• Journal of the Korean Applied Science and Technology
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• v.37 no.1
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• pp.133-144
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• 2020

The purpose of this study was to investigate the relationship among coach support, achievement goal orientations and continuous participation intention for golf participants. To achieve the goal of this study, a total of 250 questionnaires were distributed and 250 copies were collected back. Out of those returned questionnaires, insincerely replied or double-replied questionnaires were excluded and finally 226 questionnaires were analyzed for this study. For analysis of the data, frequency analysis, exploratory factor analysis, reliability analysis, confirmatory factor analysis, correlation analysis, and structural equating modeling were conducted using SPSS 18.0 and AMOS 18.0. Main findings were as follows: First coach support had a positive effect on achievement goal orientations. Second, achievement goal orientations had a positive effect on continuous participation intention. Third, coach support had a positive effect on continuous participation intention. Fourth, achievement goal orientations mediated the relationship between golf participant coach support and continuous participation intention. If golf participants improve their physical and psychological health effects through golf and achievement goal orientations increase from gaining a sense of accomplishment such as acquiring or improving golf skills, they will be able to lead a better quality of life.

• Journal of Distribution Science
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• v.11 no.10
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• pp.17-25
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• 2013

Purpose - This study analyzes the effect of customers' perceived service innovativeness of service centers for electronic goods, on repurchase intentions of customers, using behavior intentions of service centers as a mediator variable. In customer management and customer relationship marketing, service centers can be the most representative customer relationship management departments because they are most closely placed at the interface with customers. In addition, this study intends to investigate if continuous relationship with customers during one-time product-selling can affect their repurchase intentions. Specifically, this research aims to investigate if the expansion of the saturated physical market of the manufacturing business, to intangible service markets, can be competitive enough to satisfy customer needs. Research design, data, and methodology - This study targets college students, and especially those who have computers, digital cameras, or cell-phones, and often use electronic products and services. In order to investigate our hypothesis, we analyzed dates through SEM (structural equation modeling) using SPSS for Windows 18.0 and AMOS 18.0. In addition, we measured Cronbach's α coefficient using SPSS for Windows 18.0 in order to measure reliability. Further, using AMOS 18.0, this research statistically measured convergent validity as well as discriminant validity, and examined mediation models and path models in which service innovativeness leads to customers' repurchase intentions of electronic products. Results - As a result, this research shows that customers' perceived service innovativeness of service centers for electronic goods has significant positive influence on customers' behavior intentions of service centers. In addition, service innovativeness of electronic goods' service centers also has significant positive influence on repurchase intentions of customers. Conclusion - This study investigates the effect of customers' positive relation with the innovativeness of electronic service center on their behavior intention and product repurchase. The more concrete, important results of the study are as follows. Through the mediating effect, the findings of the study suggest that customers' behavior intentions of service centers partially mediate the effect of customers'perceived service innovativeness of service centers for electronic goods on customers' repurchase intentions. This research also provides an insight that the importance of service innovativeness and innovative approaches in managing customers should be recognized in the process of repurchase and service roles of manufacturing business as a way for customer management. As a result, the relationship between customer satisfaction and service quality of service centers for the electronic products is very sensitive. Although previous studies focus on certain aspects of the case for enhancing service innovation (Kim, 2012), this research recommends that the service centers need to understand the customers'desire first and try to adapt to achieve customer satisfaction by being innovative. This innovativeness of service centers would make customers visit them consistently, which in the long run, will also influence their repurchase decisions.

• Culinary science and hospitality research
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• v.18 no.4
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• pp.27-46
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• 2012

Organizational factors and personal traits are two elements of widely acknowledged relevance in employees' organizational outcomes in hotel industry. Personal traits especially need to be further examined as a consideration for employment. As one of the personal traits that provide capability to manage emotions, emotional intelligence is selected. The empirical objective of this study is to investigate the effects of emotional intelligence on job satisfaction and organizational commitment in a structural model. To conduct research questions, five star deluxe hotel employees in Korea are targeted to be surveyed. Descriptive statistics and multivariate analysis of variance, and structural equation modeling(SEM) are utilized employing SPSS and AMOS 4.0 to analyze the survey results. It was found that the components of perceiving emotions and understanding emotions predicted job satisfaction. Relatively perceiving emotions presented a higher impact on each dimension of job satisfaction. Satisfaction with co-workers and communication can also explain the level of hotel employees' organizational commitment. Broadly speaking, the results suggest that effective psychotherapeutic or reciprocative programs should be integrated into hotel training contents for emotional intelligence development.

