• Title/Summary/Keyword: Analyze the cognition

Search Result 280, Processing Time 0.03 seconds

Cognition, Attitude and Purchasing Experience of SPA Brands by Types of Fashion Lifestyle (패션라이프스타일 유형에 따른 SPA 브랜드 인지, 태도 및 구매경험에 관한 연구)

  • Park, Kwang Hee
    • Fashion & Textile Research Journal
    • /
    • v.16 no.4
    • /
    • pp.604-613
    • /
    • 2014
  • The purposes of this study were to classify respondents by their fashion lifestyle and to investigate the differences in cognition, attitude and purchasing experience of SPA brands among fashion lifestyle groups. The convenience sample was drawn from females between the ages of 20 and 39 who lived in Daegu and Gyeongbuk regions from November $1^{st}$ and $15^{th}$ 2012. Descriptive statistics, cluster analysis, ANOVA, Tukey test, and ${\chi}^2$ test were applied to analyze data from 255 respondents. Four clusters (fashion-oriented group, fashion indifferent group, conservative individuality-oriented group, conservative practicality-oriented group) were developed by 16 fashion lifestyle items. The attitude toward SPA brand was classified by six factors(fashionability/variety, good location, good quality, diverse promotions, low price, limited number of merchandise, sales person's information). There were significant differences in cognition, five attitude factors (fashionability/variety, good location, good quality, low price, limited number of merchandise) and purchasing experience of SPA brands among types of fashion lifestyle. While the fashion-oriented group had the highest scores of cognition, attitude and purchasing experience of SPA brands, the fashion indifferent group or the conservative practicality-oriented group had the lowest scores. There were significant differences in age and marital status among the four groups while there were no significant differences in marital status, family monthly income, and job.

A Study on Cognition of Applicants for the Sports Coaching Certificate System : Focusing on the Practical and Oral Certifying Test for the Sports Coaching Certificate (체육지도자 자격제도에 대한 응시자들의 인식 연구: 실기·구술 자격검정을 중심으로)

  • Ahn, Jai-Han;Kim, Mi-Suk;Kim, SeungHyun
    • Journal of Digital Convergence
    • /
    • v.14 no.7
    • /
    • pp.461-473
    • /
    • 2016
  • The purpose of this study is to analyze cognition of applicants about the national sports coaching certificate examination. In order to collect data an online survey was conducted against those who attended the practical and oral examination for the sports coaching certificate. SPSS Version 18.0 was used to analyze frequency of the collected 2,895 samples, the factors of measuring methods in the study, difference of applicants' cognition on the certificate system, and difference of applicants' cognition on the practical and oral examination. Results from this study indicates that the applicants' cognition on the sports coaching certificate system differs according to ages, educational levels, and sports related majors at college, and that the applicants' cognition on the practical and oral examination for the sports coaching certificate is also different according to gender, age, educational level, and sports related majors at college. This study suggests development directions for the future sports coaching system by comprehending of the study results.

An Analysis of Rank Correlation between the Apartment Purchase Price Decision Factor and Amenity decision Factor with cognition of the Consumer. (소비자가 인식하는 아파트 구매가격결정요인과 쾌적성 결정요인과의 순위적 관계분석)

  • 김형돈
    • Journal of the Korean housing association
    • /
    • v.12 no.2
    • /
    • pp.45-54
    • /
    • 2001
  • The purpose of this research was to analyze the correlation between the Apartment Purchase Price Decision Factor and Amenity decision Factor with cognition of the Consumer. The result are as follows; 1. The correlation coefficient between the Apartment Price Decision Factor and Amenity decision Factor with cognition of the Consumer was 0.587. 2. The ranking of the purchase price factor which it prefers were analyzed orientation > sunlight > view > the rising price expectation > natural environment etc. And the ranking of the amenity were analyzed orientation > natural environment > view > sunlight > noise etc. 3. Consumer group was classified the location, sex, year of ages and unit scale. The rank correlation coefficient of (the significant was below 0.05) sex was 0.617~0.644, year of ages was 0.62~0.771 and unit scale was 0.762~0.852. This research proved the fact that the amenity correlated with the apartment purchase price decision factor, so amenity contained an economic value. And this result will be used in decision-making-process of apartment construction.

