• Land and Housing Review
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• v.4 no.3
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• pp.235-241
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• 2013

There have been a lot of previous studies that brand image has a positive impact on purchase as well as the value enhancement of the product with the spread of brand importance and the introduction of brand in the apartment. This study verified that brand image can be factorized and separated into two factors - basic characteristics and additional characteristics. The basic characteristics means essential parts that generally should be provided for housing and the additional characteristics are competitively developed concepts introduced by construction companies for sales promotion. The results of the empirical analysis that verified the effects of the two factors on purchase intention are as follows. The basic characteristics have the positive impact on purchase intention while the additional characteristics are otherwise. This result suggests that it is more important to be faithful to the basics than to be competitively differentiated by the additional characteristics in the apartment market.

• Journal of the Korean Society of School Health
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• v.24 no.2
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• pp.199-209
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• 2011

Purpose: The aim of this study was to investigate the structural relationships between functional deficiency of Family and self-esteem, depression, suicidal inclination of adolescents. Methods: The data in this study came from the Korea Youth Panel Survey Data (N=3,449) for 2005~2007. To investigate the causal relationship between each variable presented in the research model, structural equation modeling (SEM) was carried out by using AMOS 7.0. And all data were analyzed by using SPSS/WIN 12.0. Results: The main analytical results of this study were as follows; First, the family function made a positive impact on the self-esteem of adolescents. Second, the severe functional deficiency in family appeared to have a negative effect on the suicidal inclination and depression of adolescents. Third, the higher the adolescents' self-esteem, the lower depression and suicidal ideation. Fourth, the more severe the depression, the higher occurrence of suicidal inclination. Conclusion: In conclusion, functional deficiency in adolescents' family impacted negatively on self-esteem, and this contributed to increased depression and anxiety, and to suicidal inclination finally. These findings confirmed that the strength of family function, the closeness with parents, forming a stable relationship and strength of the emotional bond are very important factors to form self-esteem and reduce depression and suicidal inclination.

• Journal of Korean society of Dental Hygiene
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• v.21 no.2
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• pp.171-182
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• 2021

Objectives: Recently, subjective career success has been used as a criterion for evaluating career success. The purpose of this study was to develop and evaluate a simplified subjective career success inventory for dental hygienists. Methods: Subfactors of the subjective career success inventory consisted of career satisfaction, employability, and job satisfaction. The validity and reliability of the existing tools were evaluated through the basic items composition, content validity index (CVI), preliminary survey, and main survey process according to dental hygienists. The preliminary survey was composed of 35 questions by verifying the content validity twice from the existing 63 questions, and the main survey was conducted with a total of 12 questions. Samples were conveniently extracted from dental hygienists with a clinical career of ≥3 years and surveyed online from March 12, 2020 to June 30, 2020. Data of 320 people were collected, of which 284 were finally analyzed. The validity and reliability were analyzed using SPSS 18.0 and AMOS 18.0 (p<0.05). Results: The subjective career success was a shortened inventory composed of nine questions, and the overall reliability was Cronbach's α=0.841. Using exploratory factor analysis, three factors were extracted. As a result of the confirmatory factor analysis, each measurement variable significantly explained the latent factor, and the fit of the model was appropriate. The fit of the model was appropriate for the structural equation model. Among the sub-factors of subjective career success, career satisfaction and job satisfaction had a significant effect on intention to stay (p<0.05). Conclusions: The simplified subjective career success inventory developed for dental hygienists was found was found to be a useful tool in terms of reliability and validity.

• Human Ecology Research
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• v.57 no.1
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• pp.15-26
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• 2019

This study showed that the association between solidarity and conflict is mediated by the communication of grandmothers and an adult child at the dyadic level. The common fate model (CFM) was designed to model mediation effects at the level of dyads. Participants consisted of 297 grandmother dyads and their adult child who were rearing preschool-aged grandchildren in Seoul and Gyeonggi-do. For analysis at the dyadic level, grandmothers and adults responded to the same questionnaire on the same variables. SPSS 23.0 performed descriptive statistical analysis and correlation analysis. The structural equation model (SEM) was estimated with AMOS 23.0. We tested the mediation model using the maximum likelihood method. Model fit index used the chi-square statistic, the incremental fit index (IFI), the comparative fit index (CFI), the root mean square error of approximation (RMSEA). The statistical significance of the indirect effect was examined using a bootstrapping procedure. The results are as follows. First, in the CFM, the direct effect between solidarity and conflict was significant. Therefore, the higher the solidarity, the lower conflict of grandmothers and an adult child. Second, the association between solidarity and conflict is mediated by communication at the dyadic level. Based on the results of this study, we discussed ways to strengthen the capacity of co-parenting between grandmothers and an adult child.

