• 한국학교수학회논문집
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• 제3권2호
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• pp.37-46
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• 2000

This study is to analyze the mathematical, affective attitude and inclination which have already been formed in the learners and to find what kinds of changes occur in the mathematical, affective attitude and inclination after the student-centered multimedia classes in which students present and discuss the questions of their own making. The purpose of this study is to find 1. Can we change the mathematical, affective attitude and inclination which have already been formed in the learners\ulcorner 2. If we can, how further can we change them\ulcorner To find a solution to these questions, I have transformed, to meet the purpose of this study, the questions which have already been approved and have used them. As a result of it, there has been a considerable change in the mathematical, affective attitude and inclination of the students about some questions.

• 유통과학연구
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• 제17권8호
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• pp.45-56
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• 2019

Purpose - This study aimed at investigating the mediation roles of attitude dimensions in the effects of involvement type on hedonic product purchase intention and moderation role of lay rationalism in the effects of involvement type on attitude dimensions. Research design, data, and Methodology - "Wenjuanxing" was used online to make questionnaire, which was loaded on Wechat and QQ. 125 data were collected online in China. The Process macro model 58 including moderation of the two paths in the causal sequence was used to verify hypotheses. Results and Conclusions - First, cognitive (affective) involvement had positive effect on the utilitarian (hedonic) dimension of consumer attitude and the purchase intention. Second, hedonic dimension of attitude had positive effects on purchase intention, but utilitarian dimension of attitude had not significant positive effects on purchase intention. Third, Lay rationalism did decrease (did not increase) the positive effects of affective (cognitive) involvement on hedonic (utilitarian) dimension of attitude. Therefore Marketing managers should understand the differences between the cognitive involvement and affective involvement, and develop the ways by which they attract consumers to choose their hedonic product. And they should give affective (cognitive) information to the customers with low (high) rationalism consumers when they do marketing for their hedonic product.

• 대한가정학회지
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• 제33권5호
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• pp.187-196
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• 1995

This study was performed was performed to identify the predictability of maternal attitude from infant's temperament and mother's mental stability. It was focused on the comparison of the degree of predictability between infant's temperament and mother's mental stability. Data were collected from sixty-five mothers of infants. Mother's affective attitude was explained by both the maternal mental stability and the infant's temperament. After controlling the effect of mental stability, infant's temperament could explain the affective attitude. This result meant that infant's temperament showed the powerful effect on the maternal affective attitude. However, maternal controlling attitude was only explained by her mental stability but not by infant's temperament. This meant that infant's temperament could not explain mother's controlling behavior. However, interactive effect between infant's sex and temperament was found in the controlling attitude. Mothers showed more controlling attitude toward the difficult boys but not toward the difficult girls.

• 한국과학교육학회지
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• 제16권3호
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• pp.249-259
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• 1996

The purpose of this study was to analyze relationships among science achievement, science process skills and affective perception of high school students. The affective perception was included attitude toward science and science anxiety in the study. The instruments were developed HARS and SAMS for this study. The subject was sampled 1,115 students by stratified cluster sampling method. The major findings of this study were as follows: The tendency to affective perception was investigated according to students variables. Atittude toward science was showed a negative perception on female than male, in rural area than city. Science anxiety was percepted highly on female than male, in rural area than city. Attitude toward science showed positive relations to science process skills, science achievement, but which showed negative relation to science anxiety. Science anxiety showed negative relations among science process skills, science achievement and attitude toward science. Structural relationships among affective perception, science process skills and science achievement were analyzed by effect size through the path analysis on the independent and dependent variables. By the results, it was indicated that there have significant direct effect not only affective perception influence on science achievement but also on science process skills in hypothesized model. Prediction of science achievement and science process skills were clarified to characteristics of the affective perception.Therefore, understanding about affective perception will be helpful to make the strategy of science teaching

• 한국콘텐츠학회논문지
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• 제15권7호
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• pp.148-156
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• 2015

이 연구는 무용전공자들의 무용 태도를 평가하기 위해 전공별, 남녀별, 학년별로 구분해 분석했다. 이를 위해 대학에 재학하는 전공자 남녀 각각 126명, 357명을 대상으로 Jadranka et al.(2014)가 고안한 무용 태도 질문지법을 이용해 정의영역, 인지 영역, 행동 영역별로 구분해 조사했다. 그 결과 다음과 같은 결론을 얻었다. 남 여간 무용에 대한 태도 분석결과 정의적 태도 영역에서는 남성이 여성보다 긍정적인 반응을 보였으며(p<.05), 전공 간 분석결과는 실용 무용 전공자들이 발레나 한국 무용 전공자들보다 무용에 대한 정의적 반응이 보다 긍정적이었다(p<.05). 학년별 무용 태도는 저 학년인 1 학년이 고 학년인 4 학년보다 정의적 태도에서 더 긍정적인 반응을 보였다(p<.05). 향후 이와 유사한 연구를 수행하고자 할 때는 보다 많은 조사 대상자와 남녀, 전공, 학년별 균등한 조사 대상자 선정의 필요성이 요구되며, 선정 대상자 또한 수도권에 국한하지 말고 전국에 걸쳐 선정할 필요성을 시사한다.

• 보건의료산업학회지
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• 제11권3호
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• pp.13-21
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• 2017

Objectives : This study investigated the effects of psychological ownership on job attitude markers (job satisfaction and affective commitment) of employees in general hospitals. Methods : Data were collected using self-administered questionnaire completed by employees in two hospitals in Seoul and Gyeonggi-do province, from May 21 to 26, 2014. Job attitude markers were measured by job satisfaction and affective commitment. We analyzed 300 cases using SPSS 21.0. Results : Psychological ownership of hospital employees had a significant effect on the job satisfaction and affective commitment. Psychological ownership explained a total of 20.5% and 9.9% of the variance in job satisfaction and affective commitment while controlling for gender, age, marital status, work position and work experience. Conclusions : Psychological ownership of hospital employees is a useful factor and key to recruiting and conducting training program for them, thus enhancing job attitudes.

