• Title/Summary/Keyword: Affective Satisfaction

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Gender Differences in Continuance Intention of On-line Shopping Services

  • Lee, Yon-Nim;Kwon, Oh-Byung
    • Asia pacific journal of information systems
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    • v.20 no.3
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    • pp.51-72
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    • 2010
  • Given the extensive role of IS in everyday life and the increasing presence of women in IS users, understanding gender differences in individual technology continuance usage decisions is an important issue. Nevertheless, much of the large body of research on gender differences has just examined mean differences between women and men in terms of abilities, usage habit, and traits. Even though lots of psychology studies have shown that women, more than men, were influenced by affective factors, gender-affection-continuance use linkage has not been examined in the context of on-line shopping services. Therefore, the primary purpose of this paper is to seek to examine gender differences in terms of influence of affective factor in the context of IS continuance use. Meanwhile, IS continuance has been an important subject of study in the IT research area. To date, to explain why and how users are motivated to continue to use on-line shopping services, lots of theory-based research such as expectation-confirmation model (ECM) has been proposed. In particular, various affective factors have been proposed to explain continuance use of on-line shopping services recently. Affective factors have been regarded as essential factors for increasing relational strength and satisfaction. Several affective factors have been studied by prior IS adoption and continuance studies. Among them are enjoyment and anxiety. In IS continuance research, positive affect has been commonly and narrowly conceptualized and measured as the enjoyment which a person derives from using computers. Hence, in this study, we introduced intimacy factor, which was conceptually related to the quality of interactions and relationships in previous research. It also has been regarded as essential factors for strengthening human relationships. As a result, we have observed gender effect while examining intimacy-continuance bond. As expected based on the previous literatures, women seem to be more sensitive in affective factors. The contribution point here is that we find evidence in the context of on-line shopping services.

The Mediating Effect of Learning Flow on Affective Outcomes in Software Education Using Games (게임을 활용한 SW교육의 정의적 성과에 대한 학습몰입의 매개 효과)

  • Kang, Myunghee;Park, Juyeon;Yoon, Seonghye;Kang, Minjeng;Jang, JeeEun
    • Journal of The Korean Association of Information Education
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    • v.20 no.5
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    • pp.475-486
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    • 2016
  • As software transforms the structure of industry, it becomes a key measure in determining market competitiveness. Therefore, various educational efforts have been attempted in Korea to cultivate software professionals to secure software competitiveness. While previous studies had focused mainly on the cognitive effectiveness of software education, the authors tried to focus on affective perspectives. The authors, therefore, aimed to analyze the predictive power of the recognition of software importance and learning flow on affective outcomes, such as efficacy of computational thinking skills, and attitude toward, and satisfaction with, software education. The data were collected from 103 sixth grade students who participated in a software education. Results show that software importance and learning flow had significant predictive power on affective outcomes; Learning flow mediated the relationship between software importance and affective outcomes. This study provides practical implications for improving affective outcomes in the design and implementation of software education.

An Empirical Study on the Relationship of Antecedents of Flow, Organizational Commitment, Knowledge Sharing and Job Satisfaction (플로우(Flow)의 구성요인, 조직몰입, 지식공유와 직무만족과의 관계에 대한 실증연구)

  • Heo, Myung-Sook;Cheon, Myun-Joong
    • The Journal of Information Systems
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    • v.16 no.4
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    • pp.1-31
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    • 2007
  • The current study investigates the relationship of antecedents of flow, organizational commitment, knowledge sharing, information technology usage for knowledge sharing, and job satisfaction of organizational employees. This study analyze the effects of psychological states of employees both on affective states of them and on knowledge sharing by applying the internet-based flow theory to knowledge sharing. The antecedents of flow are found to have positive effects on organizational commitment. In addition, it is found that organizational commitment has a positive effect on knowledge sharing, information technology usage for knowledge sharing, and job satisfaction. While it is found that knowledge sharing has a positive effect on job satisfaction, it is found that information technology usage for knowledge sharing does not have an effect on job satisfaction, but have a positive effect on knowledge sharing. The result of this study would not only provide significant insights to knowledge management researchers and practitioners but also contribute to applying the flow theory to knowledge sharing.