• The Journal of Information Systems
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• v.28 no.1
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• pp.41-72
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• 2019

Purpose Virtual communities (VCs) are becoming ever more important in these days, sometimes more than offline communities. Notably, they have become significant sources of knowledge sharing. Therefore, in order to foster a VC, it is very important to understand why people share their knowledge in the VC. Under this background, this paper aims at proposing the behavioral model best explains knowledge sharing activities in VCs. Design/methodology/approach We basically design our behavioral model for knowledge sharing in VCs based on theory of reasoned action (TRA). However, to understand knowledge sharing in VCs better, we specify knowledge sharing by dividing it into knowledge contribution and knowledge use. Also, instead of 'subjective norm', we adopt 'sense of virtual community (SOVC)' as a main social factor, which has been found to be important in the literature. We also include the antecedents such as 'quality of the shared knowledge', 'trust in community members', 'passion of the community leader', 'reciprocity', and 'self efficacy', which affect VC users' attitude towards knowledge sharing and SOVC. To test the hypotheses in our proposed model, we collected 253 valid surveys from the VC users. Structural equation modeling (SEM) using AMOS 23 is employed to assess the relationships proposed as the hypotheses. Findings Major findings are as follows. SOVC positively affects both intention to contribute knowledge and intention to use knowledge. And, trust in community members positively affects the attitude towards knowledge use and SOVC. The attitude towards knowledge use is also affected by the quality of the shared knowledge. Reciprocity is found to strongly positively affect the attitude towards knowledge contribution. However, passion of the community leader and self efficacy are found to have insignificant effect on SOVC and the attitude towards knowledge contribution respectively. Our study sheds a light on how to foster VCs from the perspective of knowledge management.

• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.648-659
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• 2019

The social network services have spread rapidly with new issues in terms of the security. The purpose of this study is to longitudinally verify the influence of relationships among online security, social network service, and smartphone expense. The analyses were conducted on panel data of SNS users from 2015 to 2017 based on the SEM methodologies. The results indicated that anxiety of online security had an effect on the SNS usage. In addition, The results showed that anxiety of online security and SNS usage had a significant influence on the smartphone expenses. This study could provide useful guidelines for researchers and company managers, and an opportunity to develop an understanding of social network trends.

• Asia-Pacific Journal of Business
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• v.12 no.1
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• pp.1-24
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• 2021

Purpose - The purpose of this study is to explore the impacts of Korean executives' trust on a firm's corporate social responsibility (CSR) activities and corporate financial performance (CFP), which depends on their individual social responsibility (ISR). Design/methodology/approach - A survey was conducted, and 273 Korean executives were recruited. I used SPSS version 25.0, AMOS version 26.0, SmartPLS version 3.2., and PROCESS Macro 3.4. to analyze the moderated mediation model. And, the Structural Equation Modelling (SEM) was employed to confirm the proposed relationships in the model. Findings - The results show that Korean executives' trust is positively related to CSR. I also found that Korean executives' trust is positively related to CFP. Moreover, I found that there is a mediating effect of a firm's CSR activities on the trust-CFP relationship. However, I didn't find conditional indirect and direct effects on the relationships among the proposed constructs. The findings overall suggest that Korean executives' trust is such an important mechanism that will affect firm-level CSR and CFP. Research implications or Originality - Although prior studies reveal that executives' trust in their subordinates positively influences cooperation, creativity, and innovation among subordinates in a team, it is still unclear whether executives' trust in their employees or strangers impacts firm-level CSR and CFP. Moreover, not many studies examined the mediating effect of CSR on executives' trust and CFP especially in the Korean context. Therefore, this study intends to fill the knowledge gap by focusing on South Korea. This study also contributes to extant CSR and trust literature, and practically contributes to executives, policy makers, and practitioners in South Korea.