• FLOWER RESEARCH JOURNAL
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• v.19 no.1
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• pp.68-76
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• 2011

This study was conducted to investigate customer taste related to satisfaction of a baby's first birthday party and re-visit of venues. General characteristics of customers were similar in male and female or the married and the unmarried. Mainstream age of respondents was from in their 20's to 30's. Among them, the number of university graduates were the largest in education level. Theoretical model was composed with seven significant variables of design style and composition and design harmony and color sense for flower decoration, accessibility, facility, service and price, satisfaction, and intention of re-visit based on the result of analysis on these factors. Exploratory factor analysis was performed using SPSS 14.0K. Structural equation modeling(SEM) for simultaneous measure of path coefficient in all casualty of study model, measurement model of AMOS 7.0 for evaluation of validity, and reliability and factor analysis method using technical statistics, frequency analysis, and Cronbach's Alpha for data analysis were used. The result of hypothesis verification showed that design style and composition was the most significant item in satisfaction of parameter and it was followed by design harmony and color sense. While service and price had positive effect on satisfaction, accessibility and facility had no relation to it. It means that the most crucial variable was a flower decoration in planning and representation of the celebration of baby's first birthday. In conclusion, the finding of this study suggests that the effective utilization of these variables will contribute to the enhancement of satisfaction affecting improvement service and price or intention of re-visit.

• Journal of the Korean Applied Science and Technology
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• v.36 no.2
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• pp.581-591
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• 2019

The purpose of this study was to investigate the relationship among health belief, environmental concern and continue exercise for golf participants. To achieve the goal of this study, a total of 270 questionnaires were distributed and 270 copies were collected back. Out of those returned questionnaires, insincerely replied or double-replied questionnaires were excluded and finally 255 questionnaires were analyzed for this study. For analysis of the data, frequency analysis, exploratory factor analysis, reliability analysis, confirmatory factor analysis, correlation analysis, and structural equating modeling were conducted using SPSS 18.0 and AMOS 18.0. Main findings were as follows: First health belief had a positive effect on environmental concern. Second, environmental concern had a positive effect on continue exercise. Third, health belief had a positive effect on continue exercise. Fourth, environmental concern mediated the relationship between golf participant health belief and continue exercise. If golf participants improve their physical and psychological health effects through golf and environmental concern increase from gaining a sense of accomplishment such as acquiring or improving golf skills, they will be able to lead a better quality of life.

• Journal of the Korean Applied Science and Technology
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• v.36 no.1
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• pp.312-323
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• 2019

This purpose of study was to influence of elementary school student's Judo gym training program on social development and life satisfaction. This study aims at providing fundamental data and information on Judo participants by studying what effects of training program characteristic on social development and life satisfaction. The survey was done through 300 copies and excluding 15 copies ran an analysis on the remaining 285(90%) copies. After question investigating the data which is collected used IBM SPSS statistics 21 and IBM AMOS 21 program, frequency analysis, Exploratory factor analysis and confirmatory factor analysis, convergent validity, discriminant validity, Cronbach's ${\alpha}$, correlation analysis, path analysis through Structural Equation Model(SEM), mediation effect analysis by Sobel test. The result of this study were as follows. First, elementary school student's Judo gym training program showed (+) effects on social development. Second, elementary school student's Judo gym training program had no effects on life satisfaction. Third, social development showed (+) effects on life satisfaction. Forth, social development showed complete mediation effect on elementary school student's Judo gym training program and life satisfaction.

