• Title/Summary/Keyword: Analysis of the content

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An Exploratory Analysis on the User Response Pattern and Quality Characteristics of Marketing Contents in the SNS of Regional Government (지역마케팅 콘텐츠의 사용자 반응패턴과 품질특성에 관한 탐색적 분석: 지방자치단체가 운영하는 SNS를 중심으로)

  • Jeong, Yeon-Su;Jeong, Dae-Yul
    • The Journal of Information Systems
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    • v.26 no.4
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    • pp.419-442
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    • 2017
  • Purpose The purpose of this study is to explore the pattern of user response and it's duration time through social media content response analysis. We also analyze the characteristics of content quality factors which are associate with the user response pattern. The analysis results will provide some implications to develop strategies and schematic plans for the operator of regional marketing on the SNS. Design/methodology/approach This study used mixed methods to verify the effects and responses of social media contents on the users who have concerns about regional events such as local festival, cultural events, and city tours etc. Big data analysis was conducted with the quantitative data from regional government SNSs. The data was collected through web crawling in order to analyze the social media contents. We especially analyzed the contents duration time and peak level time. This study also analyzed the characteristics of contents quality factors using expert evaluation data on the social media contents. Finally, we verify the relationship between the contents quality factors and user response types by cross correlation analysis. Findings According to the big data analysis, we could find some content life cycle which can be explained through empirical distribution with peak time pattern and left skewed long tail. The user response patterns are dependent on time and contents quality. In addition, this study confirms that the level of quality of social media content is closely relate to user interaction and response pattern. As a result of the contents response pattern analysis, it is necessary to develop high quality contents design strategy and content posting and propagation tactics. The SNS operators need to develop high quality contents using rich-media technology and active response contents that induce opinion leader on the SNS.

Relationship between Shear Strength and Component Content of Fault Cores (단층핵 구성물질의 함량과 전단강도 사이의 상관성 분석)

  • Yun, Hyun-Seok;Moon, Seong-Woo;Seo, Yong-Seok
    • Economic and Environmental Geology
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    • v.52 no.1
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    • pp.65-79
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    • 2019
  • In this study, simple regression and multiple regression analyses were performed to analyze the relationship between breccia and clay content and shear strength in fault cores. The results of the simple regression analysis performed for each rock (andesitic rock, granite, and sedimentary rock) and three levels of normal stress (${\sigma}_n=54$, 108, 162 kPa), reveal that the shear strength is proportional to breccia content and inversely proportional to clay content. Furthermore, as normal stress increases, the shear strength is influenced by the change in component content, correlating more strongly with clay content than with breccia content. In the multiple regression analysis, which considers both breccia and clay content, the shear strength is found to be more sensitive to the change in breccia content than to that of clay. As a result, the most suitable regression model for each rock is proposed by comparing the coefficients of determination ($R^2$) estimated from the simple regression analysis with those from the multiple regression analysis. The proposed models show high coefficients of determination of $R^2=0.624-0.830$.

Correlatin between the Microstructure and the Electrical Conductivity of SOFC anode, Ni-YSZ : I. Microstructure Analysis (SOFC 음극용 Ni-YSZ 복합체의 미세구조와 전기적 물성간의 상관관계 : I. 미세구조 분석)

  • Moon, Hwan;Lee, Hae-Weon;Lee, Jong-Ho;Yoon, Ki-Hyun
    • Journal of the Korean Ceramic Society
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    • v.37 no.5
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    • pp.479-490
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    • 2000
  • The microstructure of Ni-YSZ composite as an anode of SOFC was investigated as a function of Ni content(10-70 vol%) in order to examine the correlation between microstructural-and electrical property. Image analysis based on quantitative microscopy theory was performed to quantify the microstructural property. We could get the informations about the size and distribution, contiguity and interfacial area of each phase or between the phases from the image analysis. According to the image analysis, contiguity between the same phae was mainly dependent on the amount of the phase while the contiguity between different phases was additionally influenced by the microstructural changes, especailly by the coarsening of the Ni phase. The whole length of pores perimeter was increased as Ni content increased, which indicated the overall microstructural evolution was mostly related with the coarsening of Ni phase. Ni-Ni interfacial area was also gradually increased as Ni content increased but controlled by pore phase at low Ni content region and by YSZ phase at intermediate Ni content region. These quantified microstructural properties were used to characterize the electrical properties of Ni-YSZ composite.

