• Journal of the Korean Society of Costume
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• v.29
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• pp.39-52
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• 1996

The purpose. of this study were to identify the types of consumer affective responses to investigate the attitude formation process on the apparel advertising and to identify the differences among related variables according to the sensation seeking and the brand famili-arity. The result of this study were as follows: 1. The consumer affective responses on ap-parel dvertising was composed of six dimensions; Upbeat feeling Negative feeling Warm feeling Sensual feeling Emotional feel-ing and Uninvolved feeling. 2. The related variables to consumer responses on apparel advertising were signifi-cant differences according to the sensation seeking and the brand familiarity. 3. The main causal course on the apparel ad-vertising was the consumer affective responselongrightarrowthe advertising attitudelongrightarrowthe brand evalu-ationlongrightarrowthe brand attitudelongrightarrowthe purchase in-tention. Also there were differences in atti-tude formation process according to the con-sumer affective respeonses.

• Journal of Engineering Education Research
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• v.17 no.6
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• pp.20-29
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• 2014

The purpose of this study is to analyze the traits on the cognitive and affective learning style of university students. CALSIU(The Cognitive & Affective Learning Style Inventory for University School Students) by Kim, E. J. was modified for applying to university students and performed with 399 university students from three universities in Daejeon and Chungnam. Statistical analysis done in this study were ANOVA and Scheffe's test. Findings of the study are as follows : First, the students with high academic achievements have intuitive perception type, whole processing type, and deep storage & recall type. Secondly, the students with low academic achievement have strong non-academic learning type. Third, interaction attitude of affective learning styles is the important element to determine their academic achievement. The students with independent type get high academic achievements. Therefore, instructor should consider the learning styles of students, and it should be used to improve their teaching & learning strategy for better academic achievements of university students.

• Proceedings of the Costume Culture Conference
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• 2001.07a
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• pp.16-19
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• 2001

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.7
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• pp.537-543
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• 2020

In order to cultivate the talents needed in the 4th industrial revolution era, it is necessary to select gifted students and train them systematically. The affective characteristics of the gifted are self-concept, personality, sociality, motivation, morality, attitude and interest, and these are important factors that affect science achievement. In particular, computer scientific attitude is an important variable affecting computer science achievement. This study developed a computer scientific attitude test based on TOSRA developed by Fraser to measure the affective characteristics of information-gifted students. The computer scientific attitude test is composed of 7 areas: social implications of computer science, attitude to computer scientific inquiry, adoption of computer scientific attitudes, adoption of computer scientific attitudes, leisure interest in computer science, career interest in computer science, and normality of computer scientists. The relationship between computer scientific attitude and academic achievement of gifted students was analyzed using the developed test. To determine find out whether computer scientific attitude significantly predicts academic achievement, the results of a regression analysis showed that t = 2.543 and p = 0.025, indicating that the average of computer science attitude significantly predicted academic achievement.

• The Journal of the Korea Contents Association
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• v.17 no.11
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• pp.18-28
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• 2017

The purpose of this study to understand attitude toward smart education of preliminary special teachers who major in special education and provide a foundation for establishing a systematic support strategy for preliminary teachers after graduation for applying smart education to their students. To this end, 230 students enrolled in special education programs were studied. The questionnaire to measure attitude toward smart education of preliminary teachers consisted of a total of 38 questions including cognitive, affective and behavioral attitudes. The questionnaire was analyzed using the SPSS Win 20.0 Program to calculated general statistic analysis such as mean and standard deviation, and the t-test, ANOVA and a post-verification method, Turkey were performed to determine if there was a difference between the individual variables. The analysis showed that the level of smart education behavior of prospective special teachers was 'moderate', and behavioral attitudes showed the highest level of behavior, and the affective attitude was the lowest. The result showed that the differences between grade is significant and attitude scores of seniors is higher than freshmen's. and there was a statistically significant difference in 'cognitive attitude' and 'behavioral attitude'as sub-factors of attitude by whether the practice teaching was conducted.

• Nutrition Research and Practice
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• v.13 no.2
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• pp.169-177
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• 2019