• 한국체육학회지인문사회과학편
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• v.58 no.1
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• pp.217-228
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• 2019

The purpose of this study is to test the mediating effect of coping plan and action plan in the relation between leisure-time physical activity(LTPA) intention and exercise behavior and to extend the literature in theory of planned behavior. We examined the mediating role of implementation plan-namely coping plan and action plan in the effect of intention to physical activity on exercise behavior. To attain the goal of study, we asked collegiate students (n=253; male=118, female=105) report their intention toward LTPA, coping plan, action plan, and self-reported exercise behavior. Collected data was analyzed using statistical program software (i.e., SPSS, AMOS) for SEM and mediation analyses. The results revealed that intention toward LTPA was positively related to implementation plan (coping plan and action plan) and exercise behavior. Collegiate students' intention toward LTPA positively predicted their exercise behavior mediated by implementation plans. Specifically, LTPA intention among collegiate students predicted their exercise behavior via coping plan and action plan. The findings showed that coping plan and action plan partially mediated in the relation between LTPA intention and exercise behavior. In conclusion, students' intention to be getting physical active in leisure-time physical activity explains lifetime physical activity or the level of recent exercise behavior possibly via coping plan (e.g., how to overcome barriers to exercise) and action plan (e.g., when and where I exercise and get physically active). The conceptualization of coping plan and action plan in implementation plans and test of its model better to explain the intention-behavior gap would help exercise instructors or practitioners effectively develop their plans and strategies toward targeted exercise behavior.

• Journal of the Korean Applied Science and Technology
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• v.38 no.1
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• pp.228-240
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• 2021

This study was conducted with the goal of establishing a foothold for lifelong sports as well as establishing golf as a desirable leisure activity through the analysis of the relationship between golf participants' coach support, resilience and self-rated health. To achieve the goal of this study, a total of 300 questionnaires were distributed and 300 copies were collected back. Out of those returned questionnaires, insincerely replied or double-replied questionnaires were excluded and finally 278 questionnaires were analyzed for this study. For analysis of the data, frequency analysis, exploratory factor analysis, reliability analysis, confirmatory factor analysis, correlation analysis, and structural equating modeling were conducted using SPSS 18.0 and AMOS 18.0. Main findings were as follows: First coach support had a positive effect on resilience. Second, resilience had a positive effect on self-rated health. Third, coach support had a positive effect on self-rated health. Fourth, resilience mediated the relationship between golf participant coach support and self-rated health. Therefore, golf instructors should achieve specialization and diversification of educational programs through continuous learning about various teaching methods.

• Journal of the Korean Applied Science and Technology
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• v.38 no.6
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• pp.1455-1465
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• 2021

The purpose of this research was to investigate the mediating effect of grit on the relationship between leisure sport participation and academic efficacy/peer relationship of senior elementary school students. For this purpose, we analyzed the data of 2,437 fourth-grade elementary school students derived from the 2nd years of the Korean Children and Panel Survey(KCYPS, 2018). Structural Equation Modelling(SEM) were conducted through PASW Statistics 18 and AMOS Graphics 18 programs. The main results were as follows. First, grit fully mediated the association between leisure sport participation and academic efficacy. Second, the relationship between leisure sport participation and peer relationship was partially mediated by grit. The conclusion we could draw from these results was that participating in leisure sport with sweating intensity had a positive effect on the grit of senior elementary school students, which in turn had a positive effect on academic efficacy and peer relationship. Finally, we discussed the implications of leisure sport participation for senior elementary school students.

• Journal of the Korean Society of Food Culture
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• v.26 no.6
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• pp.641-648
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• 2011

The two purposes of this study were to understand service encounters in Korean restaurants by foreigners living in Korea and to examine the effect of service encounters on the customer's emotion feelings, customer satisfaction, and behavioral intention. Based on the reactions of a total of 614 foreigners obtained by empirical research, this study reviews the reliability and fitness of the research model, and verifies a total of 4 hypotheses using the Amos program. The hypothesized relationships in the model were tested simultaneously using a structural equation model (SEM). The proposed model provided an adequate fit to the data: ${\chi}^2$ 683.466 (df=216), CMIN/df 3.164, RMR 0.095, GFI 0.911, AGFI 0.886, NFI 0.933, CFI 0.953, and RMSEA 0.059. As a result of empirical analysis, the physical environment, interactions with employees, and interactions with other customers were quantified as service encounter factors in Korean restaurants. These factors were indicated to have an influence on customer's emotion feelings. Also, customer's emotion feelings had a positive influence on customer satisfaction and behavioral intent. Limitations and future research are also discussed.