• Title/Summary/Keyword: Agricultural and Food Marketing

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Poultry industry of Bangladesh: entering a new phase

  • Rahman, Md Shahidur;Jang, Dong-Heon;Yu, Chan-Ju
    • Korean Journal of Agricultural Science
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    • v.44 no.2
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    • pp.272-282
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    • 2017
  • In Bangladesh, since the beginning of 21st century, the poultry industry has become an unparalleled platform for a quick profit, the generation of local employment, and the production of cheaper animal proteins. This paper summarizes poultry industry-related facts and figures for Bangladesh, starting from the very beginnings of this sector when poultry farming was part of subsistence family farming only to today's highly commercialized horizon, through personal experiences, secondary data analysis, spot visits, and the sharing of views and ideas with stakeholders. A critical analysis reveals that the poultry industry in Bangladesh may become multi-dimensional and more stable in the near future as it establishes sufficient backward and forward linkages to input and output supplies. We can foresee its passing the very fast growing juvenile stages of higher net profit earning and less responsible then becoming fully mature. The projected demand and production potentials of this sector are increasing, but at a slower pace than before, in the face of some important challenges like emerging disease, higher prices of inputs, consumer preferences, and strong market competition. However, evidence suggests that the production systems of poultry in Bangladesh are entering a new era to cater to the needs of consumers, society, and government as it produces healthier and more diversified, further-processed foods, in the coming years. A better economy in the country, a more health-conscious population, and the availability of new and affordable innovations in this sector might be the driving forces to support the foreseen transformations.

The Rural Experience and Customer Satisfaction of Urban Residents on the Recognition of Return to Farm and Rural Areas (도시민의 농촌체험과 고객만족이 귀농·귀촌의 인식에 미치는 영향)

  • Kim, Jung-Gi;Jang, Dong-Heon
    • Journal of Korean Society of Rural Planning
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    • v.23 no.3
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    • pp.97-105
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    • 2017
  • The interest and participation of the rural experience is increasing as an alternative for the problems such as the decrease of the agricultural income facing the agriculture and the rural area, the decrease of the population, and the regional stagnation. The rural experience has recently been transformed into a software dimension such as programs and participation activities in the past. In addition, public awareness also positively evaluates agriculture and rural communities as the basis for supporting society and recognition of multiple functions. Furthermore, the intention of the citizen to the earnest village is increasing. The purpose of this study is to analyze the effect of rural experience and customer satisfaction of urban residents on the recognition of return to farm and rural areas. As a result of the analysis, it was found that the characteristics of rural experience had a positive effect on the farming villages by the program, the experience field and the host, and the customer satisfaction had a positive effect on the farming villages. Therefore, it is considered that a systematic approach to the rural experience is needed in the future because the experience of the rural people in the city has a positive effect on the earliest villages.

Challenges and Opportunities for Agribusiness Development: Lesson from Indonesia

  • SOETRIONO, Soetriono;SOEJONO, Djoko;HANI, Evita Soliha;SUWANDARI, Anik;NARMADITYA, Bagus Shandy
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.9
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    • pp.791-800
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    • 2020
  • This study aims to determine the technical aspects of organic food systems in rice agribusiness and analyze the pattern of economic and institutional structures of agribusiness in East Java of Indonesia. Also, this study investigates the feasibility of farming and understands the strategies of rice agribusiness development. This study was conducted in several places in East Java of Indonesia, covering the district of Blitar, Kediri, Bondowoso, Tulungagung, and Malang. The data were collected through a structured questionnaire and focus group discussion. Furthermore, the data were analyzed using efficiency analysis, revenues analysis, and SWOT analysis. The findings indicated that, technically, the district of Bondowoso, Malang, Kediri, and Tulungagung had implemented the organic systems, while the district of Blitar applied under semi-organic systems. The pattern of economic institutions of agribusiness commodity consists of the production facility, farming, post-harvest and product processing, marketing, and support services institutional. These results showed that the organic rice farming is economically viable, and the government support was provided in the form of the establishment of development centers, the facilitation of agricultural machines, integrated crop management field school, and the organic certification. These findings suggest that several places in East Java have prospective opportunities for production of rice agribusiness development.

