• 경영정보학연구
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• 제17권3호
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• pp.159-181
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• 2015

본 연구에서는 농산물 온라인 쇼핑몰에서의 고객들의 구매의도에 관한 포괄적 모형을 제시하였다. 이를 위하여 본 연구에서는 문헌연구와 논리적 추론과정을 통하여 비즈니스 관점, 정보시스템 관점 그리고 농산물 특성 관점으로 구매의도 요인들로 분류 선정하고, 이들 요인들이 신뢰와 지각된 유용성을 매개로 하여 고객의 구매의도에 영향을 미친다는 통합적인 연구모형을 설정하였다. 소규모 농수산물 온라인 쇼핑몰의 회원들을 대상으로 총 329부의 유효한 설문자료를 수집하였고, 이를 구조방정식모델링을 이용한 확인적 요인분석과 경로분석을 실시하여 본 연구모형을 실증적으로 분석하였다. 연구분석 결과 비즈니스 관점의 요인들인 제품품질과 서비스 질은 신뢰에 유의한 영향이 있는 것으로 나타났으나, 가격의 적정성과 오락성은 각각 신뢰와 지각된 유용성에 영향이 없는 것으로 나타났다. 또한 광고노출은 신뢰에 유의한 영향을 미치지 않았으나 구매의도에는 직접적인 영향이 있는 것으로 나타났다. 정보시스템 관점의 요인들인 정보의 질과 사용용이성은 신뢰와 지각된 유용성에 유의한 영향이 있는 것으로 나타났다. 마지막으로 농산물 특성 관점의 요인인 제철상품은 지각된 유용성에 유의한 영향이 있는 것으로 나타났으나 지역브랜드는 신뢰에 유의한 영향이 없는 것으로 나타났다. 본 연구의 결과는 성공적인 농산물 온라인 쇼핑몰 구축 운영을 위한 전략적 시사점을 제공하고 있다.

• 한국유기농업학회지
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• 제32권2호
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• pp.203-231
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• 2024

Smart farm farmers invest a lot of facility costs, time and effort. Product differentiation using storytelling marketing is important for the profitability of smart farms, since it is not easy to differentiate products between fruits and vegetables grown in smart farms and conventional facilities. This study empirically analyzes the effect of storytelling marketing on consumers' value perception and willingness to pay for fruit and vegetables grown in smart farms. For this purpose, the survey is conducted on 1,050 consumers and the main results are as follows. First, as a result of evaluating consumers' value perception, consumers perceive the value of comparative products (product 2 and 3) to be higher than the base product (product 1). Product 2 and 3 provide richer stories than product 1. Second, the willingness to pay for product 3, which provides the richest story, was the highest, followed by product 2, and then product 1. This means storytelling marketing could be an effective strategy that increases the value of fruits and vegetables grown in smart farms. Third, more than half of the respondents are willing to use QR codes when purchasing fresh agricultural products. Farmers could use QR codes to provide rich stories for effective storytelling marketing.

• The Journal of Asian Finance, Economics and Business
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• 제9권6호
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• pp.1-9
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• 2022

The study aims to determine the factors and their influence on the income from using public agricultural land of households. Public agricultural land is agricultural land, including land for growing annual crops, perennial crops, and land for aquaculture, leased by commune-level People's Committees with a lease term of not more than 5 years. Secondary data were collected for the 2017-2021 period at state agencies. Primary data were collected from a survey of 150 households renting public agricultural land. The regression model assumed that there were 28 factors belonging to 7 groups. The test results show that 25 factors affect income, and 03 factors do not. The group of COVID-19 pandemic factors has the strongest impact, followed by the groups of agricultural product market factors, land factors, capital factors, production cost factors, labor factors, and climatic factors. The impact rate of COVID-19 pandemic factors is the largest (23.00%); The impact rate of climatic factors is the smallest (6.04%). Proposals to increase income include good implementation of disease prevention and control; increasing the land lease term; accurately forecasting the supply and demand of the agricultural market; raising the level of the household head; ensuring sufficient production capital, and adapting to the climate.

