• 정보관리학회지
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• 제24권2호
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• pp.5-27
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• 2007

도서관 서비스 품질평가 도구인 $LibQUAL+^{TM}$에 대한 많은 연구논문이 발표되었으나, $LibQUAL+^{TM}$ 요인과 도서관 서비스 이용의도 사의의 관계를 연구한 사례는 매우 드물다. 본 논문은 Icek Ajzen의 계획적 행위이론을 적용하여 도서관 서비스 이용의도에 영향을 미치는 요인을 추출하고자 하였다. 이러한 요인을 추출하기 위하여 미국 대학생을 대상으로 웹 설문을 실시하였고, 요인분석 및 다중회귀분석을 통하여 수집된 데이터를 분석하였다. 분석결과, 도서관 서비스 이용의도는 도서관에서 제공되는 서비스 품질에 대한 이용자의 태도와 관련이 있었다. 통계분석결과 유의미하게 나타난 태도요인은 이용자가 지각한 (1) 정보원 및 시스템 이용시의 주도성, (2) 서비스 제공 의향정도, (3) 제공되는 정보의 포괄성이었다. $LibQUAL+^{TM}$ 요인간의 상대적 중요도를 측정하였다. 반면에, 이용의도에 유의미한 영향을 미치지 않는 요인으로는 정보접근의 적시성과 물리적인 공간으로서의 도서관을 지각하는 부분이었다. 본 연구의 의의는 도서관 서비스 품질평가에 대한 연구의 영역을 확장시키고 이용의도를 고려한 새로운 평가 체계를 제시한 점이다.

• 벤처창업연구
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• 제9권5호
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• pp.95-101
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• 2014

식품안전에 관한 소비자의 정보요구를 만족시키기 위해서 생산이력시스템을 도입하려는 노력은 계속되고 있다. 그러나 생산 분야에 따라서 도입정도가 매우 상이한데 반해 기존의 연구들은 기술적인 부분에서의 접근을 통해 이 현상을 설명하는데 집중하였다. 게다가 수용자 측면에서 접근한 연구들도 수용과 저항의 특성을 고려하는데 있어서 부족한 부분들이 존재하는 실정이다. 본 연구는 생산이력시스템의 도입이 저조한 분야를 중심으로 수용자 측면에서 생산이력시스템의 수용과 저항에 관한 요인들을 실증 분석해 보았다. 이를 위해서 혁신저항 모델을 중심으로 수용자의 혁신특성, 소비자특성, 환경변수의 영향이 혁신의 저항과 수용에 어떠한 영향을 미치는지 확인하였고 다음과 같은 분석 결과를 얻게 되었다. 첫째, 약용작물과 같은 생산 분야에서 상대적 이점과 비용의 합리성은 혁신의 수용과 저항에 영향을 미치지 않는다. 둘째, 계속적인 거부를 하는 그룹과 수용을 연기한 그룹들 사이에는 차이가 존재하고, 계속적인 거부를 행사하는 그룹에서만 저항이 수용에 영향을 미치는 것으로 확인되었다. 따라서 생산이력시스템을 도입하여 소비자의 정보요구를 충족시키기 위해서는 수용자들의 저항적 특성과 개인, 환경적 특성을 모두 고려해야 함을 시사하고 있다.

• Asia pacific journal of information systems
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• 제25권4호
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• pp.662-685
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• 2015

The use of global mobile technology has increased exponentially. In particular, a survey of consumers in the Philippines showed that 83% "could not live" without their mobile phones. We investigated factors, such as ease of use and personal innovativeness, to elucidate the consumer adoption of mobile technologies in the Philippines, to integrate existing adoption theories for academics and provide recommendations to practitioners based on our findings. Our research questions are as follows: (1) What key factors drive adoption of mobile technologies by Filipino consumers?; (2) Are Filipino consumers innovative in their use of mobile technologies?; And (3) How can telecom companies retain their customers? A structural equation model, which was built from a survey of 528 mobile Filipino consumers, showed support for repurchase intention to use mobile technologies. The hypotheses were generally supported by variables related to mobile phone usage with the Philippine consumer sample. Results support all of the hypothesized relationships for consumers using mobile technologies. Personal innovativeness did load on both attitude and repurchase intention for mobile applications as originally hypothesized but was strongly loaded for attitude toward using. This research is a first step in understanding the adoption of mobile applications by Filipino consumers. We initially hypothesized that consumer behavior toward mobile applications would involve constructs of innovativeness, ease of use, and satisfaction; however, we found that ease of use was less significant in understanding repurchase intention to use mobile technologies. Personal innovativeness was more important in explaining satisfaction with mobile application attitudes and repurchase intention. The Filipino context of this study also provides other interesting implications. As the Philippines transitions into a more international market, western products start to guide market behavior, particularly consumer adoption.

