• Proceedings of the Korea Society of Poultry Science Conference
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• 2001.11a
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• pp.104-106
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• 2001

Results of analyses in managemental structure suggested that the way to the success under low egg market price was to develop new products (product discrimination) based an greater portion of retail market share than today's wholesale market in addition to less cost production. Today, agricultural management faces 'days of marketing'. Marketing plans such as high quality eggs, branding and discriminated merchandising becomes important. There are two marketing plans in egg industry, new product and marketing. However, there are no clear ways to success. Marketing plans and efforts will be the main targets in business and clear differences in managerial efficiency will be seen.

• Current Research on Agriculture and Life Sciences
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• v.1
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• pp.215-238
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• 1983

The study was conducted to indentify systematically current marketing structure and markeiing efficiency of major cash crops such as red peppers and garlics. That various data and information have been used to analyze the problems related, some of them have come from secondary sources, but major parts of real circum stances were primarily obtained from the scheduled field survey. Some of valuable facts and consequences stemmed from the research can be summarized as fellows: First of all, the commercial rates of peppers and garlics produced by sample farms were 87.5 percent and 69 percent, respectively. On the other hand, annual handling volumes per marketing firm of those two crops were on the average estimated into 51,000 kyun(about 600gr) for peppers and 20,000 hundred bulbs of garlic. As seen physical losses over the entire marketing channels of each crop, it was approximately calculated in 14.7 percent of peppers and 21.1 percent of garlic, respectively. Secondarily, it was found that marketing chanells of these crops are very diversified and complex. However, the five-staged chanell is typical: i.e., from producers to local consigners, to local carry-out merchants, to consigner-wholesales, and finally to retailers. Thirdly, it was also estimated that gross marketing margin, marketing cost and profit based on average grade of peppers were 56.1 percent, 22.6 and 33.5 percent, respectively, having 43.8 percent of farmer's share, and those of garlic 38.9, 17.1, 21.8 and 61.1 percent, separately. To the end, it seems that current collective bargaining power of farmers' cooperatives is virtually weak compared to free individual marketing firms in terms of bssiness volumes and quantity handled over the year.

• Korean Journal of Organic Agriculture
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• v.22 no.1
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• pp.47-65
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• 2014

Environment-friendly agricultural products in villages for rural tourism not only are very crucial as a pull factor that attracts tourists but also can serve as a way out for the development of rural areas. Experiences of agricultural products and local dishes can revitalize rural tourism and act as attractors that draw tourists to farm villages for tourism consistently. This study examines factors affecting rural experience tourists' purchase of environment-friendly agricultural products, thereby suggesting marketing strategies for promoting the consumption of environment-friendly agricultural products of villages for rural tourism.

• Journal of The Korean Society of Agricultural Engineers
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• v.46 no.1
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• pp.121-131
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• 2004

Transportation and logistics of agricultural products have been one of the major interests of many researches. Most of researches have been limited to presuming these as a first dimensional process or considering only economic value of agricultural products at each stage of logistics. However, the particular characteristics of agricultural products, such as quality change during transportation or extensively scattered origins, require examining these problems as a whole system. Network model has been adopted to represent nodes, which stand for spatial location of demand and supply of agricultural products, and communication between these nodes. Based on network theory and advanced marketing potential function, an optimal routes selection model is developed. The model employed network simplex method for routes optimization. The application of the model focused on transportation network organization to reflect different market prices for different locations and resulted in optimum routes and profit improvement of the applied agricultural product.

• Agribusiness and Information Management
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• v.1 no.1
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• pp.63-83
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• 2009

This study was performed to investigate the status of using agricultural information and develope desirable strategy to offer agricultural information for leaf vegetables farmers. 187 farmers are surveyed to collect data. Many farmers get agricultural information through various channel. They satisfied with agricultural information contents, rightness of time but dissatisfied with the easiness of gain, fitness of information relatively. And the mean score of farmer's information needs on agricultural information were higher than that of theoretical mean. relatively high items were new seed information, technology of cultivation, pesticide purchase and prevention, laborer finding, consumer information, the trend of leaf vegetables price, marketing place, government's agricultural policy and laws etc. To make farmers get information easily, we recommend to gather information at one place and provide them on internet portal site composed with information related for paddy rice farmers. To make desirable information service system, farmers should bring up their internet searching ability, and agricultural extension officers in count/city have to make effort to provide useful information more often by various communication methods such as visiting farmers, using internet or e-mail service, pamphlet, and so on.

