• 제목/요약/키워드: American industry

검색결과 308건 처리시간 0.026초

문화콘텐츠 산업의 미국 진출전략 보완대책 -애니메이션을 중심으로- (Complementary Policy of Cultural Contents Industry Strategy to Aim at American Market -Focused on Animation-)

  • 한상숙
    • 한국콘텐츠학회논문지
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    • 제10권12호
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    • pp.173-180
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    • 2010
  • 문화콘텐츠 산업은 지식기반 핵심 산업이다. 본 연구는 미국, 영국, 프랑스 및 일본의 문화콘텐츠 산업정책과 미국시장을 겨냥한 한국의 애니메이션 산업 전략을 개관하여 한국의 미국시장 진출을 위한 보완책을 제시하는 것이다. 애니메이션 수출전략 보완방법으로 재원, 창작 및 기술력, 인력양성, 수출방법, 법 제도 개선문제 등으로 기술하였다. 본 연구결과는 산업정책을 기획하거나 세부계획을 발전시키는 자료로 활용될 수 있을 것이다.

중소 의류 업체와 재미 한인 의류 업체의 전략적 제휴에 관한 탐색적 연구 - LA 한인 의류 업체의 마케팅 전략 분석을 중심으로 - (An Exploratory Study on Strategic Alliances between Korean Small and Middle Fashion Companies and Korean-American Fashion Companies - Focused on Analysis of Marketing Strategies of Korean-American Fashion Companies in LA -)

  • 신수연;김민정
    • 복식문화연구
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    • 제16권4호
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    • pp.646-660
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    • 2008
  • Korean export of fashion products to the U.S. has fallen off sharply after 2001. Now, Korean fashion companies have to develop higher value-added business. In the U.S., Korean-American fashion companies are taking a primary role in up-stream of the fashion industry. To cut the edge over the U.S. fashion companies, one of the solutions could be to build the business relationship with Korean fashion companies which reflect the recent trend rapidly and have high quality production. On this study, we investigated the marketing strategies of Korean-American fashion companies to seek to start business with Korean fashion companies and make suggestions for Korean fashion companies who want to enter into the U.S. market effectively. To analyze current situation of Korean export to the U.S. and the U.S. fashion industry, we considered various kinds of statistic data, publications and studies. And we performed in-depth interviews with 9 Korean-American fashion companies in LA from $9^{th}$ to $21^{st}$ of July. The results are as follows. first, Korean fashion companies should aim for high-end market with the products of high quality and design. Second, there should be professional agents who manage Korean small-medium fashion companies and connect them with Korean-American fashion companies. Third, Korean fashion companies who want to enter into the retail market of the U.S. have to decide the target market clearly and plan strategic and differentiated merchandising. Fourth, Korean fashion companies can specialize in product developing service like proposing a product or a merchandising line as a package including designs, fabric swatches, trims, production information, etc.

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1910-1930년대 여성잡지를 통해 본 한국과 미국의 여성복식 명칭의 비교 (The Comparison between Korean and American Women's Garments Terminologies from 1910s to 1930s through the Women's Magazines)

  • 김은정
    • 한국의류산업학회지
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    • 제16권3호
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    • pp.366-377
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    • 2014
  • This paper is a comparative research study between Korean and American women's garments from the 1910s to 1930s. It focuses on the articles and advertisements of Korean women's magazines and American women's magazines. The Korean women's magazines investigated are 신여자[Siyeoja], 신가정[Singajung], 부인[Buin], 신여성[Sinyeosung], and 여성[Yeosung]. The American woman's magazine investigated is Ladies' Home Journal. This paper explores the differences and similarities between the garments that appear in these magazines. There is little evidence about women's clothing in Korean women's magazines while the American women's magazine includes a lot of information about women's dress and life. Korean women usually wore Korean traditional costumes with traditional terms like Chima and Jeogori but they wore western shoes, stockings, shawls, umbrellas, and some clothing with western materials such as lace, velvet, and rayon with borrowed words. These western accessories and some clothing materials like lace and rayon were the same fashion in America. So, Korean women wore traditional and western clothing together while American women wore clothing influenced by Paris fashion. American women wore various pieces of clothing like suits, frocks, coats and sportswear with undergarments. There were also lots of advertisements about women's under garments and sportswear which was different from Korean women's clothing during the period.

