• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2009.11a
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• pp.353-356
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• 2009

방송 콘텐츠의 소비 경로가 다양화되고 시청 습관이 개인화 되는 추세에 따라 광고주는 그들의 광고가 임의의 대중이 아닌 실제 고객이 될 가능성이 높은 시청자에게 전달되기를 원하며, 그 결과까지 알고 싶어한다. 시청자 개개인에 맞추어 최적의 광고를 선택하기 위해서는 고정된 가입자 정보의 참조에 그치지 않고 송출한 광고를 특정 시청자가 실제 시청하였는지, 추가로 제공되는 양방향 광고에 참여하였는지 여부를 매번 측정하여 스스로 보완되는 구조를 가질 필요가 있다. 본 논문은 이러한 피드백 알고리듬을 기반으로 프로그램 정보와 시청자 정보, 광고의 내용 및 송출 정보를 조합하여 광고주의 의도와 시청자 특성에 맞는 최적의 광고를 송출하는 시스템 구조를 제안한다.

• Journal of the Korea Society of Computer and Information
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• v.21 no.12
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• pp.91-96
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• 2016

In this paper, we propose the CRM service model for analyzing and managing location based data collected by Wi-Fi and BLE. As mobile devices became personalized, enterprises became interested in individual location, and location based mobile marketing started to stand on spotlight. Location based proximity marketing is developing along with contactless data transmission technology, and payment system that uses NFC, Beacon that utilizes BLE, as well as advertisement via Wi-Fi are being serviced. We suggest the model that mobile devices can be detected and identified by MAC address with the need of being connected to Wi-FI or Bluetooth interface. MAC addresses are not associated with any specific user account or mobile phone number. The idea is to be able to measure the amount of people which are present in a certain point at a specific time, allowing the study of the evolution of data analysis and offers effective information for decision-makings.

• Journal of the Korea Convergence Society
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• v.13 no.1
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• pp.215-228
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• 2022

This paper aims to summarize and analyze the optical illusion designs in magazine advertisements. By giving questionnaires that compare print advertisements using the optical illusion design method and traditional print magazine advertisements without adopting the method, the paper performs a quantitative analysis of technical statistics along with a factor analysis of reliability and exploration using IBM SPSS 27.0. when designing through visual illusion expression methods, you can design from the perspective of visual impact and how the information contained in the product is expressed. While making full use of the characteristics of visual illusion, appropriate use of the combination of visual language and overall structure to maximize the brand The effectiveness of information transmission.

• The KIPS Transactions:PartC
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• v.11C no.3
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• pp.361-370
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• 2004

All active nudes which have no physically direct connection with each other in If network must be able to compose and manage network topology Informations. Besides one active program can be performed by the active nodes when every active packet for this program is transmitted without any loss of packets. Also the active packets should be transmitted effectively to minimize the transmission delay and securely from threatens. In this thesis, the discovery scheme of active nodes is adapted for active nodes in IP networks to compose and manage the topology information. The scheme for the efficient, reliable and secure transmission of active packets is also proposed. The sequence number is assigned to every active packet. If a receiver detects the loss of active packet checking the sequence number, the receiver requests the retransmission of the lost packet to the previous active node. kiter receiving an active packet and adapting security and reliability schemes, intermediate active nodes not only copy and send the Packet Instantly but also apply some suity mechanisms to it. And the active packet transmission engine is proposed to provide these transmission schemes The simulation of the adapted active node discovery scheme and the proposed active packet transmission engine is performed. The simulation results show that the adapted active node discovery scheme is efficient and the proposed active engine has the low latency and the high performance.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.29-37
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• 2016

With the emergence of SNS, TV, newspapers and radio, which are one-way communication media, have become less important. Therefore social networking enables social networking beyond the constraints of time and space, and communication and emotional communication required for social relations have emerged as a factor in the importance of social media. Social media, which is based on rapid connectivity and scalability, is an medium of expression that is advantageous for companies and consumers to communicate more easily than traditional advertising media. Advertising can form a consensus that consumers and companies can create an atmosphere of friendly conversation because of the social media that has the efficiency of communication. This study compares two ads. One is the advertisement of 'Bear and Hare', an animation of John Lewis department store in the UK, where a new form of advertising marketing strategy is fused with emotional storytelling and social media. The second is an advertisement of LG, 'I love you LG' to be. Social media should be remembered as a warm and loving company in the heart of customers through open communication with customers, rather than companies that pursue merit profits by using social media ads as a medium of emotional transmission to consumers. It is a study on useful advertising strategy that can pursue the sales of the company at the same time.

