• Phonetics and Speech Sciences
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• v.1 no.2
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• pp.85-94
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• 2009

The purpose of this study was to see the effects of pitch and length patterns on spoken word recognition. In Experiment 1, a syllable monitoring task was used to see the effects of pitch and length on the pre-lexical level of spoken word recognition. For both Seoul dialect speakers and Daegu dialect speakers, pitch and length did not affect the syllable detection processes. This result implies that there is little effect of pitch and length in pre-lexical processing. In Experiment 2, a lexical decision task was used to see the effect of pitch and length on the lexical access level of spoken word recognition. In this experiment, word frequency (low and high) as well as pitch and length was manipulated. The results showed that pitch and length information did not play an important role for Seoul dialect speakers, but that it did affect lexical decision processing for Daegu dialect speakers. Pitch and length seem to affect lexical access during the word recognition process of Daegu dialect speakers.

• Journal of Korean Institute of Industrial Engineers
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• v.41 no.1
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• pp.43-49
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• 2015

The aim of this study was to model unusual association with declarative knowledge by positive affect using ACT-R cognitive architecture. Existing research related with cognitive modeling tends to pay a lot of attention to strong and negative cognitive moderator. Mild positive affect, however, has far-reaching effects on problem solving and decision making. Typically, subjects with positive affect were more likely to respond to unusual associates in a word association task than subjects with neutral affect. In this study, a cognitive model using ACT-R cognitive architecture was developed to show the effect of positive affect on the cognitive organization related with memory. First, we organized the memory structure of stimulus word 'palm' based on published results in a word association task. Then, we decreased an ACT-R parameter that reflects the amount of weighting given to the dissimilarity between the stimulus word and the associate word to represent reorganized memory structure of the model by positive affect. As a result, no significant associate probability difference between model prediction and existing empirical data was found. The ACT-R cognitive architecture could be used to model the effect of positive affect on the unusual association by decreasing (manipulating) the weight of the dissimilarity. This study is useful in conducting model-based evaluation of the effects of positive affect in complex tasks involving memory, such as creative problem solving.

• Journal of Korea Society of Digital Industry and Information Management
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• v.10 no.3
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• pp.327-338
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• 2014

The purpose of this study is to investigate what the characteristics of word-of-mouth on SNS and how these factors credibility for information's source and acceptance of word-of-mouth. We proposed study model was set through overall theoretical investigation. The 179 Valid survey data were gathered from the user who have prior experience in SNS. According to factor analysis, characteristic of word-of-mouth information on SNS were classified into consensus and neutrality. And credibility for information's source and acceptance of word-of-mouth were composed sing dimension. The Hypothesis inspection says that all variables were positively correlated with each other. And consensus and valance have positive influence on credibility for information's source. Also credibility for information's source influence on acceptance of word-of-mouth and valance have positive affect trust for information's source. Several academic and practical implications are yield accordingly. Especially this study intention to provide basis which can be used for all business's effective marketing activity.

• MALSORI
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• no.37
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• pp.13-21
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• 1999

This study, as a successive study of Ko(1998a) which investigates the effect of vowel length contrast on the voicing of the word-final consonants in English, examines if other phonetic features of word-final stops themselves affect the Perception of their voicing. They are closure duration, voicing status during closure period, release portion. 68 Korean students learning English as a second language in Wonkwang University participate as subjects for this study. The results showed that they are not important clues to Korean students to the voicing identification of the word-final stops in English.

• Phonetics and Speech Sciences
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• v.4 no.2
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• pp.41-49
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• 2012

The purpose of this paper is to extract the vowel formants of the ten young male speakers from the Buckeye Corpus of Conversational Speech [1] and to analyze them in comparison to earlier works in terms of various phonetic factors that are expected to affect the realization of the formant distribution. The first two formant frequency values were automatically extracted with a Praat script along with such factors as the place of articulation, the content versus function word information, syllabic stress information, the location in a word, location in utterance, speech rate of three consecutive words, and the word frequency in the corpus. The results indicated that the formant patterns from the corpus were very different from those of earlier works although the overall pattern was similar and that the factors were strongly responsible for the realization of the two formants. The purpose of this paper is to extract the vowel formants of the ten young male speakers from the Buckeye Corpus of Conversational Speech [1] and to analyze them in comparison to earlier works in terms of various phonetic factors that are expected to affect the realization of the formant distribution. The first two formant frequency values were automatically extracted with a Praat script along with such factors as the place of articulation, the content versus function word information, the syllabic stress information, the location in a word, the location in an utterance, the speech rate of the three consecutive words, and the word frequency in the corpus. The result indicated that the formant patterns from the corpus were very different from those of earlier works although the overall pattern was similar and that the factors were strongly responsible for the realization of the two formants.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.1
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• pp.443-450
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• 2021

