• The Journal of the Korea Contents Association
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• v.19 no.7
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• pp.220-233
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• 2019

Hitherto there have been by and large three different approaches to the installation works of Olafur Eliasson; a soma-aethetic, politico-aesthetic and techno-aesthetic. But none of these provides us with the aesthetic descriptions of the light effect. This failure seems to arise from the lack of the conceptual tools suit for describing the atmospheric effect of 'light'. The symbolism of light, or the theological optics of Middle Age may help us to compensate for the lack of appropriate concepts needed for theorizing the effect of light used very frequently by contemporary installation artists. And this medieval aesthetics of light can also of service to elucidate some essential characteristics of the digtal visual culture in general.

• English & American cultural studies
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• v.9 no.1
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• pp.71-90
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• 2009

David Harris argues that mass media suppress counter-hegemonic factors in order to reach audience. According to Harris's theory, the success of the film "Tess" depends on its effective adaptation from Thomas Hardy's novel Tess of the D'Urbervilles (1891). Tess (1979), directed by Roman Polansky, casting Nastassia Kinski for Tess, was acclaimed as a professional and commercial success, awarded with various prizes. Hardy's aim at criticizing Victorian English social and moral standard through Tess appears obscure in Polansky's film which focuses on the aesthetics of human body and capital. Polanski's Tess with urban white beauty does not emerge victimized by poverty, which the late twentieth century audience under the capitalist umbrella may abhor. To examine his use of music, sound effect, visual images by means of camera operation—angles, distances, close-ups and frequent movements—light and color, and mythic elements in the film, show Polansky's sharp perception of his contemporary audience's desire and conscientious work upon it.

• Fashion & Textile Research Journal
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• v.17 no.3
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• pp.392-404
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• 2015

This study investigated how the image exaggeration influence consumer attitude toward product in mobile shopping. Image exaggeration was manipulated by adding light effects on image and adjusting the width for slender mirror effect. Subjects were randomly allocated to four mock-mobile website stimuli. The overall results showed that the image exaggeration had negative effect on product attitude mediated by diagnositicity. First, the mediation effect of diagnositicity between exaggeration and product attitude was tested by bootstap method. The diagnositicity fully mediated between two variables and exaggeration had negative total effect on diagnositicity. The image exaggeration had no direct effect on product attitude. Second, to test the moderating effect of image congruence between the image exaggeration and diagnositicity, conditional indirect effect of diagnositicity was analyzed. As a result, the moderating effect of image congruence was significant. When consumers perceived high self-image congruence with picture image on mobile website, the exaggeration had no negative effect on product attitude. This indicates self-image congruence counteracts the negative effect of the exaggeration on diagositicity. And the moderating effect of image aesthetics between the image exaggeration and product attitude was examinated by the conditional direct effect model. The analysis found that image aesthetics had significant moderating effects particularly on high or low levels of aesthetics. When image aesthetics was perceived as high, image exaggeration had negative effect on product attitude, whereas image aesthetics was low, image exaggeration had positive effect on product attitude. This result indicated that the positive exaggeration effects existed when images were aesthetically appealing.

• KIEAE Journal
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• v.4 no.2
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• pp.11-18
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• 2004

Growing use of entire glass facades with metal frames are popularly witnessed in modern building practices and design competition as well. In spite of architectural aesthetics and view to outdoors, environmental issues still exist in that kind of buildings. One of the solutions for the problems might be the use of functional glasses such as a heat-resistant glass or various tinted glasses for the glass walls. This paper aims to provide performance data related to the impact of various transmittal materials of window systems on the light distribution. A series of computer simulation deals with the basic geometrical and optical design elements of a commonly used all-glass facades. Additionally an experimental configuration of the vertical window is proposed for better result of daylighting. A window system equipped with an inner-light shelf can improve the uniformity of natural light in a space by reducing the level of illumination near the window and redirecting light deeply into the space.

• Journal of the Korean Society of Safety
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• v.36 no.2
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• pp.26-31
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• 2021

Buildings with glass curtain walls have become popular due to their appealing aesthetics and ability to let in natural light. However, light reflection from the glass surface is unavoidable in these buildings. In particular, the reflection of light from the glass envelope can create afterimage glare, a hazard to nearby drivers and pedestrians. Despite this potential danger, glare from buildings with curtain walls has not been well-studied. Hence, we analyzed the effect of light reflection on glare around a glass-enclosed skyscraper, depending on its surface reflectance. We investigated the potential hazard of glare to drivers using a commercially available software program. The results indicate that the direction of light reflection is distinctive when the incident angle of solar light increases. Moreover, this light reflection is high enough to induce an afterimage to drivers and pedestrians near the building. We found that keeping the reflectance of the building surface under 3% is required to minimize the afterimage hazard to drivers. Consequently, we recommend managing glass reflectance and installing additional traffic safety systems to reduce traffic accidents near curtain wall buildings.

