• 유통과학연구
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• 제19권1호
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• pp.5-15
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• 2021

Purpose: This study explores the types of relational benefits that generate loyalty to room-sharing services among Chinese customers based on the relationship marketing literature. The study also examines the moderating effect of alternative attractiveness on this relationship. Research design, data and methodology: Based on research hypotheses, questionnaires with items measuring the proposed constructs in three dimensions, including relational benefits, alternative attractiveness, and customer loyalty, were designed to test the hypotheses. Data were collected via an online questionnaire of 220 room-sharing service customers in China. Results: Results verify the effects of relational benefits on customers' loyalty to room-sharing services and the mediating effect of alternative attractiveness. More specifically, confidence, social, and safety benefits positively affect customer loyalty to room-sharing services, and alternative attractiveness moderates only the effect of social benefits. Conclusions: The results suggest that room-sharing service providers should concentrate on providing confidence, social, and safety benefits to maintain long-term relationships with customers. This study also provides practical implication for building relationships between channel members in service distribution channels. The study concludes that without customer relationships marketing for managing collaborative and social communication channels, the entire distribution channel might lose out eventually.

• 성인간호학회지
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• 제12권1호
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• pp.52-63
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• 2000

In Korea, most of the patients with chronic liver diseases have been using some kind of alternative therapies at home. however, the question is why do people turn to alternative therapy and how the patients are able to use the alternative therapies widely, though the effects have not been proven scientifically. Therefore, it is necessary to explore the process of the patients' experiences using the alternative therapies. The 16 participants were from internalmedical departments in hospital and the permission was received to participate in this study from the subjects. The data were collected with interviews and participants observations, analyzed by the grounded theory methodology of Strauss and Corbin(1990). With the analysis of the data, 15 categories were generated such as psychological pressures, barriers of role performances, distrusts of western medicine, blind obediences to the treatments, attitudes towards alternative therapies, supportive systems, obstacles to taking alternative therapies, financial burdens, collecting informations, pursuing alternative modalities, efforting diversities, analyzing by themselves, managing the body, accepting the disease, and ambivalence. The paradigm model was developed to identify the relationships of categories. The central phenomenon of the experiences of seeking alternative therapies was named jagi momdasrim. The central concept of jagi momdasrim is a mind-set to desire to wellness and to take more responsibility for one's own healing by pursuing alternate healing modalities rather than the western medical system. The process of jagi momdasrim evolved several stages such as seeking, finding, struggling, overcoming, fulfilling, and governing the diseases. Four patterns of taking alternative therapies were found as follows: the bulsin-chujong-hyung, the suyoung-hyung, the yangdari-gulchiki-hyung, the chamjae-hyung. In conclusion, the phenomenon of alternative therapies as consumer-driven force to heal the chronic liver diseases of the patients could be explained as an adaptive behavior through the process of jagi momdasrim. However, since most of the participants practicing some kind of alternative therapies had no evidences of its effects and never tried to consult with their medical doctors about alternative therapies, we should approach more actively. Therefore, it is recommended for nurses to listen and watch the patients behaviors of using alternative therapies and find out how to educate the patients about the proper and safe way to take the alternative therapies.

• Human Ecology Research
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• 제57권2호
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• pp.271-280
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• 2019

This study collects and analyzes data on educational philosophy and method for domestic and overseas alternative schools. This information is then applied to educational purpose and curriculum for a home economics curriculum that develops unique characteristics for Korean alternative education.This study collected and analyzed the characteristics of educational content and educational elements from two renowned alternative schools: Waldorf School in Germany and Summer Hill in the United Kingdom. The research results were as follows. First, it is necessary to create new word instead of using the term 'alternative education'. Second, among characteristics of Korean home economics curriculum, 'practical problem-solving ability', 'independent living ability', and 'relation forming ability' should be utilized to create a school with an independent curriculum and to establish a unique brand value. Third, time investment on instructor education should be made to cultivate competent and charming instructors as the center of a school. Lastly, school education should manage student's life at school and after graduation. The school and instructor should provide alternative education while thinking they are responsible for 50 years of a student's future life. This study helps show that alternative education is not perceived as a superficial and generalized education and that Korean alternative education can find similar characteristic to those of overseas cases.