BACKGROUND/OBJECTIVES: Excessive sugar intake is one of the causes associated with obesity and several chronic diseases prevalent in the modern society. This study was undertaken to investigate the effect of parenting variables based on the theory of planned behavior, on the sweetness preferences and sweets intake of children. SUBJECTS/METHODS: Parents and their children (n = 103, aged 5-7 years) were enrolled to participate in a survey for this study, after providing the required informed consent. Parents were asked to fill out a self-administered questionnaire at their residence. The sweetness preference test for children was conducted at a kindergarten (or daycare center) by applying the one-on-one interview method. RESULTS: The children were divided into two clusters categorized by the K-mean cluster analysis: Cluster 1 had higher sweetness preference (0.42 M sugar, 35%; 0.61 M sugar, 65%); Cluster 2 exhibited lower sweetness preference (0.14 M sugar, 9.5%; 0.20 M sugar, 9.5%; 0.29 M sugar, 81%). Cluster 1 had a higher frequency of sweets intake (P < 0.01), and lower sweets restriction (P < 0.05) and nutrition quotient score (P < 0.05). Sweets intake was negatively correlated with the nutritional quotient (r = -0.204, P < 0.05). The behavioral intention of parents was higher in cluster 2 (P < 0.05), while affective attitude, feeding practice, and reward were higher in cluster 1 (P < 0.001, P < 0.05, and P < 0.01, respectively). Furthermore, behavioral intention of parents showed a negative correlation with affective attitude (r = -0.282, P < 0.01) and feeding practice (r = -0.380, P < 0.01), and a positive correlation with subjective norm (r = 0.203, P < 0.05) and parenting attitude (r = 0.433, P < 0.01). CONCLUSIONS: This study indicates that the sweetness preferences and sweets intake of children is related to the parent's affective attitude, feeding practice and reward. We suggest that to reduce the sugar consumption of children, guidelines for access to sweets and pertinent parenting practices are required.

• The Journal of Information Systems
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• v.15 no.2
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• pp.49-75
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• 2006

The main purpose of this study is to identify the factors affecting personnel e-Learning acceptance. We used self-efficacy and perceived playfulness as independent variables to extended Technology Acceptance Model in an e-Learning contort. Perceived playfulness is the one of the important personal intrinsic motivational factors which could enlarge the understanding process of technology acceptance in the personal perspective. Questionnaires were collected from 94 respondents who experienced e-Learning systems that L Corporation provided. This study developed and empirically tested a model representing the relationship by using Structural Equation Model among factors which are: perceived usefulness, perceived ease of use, perceived playfulness, self-efficacy and attitudes. Also we measured affective and cognitive attitude because, most psychometric literature explain attitude has two different dimensions which are affective and cognitive. The major findings of the study are summarized as follows. Firstly, the higher the perceived usefulness the more affected the behavioral intention was to use as well as attitude to be positive. Secondly, as much as perceived playfulness more affected the perceived ease of use as well as self-efficacy. Finally, the perceived ease of use and self-efficacy are not significantly affected attitude while they are affected perceived usefulness and perceived playfulness.

• The Mathematical Education
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• v.58 no.4
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• pp.519-530
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• 2019

According to previous studies, meta-affect based on the interaction between cognitive and affective elements in mathematics learning activities maintains a close mechanical relationship with the learner's mathematical ability in a similar way to meta-cognition. In this study, in order to grasp these characteristics phenomenologically, small group problem-solving cases of 5th grade elementary mathematically gifted children were analyzed from a meta-affective perspective. As a result, the two types of problem-solving cases of mathematically gifted children were relatively frequent in the types of meta-affect in which cognitive element related to the cognitive characteristics of mathematically gifted children appeared first. Meta-affects were actively acted as the meta-function of evaluation and attitude types. In the case of successful problem-solving, it was largely biased by the meta-function of evaluation type. In the case of unsuccessful problem-solving, it was largely biased by the meta-function of the monitoring type. It could be seen that the cognitive and affective characteristics of mathematically gifted children appear in problem solving activities through meta-affective activities. In particular, it was found that the affective competence of the problem solver acted on problem-solving activities by meta-affect in the form of emotion or attitude. The meta-affecive characteristics of mathematically gifted children and their working principles will provide implications in terms of emotions and attitudes related to mathematics learning.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.34-41
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• 2021

The purpose of this study is to explore any effects of primary English language learners' affective factors and satisfaction through AI-based speaking activity. In order to answer these questions, a total number of 46 ELLs from a public elementary school participated in this research. Survey questionnaire on affective factors and learning satisfaction were distributed and the results were analyzed quantitatively. The findings are as follows. First, participants could expand their knowledge on AI-based activity towards its educational advantages and capability. Second, overall affective factors of the participants on AI-based activity changed positively, with the improvement of the mean score. The paired samples t-test showed that there was a significant difference among interest, value and attitude. Third, the satisfaction degree on AI-based learning escalated, particularly in the sense of efficacy, academic achievement and involvement. Lastly, it was revealed that the satisfaction degree was correlated with learners' self-confidence, interest and attitude.

• English Language & Literature Teaching
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• v.12 no.1
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• pp.55-75
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• 2006

This paper attempts to discuss the complex nature of social contexts regarding English language education in Korean middle school and to demonstrate the affective factors that should be considered to find appropriate approaches within the context. To do this, a questionnaire survey was conducted among 85 middle school students regarding learners' motivation, and attitudes toward EFL learning. Additionally, teachers in secondary school were asked about the general circumstances of English language education. Findings indicate that in spite of the participants' high instrumental motivation, they rather show a negative attitude toward English learning. This paper intends to raise practitioners' attention to the fact that the effect of learners' affective variables on EFL learning seems distinctive depending on the host country's EFL contexts.