• 복식
• /
• 제62권8호
• /
• pp.28-44
• /
• 2012

The aim of this research is to examine the tendency of national tastes reflected in global SPA brands based on the theories of Gans' taste culture and Bourdieu's cultural capital. In this study, the leading global SPA brands such as H&M, ZARA, GAP and UNIQLO can be considered as a representative taste culture as well as an icon of popular culture in the $21^{st}$ century global fashion and also the aesthetic taste of each brand differentiated from their national aesthetic values based on socio-cultural backgrounds. H&M represents fashionableness, practicality and environmental friendliness based on naturalism, democratic humanism, and functional practicality of Sweden. ZARA emerges as the most trend oriented brand as well as customer centered on the basis of cultural diversity, passion and glamorous artistic sensibility of Spain. GAP shows American iconic style, which is the functional sports casual wear, originated from American leisure culture and mass production. Lastly, UNIQLO represents high-tech functionalism and practical simplicity based on Japanese delicate workmanship and simple, concise lifestyle while relatively does not much follow the fashion forward trends. Consequently, the national taste has been proved as a solid foundation to identify each global brand. This should be the key component also applied to Korean global brands for developing their concepts and strategies more successfully based on our own national aesthetic taste.

• 한국의류산업학회지
• /
• 제25권5호
• /
• pp.643-650
• /
• 2023

This study aimed to unveil the causality between the emotional marketing of aesthetic salons and brand awareness/relationship continuity in Chinese female consumers. For data collection, a self-administered questionnaire survey was conducted among adult women in their 20s or older in Liaoning Province, China, from February 2 to 18, 2023, using WeChat. From a total of 431distributed questionnaires, 393 copies were collected. Then, 369 copies, excluding 24 poorly answered ones, were used for the final analysis. The collected data were analyzed using SPSS 25.0 and the summary of the results of the study is as follows. First, in emotional marketing, sight, smell, hearing, and taste had a positive(+) influence on both cognitive and affective experiences. Second, in emotional marketing, sight, smell, and taste displayed a positive(+) effect on relationship continuity. Third, in brand awareness, both cognitive and affective experiences showed a positive(+) effect on relationship continuity. Collectively, this means that the higher the cognitive and emotional marketing of brand awareness, the higher the relationship continuity persistence. This study confirmed the causality among the emotional marketing of aesthetic salons, brand awareness, and relationship continuity; sight and taste were key factors that influenced brand awareness and relationship continuity. In addition, hearing and smell were important, influencing the relationships among variables.

• 한국의류학회지
• /
• 제29권3_4호
• /
• pp.403-413
• /
• 2005

The purpose of this study is to interpret the elegant dressing visualized in modem fashion on the basis of the concept of elegance in dress and its aesthetic characteristics from the holistic viewpoint. Elegance in dress is based upon the idea of aristocratic taste cultivated by good breeding, considering from the documentary study. It is expressed visually through not only the carefully contrived dress but also a sort of aura of dressed body with skillful ease. The aesthetic values of elegance consist of luxury, nobility, refinement, femininity, harmony. To grasp the trends of elegant styles since 1990s, contents analysis of the articles related to elegance in Vogue has been done. As a result, they have been classified into four groups of elegant styles which are Classic, Elaborate Couture, Soft Minimalism, Kitsch Elegance. Classic Elegance and Elaborate Couture Elegance represent traditional ones with conservative viewpoint. Soft Minimalism Elegance is a modem version of elegance. According to postmodernism as a open system, even kitsch has been refined to keep accompany with elegance fur aristocratic taste of high class. As a result of this study, in fashion from the 16th century to the first half of 16th century, elegance has been one of the significant aesthetic categories, resulting from the absolute domination of taste of high society. However in the end of 20th century it seems to start to fade in fashion trends such as mass fashion, youth culture, casual fashion etc. Rather, it can be thought that elegance has been expressed as one of the aesthetic values in dress, by virtue of its value of high class as well as its conservative stability.