Madras Fashion of the American Women's Costume in the Sixties

  • Kim Hye Kyung;Choi Hyung-Min
    • International Journal of Human Ecology
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    • 제5권2호
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    • pp.1-12
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    • 2004
  • This study aimed to explore how India madras fashion was diffused in the American women's costume of the different social levels from 1960 to 1975, by using fashion illustrations such as photographs, drawings and advertisements collected from fashion magazines. The purpose was to obtain data for high fashion(Vogue), mainstream fashion(Mademoiselle) and college newspapers for youth fashion. The data were incorporated from 439 clothing items classified by different categories over the 16-year period. The results indicated that the appearance of madras in the American women's fashion in all social classes supported the idea that fashion change during this period accompanied a concurrent change in social environment. In America during the 1960s when there was strong influence of youth counterculture and interest was high on Indian culture, this corresponded to the time of maximum popularity of madras observed in American fashion in general from 1965 to 1971. Though the Indian influence on fashion in the sixties was often ascribed solely to youth counterculture, it is evident that different social groups-high and mainstream social classes, responded to the appeal of Indian culture in different ways.

미국면과 한국면의 생산량 및 특성 비교 (The Investigation compared with Productivity and Properties on American Cotton and Korean Cotton)

  • 이광우
    • 한국의류산업학회지
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    • 제1권3호
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    • pp.275-279
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    • 1999
  • The purpose of this study was to investigate a specific character on products of Korean cotton and American cotton with cultivated in sangju city, Korea. The results of this study were as follows: Productivity of American cotton was nine times higher than those of Korean cotton. Spinning coefficient index (SCI: 140), strength (32.6 g/tex), fiber length (1.12 inch), uniformity index (83.4%), short fiber index (6.4), color grade (21) of American cotton was superior than SCI (122), strength (27.7 g/tex), fiber length (1.02 inch), uniformity index(81.1 %), short fiber index (10.6), color grade (23) of Korean cotton. Microaire (3.5), elongation (6.9%) of Korean cotton was superior than American cotton.

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미국 산업의 발전과 산업디자인의 형성 (American Industry and the Rising of Industrial Design Profession)

  • 채승진
    • 디자인학연구
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    • 제13권2호
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    • pp.87-94
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    • 2000
  • 미국에 있어 산업디자인은 조형운동을 통한 사회문화 적 개혁도 아니었고, 정연한 미래지향적 인공세계의 설계도 아니었다. 디자인은 기계와 도구를 대중에게 친숙한 모습으로 다듬고 한편으로는 제품 안에 담긴 기술적 혁신의 내용을 미래지향적 이미지로 표현하는 수단이었으며, 궁극적으로는 판매증진에 이바지하는 것이었다. 19세기부터 확립된 부품호환과 표준화는 20세기 초 자동화에 기초한 소비제품의 대량생산 시스템에 디자인이 더해지면서 잠재시장의 규모는 극적으로 성장하는 모습이었다. 헨리 포드가 먼저 자동화 일관 생산으로 대량생산과 소비의 길을 열었다면, 알프레드 슬론(A. Sloan)은 미국 자동차 산업에 스타일링의 규범을 세웠다고 할 수 있다. 미국의 스타일리스트들은 20년대 이후 여러 대기업에 고용되어 대중들의 선망의 대상인 꿈의 기기(dream machines)들을 창조해냈다. 미국의 디자인은 이와 같은 사회적, 산업적 특성을 기반으로 성장 발전하였다.

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Revisiting Transnational American Studies: Race and the Whale in Melville's Moby-Dick

  • Kang, Yeonhaun
    • 영어영문학
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    • 제64권4호
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    • pp.585-600
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    • 2018
  • Over the last three decades, the field of American Studies has increasingly paid attention to transnational approaches in an effort to diversify and expand the field's concerns beyond the narrow sense of the nation-state in today's globalizing world. Yet, the mediation of the transnational requires a careful analysis of the nation that is still in transit. In this context, this essay examines Herman Melville's novel Moby-Dick (1851) as a case study that vividly shows how reading American literature and culture through transnationalism not only offers new interpretations of canonical texts, but also helps us to better understand the historical roots and cultural contexts of contemporary issues such as global labor and migration, US citizenship and racial justice. To address the complexity of the text's circulation and reproduction, coupled with US national ideology and cultural conditions, I first turn to the canonization of Melville's Moby-Dick during the Cold War era as a national project and then explore the possibilities of transnational readings by focusing on the politics of race and global capitalism in the nineteenth century whaling industry. In doing so, I argue that critical transnationalism allows readers to keep questioning about their own understanding of race, nation, and cultural identity while remaining attentive to the destructive force of US imperialism and global capitalism in the twenty-first century.

