• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.421-426
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• 2024

The Analytic Hierarchy Process (AHP) converts people's judgment criteria into objective numerical values using pairwise comparisons. However, the need for an excessive number of pairwise comparisons poses a problem. To mitigate this issue, most existing studies have utilized the process separation approach. The method of process separation devised in this study is a "separation and integration approach," where 1) the standard AHP process is used for evaluating judgment criteria, and 2) the Multi-Attributive Utility Technique (MAUT) is applied for comparing alternatives. This AHP-MAUT Hybrid model was applied to a real analysis case, specifically analyzing the transportation choices of commuters between Bundang and Gangnam Station in Gyeonggi Province. The results showed that the computational process was reduced by 42.03% when applying the Hybrid model compared to using the AHP model alone. Furthermore, the choice results of residents using the Hybrid model were compared with those using the standard AHP. The consistency between the two models' choices was 82.1%, indicating a significant level of consistency. In conclusion, this study contributes by presenting a simpler, more convenient, yet equally effective Hybrid model as a new decision-support system alternative to AHP.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.10a
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• pp.450-453
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• 2012

We must be the best choice in a variety of situations in decision every time. If you need to select one of several alternatives in a variety of fields, In this paper, we implement the system using AHP to analyze the results with the highest priority. AHP is one of the decision-making techniques. When Decision-makers making decisions, AHP would be useful if you need to select the alternative conflicting purpose. Excel using AHP software, or software for the PC exist. Recently, Smartphone and tablet PC is the modern man's necessities and has shown remarkable penetration. In this paper, we have developed a priority investigation Mobile Application.

• Journal of the Korea Society of Computer and Information
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• v.19 no.12
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• pp.299-307
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• 2014

Nowadays, SNS media has become one of the most common and economic communication methods in the modern word. With the rapid development of communication technology, a variety of SNS media makes easier for us to reach other people everywhere and people are getting more and more reliant on them. The surge in SNS media users and SNS media diversity gets more important every day, but academic research on SNS media evaluation program is scanty. In order to present an evaluation program on the SNS media, this study selected some applicable measurement factors based on reference research, and then evaluate major SNS medias by using AHP analysis method. With these purposes, Kakaotalk, Twitter and Facebook, are the three major SNS medias that were chosen for the analysis. Through collections and analysis of usability evaluation factors about SNS quality from related literature, some factors were concluded: system quality, information quality, interface quality and service quality, to build an AHP frame. And to achieve these purposes, this study applied comprehend mutual questionnaire survey for experts and users to gather research date. Empirical studies about the results were performed using AHP method with Microsoft Office Excel 2010. In this study, the final SNS media evaluation result is that Kakaotalk ranks first of the three SNS media, Facebook is in the second place, and Twitter as least. When SNS media are evaluated, system quality, information quality, interface quality and service quality should be considered. Among all factors, service quality is the most important.

• East Asian Journal of Business Economics (EAJBE)
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• v.9 no.3
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• pp.115-124
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• 2021

Purpose - An empirical analysis of various opinions of experts to build Busan's global city image. Based on this, we provide strategy establishment metrics using opportunities, strengths, and threats to build Busan's global city image. Research design, data and methodology - SWOT-AHP analysis are used in terms of methodology, and this study is based on experts' reviews and answers. In addition, AHP analysis is performed based on SWOT analysis to derive the result values for important priority factors. Result - As a result of the prioritization of SWOT-AHP results, a matrix of strategic development directions for Busan city brand building can be presented. As a result of the composite weighting, the factors related to opportunity were ranked as important. In addition, matrices on SO strategy, ST strategy, WO strategy, and WT strategy were derived. Conclusion - This study is an interdisciplinary study from the economic aspect, international management and international marketing aspect, administrative aspect, and architectural engineering aspect. Through this, the image of a global city of Busan that can overcome COVID-19 and cope with the 4th industry in the future will be built, and Busan will be able to build a global international city image by commercially attracting the 2030 World Expo.

• The Korean Journal of Health Service Management
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• v.12 no.4
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• pp.127-138
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• 2018

Objectives: The purpose of this study was to identify the intrinsic strengths and weaknesses, as well as opportunities for success and threats of Korean health care industry when planning strategies to enter Chinese health care market. Methods: To suggest directions for planning the strategies, a SWOT(Strengths, Weaknesses, Opportunities, Threats) analysis was used in combination with an AHP(Analytic Hierarchy Process) in this study. A total of twenty SWOT factors and the relative weight of SWOT groups were examined through a survey on the respondents who have work experiences in the area of entering Chinese market. Results: "Geographical proximity between Korea and China" was recognized as a key strength. "Absence of success case in medical service industry" was selected as a critical weakness. "Increase in demand for advanced medical services in China" was identified as an important opportunity. "Difficulty in establishing Korea-China partnership" was considered as a major threat. The respondents prioritized weaknesses, followed by threats, opportunities, and strengths when conducting strategic planning to enter Chinese health care market. Conclusions: Improving local hospital management plan as well as specializing in certain health care services may be necessary.