• 복식
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• 제42권
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• pp.43-58
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• 1999

The purpose of this study was to investigate the effect of perceived risk and product express-ive self-image on the consumer's adoption of casua hanbok. A questionnaire was developed and data colle-cted from 269 women in Pusan. Data were analyzed to investigate the relation-ship among purchase intention perceived risk and product epressive self-image. Marketing implication about risk reduction was discussed. The results of this study were as follows. 1. Consumer's perceived risk on adoption o casual hanbok classified into four factors They were the risk on the confirmation of advantage of casual hanbok the risk on the negative viewpoint of others the risk on the complexity of dressing and care and the risk on the shortcoming of casual hanbok. It was explained that casual hanbok is innovative product. 2. According to the level of adoption of casual hanbok. consumers were categorized into three groups i.e. adopter potential adopter rejector. They differed in the degree of risk perception age and subjective knowledge redlated to casual hanbok. 3. Consumer's subjective knowledge age and two types of risk has predicting power to the purchase intention. Consumer's subjective knowledge was the best predicted factor and risk perception was negatively related to purchase intention. 4. The significant differences among the categ-orized consumer group was founded in the ideal self image and product expressive self-image 5. The gap of perception between ideal self-image and product expressive self-image was significantly different in each categorized consumer groups.

• 디지털융복합연구
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• 제11권3호
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• pp.199-207
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• 2013

중소기업은 국가경제의 근간을 이루며 고용과 생산을 담당하고 있는 중요한 주체다. 본 연구는 중소기업의 경쟁력 강화에 기여할 수 있는 정보기술의 도입과 이로 인한 성과에 관한 문헌을 체계적으로 정리하고, 국내외의 연구를 비교하는 것을 목표로 하였다. 연구결과, 국내연구는 국외연구보다 양적인 연구를 선호하는 경향이 있었으며, 다양한 정보기술에 대해서 도입과 성과요인을 연구하고 있음을 알 수 있었다. 전체적으로 연구의 적용이론은 기술-조직-환경 프레임워크가 가장 많이 활용되었음을 확인하였고, 가장 많이 활용된 도입요인은 최고경영자의 지원이며, 성공요인은 사용자 만족도임을 도출해내었다. 향후에는 좀 더 다양한 이론을 적용한 질적연구가 필요함을 알 수 있었다.

• Asia pacific journal of information systems
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• 제16권3호
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• pp.95-116
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• 2006

Although the study of post-adoption has increased in recent years, few studies have focused on the moderating effect of uncertainty avoidance on the relationship between post-expectation and behavior. The purpose of this study is to examine the moderating effect of uncertainty avoidance in the mobile Internet domains. This study proposed a post-adoption model based on prior continuance model. This theoretical model was verified empirically by conducting web surveys and multi-group analysis. Based on the survey data, we classified users into those with high uncertainty avoidance and those with low uncertainty avoidance. The results indicate that post expectations have significant impacts on satisfaction and continuance intention. The results also show that the impacts of intrinsic motivational factors of mobile Internet services on satisfaction and continuance intention are stronger for users with high uncertainty avoidance. On the other hand, the impacts of extrinsic motivational factors on satisfaction and continuance intention are stronger for users with low uncertainty avoidance, with a few exceptions. This paper ends with theoretical and managerial implications of the study results, as well as limitations and future research directions.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.329-338
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• 2021