• Journal of Digital Contents Society
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• v.18 no.6
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• pp.1135-1142
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• 2017

In this paper, we propose IoT based smart CCTV security service to prevent crime in blind spot and prevent unexpected fire or danger. In the proposed method, a RC (Radio Control) car is made using Raspberry pie, and a camera and various modules are installed in an RC car. It was then implemented using Raspbian O / S, Apache Web Server, Shell script, Python, PHP, HTML, CSS, Javascript. The RC car provides a security service that informs the manager of the situation by judging the risk of the scene with modules such as video, voice and temperature. Experimental results show that the transmission time of video and audio information is less than 0.1 second. In addition, real-time status transmission was possible in AVG, emergency, and manual mode. It is expected that the proposed method will be applied to the development of smart city by applying it to unmanned vehicles, drones and the like.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.794-797
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• 2015

As the interest in VANET is increased, a study on the beacon message transmission between vehicles is actively being made. IEEE 802.11p/1609.4 standard is based on a multichannel system consisting of multiple service channels (SCH) and a control channel (CCH). Multiple SCHs are defined for nonsafety data transfer, while the CCH is used to broadcast safety messages called beacons and control messages (i.e., service advertisement messages). However, most messages broadcast in the only one CCH belong to safety application that must be contested in dense vehicular network. This paper suggests safety message transfer algorithm in dense vehicular congestion. The proposed algorithm is that the priority of safety messages is decided by decision tree and messages are stored in proper queues according to their priorities. Then, safety messages with higher priorities are sent in turn by CCH in the assigned time. The proposed algorithm decreases the beacon transmission delay and increase on the probability of a successful beacon reception in an IEEE 802.11p/1609.4-based network.

• Proceedings of the Korea Contents Association Conference
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• 2006.11a
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• pp.312-316
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• 2006

Todays many image digital media are in existence. Image digital media are connecting communication closely between receiver and transmitter. Development of image digital media enabled intensive image communication through internet and communicative media. Development of these image digital media brought visual information transmission and time reduction. Image digital media is connecting producers and consumers as indirect intermeditation called advertisement. Development of image digital media made field called motion graphic. Development of motion graphic made a lot of image technique and effect to enable. These ads. images are also operating or performing sensitive-communication by stimulating desire of consumers. An investigator in this study will be in search of an effect and an operation that motion graphic as a field of image expression technique gives insentive communication through an intance investigation.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.31 no.5A
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• pp.537-545
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• 2006

As the T-DMB service is launched, some service requirements become necessary to send local programs such as advertisement and specific programs at the local broadcasting station while re-transmitting the broadcasting signal coming from the central or other station. In this paper, we propose a signalflow required for the effective splicing in the T-DMB system which usesboth MPEG-2 and MPEG-4 system specifications, and we illustrate the reconfiguring process into the ensemble stream that is widely used for the transmission of the T-DMB signal. Moreover, its performance is confirmed by comparing the images decoded at the recevier when the transport stream is swiched by using the splicer implemented through the proposed techniques.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.05a
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• pp.922-924
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• 2015

Recently, the image processing technologies using the public media such as the film, TV, camera and advertisement have been rapidly developed. However, the deterioration occurs with the image in the process of data processing, transmission and storage, and the typical cause of such deterioration is the salt and pepper noise. Typical filters to remove the salt and pepper noise include CWMF(center weighted median filter) and AMF(adaptive median filter) but such filters bring more or less insufficient characteristics of noise removal and visual error as the noise density gets higher. Thus, this paper proposed the median filter which applied the local mask segmented to 4 areas in order to remove the salt and pepper noise effectively and used PSNR(peak signal to noise ratio) as a criterion of judgment.