• 한국농업기계학회:학술대회논문집
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• 한국농업기계학회 1993년도 Proceedings of International Conference for Agricultural Machinery and Process Engineering
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• pp.291-296
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• 1993

Taking a bledes axle of rotary tiller as a example, this paper discusses influences of four loading essential factors, which are strengthened amplitude, cycle times, loading sequence and loading frequency. in fatigue life. Determination principles of above four factors and monitoring methods of fatigue damage by local strain are dealt with. The actual field testing check of farm machinery is rapidly simulated by laboratory program fatigue test can shorten the period of development and improvement of a product. In the time of in-door simulation test, damage monitoring and four loading essential factors, which are strengthened amplitude , cycle times, loading sequence and loading frequency, have to be dealt with . If these problems are solved successfully, it is possible to accelerated test speed, reduce costs and manhours, and raise accuracy of test result. However strengthening method, loading pattern and influence of loading frequency on test result have not so far been discu sed systematically, damage monitoring is even more a difficult problem. Authors have studied above problems with the object of blades axle of rotary tiller.

• 한국농업기계학회:학술대회논문집
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• 한국농업기계학회 2000년도 THE THIRD INTERNATIONAL CONFERENCE ON AGRICULTURAL MACHINERY ENGINEERING. V.II
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• pp.170-177
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• 2000

Sorting cut roses according to quality is very essential to increase the value of the product. Many factors are involved in determining the grade of cut roses: length, thickness, and straightness of stem, color and maturity of bud, and extra. Among these factors, the stem straightness and bud maturity are considered to be difficult to set proper classification criteria. In this study, a prototype machine and an analysis procedure were developed to grade cut roses according to stem straightness and bud maturity by utilizing color image processing and neural network. The test results indicated 15.8% classification error for stem straightness and 10.0% for bud maturity.

• 한국작물학회:학술대회논문집
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• 한국작물학회 1998년도 21세기 한반도 농업전망과 대책(한국작물학회.한국육종학회 공동주관 심포지움 회보)
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• pp.1-23
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• 1998

Sustainable agriculture in Korea will gain important momentum by implementing The Direct Payment Scheme for Environmentally Friendly Agriculture in 1999. The farmers who want to participate in the program will be paid 530,000won/ha directly by the Government in return for engaging sustainable agriculture. The policy scheme which is a pilot program will be restricted to environmentally regulated areas to apply such as water supply protection zone, environmental protection districts and national parks. As a consequence of the policy, the supply of transitional organic agricultural products is expected to increase significantly. However the increased supply of low input agricultural products may have difficulties to find an appropriate marketing channel which is differentiated from the general agricultural product market. Development of an open market system for mass transaction of the low imput agricultural products is necessary. Also various government programs and projects which are designed for clean environment and regional community development must be integrated into the sustainable agriculture program to have synergy effects.

• Food Science and Biotechnology
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• 제15권4호
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• pp.555-558
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• 2006

The chemical reduction of Pseudomonas syringae subsp. phaseolicola alginates produces neutral polymers of D-mannose and L-gulose in source specific ratios. L-Gulose was highly sensitive to degradation by 1N HCl at $100^{\circ}C$. As hydrolysis time increased, gulose recovery decreased to 22% after 4 hr, whereas 98% of the D-mannose was recovered under the same conditions. Thin layer chromatography showed the formation of a second product upon L-gulose acid hydrolysis. This new product had a rate of flow (Rf) value of 0.58, identical to that of 1,6 anhydro-${\beta}$-D-mannopyranose and very close to that of 1,6 anhydro-${\beta}$-D-glucopyranose (Rf=0.60). Because of the difference in acid sensitivity between L-gulose and D-mannose, normal acid hydrolytic techniques applied to reduced alginates produces erroneous mannuronic acid (M): guluronic acid (G) ratio's unless one accounts for the differential rates of destruction of each sugar.