  • PDF

A Study on Recognition of the Eroticism in Fashion Advertisement

  • Lim, Mi-Ae;Choi, In-Ryu
    • The International Journal of Costume Culture
    • /
    • v.12 no.1
    • /
    • pp.13-25
    • /
    • 2009
  • This research is progressed to look out for efficient expression-elements of eroticism used in advertisements. Since these expressions of eroticism appealing to sex which is one of the primitive instincts of mankind are increasing in advertisements of cosmetic products which are used more often by recent high-rate-growth and the elevation of living conditions. The most usual expression-elements of eroticism in advertisement are exposure, pose, fashion style, make up, hair style and color. To analyze those expression-elements we made four pieces of fashion advertisement photos with four different types and surveyed both fashion majored students and non-fashion majored students. We applied regression analysis, ANOVA, and frequency analysis to verify the hypothesis. We found that in eroticism, the pose was the most important cognitive feature among the expression-elements and degree of cognition are varied according to major field and sexual interest. As a result, degree of cognition which effected by expression-elements will be varied even in same advertisement. In particular, convincing that the pose was the significant factor of eroticism cognition, expression of eroticism in advertisement would be more diverse and daring.

  • PDF

An Analysis of the Impact of Adolescents' Impulsivity, Academic Procrastination and School Adaptability Using R

  • Lee, Dong Su;Chang, In Hong
    • Journal of Integrative Natural Science
    • /
    • v.9 no.4
    • /
    • pp.281-291
    • /
    • 2016
  • This study examines the causal relationship between adolescent impulsivity, academic procrastination and school adaptability. The main purpose of this study is to confirm the degree of influence among these variables and analyze the causes of school adaptability. In this model, impulsivity and academic procrastination were set as independent variables and school adaptability was set as a dependent variable. Impulsivity of adolescents affects academic procrastination and school adaptability, and academic procrastination will affect school adaptability. As a result of the research, first, it can be seen that adolescents 'cognition impulsivity, motion impulsivity, and unplanned impulsivity have a significant influence on behavioral in adolescents'. Second, adolescents' cognition impulsivity, motion impulsivity, and unplanned impulsivity a significant influence on the cognitive in the adolescents'. Third, adolescents' behavioral, cognitive, and emotional have a significant influence on school adaptability in adolescents' school adaptability. In conclusion, we proposed a policy proposal on school adaptability by deriving meaning to improve adolescents' school adaptability.

The Urban housewives에 Cognition, Usage, and Management Behavior of Credit Cards according to Home Management Behavior Pattern (주부의 가정관리행동유형에 따른 신용카드에 대한 인식 및 사용.관리행동)

  • 김나연;계선자
    • Journal of Family Resource Management and Policy Review
    • /
    • v.1 no.1
    • /
    • pp.57-70
    • /
    • 1997
  • The purpose of this study is to analyze housewives’ cognition, usage, and management behavior of credit cards according to home management behavior pattern. The sample of this study was selected from the housewives’ living in Seoul who has credit cards. After class-analyzation of the sample, 523 out of 612 repondents were finally selected data. The data were analyzed by the statical methods such as frequency, mean, percentile, Factor Analysis, t-test, ANOVA, Duncan’s multiple range test, Person’s Correlation, and Multiple Regression Analysis through the SAS program package. The major findings of this study are as followers : First, housewives’ usage and management behavior of credit cards was a positive relationship between home management behavior pattern. Second, housewives’ cognition of credit cards showed a significant positive relationship with usage and management behavior of credit card. Third, the most influencial variables on housewives’usage and management behavior of credit cards were their value and home management behavior pattern.

  • PDF

The Effects of the Forest Experience on Elementary Students' Environmental Sensitivity and Cognition Ability (뒷산 체험 활동이 아동의 환경 감수성과 인지 능력에 미치는 영향)

  • Kim, Jeong-Suk;Jeong, Mi-Sun
    • Hwankyungkyoyuk
    • /
    • v.22 no.4
    • /
    • pp.14-25
    • /
    • 2009
  • The purpose of this study was to investigate the effects of the forest experience on elementary students' environmental sensitivity and cognition ability. The forest experience was applied to the experimental group and the control group was taught by the traditional teaching method focused on teachers' lecture for 8 lessons. The pre-test, the 1st, and 2nd post-test for environmental sensitivity were applied to both groups to analyze the effects of the forest experience. After then the results were analyzed by One-way ANOVA and ANCOVA. And the narration test for cognition ability on learning a environmental context was applied to only the experimental group and the results were analyzed. As a result, the students' environmental sensitivity was not significantly different(p<.05) between experimental and control groups in terms of the pre-test score. However, the 1st and 2nd post-test scores of experimental group were significantly higher than those of the control group in term of the level of environmental sensitivity(F=9.28, p<.01, F=10.95, p<.01). The results of the forest experience in the aspect of cognition ability, 'the sound of nature(61%)', 'the smiling forest path which blooming out(57%)', and 'one's own places(52%) were high but 'the kinds and characteristics of the roots(30%)' was low. In conclusion, the forest experience made a positive effect on the students' environmental sensitivity and cognition ability through the direct observation, data collection, and analysis on the nearby natural environment.