• Korean Institute of Interior Design Journal
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• v.18 no.2
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• pp.41-49
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• 2009

Contemporary design environment is formed with image-centered trend based on pluralism. In this point of view, enterprises' building lobbies are public places containing the equivocal meaning, actively utilizing light as a design element to express the image of enterprises' identifications. Light is an immaterial entity having unlimited possibilities and potentials on space. It also acts as media to activate spaces and create new images in connection with formative elements of space. This study is to figure out how lightings are expressed and affected the formative characteristics of office lobby spaces and activate the specific characteristics of spaces. As a result, we drew conclusions as follows. First, as state-of-the-art technology and media are introduced, light is expressed on spaces as floating, direction, rhythm, silhouette, metaphor and allusion, sense of depth and volume. Second, expressive aspects of light in lobby space are embodiment of light, substantiation of immateriality, standing of materiality from the perspective of spatial aesthetics, and distortion/transformation of shape, pluralism phenomena of space from the perspective of spatial structure. In this way, light on building lobbies which are greatly required design differentiation strategy, specializes space and also integrates all the designs as not only a functional element but also a mental, psychological, formative element. Consequently, light on lobby spaces induces communication between spaces and users, makes formative value of existence in itself, and presents the characteristics of differentiated enterprises' identities.

• Cartoon and Animation Studies
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• s.15
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• pp.237-249
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• 2009

Interest in and study on 3 dimensional pictures has been continued since visual media showing moving images was invented. From simple anaglyph wearing glasses to hologram making perfect 3 dimensional objects by recording phase data of reflected light, as well as amplitude and wave, speed and scope of technical development are quicker and wider, respectively. However, despite such development of technology, there is still lack of study on aesthetical, industrial and contents developing area, except for technology of 3 dimensional images. Unlike the interest in 3 dimensional images, even a theoretical frame for the approach to theoretical areas of 3 dimensional images has not been established. Especially, few experiment and study on directing aesthetics have been conducted, with exception of areas in entertainment documentaries for 3 dimensional feeling or some latest 3D animations. As a result, this study will try to find alternatives to directing aesthetics of realistic 3 dimensional movies to be developed in future by studying directing grammar and aesthetics of digital 3 dimensional movies and finding and analyzing difference between 3 dimensional images and 2 dimensional images drawn on the plane.

• KIEAE Journal
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• v.15 no.2
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• pp.79-86
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• 2015

Purpose: The concept of the tectonic has researched to find out the identify of modern architecture. The meaning of traditional tectonic knowledge to emphasize structural joints and attention to detail in creativity has developed in various ways in contemporary architecture. The purpose of this study is to analyze the tectonic characteristics and architectural expressions of the light appeared in the works of Santiago Calatrava. Major features in his works could be found is to maximize structural beauties through deducing the architectural images from the nature and expressing the material properties and the kinetic structures, and thus, to ultimately create the functional space and form by connecting the light to the tectonic structure. Method: Accordingly, I tried to analyze the three works of Santiago Calatrava (the Milwaukee Art Museum, the Bodegas Ysios Winery and the City and Arts and Sciences) as following categories - the structural aesthetics, the expression of material properties, the relationship between he kinetic structures and the light. Result: According to the results of the study, Santiago Calatrava tried to create his own architectural aesthetic by combining structural tectonic with nature, material, regional place and culture. He also sought to express the tense and dynamic tectonic rather than the stable one in his works.

• Journal of the Korean Society of Costume
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• v.60 no.3
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• pp.26-43
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• 2010

The inflow of digital technology into the art, especially in the Fashion Illustration since 1990, makes the new aesthetics of the beginning of the 21 century which the Software aesthetics can be called. The meeting of technology and the art make us recall a great scientist and artist, Leonardo da Vinci in the Renaissance that the notion of the art and skill was unified, same as the ancient history. This study is purposed to expand the concept of the art for the broad exchange of the digital technology and art and for the extensive expression method of the modern fashion illustration. Having views on science theory of the beginning of the 20 century, Theory of Relativity which had given a lot of influence in the philosophy, the litterature and the art, as well as all the science, it makes a connection with the history of art in the beginning of the 20 century and the story of the digital art in the beginning of the 21 century. Firstly, the Fauvism and 2D is based on the expression of the glowing and bright color by the Principle of constancy of light velocity. Secondly, the Cubism and 3D is associated with the Special theory of relativity in the cyberspace which the space and the time are totally accorded. Thirdly, the Futurism and 4D is compared with the General theory of relativity which contains the material and the gravity. They are gradually evolved into the Interactive art and the Kinetic art by the digital technology in the profound cyberspace.

• The Journal of the Korea Contents Association
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• v.20 no.11
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• pp.157-169
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• 2020

Entering the 21st century, the production environment and system of film art were very rapidly implemented from analog to digital. In such a process, the development and change of imaging technology have had a profound effect on the expressive modalities of visual aesthetics. However, in-depth discussions on how the existing analog aesthetic has been implemented into the digital environment are somewhat insufficient. In this study, Iwai Shunji's latest film , which continues to carry out remarkable creative activities across the analog and digital ages, specifically examines what 'Iwai aesthetics' he has pursued since the analog era is revealing in the digital age. Methodically, Iwai Shunji's transition from analog to digital age was examined and his digital film was approached and analyzed from three aesthetic perspectives : 'Light', 'Composition', and 'Space and Point of View'.