• 한국의류산업학회지
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• 제20권2호
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• pp.191-201
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• 2018

The main objectives of this study were to (1) examine and compare the importance of store attributes, store commitment, store attitude, and revisit intention concerning Korean mass cosmetic brand stores between female teenage consumers and those in 20's, and (2) investigate and compare the two groups in terms of the influences of five store commitment factors on store attitude and revisit intention. On-line surveys were conducted by the marketing research company, and a total of 354 questionnaires were used in the final analysis. The results showed several significant differences between the female consumer groups in 10's and 20's. The teenage respondents placed greater importance on all store attributes except price and sales, and showed higher commitment in terms of affective commitment, and normative commitment factors than the respondents in 20's. For the teenage respondents, all four commitment factors except the normative commitment significantly influenced their store attitude and revisit intention, while the affective commitment factor did not have significant influence on either store attitude and revisit intention for the group in 20's. Normative commitment factor also did not have significant influence on revisit intention of the group in 20's. For both age groups, the negative affects of the forced commitment on store attitude and revisit intention were found.

• 디지털산업정보학회논문지
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• 제7권4호
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• pp.153-168
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• 2011

UCC paradigm based on Web 2.0 has made new business models and came to the forefront as a commercial media. The purpose of this study is to analyze the customer attitudes toward UCC and it effects as a commercial media. Based on prior studies of Internet and Web advertising, informativeness, entertainment, irritation, trust, usefulness, ease of use, incentives, innovativeness, and flow were identified as affecting factors of the attitude of UCC advertising. Results show that all factors except ease of use and incentives significantly related to the attitude of UCC advertising in Korea. In China, all factors except informativeness, entertainment, and usefulness were found to be significantly related to the attitude of UCC advertising. Customer attitude toward UCC advertising was also found to be significantly related to the such effects as brand attitude, word of mouth and intention to buy in both countries. This study contributes to improve the understanding of UCC as a commercial media and provide the base of activation strategies for it according to the cultural differences.

• The Journal of Korean Physical Therapy
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• 제33권3호
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• pp.155-161
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• 2021

Purpose: The purpose of this study was to find out the personal characteristics of physical therapists, dementia awareness and dementia attitude, and to find out what relationship is there between personal characteristics and dementia awareness and dementia attitude. Methods: Participants in this study surveyed physical therapists who are members of the Association of Korean Physical Therapists on their awareness of dementia, and conducted online surveys from January 28 to February 27, 2021. The survey questions used in the survey consisted of 29 questions in total, including 9 general characteristics of the participant, 10 questions on perception of dementia, and 10 attitudes toward dementia. All 104 participants were surveyed, and 100 surveys were analyzed, excluding 4 surveys with insufficient responses. Results: In this study, the correct answer rate for all items in the dementia awareness sub-item was 65%, and the dementia attitude-related sub-items were generally positive. However, there was no significant correlation between personal characteristics such as gender, age, educational background, treatment target, treatment experience and dementia awareness, and no correlation with dementia attitude was significant. Conclusion: Regardless of personal characteristics such as gender, age, treatment target, and treatment experience, a positive attitude and correct recognition of dementia can improve the quality of treatment with dementia patients and increase the reliability of patients and caregivers.

• 한국학교보건학회지
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• 제33권3호
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• pp.175-183
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• 2020

Purpose: The purpose of this study was to examine the influence of appearance stress, job-seeking stress, and college life stress on eating attitude in nursing students. Methods: Data were collected in September and October of 2017. A total of 153 fourth-year nursing students were included in the analysis. Descriptive statistics, t-test, ANOVA, correlation and multiple regression analysis were conducted using SAS 9.2. Results: The mean score for eating attitude was 2.71±0.56. From the univariate analysis, appearance, job-seeking, and college life stress scores were all significantly related to eating attitude (r=.26, .35, .30 respectively, and p for all <.001). After controlling for covariates, job-seeking stress and college life stress were significantly related to eating attitude (β=.20 and 0.17 respectively, and p=.005 and .024 respectively). Among the covariates, experience of diet and physical anxiety were significantly associated with eating behavior (β=.33 and .24 respectively, and p<.001 and .008 respectively). Conclusion: Job-seeking stress had the biggest influence on eating attitude, followed by college life stress. Therefore, in order to promote healthy eating attitudes in fourth-year nursing students, preventive measures focusing on decreasing job-seeking stress should be considered as a top priority.