• 융합경영연구
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• 제3권3호
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• pp.24-33
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• 2015

This study attempted to identify the effects that would be brought about by the value inclination of agricultural and livestock products producers upon the intention to produce environment -friendly products. In this study, We analyzed the data used in Yang et al.(2014) with producers of agricultural and livestock products in Incheon-si and Gyeonggi-do. Total of 149 valid questionnaires were corrected and value inclination as divided into individualism orientation and collectivism orientation, it has been tried to identify whether the intention to produce environment-friendly products would vary with producer's orientation or not. According to the analysis result, individualism, collectivism perceived public certification and shard value were positive effect on production intention of environment-friendly product. This can be said to have been an attempt to establish a more effective and specific strategy through identifying the characteristics of producers that must be considered first of all in the process of establishing policies.

• 한국식품위생안전성학회지
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• 제20권3호
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• pp.165-174
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• 2005

This survey was conducted to monitor the current status of pesticide residues in agricultural products collected in wholesale markets and big retailers in Gwangju, in 2004. A total of 751 samples was analyzed by multiresidue method. Vegetables and fruits accounted for the largest proportion of the commodities analyzed and those two commodity groups comprised 604 $(80\%)\;and\;83\;(11\%)$ of the total number of 751 samples. Of these 751 samples, 112 samples $(14.9\%)$ had pesticide residues and 29 samples $(3.9\%)$ had violative residues. The detection rate was the highest $25\%$ in January and the lowest $9.5\%$ in June. The violation rate was the highest $7.0\%$ in March and the lowest $0\%$ in April. The violation rate in wholesale products was higher than that in big retailer products, $5.8\%$ verses $3.5\%$. And of 112 samples with pesticide residues, the agricultural product in which the pesticide residues were the most flequently detected was perilla leaf $(17.9\%)$ followed by korean lettuce $(16.1\%)$, spinach $(8.0\%)$ and korean cabbage $(5.4\%)$ and among 112 samples, 22 samples $(20\%)$ had more than one pesticide. Procymidone $(20.3\%)$, endosulfan $(18.2\%)$, dimethomorph $(13.3\%)$, chlorpyrifos $(7.7\%)$ and azoxystrobin $(6.3\%)$ were the most frequently found in agricultural product analyzed.

• 한국포장학회지
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• 제22권3호
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• pp.119-125
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• 2016

신선편이 농산물은 소비자에게 편이성을 제공하면서 수요가 크게 증가하고 있으나 가공과정 중 절단, 박피 등의 물리적인 변화로 인하여 쉽게 품질이 변하거나 미생물 증식 등이 발생할 수 있다. 따라서 이러한 신선편이 농산물의 저장성 및 안정성 향상을 목적으로 필름이나 용기 형태의 기능성 포장재를 개발하고자 하는 노력이 지속되고 있으며, 아울러 저장기간 연장에 관한 연구도 활발히 진행되고 있다. 이와 관련하여 저장기간에 영향을 주는 항균, 원적외선, 통기성, 방담, 미약전류, 에틸렌가스 흡착 또는 분해, MA (Modified Atmosphere) 또는 CA (Controlled Atmosphere)와 같은 기체 조성 변화 등을 통해 저장기간을 연장시키는 방법이 주목받고 있는데, 한 가지에 의해서가 아니라 여러 가지 복합적인 요인들이 작용하여 저장기간을 연장시키는 방법이 효과적으로 알려져 있다. 따라서 보다 효과적으로 신선편이 농산물, 식품 등의 저장기간을 연장시키기 위해 발표된 문헌자료를 토대로 저장기간 연장 포장법, 저장기간 연장 포장소재, 종합적인 평가 방법 등을 중심으로 정리하였다.