• Title/Summary/Keyword: Analysis of User Behaviors

Search Result 230, Processing Time 0.031 seconds

A Study on Consumer Perception and Purchasing Conditions of Using Beauty Social Commerce (뷰티 소셜커머스 구매이용에 대한 소비자 인식과 구매행동 연구)

  • Hong, Soo-Nam
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.19 no.4
    • /
    • pp.43-58
    • /
    • 2017
  • The purpose of this study was to find the consumer perception and purchasing behaviors of beauty service products based on recent consumer purchasing patterns utilizing social commerce. The research method looked at general characteristics, exploratory factor analysis, reliability T-test, correlation analysis, one way ANOVA, regression analysis of the consumer awareness and purchasing status in the use of beauty social commerce of 228 research subjects in their 20s and 30s residing in Seoul and Gyeonggido. SPSS v. 21.0 was used. The results found the following. First, service quality, interaction, user convenience, and price were set as factors for the validity verification of consumer perception in beauty social commerce. Second, as a result of studying consumer perception regarding beauty social commerce, interaction had the largest correlation while price, service quality, and user convenience followed. As a result of studying the differences according to the general characteristic of gender, user convenience had a larger correlation for female consumers than male consumers. Third, the following was the result of studying purchasing behaviors in beauty social commerce. Among diverse social commerce businesses, Pokemon was the most popular, while among the various coupons available, hair salons were most commonly purchased. The modal value for the number of times consumers used beauty service products was two times a month, and the most popular price ranges were 100,000 KRW or less and 100,000~200,000 KRW. Accordingly, it was observed that social commerce is receiving attention and being considered as the next generation for shopping in the beauty industry. This channel should be well utilized by related industries through the improvement of customer satisfaction, which will lead to repurchases, and consequently result in becoming an actual means for sales in the beauty industry.

  • PDF

A Study on the Analysis of Users' Behaviors on the Underground Parking Space in an Apartment Complex (아파트 단지내 지하주차장의 이용행태 분석에 관한 연구)

  • 이상구;윤충열
    • Journal of the Korean housing association
    • /
    • v.14 no.6
    • /
    • pp.165-172
    • /
    • 2003
  • With the rate of spread of motors rapidly increased, but parking difficulties in an apartment complex was aggravated due to an insufficient parking lot. Visual interference on residential environment, various kinds of pollution and noise, decrease of open space in an apartment complex are also causes of parking difficulties. Therefore, this study is to suggest a theory of desirable direction for planning of the parking space by studying psychological characteristics of users' behaviors by the type of the circulation of motors and pedestrians. Consideration on the present situation, real conditions of underground parking space and the consciousness and parking habit of residents, the most important problem is required in this study.

Predicting User Profile based on user behaviors (모바일 사용자 행태 기반 프로파일 예측)

  • Sim, Myo-Seop;Lim, Heui-Seok
    • Journal of the Korea Convergence Society
    • /
    • v.11 no.7
    • /
    • pp.1-7
    • /
    • 2020
  • As the performance of mobile devices has dramatically improved, users can perform many tasks in a mobile environment. This means that the use of behavior information stored in the mobile device can tell a lot of users. For example, a user's text message and frequently used application information (behavioral information) can be utilized to create useful information, such as whether the user is interested in parenting(profile prediction). In this study, I investigate the behavior information of the user that can be collected in the mobile device and propose the item that can profile the user. And I also suggest ideas about how to utilize profiling information.

Analysis on the Users′ Behaviors and Satisfaction on the Actual Conditions of Management in Chiri Mountain National Park (지리산국립공원의 이용자 행태분석과 관리실태에 대한 만족도 조사에 관한 연구)

