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An Exploratory Study on the Success Factors of Silicon Valley Platform Business Ecosystem: Focusing on IPA Analysis and Qualitative Analysis (실리콘밸리 플랫폼 기업생태계의 성공요인에 관한 탐색적 연구: IPA 분석과 질적 분석을 중심으로)

  • Yeonsung, Jung;Seong Ho, Lee
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.18 no.1
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    • pp.203-223
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    • 2023
  • Recently, the platform industry is rapidly growing in the global market, and competition is intensifying at the same time. Therefore, in order for domestic platform companies to have global competitiveness in the platform market, it is necessary to study the platform business ecosystem and success factors. However, most of the recent platform-related studies have been theoretical studies on the characteristics of platform business status analysis, platform economy, and indirect network externalities of platforms. Therefore, this study comprehensively analyzed the success factors of Silicon Valley's business ecosystem proposed in previous studies, and at the same time analyzed the success factors extracted from stakeholders in the actual Silicon Valley platform business ecosystem. And based on these factors, an IPA analysis was conducted as a way to propose a success plan to stakeholders in the platform business ecosystem. As a result of the analysis, among the success factors collected through previous studies, manpower, capital, and challenge culture were identified as factors that are relatively well maintained in both importance and satisfaction in Silicon Valley. In the end, it can be seen that the creation of an environment and culture in which Silicon Valley can use it to challenge itself based on excellent human resources and abundant capital contributes the most to the success of Silicon Valley's platform business. On the other hand, although it is of high importance to Silicon Valley's platform corporate ecosystem, the factors that show relatively low satisfaction among stakeholders are 'learning and benchmarking among active companies' and 'strong ties and cooperation between members', and it is analyzed that interest and effort are needed to strengthen these factors in the future. Finally, the systems and policies necessary for market autonomous competition, 'business support service industry', 'name value', and 'spin-off start-up' were important factors in literature research, but the importance and satisfaction of these factors were lowered due to changes in the times and environment. This study has academic implications in that it comprehensively analyzes the success factors of Silicon Valley's business ecosystem proposed in previous studies, and at the same time analyzes the success factors extracted from stakeholders in the actual Silicon Valley platform business ecosystem. In addition, there is another academic implications that importance and satisfaction were simultaneously examined through IPA analysis based on these various extracted factors. As for academic implications, it is meaningful in that it contributed to the formation of the domestic platform ecosystem by providing the government and companies with concrete information on the success factors of the platform business ecosystem and the theoretical grounds for the growth of domestic platform businesses.

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Dynamic responses on traditional Chinese timber multi-story building with high platform base under earthquake excitations

  • Zhang, Xicheng;Ma, Hui;Zhao, Yanli;Zhao, Hongtie
    • Earthquakes and Structures
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    • v.19 no.5
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    • pp.331-345
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    • 2020
  • The multi-story timber structure with high platform base is one of the important architectural types in the traditional Chinese buildings. To study the dynamic characteristics and seismic responses on this kind of traditional structure, the 3-D finite element models of Xi'an drum tower which included the high platform base, upper timber structure and whole structure was established considering the structural form and material performance parameters of the structure in this study. By the modal analysis, the main frequencies and mode shapes of this kind of traditional building were obtained and investigated. The three kinds of earthquake excitations included El-Centro wave, Taft wave and Lanzhou wave were separately imposed on the upper timber structure model and the overall structure model, and the seismic responses on the tops of columns were analyzed. The results of time history analysis show that the seismic response of the upper timber structure is obviously amplified by high platform base. After considering the effect of high platform base, the mean value on the lateral displacement increments of the top column in the overall structure is more than 20.478% and the increase of dynamic coefficients was all above 0.818 under the above three different earthquake excitations. Obviously, it shows that the existence of high platform base has a negative influence on the seismic responses of upper timber structure. And the high platform base will directly affect the safety of the upper timber structure. Therefore, the influence of high platform base on the dynamic response of its upper timber structure cannot be neglected.