The paper investigates the factors that affect the decision of young Chinese consumers to buy high-end cosmetics. The study is based on the responses obtained by questionnaires from 400 respondents in Guangzhou, China. The information was collected and classified on the basis of gender, occupation, age and education in order to understand the main characteristics of the sample in a better way. The purposive, convenient and quota sampling techniques of non-probability sampling method were used. Besides this, the predictive test was carried out with 30 respondents to ensure the reliability and validity of the questionnaires. The data was put to descriptive statistical analysis and multiple regression analysis in order to verify the hypotheses. The data revealed that, while brand awareness does not affect the consumer attitude about the high-end cosmetics, other factors like product involvement, perceived quality, subjective norm, and word-of-mouth have significant effect on consumer's attitude and consumers' intention about high-end cosmetics. The findings of the study show that subjective norm, perceived value, word-of-mouth, and consumer attitude of cosmetic products highly affect consumers purchase intention of high-end cosmetic products. The research paper helps to form concrete and effective marketing strategy based on various aspects of consumer behavior for high-end cosmetics in China.

• Journal of Distribution Science
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• v.21 no.10
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• pp.51-61
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• 2023

Purpose: Research focuses on private universities' professional education in a competitive educational environment. Due to increased competition in the higher education industry, private universities are under pressure to improve their marketing strategies and better understand their prospective students. This study intends to investigate how information sources are used and modified by Indonesian university students when making decisions. Research design, data and methodology: This research is a case study in Riau province, which includes active university students registered in the government database. Data was collected using a questionnaire distributed via Google Forms to students at a private university, and 164 students completed the questionnaire. Results: The results show that the influence of technical quality, functional quality, and image cannot affect word of mouth, and technical quality cannot affect consumer attitudes. The results show that the distribution of high service quality and high image will encourage people to share their experiences by word of mouth to build evaluation attachment in college selection. and found that a good campus image has no direct impact on word of mouth. The spread of an excellent campus image only attracts students to evaluate it. The more talk about the distribution of service quality, the higher the decision to choose the service.

• Phonetics and Speech Sciences
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• v.4 no.4
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• pp.45-52
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• 2012

The purpose of this paper is to measure the first two vowel formants of the ten young female speakers from the Buckeye Corpus of Conversational Speech [1] automatically and then to analyze various potential factors that may affect the formant distribution of the eight peripheral vowels of English. The factors that were analyzed included the place of articulation, the content versus function word information, the syllabic stress information, the location in a word, the location in an utterance, the speech rate of the three consecutive words, and the word frequency in the corpus. The results indicate that the overall formant patterns of the female speakers were similar to those of earlier works. The effects of the factors on the realization of the two formants were also similar to those from the male speakers with minor differences.

• The Journal of the Acoustical Society of Korea
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• v.39 no.5
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• pp.468-475
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• 2020

A good acoustic word embedding that can well express the characteristics of word plays an important role in wake-up word detection (WWD). However, the representation ability of acoustic word embedding may be weakened due to various types of environmental noise occurred in the place where WWD works, causing performance degradation. In this paper, we proposed triplet loss based Domain Adversarial Training (tDAT) mitigating environmental factors that can affect acoustic word embedding. Through experiments in noisy environments, we verified that the proposed method effectively improves the conventional DAT approach, and checked its scalability by combining with other method proposed for robust WWD.

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.120-129
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• 2011

This research aims to investigate the representative affective words and the structure among them to scrutinize user's affect revealed in the ride film based on three dimension stereoscopic image. Previous studies related to the affect were reviewed and the affect words well-suited for three dimension stereoscopic image were collected. Suitability test for two hundred six basic affect words gathered as the result was done from sixty two typical users and four experts. Seventy seven candidate affect words have been selected and by the exclusion of similarity among them, finally twenty six words were extracted from the reduction process. Consequently fifteen representative words and the structure as the network between each word were revealed by using free association test based on twenty six affect words. We propose the affect research including sensors, emotions, and affects related to moving image rather than still mage during doing research affects in most of the previous studies. The future work includes the affect space and the affect effect for ride film based on three dimension stereoscopic image. This study can be adopted practically in the production of ride films and provided with a basic design guideline.