민희;한상인;황선진
    • 패션비즈니스
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    • 제26권2호
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    • pp.1-14
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    • 2022
  • Recently, as the importance of mobile marketing is emphasized, the in-app advertising market, which inserts ads into applications, is growing. The purpose of this study is to verify the interaction effects of need for cognition, contextual consistency, and product involvement on advertising attitude. The experimental design of this study is a three-way mixed design of 2 (consumer need for cognition: high vs low) × 2 (contextual consistency: context match vs context mismatch) × 2 (product involvement: high vs low). The subjects of the survey were 337 men and women in their 20s and 30s Living in Seoul and Gyeonggi-do. SPSS 25.0 statistical program was used to analyze frequency analysis, reliability analysis, t-test, three-way ANOVA, and simple main effect analysis. The analysis results are as follows. First, contextual consistency of mobile fashion ads showed significant effect on advertising attitude. Second, consumer need for cognition and contextual consistency of mobile fashion ads showed significant interaction effect on advertising attitude. Third, contextual consistency of mobile fashion ads and product involvement showed significant interaction effect on advertising attitude. Finally, product involvement and consumer need for cognition showed a significant interaction effect on advertising attitude. Based on the research results, it will help fashion companies to establish effective mobile in-app advertising strategies.