Development of a 6DOF Motion Platform for the Tilting Train Simulator (틸팅 차량용 시뮬레이터를 위한 6자유도 운동판 개발)

  • Kim Nam-Po;Song Young-Soo;Han Seong-Ho;Choi Kang-Yeon;Kim Jung-Seok
    • Journal of the Korean Society for Railway
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    • v.8 no.1
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    • pp.27-33
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    • 2005
  • This paper presents a development of 6DOF motion platform far a tilting train simulator. The tilting train simulator will be used to verify the tilting electronics and tilting control algorithm which are to be applied the Korean 180km/h tilting train. The tilting train simulator is composed of a 6-axis motion platform, a track generation system, a graphic user interface, and a visualization system with 1600mm-diameter dome screen. In this study, the 6DOF motion platform for a tilting train simulator has been designed and manufactured. The motion platform developed is a motion platform of Stewart type. The inverse kinematic analysis has been performed to determine the length of the links of the platform. Furthermore, the specification of the motors have been evaluated by the equation of motion of the platform.

A Comparison analysis of Gapjil and Platform Tyranny Cases (갑질 사례와 플랫폼 횡포 사례의 비교 분석)

  • Kang, Byung Young
    • The Journal of Information Systems
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    • v.29 no.1
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    • pp.225-240
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    • 2020
  • Purpose The purpose of this study is to identify features of Gapjil and platform tyranny through South Korea's Gapjil and platform tyranny cases and to suggest countermeasures to both kinds of cases and follow-up study subjects. Methodology/approach We examined South Korea's Gapjil and platform tyranny cases by using Big Data analytics. Then we made a close examination of the two typical cases, through which we compared features and countermeasures of Gapjil and those of platform tyranny. Findings Gapjil mostly occurred at conventional companies and franchise companies, between major and minor companies, or due to lack of owner's qualifications. The features of platform tyranny were excessively monopolistic structure of platform business, inadequate legal sanctions, and features of ICT companies. Establishment of legal bases for sanctions and education for platform participants were suggested as countermeasures.

Information Modeling for BIM Based Design of Precast Concrete Platform (BIM 기반의 설계를 위한 프리캐스트 콘크리트 승강장의 정보모델링)

  • Jeong, Ji-Sook;Lee, Kwang-Myong;Park, Ki-Hyun;Park, Young-Shik
    • Journal of KIBIM
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    • v.4 no.1
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    • pp.1-7
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    • 2014
  • The construction method using PC(Precast Concrete) has been widely used because the method can shorten the construction period and improve construction quality. In this paper, through the analysis of present design process for PC railway platform, design parameters on the geometry and properties were extracted and 3D information models for PC railway platform were constructed by the parametric modeling technique. Furthermore, the interface module was developed to link 3D models to the structural analysis/design sheet and database program using VBA(Visual Basic Application). This information model could be used in various areas including structural analysis and design, 2D drawing, quantity estimation and 4D simulation including clash detection.

Analysis of User Reviews of Electric Kickboard Sharing Service Using Topic Modeling (토픽 모델링을 활용한 전동킥보드 공유 서비스의 사용자 리뷰 분석)

  • Jung Seung Lee
    • Journal of Information Technology Applications and Management
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    • v.31 no.1
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    • pp.163-175
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    • 2024
  • This study conducts topic modeling analysis on four electric scooter sharing platforms: Alpaca, SingSing, Kickgoing, and Beam. Using user review data, the study aims to identify key topics and issues associated with each platform, as well as uncover common themes across platforms. The analysis reveals that users primarily express concerns and preferences related to application usability, service mobility, and parking/accessibility. Additionally, each platform exhibits unique characteristics and challenges. Alpaca users generally appreciate convenience and enjoyment but express concerns about safety and service areas. SingSing faces issues with application functionality, while Kickgoing users encounter connectivity problems and device usability issues. Beam receives overall positive feedback, but users express dissatisfaction with application usability and parking. Based on these findings, scooter sharing service providers should focus on enhancing application features, stability, and expanding service coverage to meet user expectations and improve customer satisfaction. Furthermore, highlighting platform-specific strengths and providing tailored services can enhance competitiveness and foster continuous service growth and development.

