• Title/Summary/Keyword: Analysis of Usage Behavior

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Structural Study on Purchase Behavior of Cosmeceuticals According to Appearance Concern (외모관심에 따른 기능성화장품 구매행동의 구조적 연구)

  • Lee, Hyun-Ok;Ku, Yang-Suk
    • Fashion & Textile Research Journal
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    • v.10 no.3
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    • pp.307-315
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    • 2008
  • The purpose of this study was to examine the influence of purchase behavior of Cosmeceuticals according to appearance concern. The subjects of this study were 709 women aged for 20 to 50 living in Daegu. The questionnaires were conveniently sampled from December 20 to 31, 2007. The SPSS 12.0 package was use for data analysis which included Frequency analysis, Factor analysis, Cronbach's a and Analysis Structural Equation Modeling by use of Amos 5.0. The results of this study were as follows; Appearance concern had influence on usage behavior of cosmeceuticals and usage satisfaction of cosmeceuticals, but appearance concern had not influence on usage preference of cosmeceuticals. Usage behavior of cosmeceuticals had influence on usage satisfaction of cosmeceuticals and usage preference of cosmeceuticals. And usage satisfaction of cosmeceuticals had influence on usage preference of cosmeceuticals.

The Urban housewives에 Cognition, Usage, and Management Behavior of Credit Cards according to Home Management Behavior Pattern (주부의 가정관리행동유형에 따른 신용카드에 대한 인식 및 사용.관리행동)

  • 김나연;계선자
    • Journal of Family Resource Management and Policy Review
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    • v.1 no.1
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    • pp.57-70
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    • 1997
  • The purpose of this study is to analyze housewives’ cognition, usage, and management behavior of credit cards according to home management behavior pattern. The sample of this study was selected from the housewives’ living in Seoul who has credit cards. After class-analyzation of the sample, 523 out of 612 repondents were finally selected data. The data were analyzed by the statical methods such as frequency, mean, percentile, Factor Analysis, t-test, ANOVA, Duncan’s multiple range test, Person’s Correlation, and Multiple Regression Analysis through the SAS program package. The major findings of this study are as followers : First, housewives’ usage and management behavior of credit cards was a positive relationship between home management behavior pattern. Second, housewives’ cognition of credit cards showed a significant positive relationship with usage and management behavior of credit card. Third, the most influencial variables on housewives’usage and management behavior of credit cards were their value and home management behavior pattern.

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Study on the Effects of College Students' Interpersonal Relations Disposition on Appearance Concern and Appearance Management Behavior (대학생의 대인관계성향이 외모관심도와 외모관리행동에 미치는 영향 연구)

  • Lee, Hyun-Ok;Ku, Yang-Suk
    • Fashion & Textile Research Journal
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    • v.16 no.6
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    • pp.888-896
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    • 2014
  • This study examines the effect of college students' interpersonal relations disposition on appearance concern and appearance management behavior. Questionnaires were administered to 202 college students living in Daegu. The SPSS 20.0 package was utilized for data analysis which included frequency analysis, Cronbach's ${\alpha}$, factor analysis, cluster analysis, regression analysis, t-test and logistic regression. Five factors of appearance management behavior (body management behavior, skin care behavior, hair/fashion behavior, cosmetics usage behavior, plastic surgery behavior), seven factors of interpersonal relations disposition (independent/responsibility, sympathetic/receptive, sociable/friendly, competitive/aggressively, conspicuous/narcissistic, defiant/distrust, dominant /supreme) and two groups of appearance concern (high, low) were utilized for the problem analysis of the study. The results of this study were: First, Interpersonal relations disposition had an influence on appearance management behavior. Conspicuous/narcissistic type showed a positive influence on body management behavior, skin care behavior, hair/fashion behavior, cosmetics usage behavior, plastic surgery behavior. The sympathetic/receptive type showed a positive influence on skin care behavior and the competitive/aggressively type showed a positive influence on hair/fashion behavior; however, independent/responsibility type showed a negative influence on cosmetic usage behavior. Second, dominant /supreme type showed a negative influence on appearance concern; however, conspicuous/narcissistic type and defiant/distrust type showed a positive influence on appearance concern. Third, the appearance concern groups showed differences on appearance management behavior. The higher appearance concern group compared to the low appearance concern group were more active for cosmetics usage behavior, hair/fashion behavior, plastic surgery behavior, body management behavior and skin care behavior.