• 복식
• /
• 제54권5호
• /
• pp.95-107
• /
• 2004

Elegance in dress has existed as one of the important archetypes of aesthetic consciousness through the times. Nevertheless, there has generally been Ignored the Idea of analyzing it. The purpose of this study is to provide a framework for a better understanding of the beauty of dress by constructing the concept of elegance in dress as both one of aesthetic categories in dress and refined taste in the sociocultural contexts. For the purpose, the documentary study in sociocultural and aesthetic contexts has been executed. Considering from the holistic viewpoint, elegance in dress is based upon the idea of aristocratic taste cultivated by good breeding. It is expressed visually through not only the carefully contrived dress hut also a sort of aura of dressed body - a combination of appearance, behavior, attitude, manner etc.- with skillful ease. The aesthetic values of elegance consist of luxury, nobility, refinement, femininity, harmony Luxury means rarity and opulence of materials, craftsmanship for excellent qualities, genuineness. Nobility, related to the lady and the gentleman, can be explained as neatness. decency. modesty. and appropriateness for formal occasions. Refinement involves artifice, sophistication, maturity, and subtleness. Femininity reflects the characteristic of feminine attractiveness such as the dainty, the florid, the sweet. Harmony means organic unity. matching with body, moderation in opposition to exaggeration. These values has rather interactivity than exclusion. It is refinement and harmony that are centered on of all values.

• 패션비즈니스
• /
• 제11권4호
• /
• pp.232-246
• /
• 2007

The purpose of this study is to investigate aesthetic characteristics and aesthetic consciousness of the style that European fashion(Paris, London, Netherlands) has accepted the since $19^{th}$ century. The mode Japonisme's development process in around $20^{th}$ century and 21st century has 6 characteristics as follows; 1. Accepting kimono as dressing gown 2. Accepting kimono as Japanese style's objet of Japanese taste 3. Accepting Japanese textile's skills, patterns, and asymmetry. 4. Accepting kimono's formative nature : flat pattern, flexibility, style etc. 5. Shocking of Japanese style's beauty 6. Accepting characters and casual wear Japanese aesthetic consciousness expressed on unconstructed design or deconstructed design that is the aesthetic characteristic of Japanese fashion is , , and the aesthetic consciousness expressed on Zen(Seon) style, cartoons of character fashion, and costume play is .

• 패션비즈니스
• /
• 제12권3호
• /
• pp.16-30
• /
• 2008

The purpose of this study is to inquire into the necessity and problem of the study on beauty aesthetics, and the direction and method of its study theoretically by applying the concept of aesthetics to the beauty art as an attempt to build up aesthetic concepts of beauty art. As results of inquiry, the study on beauty aesthetics is essential for the adaptation to demands for the creativity of beauty art. As for problem of study on beauty aesthetics, it is necessary to conduct an aggregate study at various angles since the aesthetic value of beauty art (hairstyle) is realized by interaction of the social cultural value or practical value and pure artistic value, and the unique cosmetic beauty of any era or nation group individual is created on the basis of hair designers and individual spirit, emotion and taste, etc. and its perceptual aesthetic enjoyment is accomplished variously. As for the direction and method of study on beauty aesthetics, the quest with abstract speculative self-examination into the beauty having its subjective meaning must be accomplished. This thesis would like to contribute to the building up of beauty industry field as beauty arts based on the aesthetics by successive coming forward of personnel for beauty who combine the aesthetic abilities meeting the diversified requirements of modern society and by improving the recognition of persons recognizing the beauty industry field as a technical field only.

• 철학연구
• /
• 제144권
• /
• pp.113-140
• /
• 2017

우리는 "미학편지"에 사실상 다른 맥락에서 제기되고 다른 강조점을 갖는 두 개의 미적 교육론이 존재한다는 데에서 출발한다. 현재 전해오는 "미학편지"의 초고에 해당하는 1793년 아우구스텐부르크 공작에게 보낸 편지에서 실러는 미적 교육을 통해 미적 취향을 형성하는 것이 도덕에 직접적으로 유익한 결과를 낳는다는 것을 보여주고 싶어 했으며, 미를 통한 형식충동의 계발 및 이성능력의 함양을 강조했다. 실러는 1793년의 편지를 수정하고 보완하여 1795년 "미학편지"를 출판하는데 여기에는 인간의 조건이자 이념으로서의 미를 규정하는 부분과 그에 뒤따르는 미의 작용에 대한 부분이 중요하게 추가되어 있다. 이 부분은 미에서 이성과 감성의 통일을 강조하며, 미적 교육을 통한 인간의 총체성 회복을 강조한다. 이 글에서 우리는 현재 남아 있는 1793년 편지와 비교할 때 1795년의 "미학편지"가 새롭게 제시하는 미적 교육의 필요성과 의의 및 역할에 대한 생각을 검토할 것이다.

