• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.3
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• pp.1390-1395
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• 2014

The objective of this study is to offer a basic data for the establishment of marketing strategies such as fixing price of a new product and creation of the development direction of the product through estimating consumers value by attributes of the newly developed university made multi cream. The Choice Experiment was used for analysis, and conditional logit model was estimated to derive the marginal willingness to pay(MWTP) of each attributes of the multi cream. Brand, container type, functionality, price were included as the attributes. As a result, MWTP were estimated at 21,754 Won/unit for large company product, 11,033 Won/unit for small company product and 16,178 Won/unit for university product, 7,476 Won/unit for enriched moisturizing, 12,107 Won/unit for enriched improvements in wrinkles. Consumers have a preference for university brand over small company brand, therefore, if university and small company cooperate and proceed a joint-venture, it will strengthen the competitive power in the low price brand market. Also, it is essential to develop products with enriched functionalities such as moisturizing and improvements in wrinkles.

• Proceedings of the Korean Society for Applied Microbiology Conference
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• 2005.06a
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• pp.273-273
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• 2005

• Proceedings of The Korean Society of Agricultural and Forest Meteorology Conference
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• 2016.09a
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• pp.139-142
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• 2016

• Agricultural and Biosystems Engineering
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• v.4 no.1
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• pp.1-7
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• 2003

Internal defects such as browning of the flesh and blackening and rot of the ovary of pear can be easily developed because of the inadequate environmental conditions during the storage and distribution of fruit. The quality assurance system for the agricultural product is to be settled in Korea. All defected agricultural products should be excluded prior to the distribution to enhance the commercial values. However, early stage on-line defect detection of agricultural product is very difficult and even more difficult in a case of the internal defects. The goal of this research is to develop a system that can detect and classify internal defects of agricultural produce on-line using VIS/NIR transmittance spectroscopy. And Shingo pear, which is one of the famous species of Korean pear, was used for the experiment. Soft independence modeling of class analogy (SIMCA) algorithm was employed to analyze the transmittance spectroscopic data qualitatively. On-line classification system was constructed and classification model was developed and validated. As a result, the correct classification rate (CCR) using the developed classification model was 96.1 ％.

• Journal of Agricultural Extension & Community Development
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• v.23 no.3
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• pp.243-255
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• 2016

This study aims to identify the characteristics of businesses influencing the choice of their type in the 6th industry and analyze how they work. This study analyzed data of 752 businesses certified as belonging to the 6th industry in 2015 through the classification and regression tree (CART) algorithm in decision tree analysis. The results of analysis showed that the type of agricultural product processing, region, the type of service, and the production percentage in a province affected a choice of the type. The most important variable that impacted how businesses in the 6th industry chose their type was the type of agricultural product processing, and if a business produced simple agricultural products, it was likely to specialize into $1st^*2nd$ or $1st^*3rd$. Access to large consumption areas was a critical factor in the growth of 2nd and 3rd industrial functions. These findings would contribute to establishing a model to develop the 6th industry and empirically demonstrate the importance of access to large consumption areas for agricultural businesses and rural tourism.

• Asia Pacific Journal of Business Review
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• v.1 no.1
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• pp.1-22
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• 2016

The prediction of prices of agricultural products in the agriculture IT sector plays a significant role in the economic life of consumers and anyone engaged in agricultural business, and as these prices fluctuate more often than do other prices, the prediction of these prices holds a great deal of research promise. For this reason, academic literature has provided studies on the factors influencing the prices of agricultural products and the price index. However, as these factors vary, they are difficult to predict, resulting in the challenge of acquiring quantitative data. China is one example of a country without a reliable prediction system for prices of agricultural products. Fortunately, disclosed heterogeneous data can be found on the Internet, which allows for the effective collection of factors related to the prediction of these product prices through the use of text mining. The data provided online is valuable in that they reflect the opinions of the general public in real-time. Accordingly, this study aims to use heterogeneous data from the Internet and suggest a model predicting the prices of agricultural products before functional analyses. Toward this end, data analyses were conducted on the Chinese agricultural products market, one of the largest markets in the world.

