• Title/Summary/Keyword: Airport satisfaction

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Analysing the Impact of Service Quality on Brand Image and Brand Advocacy

  • Jungmin KIM;Soo-Kyoung LEE;Rihyun SHIN;Jin-Woo PARK
    • Journal of Distribution Science
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    • v.22 no.4
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    • pp.79-89
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    • 2024
  • Purpose: This study aims to enhance airport service quality by examining their impact on brand image, advocacy, and mediating brand trust in the aviation service distribution sector. Research Design, Data, and Methodology: Using existing literature, we propose a structural model exploring the relationships between key components which are service quality, brand trust, brand Image and brand advocacy. An online survey, based on prior literature, was administered to 287 Koreans who have experienced using facilities or services at Incheon International Airport (IIA). Statistical analysis employed confirmatory factor analysis (CFA) and structural equation modelling (SEM). Results: Research findings show significant impacts of airport service quality on brand trust. Increased brand trust positively influences airport brand image and advocacy. Conclusion: The study emphasizes the aviation industry's potential to boost brand trust through improved airport service quality via users' interactions. Service quality is critical factors in building brand trust. The findings emphasize the critical role of service quality in fostering brand trust. It underscores the importance of user's satisfaction with service quality in fostering brand trust which can lead to brand image and brand advocacy. The aviation industry should formulate policies and strategies to enhance brand trust improved service quality, thereby improving brand image and brand advocacy.

A Study on the Effect of Duty Free Shop Sales on Airline Delay at Airport - Focused on airlines of Incheon International Airport - (공항에서 면세점 매출액이 항공기 지연에 미치는 영향에 관한 연구 - 인천국제공항 탑승동 취항 항공사 대상으로 -)

  • Kim, Kwang Il
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.26 no.2
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    • pp.123-131
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    • 2018
  • Air transport industry tries to enhance punctuality, stability and amenity for customer's satisfaction. Especially airlines and airports do make an effort as the distance between these two stakeholders and passengers are close. This research has empirically discussed the relationship between duty free shop purchase of passengers and the number of flights and hours of schedule delay at the airport. According to the result, the total sales of duty free shop sales have meaningful influence on the number of flights and hours of delay. In order to decrease such an impact, close cooperation between airports and duty free shops required.

Service Level Evaluation for the Airport Landside System (공항지상업무시스템에 대한 서비스 수준의 평가)

  • 박용화
    • Journal of Korean Society of Transportation
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    • v.12 no.4
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    • pp.5-19
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    • 1994
  • The new concept of level of service for the airport system indicates that there must be strong stimulation to proceed with the current stereotyped service standards which are being criticised due to their being based on, either physical capacity/volume or temporal/spatial standards that directly incorporates the perception of passengers. Quantitative factors have been dealt with the main service measurements when evaluating level of service. However, the passenger's perception for the provision service at the airport system is definitely important consideration to assess level of service. To enhance the reliability of service level evaluation from the passenger's point of view, this study has adopted three main evaluation factors ; temporal/spatial factors as quantitative measurements and comfort and reasonable service factors as qualitative measurements. The multi-decision model was constructed using Fuzzy Set Theory and applied to a case study at Seoul Kimpo International Airport. Results are presented in terms of passenger satisfaction with a variety of different values.

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The Effects of Airport Duty-Free Store O2O Integration Service Patterns Innovation Characteristics, Consumer Pursuit Benefits and Value-Congruency on Behavioral Intention

  • Yin-Nan Li;Young Woo Lee
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.31 no.4
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    • pp.45-55
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    • 2023
  • This paper calls attention to the central problem of the influence of identifying the determinants of airport duty-free store customers perceived innovativeness, pursuit benefits and value-congruency on the behavioral intention. The data is completed with 307 adults with purchasing experience of airport duty-free store O2O integration service which brings sufficient convenience to consumers. The content analysis results show that the influence factors of innovation characteristics, consumer pursuit benefits and value-congruency affect the behavioral intention in various aspects. The result suggests that we should upgrade the innovate functionality and improve the service quality based on consumer needs. Finally, this study discusses implications for theory and practice, indicates limitations, and concludes with some suggestions for future research.