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Analysis of Multicultural Factors in Integrated Textbook for Elementary School- Around the First and Second Grades (초등학교 통합 교과서의 다문화요소분석 - 1, 2학년 통합 교과서를 중심으로 -)

  • Kang, hyun-joo;Kim, Chee-yong
    • Journal of Korea Multimedia Society
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    • v.21 no.10
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    • pp.1221-1235
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    • 2018
  • This study aims to analyze the multicultural content of the Korean Elementary School Textbook revised in 2015. This study abstracted the framework of multicultural factors for analysis of multicultural contents from the research on "Revision Guidelines by Analysis of Multicultural Factors in Secondary Curriculum and Textbook". The analyzed textbook is the integrated winter textbooks for both the first and second grades revised curriculum in 2015. Several findings were represented as follows: first, the frequency of multicultural content displayed five times in first grade and nineteen times in second grade respectively. Second, the analyzed textbooks did not include contents directly associated with multiculturalism. Activities and experience is important in the acceptance of unfamiliar cultures Thus, multicultural contents' frequency of within textbooks is very crucial. Finally, the revised curriculum focused on activities and experiences about the theme and content in the textbook and was developed around block chassis. For teaching the textbook content, teachers must perfectly understand textbooks through teacher training. The textbooks of reflecting right values on multiculturalismIn. this respect, elementary school curriculum and textbook content should be improved by supplementary revision fitting for the growth of humanity in the multicultural era.

Changes in Mechanical Properties of Wood Due to 1 Year Outdoor Exposure

  • KIM, Gwang-Chul;KIM, Jun-Ho
    • Journal of the Korean Wood Science and Technology
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    • v.48 no.1
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    • pp.12-21
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    • 2020
  • For quantitative evaluation of wooden structures, the mechanical performance of members has undergone outdoor exposure tests. A year-long monitoring was conducted using an SPF species. Test groups were divided into twelve (each month) to measure the moisture content, density and ultimate load. Starting from May when moisture content of the test group was at the lowest, simple failure modes were observed more frequently during the first half of the experiment, whereas complex failure modes took over during the second half. Starting from June when moisture content of the test group was the highest, ultimate load decreased by 30% in the second half compared to the first half. A multiple regression analysis confirmed that moisture content of the test group was the variable with most effect on ultimate load of various outdoor variables, and an estimation equation of a simple regression analysis revealed that moisture content and ultimate load formed an inversely proportionate relationship. It is thought that correlational relationships of variables other than moisture content could be applied with the increase in added data amount by longer periods of outdoor exposure tests.

Evaluation of a Traditional Korean Medicine Content Factor and Satisfaction with the Drama "Daejanggeum" (드라마 "대장금"의 한의학 콘텐츠 요소 및 만족도 평가)

  • Kim, Song-Yi;Kim, Ho-Sun;Nam, Min-Ho;Li, Yuejuan;Chung, Hung-Chiang;Park, Hi-Joon;Lee, Hye-Jung;Chae, Youn-Byoung
    • Journal of Acupuncture Research
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    • v.27 no.1
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    • pp.11-20
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    • 2010
  • Objectives : The study was performed to evaluate a traditional Korean Medicine content in drama "Daejanggeum". Methods : One hundred sixty-nine participants in Taiwan responded to the survey with 10 items, regarding components of success of drama "Daejanggeum". Principal component factor analysis and multiple regression analysis were performed to identify the possible factors to satisfaction with watching drama "Daejanggeum". Results : Factor analysis revealed that dramatic factor(44.8%), content factor(12.3%), and cultural factor(11.3%) were the most important factors to success of drama "Daejanggeum". Multiple regression analysis showed that dramatic factor(beta = .342), content factor(beta = .278), and cultural factor(beta = .131) were associated with the satisfaction with watching drama "Daejanggeum"($R^2$ = .394, with F = 32.280, p<.001). Conclusions : This study demonstrated that dramatic factor, content factor, and cultural factor are the most important factors associated with satisfaction with drama "Daejanggeum" in Taiwan. These findings suggest that a traditional Korean Medicine as a content factor would be very influential in enhancing the possibility of success of drama.

An NLP-based Mixed-method Approach to Explore the Impact of Gratifications and Emotions on the Acceptance of Amazon Go

  • Arghya Ray;Subhadeep Jana;Nripendra P. Rana
    • Asia pacific journal of information systems
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    • v.33 no.3
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    • pp.541-572
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    • 2023
  • Amazon Go is a cashierless convenience store concept, which is seen as a disruption in the grocery retail segment. Although Amazon Go has the ability to disrupt the retail segment, there are speculations on how Amazon Go will be perceived by users. Existing studies have not utilized user-generated content to understand the factors that affect customer behaviour in case of Amazon Go. Additionally, in case of phygital retail, studies have not attempted at understanding the effect of emotions and gratifications on user behaviour. To address the gap of exploring user perspectives based on their experience, we have examined the impact of gratifications and emotions on the acceptance of phygital retail using user-generated-content. A mixed-method approach has been utilized using only user-generated content. Utilizing topic-modelling based content analysis and emotion analysis on 30 articles related to Amazon Go, we found themes like, convenience, technology, experience, personalization, enjoyment and emotions like, bad, good, annoyance, success. In the empirical analysis, we have utilized 522 reviews about Amazon Go from the cognition and emotion theory stance, and found that hedonic gratifications have a positive impact on challenge emotions. We also found a significant impact of emotions on customer's favourite behaviour.