Market Segmentation Based on Attributes for the Purchase of Fresh Ginseng

  • Lee, Dongmin;Yu, Seul Gi;Jeong, Jaeseok;Moon, Junghoon;Jung, Gu Hyun
    • Agribusiness and Information Management
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    • v.4 no.2
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    • pp.1-13
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    • 2012
  • This study aims to subdivide consumers by attributes determined mainly by consumers of fresh ginseng. It is to compare and analyze the characteristics by cluster, and to deduce the implications on distribution and marketing. For this study, a survey was conducted targeting 250 consumers of fresh ginseng. The factors were deduced through performing the exploratory factor analysis on the results of the survey, and the consumers of fresh ginseng were classified through cluster analysis. As a result of the study, the attributes considered for the purchase of fresh ginseng were condensed to the three factors: physical characteristic factor, safety factor, and cultivation indication information factor. With these as the standard, the consumers of fresh ginseng were subdivided into the three clusters: safety-oriented consumption type, label-centered consumption type, and high involvement consumption type. It was found that there were differences in demographic characteristics and attributes considered for purchase of fresh ginseng by cluster analysis. This study suggests the implications for revitalization of the fresh ginseng industry by subdividing consumers of fresh ginseng and suggesting the characteristics by cluster.

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Effect of Eco-Friendly Food Store Attributes on Perceived Value and Loyalty: Moderating Effect of Delivery Service (친환경 식품 전문점의 점포속성이 지각된 가치와 충성도에 미치는 영향: 배송 서비스의 조절효과)

  • KIM, Jin-Kyu;PARK, Jong-Hyun;YANG, Jae-Jang
    • The Korean Journal of Franchise Management
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    • v.13 no.2
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    • pp.33-51
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    • 2022
  • Purpose: The online market is growing the most in history due to the expansion of non-face-to-face commerce. In addition, as consumers' interest in health, food safety, and environment increases, interest in and consumption of eco-friendly agricultural products is also increasing. Therefore, in the case of a specialty store that sells eco-friendly organic agricultural products, a marketing strategy that can increase customer loyalty by reflecting these consumer needs is necessary. In this study, the store attributes of eco-friendly food stores are classified into location, assortment, price, quality, and employee service, and the effect of each store attribute on utilitarian and hedonic value is investigated. Research design, data, and methodology: The subjects of this study were customers who visited an eco-friendly food store. Of the 511 survey responses, 311 were used for statistical verification, excluding 200 who had not visited within the last 3 months. For statistical analysis, Smart PLS 3.0 was used, and after checking the validity and reliability of the items, hypothesis testing was performed. Result: As a result of the study, it was found that assortment, quality, and employee service among store attributes had a positive (+) effect on utilitarian and hedonic value. Second, location had no significant effect on utilitarian and hedonic value. Third, price did not appear to have a positive (+) effect on the utilitarian value, and it was found to have a positive (+) effect on the hedonic value. Fourth, It was investigated whether the presence or absence of delivery service had an effect on store attributes between utilitarian and hedonic value, and it was found that there was a significant effect between employee service and hedonic value. Conclusions: Among eco-friendly food store environment management will be required in order to provide food that meets the tastes and needs of consumers by diversifying the taste, standard, and quality grade of food, and to maintain or improve the quality. In order to unlike other stores, eco-friendly food stores have high price resistance from the point of view of consumers, so it is necessary to diversify promotional media such as YouTube and SNS to raise awareness of eco-friendly organic food.

Forecasting the consumption of dairy products in Korea using growth models

  • Jaesung, Cho;Jae Bong, Chang
    • Korean Journal of Agricultural Science
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    • v.48 no.4
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    • pp.987-1001
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    • 2021
  • One of the most critical issues in the dairy industry, alongside the low birth rate and the aging population, is the decrease in demand for milk. In this study, the consumption trends of 12 major dairy products distributed in Korea were predicted using a logistic model, the Gompertz model, and the Bass diffusion model, which are representative S-shaped growth models. The 12 dairy products are fermented milk (liquid type, cream type), butter, milk powder (modified, whole, skim), liquid milk (market, flavored), condensed milk, cheese (natural, processed), and cream. As a result of the analysis, the growth potential of butter, condensed milk, natural cheese, processed cheese, and cream consumption among the 12 dairy products is relatively high, whereas the growth of the remaining dairy product consumption is expected to stagnate or decrease. However, butter and cream are by-products of the skim milk powder manufacturing process. Therefore, even if the consumption of butter and cream grows, it is difficult to increase the demand of domestic milk unless the production of skim milk powder produced from domestic milk is also increased. Therefore, in order to support the domestic dairy industry, policy support should be focused on increasing domestic milk usage for the production of condensed milk, natural cheese, and processed cheese.