• 제어로봇시스템학회:학술대회논문집
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• 제어로봇시스템학회 2001년도 ICCAS
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• pp.167.5-167
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• 2001

Single point attitude determination method provides an optimal attitude minimizing the Wahba loss function. However, for the insufficient number of measurement vectors, the conventional single point methods has no unique solution. Thus, we introduce the sequential method to and an optimal attitude minimizing the windowed loss function. In this paper, this function is de ned as the sum of square errors for all measurement vectors within the axed sliding window. For simple implementation, the proposed algorithm is rewritten as a recursive form. Moreover, the covariance matrix is derived and expressed as a recursive form. Finally, we apply this algorithm to the attitude determination system with three LOS measurement sensors.

• 대한가정학회지
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• 제30권3호
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• pp.33-43
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• 1992

The objective of this study were to (1) investigate the relationship between evaluations of apparel advertising, fashion involvement, and social attitudes, (2) examine how evaluation of apparel advertising, fashion involvement, and social attitudes vary according to gender, and (3) investigate the possible differences in purchase attitudes toward the advertised apparels according to gender and advertisement slogan. Questionnaire for evaluations of apparel advertising was comprised of four sections; apparel advertising acceptance, evaluation of advertisement slogan, purchase attitude toward the advertised apparels, and perception of effective media for apparel advertising. For evaluation of advertisement slogan, 5 sets of apparel advertisements were selected. Each set had two advertisements; one advertisement contained an image-oriented slogan, while the other had a quality-oriented slogan. "The Social Attitude Scale' by Kerlinger and 'Fashion Involvement Index' by Tigert, Ring & King were used. All the items were selected on the Cronbach's alpha reliability. The subjects were 217 college male and famale students in Seoul; 60 were asked about purchase attitude toward the image-oriented slogan, 60 purchase attitude toward the quality-oriented slogan, and 97 all the items included in evaluation of the two slogans. The data were analyzed using Pearson's correlation coefficient, X2-test, t-test, two-way ANOVA, and multiple regression analysis. The results of the study were the followings. 1. Fashion involvement had positive relationship with apparel advertising acceptance. The higher the level of conservative attitude males had, the more positive attitude they had in fashion involvement and apparel advertising acceptance. Subjects high in conservative attitude, fashion involvement, and apparel advertising acceptance. Subjects high in conservative attitude, fashion involvement, and apparel advertising acceptance had more positive in purchase of the advertised apparels. 2. Females high in apparel advertising acceptance were more favorable toward image-oriented advertisements. 3. Fashion involvement and apparel advertising acceptance were significantly higher in females than in males. Liberal attitude was significantly higher in males than in females. Evaluation of advertisement slogan did not differ according to gender. 4. Males perceived 'TV' was the most effective media for apparel advertising while females perceived 'display' was the most effective. 5. No significant interactions between advertisement slogan and gender were found in purchase attitude of the advertising apparels. 6. Apparel advertising acceptance was influenced by fashion involvement, social attitude, and sex. The explanatory power of the three variables was 17%.

• 한국과학교육학회지
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• 제18권3호
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• pp.415-425
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• 1998

이 연구의 목적은 고등학생의 과학에 관련된 태도와 과학 성취도간의 관계와 차이를 알아 보기 위한 것이다. 과학에 관련된 태도와 과학 성취도간의 관계와 차이가 성별, 지역별, 학년별로 조사되었다. 404명의 학생들이 군집 표집에 의해 조사되었다. 본 연구의 조사를 위하여 2개의 도구가 사용되었는데, 하나는 이경훈(1996, 1997)이 개발한 과학에 대한 태도의 ABC 척도와 수정과 학적태도척도(MSAS) 이다. 1. 고등학생의 과학에 대한 태도는 5단계 평정 척도로 3.24로 중립적인 경향에서 약간 긍정적인 방향으로 나타났다. 2. 고등학생의 과학적 태도는 5단계 평정 척도로 3.37로 중립적인 경향에서 긍정적인 방향으로 위치하고 있으며, 개방성>비판성>판단유보>객관성>정직성의 순으로 나타났다. 3. 과학에 대한 태도는 대도시보다 중소 규모의 도시에서 높게 나타나고 있으며, 학년이 증가할수록 감소하고 있다. 그리고 여학생보다 남학생들의 과학에 대한 태도가 높은 것으로 나타났다. 과학적 태도 역시 대도시보다 중소 규모의 도시에서 높게 나타나고 있으며, 학년이 증가할수록 감소하고 있다. 그러나 여학생과 남학생틀의 과학적 태도는 차이가 나타나지 않았다. 4. 과학에 대한 태도와 과학적 태도는 0.5716 의 높은 상관을 보이는 반면에 과학에 대한 태도와 과학 성취도는 0.2940으로 나타났으며, 과학적 태도와 과학 성취도의 상관은 그보다 낮은 0.2340 올 나타냈다. 5. 조사 집단의 도시 유형별, 학년별, 성별에 따른 과학에 대한 태도와 과학적 태도의 차이를 알아 보기위해 변량분석(ANOVA)을 한 결과 집단간의 과학에 대한 태도와 과학적 태도의 차이가 있는 것으로 나타났다. 6. 집단별로 과학적 태도를 통제한 후 과학에 대한 태도의 차이를 알아 본 결과 집단간의 과학에 대한 태도의 차이가 있는 것으로 나타났으나, 과학에 대한 태도를 통제하고 과학적 태도의 차이를 알아 본 결과 집단간 차이가 없는 것으로 나타났다.