• 한국간호교육학회지
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• 제10권1호
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• pp.149-160
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• 2004

The primary purpose of this study was to describe psychological aspects of menopausal women who have experiences on alternative therapies, such as pomegranate tree fluid, life pack, evening primerose, zacro syrup, zacro pill, multi-vitamin, oriental medicine instead of estrogen. In order to have insights on the participants behaviors, this qualitative research was conducted. The participants in this study were six women who have been taking at least one of the alternative therapies to relieve the menopausal symptom. Data had been collected from November 2002 to May 2003. The interview questions were about motivations to seek the alternative therapy, menopausal symptoms, feelings or positive effects after the treatment. The interviews were recorded and transcribed into written documents. The method described by Giorgi was utilized for data analysis. The study results were as follows : 1. The participants sought the alternative therapy based on their own information or by friends' recommendations. The motivations of taking the therapy were to live younger and healthier by reliving menopausal symptoms including somatic symptoms, such as irregular menstruation, flushing sense, cold sweating, insomnia, dull headache, vagina dryness, cystitis after sexual intercourse, joint pain, nervousness, depression, skin dryness, and suppression of activity. 2. The participants expressed that they became more active and felt better with disappearing menopausal symptoms after about 2 to 3 weeks treatment. 3. The participants did not want to accept the fact that they had menopause, which caused avoidance of having medical diagnosis and medical treatment. They also did not want to let their spouses know about their symptoms. 4. The major reason of taking the alternative therapy was to avoid the side effects of estrogen therapy in spite of high costs of the alternative way. 5. The participants suggested that menopausal women needed to be educated about physical and psychological symptoms of menopause. They also needed to be informed about how to manage it. In conclusion, accurate information about foods and drugs utilized for the alternative therapy was needed. Medically proved methods to recognize positive effects and side effects were also necessary. These goals could be achieved by continuous medical observations and further research.

• 융합경영연구
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• 제12권2호
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• pp.27-36
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• 2024

Purpose: As the number of vegetarians continues to rise in tandem with the development of consumer culture, a novel economic trend named 'Vegenomics' has surfaced. In addition, as interest in social and environmental sustainability such as health, environment, and animal welfare grows due to the COVID-19 pandemic, the alternative protein food market is expanding, focusing on plant-based alternative meat. Research design, data, and methodology: Therefore, this study aims to investigate the impact of the consumption value of alternative protein products on self-efficacy and purchase intention. This study collected a total of 187 questionnaires by conducting an online survey from May 1 to July 10, 2023, to verify the research model and hypothesis. The collected data were subjected to exploratory factor analysis, confirmatory factor analysis, and discriminant validity analysis using SPSS 20.0 and AMOS 20.0 programs for structural equation modeling. Results: The results of analyzing consumers' self-efficacy and purchase intention regarding the functional value, health-oriented value, ethical value, and ecological value of alternative protein products are as follows. First, among the consumption values of alternative protein products, ecological value was found to have a significant positive (+) effect on self-efficacy. Second, consumers' self-efficacy for alternative protein products was found to have a significant positive (+) effect on purchase intention. Conclusion: This study is anticipated to provide valuable insights for the formulation of effective marketing strategies for alternative protein products and the development of products that align with consumer needs.

• 농촌지도와개발
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• 제30권3호
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• pp.143-155
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• 2023

Based on the theory of planned behavior, this study aims to examine the structural equation model among consumers' concerns and purchase intentions for alternative meats. Data were collected from 300 adults living in Kyeonggi Province. Results show that animal welfare, environmental concern, and health concern all have a direct and significant effect on purchase intention of alternative meat, and the mediation effect is also significant, indicating a partial mediation effect. The image of a company as caring about animal welfare and contributing to public causes can help sell alternative meats. Media publicity focusing on animal welfare for alternative meats can improve the attitudes of domestic consumers as well as their intention to purchase alternative meat products.