Comparison of the antioxidant properties and flavonols in various parts of Korean red onions by multivariate data analysis

  • Park, Mi Jin;Ryu, Da Hye;Cho, Jwa Yeong;Ha, In Jong;Moon, Jin Seong;Kang, Young-Hwa
    • Horticulture, Environment, and Biotechnology : HEB
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    • v.59 no.6
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    • pp.919-927
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    • 2018
  • To compare the antioxidant properties and flavonols in various parts; dry skin (DS) and edible portion (EP), of 8 red onions (Allium cepa L, ROs), total content of phenolics (TPC), flavonoids (TFC), and anthocyanins (TAC) and DPPH radical scavenging properties were estimated and the content of six flavonols were quantified by HPLC-PDA analysis. The major component of DS and EP of RO was quercetin and quercetin-4'-glucoside, respectively. Score plots of the PCA and PLS-DA were segregated by flavonols content and antioxidant properties according to the EP and DS of ROs. Loading plot of the PCA showed that the quercetin and sum of flavonol content were highly correlated with antioxidant activity of ROs. Therefore, flavonol content and antioxidant activity can be used as markers for distinct parts of ROs.

Analysis of Diesel Combustion Flames with Highly Oxygenated Fuels

  • Kim Bong-Seock;Ogawa Hideyuki
    • Journal of Advanced Marine Engineering and Technology
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    • v.29 no.6
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    • pp.662-670
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    • 2005
  • With highly oxygenated fuels the smoke emissions decreased sharply and linearly with increases in the fuel oxygen content and entirely disappeared at an oxygen content of $38wt-\%$ even at stoichiometric mixture conditions The NOx also decreased monotonically with increases in oxygen content. and thermal efficiency slightly improved because of a reduction in cooling loss and improvement in the degree of constant volume combustion. The mechanisms of the significant reductions in emissions and improvement in engine performance were analyzed with a bottom view type DI diesel engine. Together with direct flame images, flame images were taken through an optical fetter passing only two wavelengths for use in 2-D two-color analysis. The results showed that luminous flame decreased significantly with increases in oxygen content and was not detected for neat dimethoxy methane(DMM). The decrease in flame luminosity with highly oxygenated fuels corresponds with decreases in soot and cooling losses, including those due to heat radiation. The 2-D two-color flame analysis indicated that the high temperature flame and high KL factor areas apparently decreased with increasing fuel oxygen content. These results correspond strongly with decreases in NOx. smoke. and cooling loss with increases in oxygen content.

Content Analysis of Newspapaer Articles on Divorce(II) - Focusing on Chosun and Donga from the 1940's to 1990's - (신문기사를 통해 본 이혼 양상에 대한 내용분석(II) - $1940\~1990$년대 조선$\cdot$동아일보를 중심으로)

  • Lee, Kang-Yi;Choi, Hea-Young
    • Journal of the Korean Home Economics Association
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    • v.43 no.9 s.211
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    • pp.129-141
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    • 2005
  • In this study, the major tendencies of divorce as represented in articles of Korea's major daily newspapers from the 1940's to the 1990's were explored. The method used for this study was content analysis, and 1,741 articles related to divorce were selected for analysis from the Chosun and Donga. The main categories and subcategories were classified as attitude toward divorce(negative, accepting, neutral), present condition of divorce(statistics, survey, analysis), cause of divorce(marital conflict, conflict with family, health-related troubles, financial troubles, and others), and information offered about divorce(related-laws, prevention and adaptation, and others). The major findings of this study were as follows. 1) The most frequently found category was information offered about divorce, and the following categories were featured in the newspapers in the order of cause of divorce, present condition of divorce, and attitude toward divorce. 2) The major discussions of divorce as represented in articles of Korea's daily newspapers from the 1940's to 1990's have been reflecting the changes of related laws, policy and legislation in our society. 3) The content analysis of newspaper articles on divorce indicated that concepts of marriage, divorce and family in our society have been diversified.