An Empirical Study on the Airline Service Employees' Psychological Mechanism according to the Emotional Labor (감정노동에 따른 공항서비스 직원의 심리적 메커니즘에 관한 실증연구)

  • Lee, Jun-Seop
    • Journal of Distribution Science
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    • v.15 no.2
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    • pp.111-120
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    • 2017
  • Purpose - Service employees who work at airline check-in counters in airport are typically employed to undergo emotional labor. Emotional labor of airport service employees is an important managerial issue that must be solved. This study attempts to examine the underlying mechanism of emotional labor on turnover intention. It focuses on the consequences of emotional labor of service employees. The purpose of this study is to examine and empirically test how the two-types of emotional labor(deep-acting & surface-acting) of service employees differently affect the level of their job satisfaction and job stress. It also investigates the relationship between job satisfaction, job stress, and turnover intention. For this purpose, first, this study identified the structural relationship between emotional labor, job satisfaction, job stress, and turnover intention. Second, it investigated the mediating effects of job satisfaction between deep-acting and turnover intention. Research design, data, and methodology - To empirically test these structural relationships among research variables, data were collected by a interview from service manager of domestic airline companies and survey from 179 service employees who are working at single domestic airline check-in counters in airports in Korea using a self-rating questionnaire with total 19 items dealing with emotional labor, job satisfaction, job stress, and turnover intention. To test the research hypotheses, collected data were analyzed by confirmatory factor analysis (CFA) and structure equation model (SEM). Results - This study obtains meaningful research results. The results from this study are as follows. First, deep-acting has a positive effect on job satisfaction, whereas, deep-acting has a negative effect on job satisfaction. Second, surface-acting has a positive effect on job stress, whereas, the effects of surface-acting on job satisfaction did not show statistically significant result. Also, job satisfaction has partial mediating roles to the relationship between deep-acting and turnover intention. Conclusions - Based on the results of this empirical study, emotional labor of service employees is one of the key factors influencing their job satisfaction and job stress. In particular, deep-acting is the important factor in emotional labor to increase job satisfaction and reduce job stress. Finally, theoretical, managerial implications, and research limitations are mentioned in discussion parts.

Airport security supervisor's individual attitude effets on the screening equipment factors (공항보안감독관의 개인태도가 검색장비 운영요인에 미치는 영향)

  • Jung, Joo-Sub
    • Korean Security Journal
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    • no.29
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    • pp.279-300
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    • 2011
  • Countries recognize seriousness and concern about aviation terrorism, try to stamp out of it but aviation terrorism has been increasing in the world. Airport security is completely up to the result of security screening for passengers, check-in baggages and cargo at the check point. To complete effectively human and physical screening at the airport, it is essential to secure modernized screening equipment and specialized security screener, and airport security supervisor to supervising them. In this study, A survey conducted to find out the effect on screening equipment operating factors of airport security supervisor's individual attitude. The results of the study are as follow First, the duty view of airport security supervisor meaningfully affect expertise of screening equipment operating factors, satisfaction, reliability, and education and training, national point of view meaningfullly doesn't affect screening equipment operating factors. Second, the working condition effects on the education and training, if the working condition is getting better, intent to change occupation is getting lower. Third, duty stress meaningfully effects on the intent to change occupation, now airport security supervisor works in poor condition. Therefore, airport security supervisor needs to be prude of protecting the airport from the terrorism and various attacks and various kinds of aviation security regulations and procedures and comply with operating standards and keep the life of the country and its people, and needs to change awareness. And It is nessasary for government or airport authority or airline to prepare countermeasure for the improvement of their labor conditions.

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A Study for Measuring Service Quality in Incheon International Airport Focusing on the Passenger Terminal (인천국제공항 여객터미널 서비스 품질 측정에 관한 연구)

  • Hong, Seok-Jin;Lee, Jae-Hwan
    • Journal of Korean Society of Transportation
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    • v.25 no.1 s.94
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    • pp.81-91
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    • 2007
  • Incheon International Airport (IIAC) has been named "best airport worldwide" according to the AETRA Passenger survey Program that was jointly administered by Airports Council International (ACI) and the International Air Transport Association (IATA) in 2005. This paper identifies eight dimensions underlying the overall service qualify in passenger terminals. These eight elements were found from literature reviews through relevant documents. The research explains the linkage between the overall satisfaction with IIAC and five services that influence that satisfaction. The five services are the following: service quality of passenger terminals, commercial facility services, easy access by transportation, service quality of the airlines, and contributions to the community by IIAC. The data envelopment analysis (DEA) designed by Cook and Kress (CK Model) was used to maximize the efficiency of commercial facility services, easy access by transportation, service qualify of the airlines, and contributions to the community by IIAC because the model best provided practical plans for a more competitive airport. This paper has three significant results. First, it includes research of passenger terminal-oriented service quality. Second, the author researches service qualify focusing on a three-cornered relation among passengers, airline employees, and IIAC. Third, the paper contains research of service quality focusing on IIAC's employees.