• The Korean Journal of Franchise Management
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• v.10 no.4
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• pp.43-52
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• 2019

Purpose: As a research on the effects of the characteristics of franchise educational institution and contents on the educational transition, commitment, and recommendation intention, this study aimed to suggest the basic data that could be used for the performance of educational training of franchise headquarters, and also to suggest an empirical research helpful for the development of actual educational system and the operation of curriculum for franchise educational institutions. Research design, data, and methodology: This study selected the trainees who recently completed the training in a franchise educational institution as the samples. The survey was conducted for 20 days from October 1st to October 20th 2018, targeting total 230 people, and total 207 questionnaires were collected (Missing value 23). To verify the validity of the measurement tool used for this study, this study reviewed the factor loading of each factor by conducting the confirmatory factor analysis(CFA), and then verified the average variance extracted(AVE) and the composite construct reliability(CCR). Lastly, the structural equation model(SEM) was verified based on the research hypotheses and research model. The SPSS Win Ver. 20.0 & AMOS 20.0 were used for every analysis of this study. Results: The results of this study could be summarized as follows. First, the reputation and interaction of the characteristics of franchise educational institution had significantly positive(+) effects on the educational transition. Second, all the sub - variables of educational contents such as job relevance, education method, and instructors' professionalism had positive(+) effects on the educational transition while the educational transition had positive effects on the organizational commitment, career commitment, and job commitment. Lastly, the organizational commitment and job commitment had positive(+) effects on the recommendation intention. Thus, the trainees with higher organizational commitment and job commitment in a franchise educational institution, showed higher intention to recommend the educational institution to others. Conclusions: The results of this study imply that the franchise educational institutions could increase the actual performance of education such as educational transition, commitment, and recommendation intention by increasing interactions within educational institutions and also designing effective educational contents, so that the trainees could highly perceive the educational transition of education.

• The Korean Journal of Franchise Management
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• v.11 no.2
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• pp.7-15
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• 2020

Purpose - The purpose of this study was to structurally verify how the competency of consulting company affects the business performance of consulting client firms through consulting achievement and consulting utilization. It aims to provide information for successful consulting and suggest strategic measures to improve consulting performance. Research design, data, and methodology - This study examines the structural relationship between competency of consulting company, consulting performance, and performance of consulting client firms. In this model, competency of consulting company consists of three sub-dimensions such as reputation, ability to perform business, and expertise. For these purposes, research model and hypotheses were developed. This survey was conduct ed for employees of companies that have experienced consulting in the past year. A total of 195 were used for this study. The data were analyzed using frequency analysis, confirmatory factor analysis, correlation analysis, and SEM with SPSS 18.0 and Amos 18.0 statistical program. Result - The results of this study are as follows. First, reputation, ability to perform business and expertise, which are sub-dimensions of consulting competence, was found to have positive effect on consulting achievements and also found to have a positive effect on utilization. Second, consulting performance was found to have positive effects on business performance of consulting client firms. It means that the management's willingness to utilize consulting results and the achievements of consulting performance have a positive effect on the company's management performance. Conclusions - Consulting firms need to perform customer-oriented consulting by accurately recognizing what management consulting is required by the client firms. The academic significance of this study was that the research was conducted through structural empirical analysis, not only from the relationship of competency of consulting company to consulting performance, but also to the relationship of business performance of client firms. In addition, the practical implication of this study is that clients can actively utilize the results of consulting to lead business performance.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.5
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• pp.1004-1018
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• 2020

Advances in e-commerce enable consumers to shop efficiently for fashion products in global markets in addition, the market size of purchasing directly from foreign websites are also increasing. This study investigates the effects of hedonic and utilitarian shopping values on the continuous use intention of online cross-border shopping. Curiosity and self-efficacy were introduced as mediating variables between shopping values and user intentions. A web-based survey is conducted on female consumers, who have experiences to buy fashion products by online cross-border shopping. A total of 472 responses were collected from a panel of online survey firms. Data are analyzed using confirmatory factor analysis, structural equation modeling, and multi-group SEM by AMOS 21.0. According to the results of the structural equation model test, hedonic value affected continuous use intention of online cross-border shopping as mediated by curiosity and self-efficacy; in addition, utilitarian value influenced self-efficacy, which mediated relations between the utilitarian value and the continuous use intention. The research model was also tested to compare heavy users and light users of online cross-border shopping. For heavy users, the effect of hedonic value on curiosity was significantly stronger than for light users. Several implications are suggested based on the results.