• Korean Journal of Organic Agriculture
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• v.21 no.2
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• pp.171-187
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• 2013

The environment-friendly agricultural product market receives consumers' great interests despite relatively few studies focused on consumers' decision making process of the environment-friendly agricultural products. This paper examines what factors influence on consumers' attitude and buying behavior on the environment-friendly agricultural product. In order to find the relative importance of each factor's influence, this study adopts multiple regression method based on the survey results of 500 people with the systematic random sampling. The results showed that consumers' favorable attitude towards the environment-friendly agricultural product were influenced by taste, freshness, food safety, and positive attitudes toward the environment-friendly agricultural product promotion. In addition, consumers' purchase intention was influenced by taste, food safety, environmental concern, and the promotion. Respondents recommend the environment-friendly agricultural product when they believe that the environment-friendly agricultural product had the values of taste, environmental concern, and promotion. Women are more active in buying and recommending the environment-friendly agricultural product; however, the price was not the statistically meaning factor. This study provides empirical data that was used for marketing and increasing the sales of the environment-friendly agricultural product. Future research was advised to examine more thoroughly on the relationships between the promotion efforts and purchase intention and the occasions when the price becomes the issue in the buying decision of the environment-friendly agricultural product.

• Journal of Biosystems Engineering
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• v.38 no.1
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• pp.18-24
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• 2013

Purpose: This study was conducted to develop an optimal combine scheduling program using Max-Coverage algorithm which derives the maximum efficiency for a specific location in harvest seasons. Methods: The combine scheduling program was operated with information about combine specification and farmland. Four operating types (Max-Coverage algorithm type, Boustrophedon path type, max quality value type, and max area type) were selected to compare quality and working capacity. Result: The working time of Max-Coverage algorithm type was shorter than others, and the total quality value of Max-Coverage algorithm and max quality value type were higher than others. Conclusion: The developed combine scheduling program using Max-Coverage algorithm will provide optimal operation and maximum quality in a limited area and time.

• Journal of Agricultural Extension & Community Development
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• v.23 no.2
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• pp.181-193
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• 2016

The linkages between agricultural research and extension are important to enhance farmers' competence. The objectives of the study were to explore the linkage between research and extension for the family farm. Data including quantitative and qualitative were obtained from the key actors about the public management regarding linkage which were the method, the topic of the agricultural technology dissemination, and the agricultural research topics. Results show that the main structural problems of the agricultural technology dissemination were technical support services, credit services, and farm planning and infrastructure deficit. Furthermore, as for the topics or content of agricultural technology dissemination, organic agriculture, soil management and conservation, agricultural credit, organizational strengthening, marketing, participatory research, dissemination of technology, equipment, infrastructure and agricultural mechanization were preferred.

• Korean Journal of Breeding Science
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• v.40 no.1
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• pp.72-75
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• 2008

A new rose cultivar, 'Green Beauty' was selected from the progenies of a cross between 'Qvarna' and 'Sky Line' by rose breeding team of the Gyeonggi-Do Agricultural Research and Extension Services in 1999. It was finally selected in 2005 after evaluation trials for five years (2001-2005). 'Green Beauty' was developed for a standard-type cut flower. 'Green Beauty' has good qualified flower of which color is fair orange-yellow and green. 'Green Beauty' produces $178stems/m^2$ in a year, and has 62 petals per flower. Vase life of the cultivar could be as long as 12 days. 'Green Beauty' has some good agricultural and marketing traits. Futhermore marketing-quality was good in some aspects. The cultivar was applied for a variety protection in 2006, and was released to commercial growers in 2007.

• Journal of the Korea Safety Management & Science
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• v.8 no.5
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• pp.99-117
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• 2006

Consumers keep demanding for diversified high quality products, valuable services and safety. With this in mind, Distribution Industry is being updated rapidly to accomodate this demand. Meanwhile, Distribution Information Technology of agricultural products has been in slow progress with little in-depth studies. In this study, it has been analyzed the usage of Bar code which is the key element for agricultural Distribution Information Technology. The analysis was conducted through a survey utilizing questionnaire covering 5 Hypermarkets(Super-centers) including big 3 companies. Also, Japanese market trends have been studied to visit a Japan Government Organization concerned, GS1 Japan, an Agricultural Cooperative, an Agricultural Wholesale Market, and a Retail Company. If we could use KAN code for all agricultural products, we could collect and analyze the information of price and trade quantity of them. It opens a new era to understand the agricultural products supply and demand easily. This will certainly make a great contribution to the evolution of agricultural products distribution. From this research, it is suggested that collective efforts by suppliers, wholesalers, retailers and Government Officers are needed to make large scale mutual marketing Organizations, which specialize in sending out agricultural products. The Organization is recommended to standardize and pack every final agricultural products, to promote the use of KAN code.