• 한국의상디자인학회지
• /
• 제4권3호
• /
• pp.89-95
• /
• 2002

Object of this study presents marketing of new market segmentation as what I classify a social stratum, and analyze sense of value about each social class clothes and a taste, but is. The study way used a questionnaire as an investigation study way, and I did execution from September to October in 1999, and the investigation object picked up an any table with the woman university student who lived in Seoul and did investigation, and analysis targeted total 550 people. I used a measurement item of economic capital and cultural capital as a classification item of a social stratum and selected a dwelling, a kind of property, an annual salary of parents as an index of economic capital. Presentation held an occupation of parents, scholarship, culture activity as an index of cultural capital. It is social stratum structure an occupation arranges in 12 job categories by, for your reference, I do a social orbit of the P. Bourdieu which is a French sociologist and an index of inheritance cultural capital, and having set up eight phases of evaluation, and to do a Y, Cultural Capital with X with economic capital. Sense of value about clothes and attitude selected social value, aesthetic appreciation enemy value, authority a few value in sense of value of the 6 type that E. Spranger(1922) presented, and a proposal did type in 3 about clothes. The measurement way used a 11 question item and measured I with five phases of Likert-type criteria and executed factors analysis by main ingredient analysis and varimax revolution law. I named a more than inherent 1 with the liver which was social man, aesthetic appreciation enemy man, an authority enemy with a basis. The results are as follows : People of the group which they belong to the same social class, and there is have a similar taste and select a similar product, and scholarship and an occupation of parents please lay a taste of children and sense of value, a hierarchical difference of attitude too and do it.

• 한국조경학회지
• /
• 제29권3호
• /
• pp.1-9
• /
• 2001

The purpose of this article is to study the design and construction of Anap pond with a comparative study of ancient palace ponds in Korea, China and Japan. Anap pond was excavated in 1975-6 and is the oldest orignal pond to be found among Koran garden sites. Anap pond was made just before Shilla drove out Tang, after Shilla ruined Paekjae and Koguryo with the Tang army. This was a time Shilla enjoyed a multi-cultural situation due to interaction with Paekjae and Koguryo refugees, as well as information provided by the ambassadors sent to Tang who were well aquainted with Tang culture. Anap pond shows the influence of not only the indigenous mountain-god myth, but also the theoretical background common among Korea, China and Japan. But it also depicts the special form of space inbued with the exquisite aesthetic taste of Shilla people, which started with Anap pond hardened in Gaen temple, and which bloomed in Sukgulam. Scenery structure analysis gives a supposition of the center building on the western coatland, and sequential analysis gives the feeling of being at sea, analysised by root square shape analysis, equal ratio square shape and golden section, sow we can see the planned space organization by speculated planning. Thus, Anap pond is a garden of Shilla in which the cultural exchange has been inculturated and made our own, and the special aesthetic taste embodied.

• 한국의류학회지
• /
• 제42권1호
• /
• pp.26-39
• /
• 2018

This study analyzed fashion taste changes for middle-aged men (40-50s) from the 1960s-1980s through newspapers evaluated as socially influential media. As a result, the fashion interest of middle-aged men in the 1960s was very low, and the formation and selection of fashion taste was mainly decided by the wife. However, as the interest in fashion and fashion gradually increased in the 1970s, the interest and taste of fashion in middle-aged men started to change. In the 1980s, social equality and women's advancement into society began, and initiated the appearance of a youthful-looking casual style and establishing an individual subjectivity about fashion taste. Based on this, the specificity of the change of fashion taste among Korean middle-aged men in the 1960s-1980s were as follows. First, the changes in the aesthetic sense of middle-aged men and the increase of fashion interest were due to changes in socio-cultural appearance standards. Second, there was an increase in the pursuit of individuality due to the weakening of fashion consciousness as a collective norm. Third, there were change in subjectivity about fashion taste and consumption.