A study on the Residents¡?Behavior for the Planning of the Shared Community Space (공동주택단지의 공동생활공간 구성을 위한 거주자 사용행태 특성에 관한 연구)

  • 조성희;강혜경
    • Journal of the Korean housing association
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    • v.13 no.3
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    • pp.103-113
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    • 2002
  • The purpose of this study is to find out the characteristics of users'behavior for the planning of the shared community space(SCS). It was analyzed and estimated that the present status of the SCS of the contemporary multi-family housing sites in Korea and the residents'behavior in the SCS. Theoretic investigation and empirical research methods were used in this study. The empirical survey focused on seeking out user-oriented design criteria, based on the analysis of residents'usage behavior for the SCS. The analysis was made by both quantitative and qualitative methods. The results of this study are as follows; First, as to the usage status survey for the SCS, there is a difference in the degree of usage according to their locations. Second, as to the analysis of the SCS through a mental map, the sketch map analysis is found to be a useful research method for the SCS planning by actualizing the residents'behavior characteristics. In detail, the main characteristics in the SCS planning are nearness, centrality, intimacy, combination of facilities and the connection with the main paths of the complex.

The Effects of Mountain Climbing Motivation and Mountain Climbing Wear Benefits Sought on Clothing Usage Behavior (등산동기가 등산복 추구혜택 및 등산복 착용행동에 미치는 영향)

  • Ahn, Suh Young;Yoon, Seung Won;Lee, Mi Ah;Koh, Ae-Ran
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.4
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    • pp.565-576
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    • 2013
  • This study investigated 1) the effects of mountain climbing motivation on the desired mountain climbing wear benefits, and 2) the desired effects of mountain climbing wear benefits on clothing usage behavior. Data were collected via a questionnaire administered to 498 consumers who make at least one mountain climbing wear purchase for personal use. All items were evaluated on a 5-point Likert scale, and SPSS 20.0 and Amos 7.0 were used for data analysis. Confirmatory factor analysis for the research variables were performed and three factors of mountain climbing motivation (social interaction, health improvement, and mental rejuvenation), four factors of mountain climbing wear benefits sought (ostentation, ideal healthy figure, conformity, and functions), and two factors regarding clothing usage behavior (sportswear usage and daily wear usage) were identified. The results from the model test were as follows: 1) Mountain climbing motivation was found to vary depending on the mountain climbing wear benefits sought. Social interaction had a positive effect on all 4 factors of mountain climbing wear benefits sought. Health improvement was the only motivating factor for consumers who sought the benefit of functions; however, the functions benefit was not found to be a consideration for consumers who climbed for mental rejuvenation. 2) Mountain climbing wear usage was affected by mountain climbing wear benefits sought. The benefits for conformity and functions had a positive effect on sportswear usage and daily wear usage; however, the ideal healthy figure only affected daily wear usage. The twofold usage of mountain climbing wear reflects a cultural trend toward the usage of mountain climbing wear as daily wear; however, consumers show this twofold usage to conform successfully to mainstream society and not to pursue the ideal healthy figure.

Study on the Relationship of Appearance Instrumentality and Appearance-related Variables of College Students (대학생의 외모유용성과 외모 관련 변인들과의 관련성 연구)

  • Lee, Hyun-Ok;Ku, Yang-Suk
    • Fashion & Textile Research Journal
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    • v.19 no.1
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    • pp.30-39
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    • 2017
  • This study examines on the relationship of appearance instrumentality and appearance-related variables (appearance concern, appearance management behavior) of college students. Questionnaires were administered to 313 college students living in Daegu. The SPSS 20.0 package was utilized for data analysis which included frequency analysis, Cronbach's ${\alpha}$, factor analysis, cluster analysis, cross tabulation analysis and t-test. Three factors of appearance instrumentality(love relationship, social achievement, interpersonal relationship), two groups of appearance concern(high, low) and five factors of appearance management behavior(skin care/cosmetics usage behavior, body management behavior, plastic surgery behavior, hair management behavior, fashion management behavior) were utilized for the problem analysis of the study. The results of this study were: First, there was no significant differences in the appearance concern group according to appearance instrumentality. Second, appearance instrumentality had a significant differences on appearance management behavior. Social achievement showed a significant differences in plastic surgery behavior. And love relationship showed a significant differences on plastic surgery behavior and fashion management behavior. Third, the appearance concern had a significant differences on all of appearance management behavior. High group of appearance concern showed a higher average than low group of appearance concern in fashion management behavior, skin care/cosmetics usage behavior, hair management behavior, plastic surgery behavior, body management behavior.