  • 김광래;진희성;김세천
    • Journal of the Korean Institute of Landscape Architecture
    • /
    • v.16 no.2
    • /
    • pp.43-57
    • /
    • 1988
  • The purpose of this thesis is to suggest objective basic data for park management proposal through the quantitative analysis of users' behaviors and satisfaction for the actual conditions of management in the Chiri Mountain National Park. For this users' behaviors and socio-economic characteristics have been cross-analyzed. Specifically, it attempts to investigate users' anticipate and degree of satisfaction applied Expectancy Theory by Likert attitude scale. Users'behaviors patterns of each site have been analyzed by the factor analysis algorithm, and each factor scores of sites have been clustered by the cluster method. And also user' satisfaction for the actual conditions of management have been analyzed by using the multiple regression. The major user groups were students and youth groups accompanied by their friends ranging from 3 to 10. The values of user'post occupancy-evaluation for such as rockwall climbing and praying on the mountain of each site showed higher than those of anticipated, but evaluation values of other activities were lower. The user'behaviors of each site have been analyzed five factors by factor analysis algorithm. By using the control method for the number of factors, T.V. has been obtained as 50.58%. The factor score of factor covering the behavior patterns of student and youth yield high EV. and C.V.. On the analysis of cluster using factor score, factor IV in Hwaomsa temple site and Ssanggyesa temple site, factor II, v in Jungsanri Valley site, factor, I, III in Bangmudong valley site and factor I. IV in Baemsagol vallry site showed very high values, respectively. According to the multiple regression analysis, the major variables related to the satisfaction for the actual conditions of vegetation and landscape managements were reservation of groundcover, recovery of artificial injury, the surroundings of camping and temple site. In the park facilities and operation, the major variables related to the satisfaction were conditions of management such amenity facilities as privy, sign board, junk yard, camping site, and guidance of excursion, campaign and preservation of nature.

  • PDF

A Study on the User Behavior of Atypical Building Facilities and Spaces (비정형 건축시설물 및 공간에 대한 사용자 행동에 관한 연구)

  • Park, Hyo-Jeen;Park, Ji-Min;Lee, Hyang-Sun;Lee, Yun-Gil
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
    • /
    • v.9 no.9
    • /
    • pp.1041-1048
    • /
    • 2019
  • Recently, social demands on atypical buildings and building spaces are increasing, and examples of atypical buildings are easily seen in major cities around the world. This study investigates the user behaviors in the typical atypical buildings currently constructed and analyzes the characteristics of human behavior in the atypical building space. Ultimately, this study aims to develop human behavior simulation technology for reviewing residential performance of atypical building space design, and the results of this study can be used for user behavior modeling and simulation technology development. This is because it is difficult to find an investigation or analysis of what behavioral characteristics occur in the atypical building space in previous studies. This study derives the characteristics of human behavior in the atypical architectural space that has been overlooked in the existing human behavior simulation tools. In other words, the site visits and surveys typical atypical buildings to investigate user behaviors in typical spaces and other atypical buildings.

A Study on the Hierarchic Analysis of Spatial Function in Ubiquitous Housing (유비쿼터스 주거공간의 기능적 위계성 분석에 관한 연구)

  • Lee, Sang-Hwa;Choi, Dong-Sik
    • Journal of the Korean housing association
    • /
    • v.18 no.3
    • /
    • pp.19-29
    • /
    • 2007
  • This study is aimed at interpreting into changes and characters of function applied into quantative analysis in ubiquitous house. Digital technology being introduced into architectural fields, It applied expansively from design and construction to user's convenience. The application of digital technology is presented to various change like effectiveness and exactness in design and function of space, which is overlayed digital space to physical space beyond the extent of receiving human needs in physical space. In ubiquitous house, digital technologies are supplied to function coordinated with life, appreciating into positional informations of human and materials, spatial informations. Ubiquitous house is comparably effective into funtional expansion, user's convenience, safty, which, for the future, is going to using on housing of high performance encouraging the application of advanced technology. Therefore this study is classified into human behaviors, functions, performances and characters of digital system in ubiquitous house, which being established into the relation of elements, is interpreted numerically into functional changes and charats being applied to ARM.

A Study on the Factors Influencing Cyberbullying Behaviors among SNS Users (SNS 사용자의 사이버불링 행위에 영향을 미치는 요인에 관한 연구)

  • Mun, Changbae;Sura, Suaini;Ah, Jongchang
    • Journal of Information Technology Services
    • /
    • v.14 no.1
    • /
    • pp.175-194
    • /
    • 2015
  • As the explosive growth of SNS users, SNS affects every aspect of our lives. Beyond the individual's scope there is a powerful influence in society. Now cyber bullying is a big problem of this society. To analyze the relationship between the SNS user features and cyber bullying phenomenon, various SNS user's personal and social characteristics were set to variables affecting the cyber bullying phenomenon on the SNS. For the research, questionnaire survey was conducted for total 200 subjects among 10~60 age band in each region across the country. We set a research model including the items that are found to be affected in cyber bullying through the prior researches. To analyze interrelation of cyber bullying phenomenon and the general characteristics of SNS users, multiple regression analysis and other analyses were conducted. As a statistical result, we found the correlation among variables and the suggestion points for a SNS platform development direction.