• 융합경영연구
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• 제10권3호
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• pp.21-36
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• 2022

Purpose: The purpose of this study is to compare and analyze the enterprise's score index calculated from atypical data and corrected data. Research design, data, and methodology: In this study, news articles which are non-financial information but qualitative data were collected from 2,432 SMEs that has been extracted "square proportional stratification" out of 18,910 enterprises with fixed data and compared/analyzed each enterprise's score index through text mining analysis methodology. Result: The analysis showed that qualitative data can be quantitatively evaluated by region, industry and period by collecting news from SMEs, and that there are concerns that it could be an element of alternative credit evaluation. Conclusion: News data cannot be collected even if one of the small businesses is self-employed or small businesses has little or no news coverage. Data normalization or standardization should be considered to overcome the difference in scores due to the amount of reference. Furthermore, since keyword sentiment analysis may have different results depending on the researcher's point of view, it is also necessary to consider deep learning sentiment analysis, which is conducted by sentence.

• 한국산업정보학회논문지
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• 제28권5호
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• pp.89-108
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• 2023

본 연구는 공식발표 통계지표의 적시성 확보를 위해 기존 Nowcasting 방법론을 살펴보고 실시간 경기 현황 분석이 가능한 Real-time nowcasting 모형을 운용하기 위한 대안 데이터와 그 수집 체계를 점검한다. 공공영역과 민간영역에서 경기지표를 예측할 수 있는 고빈도 실시간 데이터를 탐색하고, 나아가 데이터의 수집, 가공, 모형화를 위한 클라우드 기반의 구축과정을 제안한다. 더불어 Real-time nowcasting 모형 추정 및 데이터 관리에 있어 고려해야 할 요소를 확인함으로써 적시성 및 안정성을 갖춘 공식 통계지표의 예측 프로세스를 제시한다.

• 산업경영시스템학회지
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• 제19권37호
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• pp.21-29
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• 1996

It is very important to select the best alternative for a manufacturing enterprise. However, more often than not this work is carried out unsatisfactorily. In this paper, we will present a new model for evaluating alternatives. Two main results derived from this paper are as follows: 1. A selection model of alternative is suggested that each decision maker's opinion is equally evaluated and the preference of each attribute can also be considered simultaneously. 2. A proposed method is especially effective to analyze a data structure with fuzzy and crisp data.

• 한국컴퓨터정보학회논문지
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• 제20권1호
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• pp.237-246
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• 2015

본 논문에서는 컨테이너터미널에서 탠덤 리프트 안벽크레인과 고생산성 컨테이너 이송차량 Alternative ship-to-yard vehicles를 고려한 시뮬레이션을 활용하여 컨테이너터미널의 생산성 향상 모델을 제안한다. 이 방법의 특징은 탠덤 리프트 안벽크레인과 고생산성 컨테이너 이송차량의 데이터를 도출하고, 회귀분석 함으로써 탠덤 리프트 안벽크레인의 생산성 모델을 추정한다. 탠덤 리프트 안벽크레인은 한 사이클 당 20ft 컨테이너 4개, 40ft 컨테이너 2개를 동시에 취급함으로서 기존의 싱글 안벽크레인보다 이론상 약 2배의 컨테이너 생산성을 증가시키는 장비이고 Alternative ship-to-yard vehicles는 기존의 야드 트랙터보다 더 많은 최대 4TEU의 컨테이너를 운반시킬 수 있는 장비이다. 본 논문에서는 신기술 안벽장비인 탠덤 리프트 안벽크레인과 신기술 이송장비인 Alternative ship-to-yard vehicles를 적용한 시뮬레이션을 통하여 생산성에 관한 데이터를 도출하고 통계 기법인 회귀분석을 통하여 컨테이너 터미널의 생산성의 추정모델을 구해보고자 한다.