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A Study on the Effect of Marital Satisfaction to the degree of Marital Commitment (주관적 비교수준에 의한 결혼만족도가 관계몰입에 미치는 영향)

  • 어은주;유영주
    • Journal of Families and Better Life
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    • v.10 no.2
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    • pp.231-243
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    • 1992
  • The purposed of this study is to examine the general tendency of the degree of marital commitment and its relationship with marital satisfaction by comparison level , and to find out the factors which affect the marital commitment. For these purposed, a questionnaire was consisted of 35 items, of which 22 questions are for marital satisfaction and 13 questions for the degree of marital commitment(3 of instrumental commitment, 4 for moral commitment , 6 for affective commitment) The analytical methods adopted in this study were frequency, t-test, oneway-ANOVA, Duncan test, and Multiple Regression Analysis. The major findings of this study are follows; 1)The degree of marital commitment is high as a whole. 2)Marital satisfaction affects on the degree of marital commitment significantly. The more Marital satisfaction, the more the degree of marital commitment. 3) The degree of marital commitment is affected by the variables such as age the number of children. husband' job, wives' employment, and marriage type. 4) The factors which ha a especially strong relationships with marital commitment are marital satisfaction husbands' job, and the number of children.

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Factors Influencing Customer Orientation of Nurses (간호사의 고객지향성에 미치는 영향요인)

  • Do, Eun Su
    • Journal of Korean Academy of Fundamentals of Nursing
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    • v.19 no.4
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    • pp.519-527
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    • 2012
  • This study was done to identify the factors influencing customer orientation of nurses. Method: The participants were 505 nurses who were working in 13 hospitals. Data were collected with structured questionnaires in Feb., 2012, and analyzed using descriptive statistics, t-test, one way-ANOVA, Scheffe test, correlation coefficient, and hierarchical regression with PASW (SPSS) 18.0 program. Result: The average score for internal marketing was 3.07 points, for job satisfaction, 3.06 points, for organizational commitment, 3.25 points, and for customer orientation, 3.53 points. Customer orientation was positively correlated with internal marketing, job satisfaction and organizational commitment. The significant predictors of customer orientation were professionalism, interaction with job satisfaction, affective commitment, continuous commitment to organizational commitment and length of career. These variables had an explanatory power of 45.2%. Conclusions: The study findings suggest that internal marketing, job satisfaction, and organizational commitment should be reinforced to improve the customer orientation of nurses.

The Effect of Organizational Characteristics on Job Satisfactionand Organizational Commitment in Hotel Regular & Non-regular Employees (호텔 정규직과 비정규직 종사원의 조직 특성요인이 직무 만족 및 조직 몰입에 미치는 영향)

  • Kim, Jin-Kang
    • Culinary science and hospitality research
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    • v.13 no.3
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    • pp.278-292
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    • 2007
  • This study is intended to identify how the organizational factors of hotel employees influence their job satisfaction and organizational commitment by the type of employment. Samples used for data analysis are 452 workers working for hotel companies including 276 regular employees and 176 non-regular employees. The results are as follows: first, the job satisfaction of regular employees is generally higher than that of non-regular employees. Second, the degree of affective and continuous commitment showed significant difference by the type of employment, but normative commitment did not. Third, according to the result of how job satisfaction influences organizational commitment, the job satisfaction of non-regular employees alone is not affected by the relationship of senior officers and coworkers.

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The Effect of Middle-Aged Married Women태s Attitude and Activity for Leisure upon Their Life Satisfaction (중년기 기혼여성의 여가태도와 여가행동이 생활만족에 미치는 영향)

  • 이정우
    • Journal of Family Resource Management and Policy Review
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    • v.1 no.2
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    • pp.79-95
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    • 1997
  • The purpose of this empirical study is to examine the effects of middle-aged married women’s attitude and activity for leisure upon their life satisfaction. The samples were composed of 388 married women between 40 years and 59 years old, selected by age and local distribution. As the major findings of this study, the most decisive factors to enhance the life satisfaction are found as follows: First, the behavioral factor among the leisure attitudes is most affective to highten the life satisfaction. Second, self-development activity, friend-making activity and home-oriented activity are the most decisive factors in the category of participation rate of leisure activities. Third, in the types of leisure activities, leisure activity with husbands is the most affecting. Also, the economic factor of the samples was the most significant factor to affect the life satisfaction. The findings of this study provide some implications regarding the policies on the leisure facilities, leisure education programs, the governmental and social supporting systems, and the spontaneous efforts of women themselves to enhance the quality of life of the middle-aged married women.