• Journal of the Korea Society of Computer and Information
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• v.16 no.4
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• pp.205-214
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• 2011

With the success of Kindle, an electronic book reader developed by Amazon.com, there has been a growing interest in both electronic books and readers in Korea. In this paper, we analyze electronic book user needs through fuzzy analytic hierarchy process (AHP) and conjoint analysis. First, we select the important factors which can affect the intention to purchase electronic book readers by applying the fuzzy AHP with the help of electronic book experts. Next, we perform conjoint analysis to reveal the detailed needs of electronic book users for each of the selected factors. Some useful implications and research limitations are also presented with future research directions.

• International Journal of Highway Engineering
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• v.15 no.1
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• pp.135-141
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• 2013

PURPOSES: In this study, as part of an effort to develop HUD for public transit, it is proposed that the decision of order priority of contents which will be disposed to bus drivers through HUD for public transit using AHP(Analytic Hierarchy Process) technique. METHODS: In AHP analysis method brainstorming, factor analysis, hierarchical structuring, and weighting analysis were performed by applying a classical analysis method. RESULTS: By the result of analysis it is shown that unlike car drivers, bus drivers prefer information related to bus intervals, bus stop, and door open and close to information related to vehicle running. Also, bus stop information and bus interval information were ranked as first and second place in order priority of HUD contents for public transit by experts. CONCLUSIONS: This method of selecting order priority of HUD contents for public transit can provide a basic foundation for selecting order priority of traffic information contents as well as other HUD contents.

• Korean Journal of Construction Engineering and Management
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• v.11 no.2
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• pp.25-34
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• 2010

The building construction projects include a variety of risk factors due to uncertainties. To succeed in the projects, it is important how risks are managed. Risk management is composed of identification, analysis and response. Especially, the risk analysis is important to objectively calculate significance of risk factors. This paper evaluates a method to find priorities of risks using the AHP(Analytic Hierarchy Process). The method has some defects; (1) the consistency becomes weak as the number of pair-wise compared risks is large, and (2) the input and output procedures are complex when risks are added to or removed from a risk database. Thus the paper adopts the PROMETHEE(Preference Ranking Organization METHod Enrichment Evaluations) analysis process which is able to overcome the limitation of the AHP restricted to 9 risk factors. The PROMETHEE makes the procedure of risk analysis simple, when the risk factors pull out and put in the risk database. The purpose of this study is to provide process of risk analysis to use the PROMETHEE.

• Korean Journal of Health Education and Promotion
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• v.17 no.2
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• pp.87-98
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• 2000

In this paper, an effective curriculum for the department related to industrial safety and health is developed through task analysis by the following approaches. The first approach is DACUM. The method is reflected the demand of industrial fields on subjects in curriculum. In this paper, DACUM workshop involves a trained DACUM facilitator and a committee of 6 expert workers from industrial safety and health area. 21 subjects which are necessary in the industrial fields have been selected by the DACUM analysis. The other is to understand the relative importance among each subject by AHP method. The relative importance of the subject is shown in the order of safety management, mechanical safety, construction safety, human factors engineering and system safety, chemical safety, electric safety by AHP analysis. The competition of department can be improved, if the result of this research is adapted to the department curriculum related to industrial safety and health.

• Journal of Korean Society of Rural Planning
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• v.16 no.3
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• pp.67-76
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• 2010

The objective of this study is to investigate a priority and selection of agricultural specialization items from Daegu and Gyeongbuk region by using analytical tools such as, the Analytic Hierarchy Process(AHP) and the Scoring Method. The results of this study are as follows; 1) Five major items were selected for each region based on Daegu and Gyeongbuk regional agricultural performances. 2) The results of AHP analysis, Daegu and Gyeongbuk's agricultural experts evaluated the weight of three decision-elements(objectiveness 0.35, efficiency 0.341, identity 0.309) and seven decision-elements. 3) Results of AHP and Scoring Method analysis, Investigated a priority of agricultural specialization 3 items in 25 cities and districts Daegu and Gyeongbuk regional agricultural performances. 4) Finally, The results of this study will provide basic information on agricultural specialization policy in Daegu and Gyeongbuk region.