• International Journal of Costume and Fashion
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• 제15권1호
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• pp.19-37
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• 2015

Expanding upon Zhang and Kim's (2013) study involving Chinese consumers, this study investigated key factors that influence U.S. consumers' attitude towards purchasing luxury fashion goods and purchase intent and examined what similarities and differences exist between the two consumer groups in relation to the key factors. A total of 414 respondents completed the online survey questionnaire. Structural Equation Modeling was utilized to analyze data. Brand consciousness, materialism, fashion innovativeness, and fashion involvement were significant factors that affect U.S. consumers' attitude towards luxury fashion goods. Overall, the findings of the current study were greatly inconsistent with Zhang and Kim's Chinese study. The inconsistency provides vital implications to luxury fashion retailers by showing that one size does not fit all and one strategy does not fit all markets.

• 복식문화연구
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• 제21권3호
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• pp.338-347
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• 2013

In this study, it was explored a research model consisting of slogan attitude, brand familiarity, brand attitude, brand recall, and product category recall of retailers. Experimental research was conducted with 3,028 males and females in their 20's to 40's using stimuli of 10 slogan-brand sets from various types of retailers. In results, the research model developed based on the literature was confirmed and supported by data. In the model test, all hypotheses were supported. The effects of slogan attitude and brand familiarity on brand attitude were confirmed. Also, brand familiarity affected brand recall. Category recall was predicted by brand attitude and brand recall. As consumers have better attitude toward slogans, they tend to have better attitude toward the brand. As consumers are more familiar with the brand, they are likely to better recall brands when they are exposed to the slogan. As consumers have better attitude toward brand and better recall the brand, they tend to better recall the business category when they see the slogan. Study findings may help marketers to develop better strategies for slogan use by considering diverse variables related to consumer responses toward slogan attitudes.

• 한국의상디자인학회지
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• 제7권2호
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• pp.101-110
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• 2005

Vivienne Westwood could be placed in a unique position in the contemporary fashion design. She has never belonged in a core group of mainstream fashion designer but not been always in an outsider position. She got from mainstream fashion designer circles enormous appreciation, even established fashion industry was influenced by her fashion design. She began her fashion design with rebellious T-shirts like 'destroy' T-shirt, chicken-bone T-shirt, and nipple-zipper T-shirt, all of which revealed her disgust against establishment. All these T-shirts testify her total negation tendency in her youth. However, she did not continue to keep such a kind of total negation attitude against establishment In 1980s she changed her political attitude towards establishment, and this change also found a reflection in her fashion design. In her pirate-collection the dark image of her fashion in the 1970s changed into a totally different bright image with full of gold colour. Although this collection had radiated brightness, it contained still outsider character from mainstream fashion design. The following fashion design in 1980s and 1990s evolved further on the line of Pirate-collection, but they continued to contain certain outsider characteristics. Vivienne Westwood kept some kind of anti-establishment attitude, and this attitude more or little came to the surface of her design. She was always political and critical to the establishment. In 2005, in her 64, she designed a liberty T-shirt, which showed her political attitude and her engagement in social issues. Also it showed the change from the early total negation to the constructive critical affirmation. In this paper the relation between the fashion design of Vivienne Westwood and her political attitude and the influence of her political attitude to her fashion design is analyzed.