Segmentation of the Cosmeceuticals Market : Based on Consumer Usage Behavior (기능성화장품 시장의 세분화: 사용도에 따른 소비자유형별 특성)

  • 이현옥;박경애
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.4
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    • pp.560-570
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    • 2000
  • The purposes of this study were to segment the cosmeceuticals market based on consumer usage behavior and to develop a profile of each segment using appearance-related variables, purchase attributes, purchase behavior and demographics. A total of 518 responses collected from a questionnaire survey to female consumers was analyzed. Cluster analysis on usage behavior of cosmeceutical products identified three groups including: Anti-aging/Whitening/Slimming product users (22% ); Pore-control product users(20%); and Minimum users(57%). MANOVA, ANOVA and Chi-square analysis revealed significant differences among the three groups on 2 appearance-related variables, 3 purchase attribute factors, 4 purchase behaviors, and 2 demographic characteristics. Based on the results, the study developed a profile of each segment and provided marketing implications.

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An Application of MDS(Multidimensional Scaling) Methods to the Study of Furniture Usage and Behavior in the Living Room (MDS 분석방법을 이용한 거실의 가구사용행태연구)

  • SungHeuiCho
    • Journal of the Korean housing association
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    • v.1 no.2
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    • pp.1-11
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    • 1990
  • A study of domestic furniture arrangements may reveal the living style relevant to the room as conceived and coded by occupants and the effects of the physical environment on the structure of behavior settings. The purpose of this study was to investigate, through analizing the furniture usage and behavior as a non-reactive and activity oriented behavioral measures, the occupants` domestic habits as a living style using MDS. MDS(multidimensional scaling technique) is a statistical technique for creating a spatial representation of data. It Is a particularly appropriate technique for analizing qualitative data such as the furniture usage and behavior because it takes into account all of the relationships between items. For the MDS analysis, the furniture usage and behavior examined by housing types based on 114 households in Seoul. The result of spatial configuration by MDS has three dimensions : recogn;lion of room function, pattern of room organization, understanding of room meaning. The effect of housing types for dimensions is identical but configuration of furniture items is different.

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A Study on the Residents' Consciousness and Evaluation for the An-bang according to the Usage of Bed (침대 유무에 따른 거주자의 안방공간 의식 및 평가)

  • 임소연
    • Journal of the Korean housing association
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    • v.5 no.2
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    • pp.87-97
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    • 1994
  • The purpose of this study are to obtain basic materials that can be fulfil effective using of space by consider living behavior and attitude, a furniture usage and a space usage according to the usage of bed in An-Bang. It also suggests a plan about a method of furniture usage that is reflected resident’s living behavior and attitude, desire, consciousness through the space evaluation. The major findings of this study can be summarized as follow : 1, The case of husband’s age was less than 47, and the educational level of husband and wife was above a university graduate, the percentage of possession of bed was high. 2. According to the usage of bed, this study showed difference of furniture usage, and that of life action. 3. According to the usage of bed, there were significant differences in the luxury by result of the space evaluation. 4. Also, there were significant differences in a satisfaction of atmosphere, and an area by satisfaction of furniture usage. 5. According to the usage of bed, the influence of each independent variable appeared differently by result of regression analysis to see the space evaluation effect on space satisfaction.

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A Study on the Use of Rural Community Tourism Information Services via Smartphones -Focused on The Theory of Planned Behavior-

  • Ko, Eun Kyo;Lee, Seung Hyun
    • International Journal of Contents
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    • v.10 no.2
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    • pp.28-36
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    • 2014
  • This study attempted to suggest a strategy for providing rural community tourism information services using smartphones. Study subjects were men and women among 300 who currently use smartphones. Empirical analysis was done on 249 of the 300 subjects. Upon verification of the effect factors of adults' smartphone usage and rural community tourism information services usage, they were both statistically significant based on Ajzen's(1991) Theory of planned behavior. Hence, behavior, subjective norms, perceived behavioral control should be augmented in order to increase smartphone usage behavior to access rural community tourism information services. Especially, behavioral intent and usage behavior was increased proportionately to behavioral control. We suggested that plans to provide applications free of charge and building a social consensus on utilizing rural community tourism information are important in achieving such status.