The mobile payment system has not only changed the payment pattern but also has improved the performance of small and medium-sized enterprises (SMEs) and individuals' quality of life by saving their energy, reducing the risk of taking cash, and enabling them to give more time to businesses and do international business. Besides, with the current advancement in the Internet as well as the digital transformation, SMEs are being forced to adopt mobile payment systems (MPS). The purpose of this study is to investigate the effects of technological-organizational-environmental (TOE) determinants on the adoption of MPS and its impact on SMEs' firm performance operating in Ghana. This research employed a closed-ended questionnaire to collect data from January 2020 - April 2020. This study used a structural equation modeling (SEM) approach using SmartPLS 3.0 for path analysis of 145 responses. The findings of the study include the statistically significant effects of technological (relative advantage and compatibility), organizational (top management support and employees' readiness), and environmental (social influence and competitive pressure) factors on the adoption of MPS. Furthermore, this study also proved the positive and statistically significant effect of MPS on SMEs' performance. This study demonstrated that the TOE factor explains 70% variations in the adoption of MPS.

• 한국IT서비스학회지
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• 제8권4호
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• pp.57-73
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• 2009

The rapid development of IT and the large-scale investment of IT motivate the public agencies to find the ways of effective IT management. Even though the public agencies adopt Enterprise Architecture (EA) as the new alternative for effective IT management, EA practices are still insufficient in the area of utilization and management after the adoption. Therefore, this research aims to identify the influencing factors for improving EA maturity level in terms of the long-term business activities such as establishment, management and utilization. Also, this research empirically identifies the influencing factors on the adoption and operation of EA in the public agencies, and clarifies how such factors impact on EA maturity level.

• 한국건설관리학회논문집
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• 제14권2호
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• pp.56-64
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• 2013

안전사고와 민원이 많은 건설현장에서 새로운 건설기술, 특히 자동화 장비가 적용되는 경우는 드물다. 본 연구에서는 건설 자동화 장비의 적용 가능성을 높이기 위하여 고려하여야 하는 기술도입 영향요인들을 도출하고 분석하였다. 먼저, 영향요인들을 기술과 비기술 요인으로 분류하고, 기술요인을 사용성과 기능성 요인으로, 그리고 비기술 요인을 비용, 공사특징, 조직요인으로 분류하였다. 다음으로, 전문가 설문을 통하여 각 영향요인들의 중요도와 실현 가능성을 분석하였다. 사용성과 기능성이 중요도와 실현 가능성이 모두 높은 요인으로 분석되었다. 또한, 영향요인들의 중요도와 실현 가능성에 대한 건설사와 장비 개발사의 관점 차이를 분석하였다. 사전관계와 운전자 태도, 구성원들 의지, 공사품질들은 모두 건설사가 장비 개발사보다 더 높게 인식하고 있었다. 본 연구의 결과를 기반으로 장비 개발사는 건설사와의 관점 차이를 인지하고, 건설사가 중요하게 생각하는 요인들을 중심으로 개발하여야 할 것이다. 또한 본 연구의 결과는 자동화 장비 개발 사전 단계에서 적용할 수 있는 평가기준으로 활용될 수 있을 것이다.

• 한국정보시스템학회지:정보시스템연구
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• 제27권2호
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• pp.197-219
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• 2018

Purpose The purpose of this study is to examine what motivates users to adopt one of the emerging applications for collaborative consumption of sharing economy. Using the self-determination theory, motivation theory and TAM(Technology Acceptance Model) as the theoretical framework, this study illustrates important factors that influence adoption of collaborative consumption service. We develops the ICTs(Information and Communications Technologies) initiatives and motivation model to collaborative consumption. Design/methodology/approach This paper makes use of a quantitative methodology using survey questionnaire that allows for the measurement of the eight constructs(System Availability, Contents Quality, Design & Personalization, Security & Privacy, Emotional & Social Value, Economic Value, Attitude, Adoption & Consumption) contained in the hypothesized theoretical model on the basis of the prior literatures. Data collected from a sample of 227 respondents who have used the collaborative consumption services and provided the foundation for the examination of the proposed relationships in the model. Findings This study has the following implications for the users and providers of CC platforms and services. The ICTs initiatives (System Availability, Contents Quality, Design & Personalization, Security & Privacy) are the influential factors that motivate the emotional and social value to CC. On the other hand, The ICTs initiatives (System Availability, Contents Quality) are not very significant factors of economic value to CC. The empirical analysis result indicate that there are significant causal effect among emotional & social value, economic value, and adoption to CC. This study provides important theoretical implications for innovation adoption research through an empirical examination of the relationship between ICTs initiatives, motivation factors to collaborative consumption in the sharing economy.