Research on Success & Failure of Platform business in perspective of multi-method research (결합형 방법론 관점에서의 플랫폼 비즈니스의 성공과 실패에 대한 연구)

  • Jin, Dong-Su
    • International Commerce and Information Review
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    • v.15 no.2
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    • pp.387-410
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    • 2013
  • The competition aspect of business has been transformed from competition among companies to competition among ecosystem, and has been grown to platform based business, which is defined as ecosystem among business. Coming to the spotlight with the advantages of platform business combined software and hardware like Apple, platform business have been emerging in many fields. In this research, we define platform and platform based business, and then review related researches. After this, we review four representative research methodologies which are Yin(2011)' s case analysis research, Eisenhardt(2007)' s case analysis research, Romano etc' s web based qualitative data analysis method(2003), and Creswll(2010)' s open coding technique. And then, we suggest this research' s natural methodology combined with the advantages of four research methodologies. Based on our research methodology, we choose three high commercialized categories, which are smartphone platform business, social platform business, and search engine platform business. And then, we choose seven companies in three categories with success cases & failure cases, and analysis each case in perspective of our research methodology. And then, we suggest critical success & failure elements. Based on our findings, we suggest three strategic elements for the longevity of platform based business. Finally, we suggest the limitations of our research and further research issues.

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Analysis on Trends of Artworks Blockchain Platform

  • Lee, Yo-Seob
    • International Journal of Advanced Culture Technology
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    • v.7 no.3
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    • pp.149-157
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    • 2019
  • Recently, the blockchain platform is changing the art market. Changes are taking place in many areas, including artists, collectors, art investors, and auction. The platform that provides distribution history information on artworks on a blockchain basis can be used when information on the work history is suspected or needs verification, and can be used to manage the distribution history information of stolen and lost artworks and confiscated artworks by the police. Several companies currently operate these platforms, but they operate various blockchain platforms according to their contents. In this paper, we will compare and analyze features of artworks blockchain platform.

Shopping on Fashion Vertical Platforms: The Mediating Effect of Platform Satisfaction and The Moderating Effect of Consumer Innovativeness (패션 버티컬 플랫폼 쇼핑: 플랫폼 만족의 매개효과와 소비자 혁신성의 조절효과)

  • Yu Ju Sung;Kyu Hye Lee
    • Journal of Fashion Business
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    • v.27 no.4
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    • pp.38-49
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    • 2023
  • Fashion vertical platforms offer various content and events to consumers and have established a strong customer base. Especially, they cater to the sensibilities of young customers. This study analyzed the characteristics of a sensuous fashion vertical platform, which enhances expertise and provides customized services. In addition, this study aimed to find out whether consumer innovation modulates the relationship between fashion vertical platform, platform satisfaction, and continuous shopping intention. An online survey was conducted targeting consumers in their 20s and 30s who had experience using fashion vertical platforms, and 222 samples were analyzed. Factor analysis and structural equation model were analyzed using the SPSS 29.0 and Smart-PLS. Smart-PLS analysis results showed that exclusivity, convenience and informativeness did not directly affect continuous shopping intention but showed a complete mediating effect through platform satisfaction. Both the high and low innovative groups demonstrated significant effects of exclusivity on platform satisfaction, and platform satisfaction showed significant effects on continuous shopping intention. A high level of innovation among the consumers showed significant mediating effects on exclusivity, personalization, and continuous shopping intention, as reflected by information on platform satisfaction, and low level of innovation among the consumers showed significant effect on convenience. This study's findings highlight the importance of enhancing exclusivity, convenience, informativeness, and esthetics in fashion vertical platforms, and improving platform satisfaction. These findings will be used to develop marketing strategies that can lead to continuous shopping intentions and provide opportunities for the industry.

FOREX Web-Based Trading Platform with E-Learning Features

  • Yong, Yoke Leng;Lieu, Shang Qin;Ngo, David;Lee, Yunli
    • Journal of Multimedia Information System
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    • v.4 no.4
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    • pp.271-278
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    • 2017
  • There has been an influx of traders and researchers eager to gain a better understanding of the market due to the rapid growth of the FOREX market. Traders with varying degree of experience are also often inundated with information, analysis methods as well as trading rules when making a trading decision on buying/selling a currency exchange pair. Thus, this paper reviews the current computational tools and analysis methods used within the FOREX trading community and proposes the development of a web-based trading platform with e-learning features to support beginners. Novice traders could also benefit from the use of the proposed e-learning trading platform as it helps them gain valuable knowledge and navigate the FOREX market in real-time. Even experienced traders would find it useful as the platform could be used for actual trading and acts as a reference point to understand the reasoning behind the certain technical analysis implementation that are still unclear to them.