The analysis of Windows 7·8 IconCache.db and its application (Windows 7·8 IconCahe.db 파일 포맷 분석 및 활용방안)

  • Lee, Chan-Youn;Lee, Sang-Jin
    • Journal of the Korea Institute of Information Security & Cryptology
    • /
    • v.24 no.1
    • /
    • pp.135-144
    • /
    • 2014
  • Since anti-forensics have been developed in order to avoid digital forensic investigation, the forensic methods for analyzing anti-forensic behaviors have been studied in various aspects. Among the factors for user activity analysis, "Iconcache.db" files, which have the icon information of applications, provides meaningful information for digital forensic investigation. This paper illustrates the features of IconCache.db files and suggests the countermeasures against anti-forensics utilizing them.

Study on Design Research using Semantic Network Analysis

  • Chung, Jaehee;Nah, Ken;Kim, Sungbum
    • Journal of the Ergonomics Society of Korea
    • /
    • v.34 no.6
    • /
    • pp.563-581
    • /
    • 2015
  • Objective: This study was conducted to investigate the potential of sematic network analysis for design research. Background: As HCD (Human-Centered Design) was emphasized, lots of design research methodologies were developed and used in order to find user needs. However, it is still difficult to discover users' latent needs. This study suggests the semantic network analysis as a complementary means for design research, and proved its potential through the practical application, which compares multi-screen purchase and usage behaviors between America and China. Method: We conducted an in-depth interview with 32 consumers from USA and China, and analyzed interview texts through semantic network analysis. Cross cultural differences in purchase and usage behaviors were investigated, based on measuring centrality and community modularity of devices, functions, key buying factors and brands. Results: Americans use more services and functions in the multi-screen environment, compared to Chinese. As a device substitutes other devices, traditional boundaries of the devices are disappearing in the USA. Americans consider function to recall Apple, but Chinese consider function, design and brand to recall Apple, Sony and Samsung as an important brand at the time of their purchase. Conclusion: This study shows the potential of semantic network analysis for design research through the practical application. Semantic network analysis presents how the concepts regarding a theme are structured in the cognitive map of users with visual images and quantitative data. Therefore, it can complement the qualitative analysis of the existing design research. Application: As the design environment becomes more and more complicated like multi-screen environment, semantic network analysis, which is able to provide design insights in the intuitive and holistic perspective, will be acknowledged as an effective tool for further design research.

Factors Affecting User's Behavior of Smartphone: Integrated Model of Service Distribution, Addiction and Consequence

  • LEE, Won-Jun;SHIN, Luke Yunkeun
    • Journal of Distribution Science
    • /
    • v.20 no.11
    • /
    • pp.99-108
    • /
    • 2022
  • Purpose: The wide distribution of smartphones has changed life and user behavior. This phenomenon has both advantages and disadvantages for users. As smartphones become a part of our daily lives, smartphone addiction has recently become a social issue in many countries. This study explores factors that affect smartphone addiction and the consequences of addictive behaviors. Research design, data and methodology: Our model hypothesizes that four key factors determine addictive behavior: flow, enjoyment, preference for online social life, and escape reality. Commitment and compulsive use are mediating variables that connect key drivers and addictive results. Based on the SEM (structural equation model) analysis of 497 survey responses, these four driving factors each have a significant effect on the compulsive use of smartphones directly or indirectly; the compulsive use of smartphones directly influences the three results Results: We conducted a reliability and validity analysis, and the results were successful. In the hypothesis test, every path is accepted as expected at the significance level of 0.05. Conclusions: Among the four driving factors, escape reality is the vital factor influencing smartphone addiction and its consequences. And anxiety is the number one consequence influenced by the compulsive use of smartphones.