The Effect of Efficiency Evaluation on the Organizational Effectiveness of the Cabin Crew's Competency -Focusing on the Job Satisfaction of the Personal Capacity of Airline Cabin Crews-

  • PARK, Hyun-Seo;PARK, Hye-Yoon
    • Journal of Distribution Science
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    • v.17 no.7
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    • pp.5-13
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    • 2019
  • Purpose - In order for companies to be competitive and adapt to the trend of development, it is important for many airlines to secure outstanding human resources and the need to nurture them. It can be expected that by systematically analyzing and organizing the characteristics and types of competences considering the duties of the airline cabin crew, the personal and organizational capacities of the cabin crew can be defined and presented theoretically. Research Design, Data, and Methodology - This survey was conducted over a seven-month period from February 1 to September 30, 2018 and was designated as a domestic airline flight attendant. Direct visits to Incheon International Airport and Gimpo International Airport were also conducted through an online questionnaire. A total of 515 questionnaires were used for empirical analysis. To verify two hypothesis of this study, a regression analysis and exploratory factor analysis (EFA) were performed using SPSS WIN 26.0. Results - Analysis on the impact of personal capacity of airline cabin crew on job satisfaction showed that technical competence, knowledge capacity and ability capacity, which are sub-factor factors of personal capacity, had a positive effect on job satisfaction. Recovery resilience also plays a positive role in relationships between individual competence and job satisfaction. Conclusions - It has been empirically analyzed that the personal characteristics of the airline crew have a significant effect on flight attendant's job satisfaction. It can be seen that flight attendants tend to perform well beyond what is required in their duties, and that active and confident cabin crew members tend to perform well in the direction of improving their duties, and are also highly satisfied with their duties.

A Study on the Customers' Service Expectation Level: The Effects of Distribution Service Excellence Awards for an Airport (공항의 기대서비스 수준에 관한 연구: 유통서비스기관 평가결과의 효과를 중심으로)

  • Chun, Jeong-Lee;Park, Sang-Beom
    • Journal of Distribution Science
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    • v.16 no.11
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    • pp.47-56
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    • 2018
  • Purpose - In this research, the expectation level of service of Incheon International Airport was investigated. Service expectation level is critical to the customers' satisfaction and should be managed. Regarding the expectation level of service, the concepts have been defined and introduced by some researchers including Zeithaml, Berry, and Parasuraman (1993). However, due to the difficulties of measuring the level, researches on the expectation level of service have been limited. The main reason of difficulties of measuring the effects is that desired service, adequate service, perceived service, predicted service which are the conceptual components of the expectation level of service are psychologically described concepts and thus are hard to set up standards and to measure numerically. All that one can discern is that desired service level is higher than adequate service level or perceived service level is lower than predicted service level under the certain conditions, etc. Research design, data, and methodology - In this research, the level of service and factors affecting the level are investigated using the case of an Airport. The main idea of research is to investigate whether a supposed factor that is alleged to affect the expected service level is working empirically. The supposed factor is service provider's promise to provide certain level of service to customers. Results - The research results can be summarized as follow. First, service provider's promise, in this case the Airport's Service Quality Award by Airports Council International which can be regarded as objective promise to provide the certain level of service to customers is turned out to be influential to factors affecting expectation level of service. Second, service provider's promise affects to move the customers' expectation level of service upward especially the service of delivering the necessary information to customers in the airport correctly and swiftly. Conclusions - The implications of the research results are, first, customers' expectation level of service in influenced by service provider's promise, second, airport's service award increases the level of customers' service level and as a result for the airport to meet the customers' expectation level of service more efforts should be made.

A Study on the Quality Assessment of Baggage Handling System at Incheon International Airport - Using SERVQUAL Model - (인천국제공항 수하물처리시스템 서비스 품질 평가에 관한 연구 - SERVQUAL 모델을 적용하여 -)

  • Kim, Jong-Seo;Kim, Ha-Young;Park, Sung-Sik;Kim, Kee-Woong
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.26 no.4
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    • pp.1-12
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    • 2018
  • Baggage Handling System(BHS) is an important element of ground operation services and the importance is further emphasized as air demand increases and passengers change. If there is a problem with departure baggage handling, the aircraft's gate occupancy time will be longer than the initial plan, resulting in congestion of the anchorage leading to final passenger terminal and mooring and road congestion and arrival or It is delayed until the processing of the baggage of the connecting flight and it can cause an economic loss such as confusion in the operation of the airport. The purpose of this study is to investigate the effect of the perception of service quality of BHS users on public Institutions performance through user satisfaction, user performance, and user loyalty. Analysis results using Structural Equation Model was suggested and its implication was discussed in the conclusion.