• Korean Journal of Organic Agriculture
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• v.31 no.1
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• pp.29-44
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• 2023

The activation of consumption of environment-friendly agricultural processed foods means not only the growth of environment-friendly agriculture, but also the development of related industries. Therefore, it is necessary to identify and apply the needs and purchasing attributes of environment-friendly agricultural processed food consumers. For this, survey was conducted to adult men and women in their 20s and 60s and a total of 200 copies were used for empirical analysis. In this study, the average difference between importance-satisfaction for purchase attributes of environment-friendly agricultural processed food was verified, and the IPA Matrix was prepared based on this. As a result, in terms of purchasing importance and satisfaction, it was found that those with no experience in purchasing environment-friendly agricultural processed foods regarded product, price, place, promotion as more important than those with experience in purchasing. In case of IPA, product and price factors were all important and satisfactory regardless of purchasing experience. On the other hand, it was found that the key factors for promotion were neither important nor satisfied with consumers regardless of their purchasing experience. Therefore, it is mainly necessary to focus on marketing and mass media promotion. At the same time, various domestic and foreign best practices should be benchmarked and a 4P marketing strategy should be established and promoted.

• Agribusiness and Information Management
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• v.2 no.1
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• pp.89-102
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• 2010

Discussion in this article will center around introducing RFID/USN technology and exploring feasibility of applying the technology to agricultural area, based on actual pilot project done at the fisheries in Jeju Province, South Korea. The case in this article will suggest some factors needed to consider in applying RFID/USN system to the agricultural business.

• Korean Journal of Environmental Agriculture
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• v.32 no.2
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• pp.142-147
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• 2013

BACKGROUND: This study was conducted to monitor residual pesticides in domestic agricultural products and to assess their risk to human health. METHODS AND RESULTS: 123 samples containing both general and environment-friendly certified agricultural products were purchased from traditional domestic markets and supermarkets in six provinces of Korea. Multiresidue analyses of one hundred twenty-two pesticides except for herbicides were performed with gas chromatography-electron capture detector, gas chromatography-nitrogen/phosphorus detector, and high-performance liquid chromatography. Sixteen pesticides were detected in 45 agricultural product samples, which were 38 general, 6 low pesticide and 1 of GAP agricultural product samples and the detection rate was 33.6%. Pesticides detected in agricultural product samples were cypermethrin, lufenuron, fenvalerate, bifenthrin, chlorfenapyr and iprodione. Residual concentration of 18 samples were exceeded the recommended maximum residue limit set by Ministry of Food and Drug Safety and two kinds of unregistered pesticides in korea were also detected in two samples. CONCLUSION(S): In order to do risk assessment by agricultural products consumption, estimated daily intake of residual pesticides were determined and compared to acceptable daily intake, referring to %ADI values. The range of %ADI values was from 0.038% to 2.748%. Taken together, it demonstrates the pesticides found in agricultural products samples were below the safety margin, indicating no effect on human health.

• The Korean Journal of Pesticide Science
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• v.5 no.4
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• pp.27-32
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• 2001

Methanol extracts from 43 materials of 17 fruit trees were tested for their insecticidal activities toward five agricultural and four stored-product anthropod pests. Efficacy varied with insect species, plant species, and tissue sampled. At a concentration of 2,500 ppm, strong activity was observed with extracts of Chaenomeles sinensis and Punica granatum seeds against Myzus persicae adult females, Vitis vinifera seeds against Nilaparvata lugens adults, Citrus junos, Citrus paradisi, Cucumis melo Linne var. reticulatus, Diospyros kaki, Malus pumila var. dulcissima, Prunug persica, and V. vinifera seeds against Plutella xylostella, Citrus sinensis seeds against Spedoptera litura larvae, and Ch. sinensis and V. vinifera against Tetranychus urticae adults. Against four stored-product insect pests at 50 ppm, seed extracts of Ch. sinensis and V. vinifera against Sitophilus oryzae adults, and Ch. sinensis, C. junos, D. kaki, and V. vinifera against Callosobruchus chinensis adults gave over 80% mortality. Extracts of all samples exhibited little and no activity against Lasioderma serricorne adults and Plodia interpunctella larvae.