• 한국콘텐츠학회논문지
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• 제21권8호
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• pp.559-570
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• 2021

음주를 유발하는 사회환경요인 중 하나인 주류광고와 마케팅 규모는 매년 확대되고 있으며, 음주폐해 또한 그 심각성이 증가하고 있다. 본 연구는 성인 2000명을 대상으로, 주류광고, 주류 판촉마케팅 노출 경험이 음주동기, 음주수준을 매개로 음주폐해에 끼치는 영향에 대해 살펴보았다. 연구 결과 주류광고와 주류 판촉마케팅 노출 경험은 여성보다 남성이 더 높았으며, 음주동기, 음주수준, 음주폐해 또한 남성이 더 높게 나타났다. 주류광고와 주류 판촉마케팅 노출 경험은 음주폐해에 직접적으로 영향을 끼치며, 경험이 많을수록 음주폐해도 큰 것으로 나타났다. 또한 음주동기와 음주수준은 주류광고와 주류 판촉마케팅의 노출 경험이 음주폐해에 끼치는 영향을 부분적으로 매개하는 것으로 나타났다. 따라서, 음주폐해예방을 위해 음주 폐해를 발생시키는 사회 환경인 주류광고와 주류 판촉마케팅에 대한 규제를 강화하고 음주폐해예방을 위해 개인의 인식 개선 접근과 함께 환경적·제도적 차원에서의 개입이 유기적으로 이루어져야함을 제언하였다.

• 보건교육건강증진학회지
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• 제33권4호
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• pp.21-34
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• 2016

Objectives: This is to review drinking behavior and policies to reduce harms caused by alcohol use in Korea and to discuss their implications from a health promotion perspective. Methods: A purported selection was made to include extant literature on drinking behaviors and alcohol control policies into this review. For drinking behaviors reports of national health statistics were used while reports of alcohol control policies submitted to public institutes/organizations were selected for review. Results: Alcohol consumption per capita indicates stable trends over the last two decades. However, percentages of drinkers with high risk drinking over time vary; men remains stable while female appears to increase. Relatively, a few data and/or reports were available about harms derived from alcohol use. Although there are alcohol policies being cost-effective to deal with alcohol related harm in Western society, few alcohol policy available in Korea of being effective, cost-effective with respect to reduction of harms associated with alcohol use. Conclusions: Policy emphasis should be shift from drinkers to availability of alcohol to reduce alcohol related harms with taking health in all policies into consideration. Both statutory mechanism and public acceptance should be of high priority in putting recommended alcohol policy into action.

• 한국콘텐츠학회논문지
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• 제21권5호
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• pp.627-637
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• 2021

우리나라는 신체적 위해 뿐만 아니라, 사회경제적으로도 규모와 심각도를 더해가고 있는 음주폐해의 감소를 위해 다양한 방안들을 모색하고 있다. 그 중에서도 개인들의 음주행태 개선은 음주폐해를 줄이는 가장 직접적인 방법이다. 외국에서는 '보호행동전략'의 사용이 음주폐해를 줄이는 효과적인 방안으로 알려져 있는데, 우리나라에서는 성인을 대상으로 이를 조사하여 검증한 연구들이 매우 부족하다. 따라서 본 연구는 보호행동전략의 사용이 음주폐해 감소에 유의한 영향을 끼치는지를 확인하고자 하였다. 전국 성인 남녀 2,000명을 대상으로 한 연구 결과, 보호행동전략의 사용은 음주폐해를 줄이는 것으로 나타났으며, 음주폐해에 가장 큰 영향을 끼친 것은 심각한 폐해감소 전략 영역이었고, 다음으로 음주방법 제한 영역이었다. 음주량 감소 영역의 영향은 유의하지 못한 것으로 나타났다. 이 외에도 음주빈도, 폭음, 음주 동기는 음주폐해에 정적인 영향을 끼쳤으며, 사교 동기의 경우만 부적인 영향을 끼쳤다. 본 연구에서는 향후 종단연구를 통한 면밀한 요인들 간의 관계 파악, 대상층을 세분화한 보호행동전략 사용 강화 방안에 관한 후속 연구들을 제안하였다.

• 보건교육건강증진학회지
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• 제28권5호
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• pp.131-143
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• 2011

Objectives: This study is to develop a web-based prevention program of alcohol-related problem among university students and to examine its efficacy in changing drinking behaviors and reducing harms associated with alcohol use. Methods: An hour-length program was developed containing news paper articles, pictures, stories and questionnaires in a multimedia format such as flash, animation, and text. Survey data were analyzed to examine program efficacy from a convenient sample of 1,080 freshmen enrolled in a participating university. Results: Participation in the program has resulted in statistically significant changes in drinking behavior between pretest and follow-up, including reduction of frequency of drinking, heavy drinking, and intoxication, typical amount of drinking per occasion, and subjective norm of heavy drinking. Repeated ANOVA revealed significant increases in knowledge on alcohol related facts, including recommended drinking unit by WHO with substantial level of effect size and in making negative alcohol expectancy with very low effect size. Further studies are guaranteed with randomized controlled trial for the program effectiveness. Conclusions: A web-based prevention program of alcohol-related problems in this study was efficacious in changing drinking behavior, knowledge on alcohol-related fact, alcohol expectancy and subjective drinking norm.

• 대한한의학원전학회지
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• 제13권1호
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• pp.328-344
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• 2000

YoungChu NonYong(靈樞 論勇)seems to be named as such by its explanation in detail about the brave man who can and the coward who cannot stand pain respectively. In the first chapter, it is considered that the factors of diseases are dependent upon the state of skin and flash. In the second chapter, it is put about the problem of standing pain and not. In the third chapter, about the causes of resulting in brave or unbrave man. And in the fourth chapter, about drunken frenzy(酒悖). More concretely speaking, in the first chapter, it is explained that the factors of pathogenesis are related closely with the state of skin and flash, so to speak, though the outer factors which can arouse diseases should exist, the sensitivity of skin and flash which are the first defense tissue in human body, is more important factor. Undoubtedly, the environmental factors existing in physical nature which surrounds human life, have influenced upon human health, especially in ancient times. But, this chapter exhibits some reflections that ultimately the inner conditions of human body decide the attack of diseases. However, this chapter may have some corruptions for it reveals the contents which are not fit with the headline. In the second chapter, it is written that the sensitivity to pain is not only dependent upon the character of bravery but also upon the thickness of skin, the strength of flesh and the speed of response. In this we evidence that the ancient people had the idea that human pain-feeling is more dependent upon the degree of development of sensory neuron of physical body than one's character of bravery. In the third chapter, ti is described that the differences of physical development mainly influence the differences of the degree of mental bravery. In the fourth chapter, the drunken frenzy is explained. The implication is that as civilization has been growing, the drinking culture has made both in dividual and social health affair. The alcohol has the function of pleasing mind improving the quality of human life but it can also destroy both human body and mind when abused. About the harms like this, this part wams by the examples of drunken man's abnormal behaviors.