• 한국의류학회지
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• 제29권3_4호
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• pp.438-448
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• 2005

The purpose of this study was to identify the relationships among physical growth, body criticism from others, sociocultural attitude toward physical appearance, body image, self-esteem, and clothing attitudes. The data were collected from 439 junior high school girls living in Seoul, Korea, via a self-administered questionnaires, and were analyzed by factor analysis and LISREL models. The results of this study were as follows: 1) Among three sub-variables of physical growth, the height had a positive effect on the affective aspect of body image. 2) The body criticism from others had the effect neither on the sociocultural attitude toward physical appearance nor on the affective aspect of body image. 3) The sociocultural attitude toward physical appearance had a negative effect on the affective aspect of body image and a positive effect on the cognitive/behavioral aspect of body image. 4) The affective aspect of body image had a positive effect on the cognitive/behavioral aspect of body image, self-esteem, and clothing attitude. However, the cognitive/behavioral aspect of body image had the effect on clothing attitude. 5) The self-esteem had no significant effect on clothing attitudes.

• 복식
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• 제37권
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• pp.191-209
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• 1998

The present study was made to contribute to thed improvement of the quality of jeans wear advertising, and to the establishment of more effective advertising policy by which the jeans wear advertisements can go well with the unique charateristics of jeans wear. The study analyzed the consumer's attitude and dimention of affective responses toward jeans wear advertisements by type of appeal. The research was implemented through the survery with a representative sample of 344 consumers residing in Seoul. Means, Standard Deviation, ANOVA, Duncan Test, Facor Analysis and Regression were imployed to analyze the data gathered. The results of the study are as follows : (1) There are four dimentions of affective responses toward jeans wear advertisements ; upbeat-activation dimention, erotic-activation dimention, calm-emotional dimention, negative emotional demention. (2) According to consumer's sex, there are significant differences in each dimention of their affective responses. Toward sex-appeal advertisements, men show high degree of affective responses in upbeat-activation dimen-sion and calm-emotional dimension. (3) There is a probability that non-sex-appeal advertisement covers wider range of consumer than sex-appeal advertisements. (4) There is no significant different in affective responses towards both sex-appeal and non-sex-appeal advertisement of jeans wear between and among sex·age and involvement level of consumer. (5) Men prefer sex-appeal advertisement to non-sex-appeal advertisement, while there is no significant differences between the attitude of female consumers toward sex-appeal adver-tisement and non-sex-appeal advertisement. (6) In particular, age of 15∼18 and 30∼35 group of female consumer show very positive attitude toward sex-appeal advertisement. Therefore, there is a need to segment female jeans wear market by age groups. (7) According to the age and the involvement level of consumers, there is a significant differences in their attitudes toward advertise-ment. In case of male consumers, group of low level involvement prefer sex-appeal advertise-ment to non-sex-appeal advertisement. While high level involvement group did not show any significant differences between the attitude toward sex-appeal advertisement and the attitude toward non-sex-appeal advertisement. And the age of 15∼24, low level involvement group of female consumers also more positive attitude toward sex-appeal advertisement than toward non-sex-appeal advertisements.

• 대한가정학회지
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• 제42권11호
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• pp.189-203
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• 2004

The purposes of this study were to identify 1) the effect of physical growth on body criticism from others and body image,2) the effect of body criticism from others on sociocultural attitude toward appearance, body image, and self-esteem, 3)the effect of sociocultural attitude toward appearance on body image, 4)the effect of body image on self=esteem and clothing attitude, and 5) the effect of self-esteem on clothing altitude on Korean female teenagers. The data were collected from 436 high school girls living in Seoul, Korea, via self-administered questionnaires, and were analyzed by factor analysis and LISREL models. The result of this study were as follows: 1) Among three measurement variables of physical growth, the height had a negative effect on body criticism from others. Sexual maturation positively influenced the affective aspect of body image. 2) Body criticism from others had a positive effect on the sociocultural attitude toward appearance and a negative effect on the affective aspect of body image. 3) The sociocultural altitude toward appearance had a negative effect on the affective aspect of body image and a positive effect on the cognitive/behavioral aspect of body image.4) The affective aspect of body image had a positive effect on the cognitive/behavioral aspect of body image, self-esteem, and clothing attitude. However, the cognitive/behavioral aspect of body image had a positive effect on clothing attitude.5) Self-esteem had no significant effect on clothing attitude.

• 복식
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• 제57권4호
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• pp.95-109
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• 2007

After defining the determining factor of an attitude on clothing web-site as cognitive responses and affective responses, this study was to investigate how it affects against web-site attitude, brand attitude and purchase intention. To accomplish research subject, this study had an analysis on web-site attitude, brand attitude and purchase intention after selecting 3 department stores having mega fashion malls which run web-sites. Aad(Attitude toward an advertisement) was defined as cognitive responses and affective responses. This research analyzed it by multiple regression analysis after collecting a date from 265 customers who use 3 department stores selected The findings are as follows. First, Aad had a significance impact on web-site attitude across the department stores. Second, Aad had a significance impact on brand attitude across the department stores. Third, Aad had a significance impact on purchase intentions across the department stores. At the end of this paper, discussion, managerial implications, limitations, and future research directions were suggested.