현대 패션에 나타난 라틴 아메리칸 스타일 (A Study on Latin American Style Expressed in Modern Fashion)

  • 함연자
    • 한국의류산업학회지
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    • 제14권5호
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    • pp.749-757
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    • 2012
  • The purpose of this study is to consider the characteristics of Latin American style expressed in modern fashion. Latin American fashion has been overlooked the influences, scope and diversity of dress within this world culture region. So, this study aim to unravel the history and significance of Latin American fashion. As for the research methodology, to classify types of the Latin American fashion style theoretical study and content analysis for Vogue magazine has been undertaken. In this study, the term of Latin American fashion style refers to the dress of common characteristics involving Latin American culture. To inquire into the characteristics of the types, various cases has been searched through books, internet, and designer's collections. The results of this study can be summarized as followings. The major types of Latin American fashion style are Indio-ethnic style, tropical-exotic style, and latin-romantic style. First, Indio-ethnic style has been involving traditional costumes and patterns which are originated in ancient Mexico and Peru. Second, tropical-exotic style has been involving bright color, tropical fruit and African flower pattern, various textures, and relaxed silhouette which are inspired by free and easy culture in Brazil and the Caribbean. Third, latin-romantic style has been involving the mix of Latin American tradition and romantic detail such as see-through material, lace, ruffle, spanish flower motif. In conclusion, Latin American style on contemporary fashion is based on interest to cannibalize folk theme, technique, icons and exotic others.

3차원 가상착의 시스템을 이용한 북아메리칸 스모킹 디자인 재현 연구 (A Study on Reproductions of North American Smocking Design Using a 3D Virtual Clothing System)

  • 김민경
    • 패션비즈니스
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    • 제24권5호
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    • pp.106-124
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    • 2020
  • The purpose of this study was to analyze the three-dimensional (3D) characteristics and reproducibility of the effective expression of North American smocking pleats in the process of making clothes using a 3D virtual clothing system (CLO) and present a method of expression according to the types of North American smocking. In this study, lattice, lozenge, and flower smocking were produced as real smocking and 3D virtual content, and actual muslin properties were measured using a Fabric Kit and reflected using an emulator. The results of this study confirmed that a dense puckered design such as North American smocking could be expressed depending upon the internal line, fold angle, and reinforcement setting for 3D smocking. To partially apply pleats to flat fabrics, it was necessary to set fold lines. The fold line setting could be expressed by designing the internal line in horizontal, vertical, and diagonal directions according to the North American smocking design, and then setting the fold angle for each internal line. By setting fold angles of 0 degrees and 360 degrees according to the folding direction of the set internal line, the fabric was clearly folded and stable pleats were created. This study will contribute to the vitalization of the 3D virtual fashion content industry by analyzing and presenting the optimal expression method of sophisticated and complex pleats generated according to the North American smocking design pattern.

아메리칸 뉴 시네마에 나타난 의상에 관한 연구 - <이지라이더(1969)>를 중심으로 - (A Study on the Costume expressed in the American New Cinema - focused on -)

  • 김혜정;박지훈
    • 패션비즈니스
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    • 제12권2호
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    • pp.28-41
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    • 2008
  • Fashion style in movies delivers their image the atmosphere and becomes the means for containing the personality, spiritual world and inner thinking the characters in the movies and including its plot. When the American new cinema emerged in late 1960's and early 1970's in the American movie history, the new left wing which wants to overturn adult generation and the hippie culture which wants to escape from an existing system also emerged. Therefore, this study analyzed the fashion style in the movie 'Easy Rider (1969)', i.e. the representative new American movie which showed the isolation from adult generation and negative realities of the American society. From the movie, we can understand the young generation after the Vietnam war, i.e. baby boom generation, pursued the hippie culture as their young culture. With their strong self-consciousness, they formed their own lifestyle and values which are different from those of adult generation, and we can understand clothes were used as a tool to express their value system.