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High School Students' Perceptions on Descriptive Assessment Activity Experiences by Teacher or by Peer (서술형 평가에서의 교사평가와 동료평가 활동 경험에 따른 고등학생들의 인식)

  • Paik, Seoung Hye;Ryu, Hye Jung
    • Journal of The Korean Association For Science Education
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    • v.34 no.6
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    • pp.593-599
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    • 2014
  • The purpose of this study is to figure out the influence on the students' achievement of the cognitive and the affective domains by descriptive items assessment of teacher or peer and to obtain implications by analyzing the students' satisfaction and the reliability of the assessment. For this purpose, two classes of 11th grade students located in a small city were selected and took an exam related to the cognitive and the affective domains before and after the assessment. The assessment activities were carried out during 10 lessons and the teacher gave feedback to the students of the teacher assessment class in the lessons. In the peer assessment class, a small-size student group discussion and feedback were given to the students after the exam. The results show that higher level achievement group students represented relatively positive satisfaction on teacher assessment, and lower level achievement group students represented positive satisfaction on peer assessment. In spite of the same marker list, higher level achievement group students represent relatively high reliability than lower level achievement group students. The lower level achievement group students in the peer assessment class got statistically meaningful improvement of achievement than the students of teacher assessment class. The peer assessment activity was positively influenced on the affective domain of the lower level achievement group students, especially signigicant meaning of statistics was found on the students' perception about science.

Does Customer Delight Matter in the Customer Satisfaction-Loyalty Linkage?

  • KIM, Mi Jeong;PARK, Chul Ju
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.3
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    • pp.235-245
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    • 2019
  • This research focuses on the relationships among customer satisfaction, delight, and loyalty. Although customer delight is one facet of an affective evaluation that can be predicted from customer satisfaction as cognitive component of the evaluation, there is no empirical examination on the casual relationship among customer satisfaction, delight, and loyalty. This study aims at addressing this gap in the service literature. The research questions are (1) How is customer satisfaction related to customer delight? and (2) Does customer delight matter in the relationship between customer satisfaction and loyalty? Data from a survey of consumers across upscale restaurant and retail bank in Korea were obtained. Our results show that customer satisfaction contributes positively to customer delight, and that customer delight plays a significant role in the relationship between customer satisfaction and loyalty. This chained relationship from customer satisfaction to customer delight to customer loyalty suggests that achieving customer delight represents one of the underlying pathways through which basic or core requirements expected by customers are satisfied. Our finding suggests that service firms need to monitor and manage their levels of customer delight as a performance metric, and delighting customers may be an important strategy to build competitive advantage through customer loyalty.

The Effects of Police Officer's Resilience on Organizational Commitment (경찰공무원의 회복탄력성이 조직몰입에 미치는 영향)

  • Kwon, Hye-Rim;Joo, Jae-Jin
    • The Journal of the Korea Contents Association
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    • v.18 no.3
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    • pp.499-508
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    • 2018
  • This study explored the relationship between the Resilience and Organizational commitment, The police officers' perception on the resilience has been measured, and then how their perception on the resilience affects the organizational commitment has been examined. This study aimed at measuring the effects of police officers' perception on the resilience on organizational commitment By reviewing previous finding, police officers' resilience(Self-Regulation Skills(Regulation skills, Cause Analysis skills, Impulse control skills), Interpersonal Skills(Expansion skills, Communication skills, Empathy skills), Positive Capacity(Appreciate, Life satisfaction, Self-optimism)) were selected as independent variables, Organization Commitment(Affective commitment, Continuance commitment, Normative commitment) was selected as dependent variable. The result of analysis showed that Life satisfaction>Cause Analysis skills>Communication skills> Empathy skills> Appreciate> Impulse control skills influenced in Affective commitment (positive), Life satisfaction>Self-optimism>Regulation skills>Communication skills>Cause Analysis skills in Continuance commitment(positive), and Expansion skills>Empathy skills>Self-optimism>Life satisfaction>Impulse control skills in Normative commitment (positive).