  • PDF

A Study on Performance Level for Universal Precautions on Blood-Borne Infections among Nurses in Hospitals (임상 간호사의 혈액매개감염 주의지침에 대한 수행정도)

  • An, Ji-Yeon;Lee, Young-Mi;Song, Jung-Hee
    • The Journal of Korean Academic Society of Nursing Education
    • /
    • v.16 no.1
    • /
    • pp.92-100
    • /
    • 2010
  • Purpose: This study was conducted to investigate the cognition level and the performance level of universal precautions on blood-borne infections and to analyze related-factors on the performance level for universal precautions among the nurses. Method: A total of 166 nurses participated in the survey. We performed multiple linear regression to assess the related-factors on the performance level for universal precautions. Result: The mean scores of cognition and performance level for universal precautions were 65.61(${\pm}8.74$) and 53.98(${\pm}8.42$) respectively. The mean score of the cognition level was significantly lower than the performance level in all items. The cognition level was associated with the working field. The performance level was highest for nurses working over 36 years, nurses in university hospitals, and nurses in the operating room. The cognitive level for universal precautions, education level, exposure to blood-borne infection, family's income, and marital status significantly predicted the performance level for universal precautions in the multiple linear regression model (Adjusted $R^2=0.42$). Conclusion: The cognition level for universal precautions is the strongest predictor on the performance level for universal precautions. An integrated approach should incorporate training experiences to improve cognition and perception of risk on universal precautions for preventing blood-borne infections.

A Study on the influence of journalist's Role-Cognition and Role-Orientation Upon Real Reportage attitude -Focus in editors of National Newspaper (사실적 보도태도에 미치는 기자의 역할인식과 역할지향의 영향력 연구 - 중앙일간지 편집기자를 중심으로)

  • Kang, Hyun Jig
    • Journal of Digital Convergence
    • /
    • v.12 no.9
    • /
    • pp.101-109
    • /
    • 2014
  • The purpose of this study was to analyze the impact of mediator effect related to role-orientation of traditional newspaper editors in terms of role-cognition and role-orientation in aspects of real reportage attitude by classifying the newspaper editor's role-cognition with social stability, reform, check, on the other hand, role-orientation with reporter's intention, intention of actual fact, and reader's intention. The results were as follows: In terms of reporter's intention the research showed the fact that reporter's intentions was influenced by the role cognition of social stability and at the same time, it also made to reduce the attitude of real reportage. Compared with intention of actual fact and reader's intention, the intention of actual fact could be only influenced by the social stability, but it could not give any effectiveness to the attitude of real reportage, furthermore, the research showed the fact that reader's intention aroused some mediator effects which newspaper editor's role cognition gave rise to the attitude of real reportage much more strongly.

Impact of Consumer Need for Cognition, Contextual Consistency of Mobile Fashion In-app Advertising, and Product Involvement on Advertising Attitude (소비자 인지욕구와 모바일 패션 인앱 광고의 맥락일치성, 제품 관여도가 광고태도에 미치는 영향)

  • Cho, Min-hee;Han, Sang-In;Hwang, Sun-Jin
    • Journal of Fashion Business
    • /
    • v.26 no.2
    • /
    • pp.1-14
    • /
    • 2022
  • Recently, as the importance of mobile marketing is emphasized, the in-app advertising market, which inserts ads into applications, is growing. The purpose of this study is to verify the interaction effects of need for cognition, contextual consistency, and product involvement on advertising attitude. The experimental design of this study is a three-way mixed design of 2 (consumer need for cognition: high vs low) × 2 (contextual consistency: context match vs context mismatch) × 2 (product involvement: high vs low). The subjects of the survey were 337 men and women in their 20s and 30s Living in Seoul and Gyeonggi-do. SPSS 25.0 statistical program was used to analyze frequency analysis, reliability analysis, t-test, three-way ANOVA, and simple main effect analysis. The analysis results are as follows. First, contextual consistency of mobile fashion ads showed significant effect on advertising attitude. Second, consumer need for cognition and contextual consistency of mobile fashion ads showed significant interaction effect on advertising attitude. Third, contextual consistency of mobile fashion ads and product involvement showed significant interaction effect on advertising attitude. Finally, product involvement and consumer need for cognition showed a significant interaction effect on advertising attitude. Based on the research results, it will help fashion companies to establish effective mobile in-app advertising strategies.