The Welfare Effects of the Military Purveyance Program of Livestock Products (축산물 군납사업의 사회적 후생효과 분석)

  • Chang, Jae Bong;Kim, Yoon Hyung
    • Journal of Korean Society of Rural Planning
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    • v.28 no.4
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    • pp.31-39
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    • 2022
  • This study empirically analyzed the welfare effect of the military purveyance program, which plays an important role in maintaining the sales channel and demand base in Korea's agricultural and livestock industry, as well as the stable supply of safe ingredients for military meals essential for the morale and combat power of soldiers. The military purveyance program causes additional demand for domestic livestock products, affecting the trading volumes and price levels in the market. This will change the welfare of producers and consumers, and affect the welfare of soldiers who are subject to military meals. The analysis results obtained through a simulation method based on the equilibrium displacement model are as follows. In the case of pork delivered for military service, producer surplus increased by KRW 55.3-62.2 billion and consumer surplus decreased by KRW 55.1~62.0 billion based on pork production in 2021. It wad analyzed that the consumer surplus in the military supply market, rather than the conventional market, increased by KRW 96.9 billion won, resulting in a total welfare gain of KRW 97.1 billion.

A Forecasting on the Market Size of Korean Solar Salt (한국 식용 천일염 시장규모 전망에 관한 연구)

  • Choi, Byung-Ok;Kim, Bae-Sung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.10
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    • pp.4812-4818
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    • 2013
  • This paper contains material of the supply-demand forecasting of solar salt for food in Korea. The solar salt was granted admission for food by the act of salt management in 2007. So, the yearly statistics of solar salt for food are not enough to forecast the supply-demand unsing econometrics. However, the related industry become interested in market size of the solar salt for food and the growth potential of the market. This study deal with the supply-demand forecasting of solar salt for food in light of industry of solar salt, consumption trends, export-import quantity, etc. This research results indicate that the production quantity will be 222-384 thousand MT, the export quantity will be 498-565 thousand MT, the export quantity will be 2.67-3.62 thousand MT, the consumption quantity will be 767-996 thousand MT.

Productivity effects of Hanwoo genetic improvement program

  • Jae Bong Chang;Sanghyen Chai
    • Korean Journal of Agricultural Science
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    • v.50 no.4
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    • pp.869-881
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    • 2023
  • A genetic improvement program in Korea was implemented to improve the performance of Hanwoo cattle by generating livestock with genetically desirable economic characteristics. In particular, in response to external changes, such as the expansion of Free Trade Agreement (FTA), the livestock genetic improvement program has increased farm income by improving the productivity and quality of Hanwoo cattle. Using production cost data from Statistics Korea, the total input and output indices of Hanwoo feeding cattle from 2008 - 2021 were estimated and the growth and productivity changes were analyzed. The productivity change measures results were used to estimate the cumulative effects of the Hanwoo genetic improvement program on quality improvement, another purpose of the program, using a finite distributed lag model. The average annual increase in output (market weight) of Hanwoo was 0.9%. However, total input increased by 1.6%, resulting in a 0.6% decline in total factor productivity. In contrast, the Hanwoo genetic improvement program contributed significantly to the production of high quality beef, rather than contributing to improved productivity of the cattle. Hanwoo carcass weight, which is used as a performance indicator for the livestock genetic improvement program, has significantly improved and is projected to increase at a slower rate. The collective findings indicate the need for new performance indicators that can comprehensively indicate the performance of the genetic improvement of Hanwoo.

Structural Equation Modeling on Technology Acceptance for New Variety - Case of Forage Crop - (신품종 기술수용의 구조관계 분석 -사료작물 신품종 도입의향 -)

  • Choi, Jong-San;Park, Jae-Hyoung;Yoon, Jin-Woo;Chae, Yong-Woo
    • Journal of Agricultural Extension & Community Development
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    • v.25 no.1
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    • pp.1-13
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    • 2018
  • This study aims to identify factors affecting the acceptance intention of cultivating a new Italian ryegrass(IRG) variety using partial least square structural equation modeling(PLS-SEM) and find priority to maximize the acceptance intention of new IRG variety using importance-performance matrix analysis(IPMA). The data were collected on a seven-point Likert-type from 188 farm households located in Korea central region for two months. As a major result of PLS-SEM, expected effect significantly affected acceptance intention. The IPMA also showed expected effect should be considered as the most important factor to improve the acceptance intention. This study suggested the new technology distributors should scientifically prove and actively promote the effects such as increase in farm income, productivity improvement, labor saving and management efficiency caused by planting new IRG variety.