• Title/Summary/Keyword: Adoption Factors

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A Study on Chinese User Resistance of Mobile Banking (모바일 뱅킹에 대한 중국 사용자 저항에 관한 연구)

  • Cheng, Shuang;Lee, Sang-Joon;Lee, Kyeong-Rak
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.105-114
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    • 2014
  • There are many studies on the adoption intentions for mobile banking. But there are no apparent effect on the popularity of it. This is so because the users have resistance to innovation on Mobile Banking. Therefore, it is necessary to identify empirically the problem of user resistance. In this paper, we identified hindrance factors of mobile banking with previous papers. And then we conducted empirical study by survey reply from undergraduates and graduate students in China. The results of this study are as follows. Social Influence and Perceived Complexity have positive effect on Perceived Risk, and Trust has negative effect on Perceived Risk. Perceived Security and Perceived Protection of Private information have no effect on Perceived Risk. Perceived Risk has effect on User Resistance. The significance of this paper is that financial institutions and telecommunications companies of China could potentially establish new and more accurate strategies based on the resistance factors identified in this paper to gain more profits.

A Study on User Adoption of Advanced ICTs in Uganda : Focused on GIS/GPS Gorilla Tracking System (우간다에서의 고급 정보통신기술 수용도 연구 : GIS/GPS 고릴라 추적 시스템 사례)

  • Tedson, Twesigye;Hwang, Gee-Hyun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.39 no.3
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    • pp.192-203
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    • 2016
  • Uganda is a country blessed with the biggest number of mountain Gorillas in the whole world. These animals contribute at least 12% in revenue generation to the Tourism sector through tracking by both local and foreign tourists who pay for the tracking permits. However, Gorilla tracking is also a big challenge even in the presence of highly skilled and well-trained game rangers. Development and implementation of a secure Computer and Mobile based Gorilla Tracking (GT) system that uses GIS and GPS technologies would be the most ideal technology to use. Therefore, this study aimed to find out the critical factors that would affect the Behavioral Intention of the would-be users to successfully decide to use such GIS/GPS-GT system. We used the existing UTAUT model to integrate six factors such as Performance Expectancy, Effort Expectancy, Employee Peer Influence, Facilitating Conditions, Behavioral Intention and System Use. However, Infrastructure Availability and Non-Technical Facilitating Conditions were added to reflect Ugandan ICT context. This amended UTAUT model was used to carry out the survey. The questionnaire was emailed to 220 government employees in the fields of ICT, Tour and Travel, Environmental Groups officials and Farmers who garden near the game reserves. A total of 133 were obtained fully completed, whereas 127 were deemed usable thus yielding a response rate of 58%. The analysis results show that except for non-technical facilitating conditions, effort expectancy, peer influence, performance expectancy and infrastructure availability positively affects behavioral Intention to use GIS/GPS-GT. This indicates that people in Uganda don't bother about regulations and rules in regard to using information system. As long as the system does what they want it to, anything else does not matter. As an employee in an organization is told to use a system by their supervisor, they have no objection to otherwise they risk losing their job. This implies that, supervisors have a great responsibility in the process of developing, implementing and using the system in Uganda.

An outlook on livestock welfare conditions in African communities - A review

  • Njisane, Yonela Zifikile;Mukumbo, Felicitas Esnart;Muchenje, Voster
    • Asian-Australasian Journal of Animal Sciences
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    • v.33 no.6
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    • pp.867-878
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    • 2020
  • A significant proportion of the African continent is conducive for animal agricultural production, due to its historical experience and available resources to accommodate and nurture various indigenous and exotic animal species and breeds. With food security being a global challenge, animal products can play an important role as nutrient dense food sources in human diets, particularly in Africa. However, this does not seem to reach its full potential in practice, due to numerous reasons that have not been adequately addressed. Animal welfare reservations can be highlighted as one of the major contributing factors to the curbed progress. The consequences have been scientifically proven to affect product quality and market access. However, in the African community, the concept of animal welfare has not been fully embraced. While there are international animal welfare standards in the developed world, there are inherent factors that hinder adoption of such initiatives in most developing regions, particularly among communal farmers. These include cultural norms and practices, social ranking, socio-economic status, available resources, information dissemination and monitoring tools. Therefore, there is need to harmonize what is internationally required and what is feasible to accommodate global variability. The protocols followed to ensure and evaluate farm animal welfare require regular investigation, innovation and a sustainable approach to enhance animal productivity, efficiency and product quality. Additionally, investing in animal wellbeing and health, as well as empowering communities with significant knowledge, has a potential to improve African livelihoods and contribute to food security. This review seeks to highlight the concept of animal welfare in relation to livestock and food production in African conditions.

Effect of Brand Personality, Brand-Self-image Congruence and Brand Affect on SNS Brand Recommendation (SNS 브랜드개성, 자아동일시, 브랜드감정이 SNS 추천의향에 미치는 영향)

  • Ha, Ju-Yong;Han, Youngju
    • The Journal of the Korea Contents Association
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    • v.15 no.7
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    • pp.389-402
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    • 2015
  • Due to tough competition among social network services, technological specification alone could not be an adoption factor by the users. Instead, emotional factors such as a brand image and feeling towards an SNS brand became important factors in service differentiation. This study examined Korean young users perception of brand personalities of three social network services, Facebook, Kakao Story, and Band. It also analyzed the influence of the perception of brand personality, brand-self-image congruence, and brand affect on brand recommendation to others. The authors conducted a survey of Korean college students. The results indicate that SNS users perceived three SNS's brand personalities differently, and the positive perception of an SNS service has a positive effect on brand recommendation. Brand personality, brand-self-image congruence, and brand affect combined determine brand recommendation. When the brand personality variable is statistically controlled, brand affect has strong effect on brand recommendation.

Roles of Trust in Technology Acceptance of Augmented Reality (증강현실(AR) 기술 수용에 있어서 신뢰성의 역할)

  • Chung, Byoung-gyu
    • Journal of Venture Innovation
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    • v.2 no.2
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    • pp.1-19
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    • 2019
  • Various studies have been conducted on factors influencing the adoption of new technologies. In particular, the factors influencing customers' acceptance of new technologies that emerged along with the arrival of the 4th Industrial Revolution. Theoretical models are mainly based on the technology acceptance model (TAM) or Extended Unified Theory of Acceptance and Use of Technology : UTAUT2). However, there are no trust variables in these models. In this study, we added trust variable and tested augmented reality(AR). Three types - trust as an independent variable, as a mediating variable, and as a moderating variable - were analyzed statistically. As a result, trust was most explanatory when viewed as a mediating variable between independent variables and intention to use. In theory, it has been shown that trust acts as a mediating effect. In practice, trust is most important in accepting new technologies, so it is important to prioritize trust.

Critical Success Factors of REID-based Fisheries Traceability Systems: From the Perspectives of Consumers and Suppliers (RFID기반수산물이력제의 성공요인에 대한 탐색적 연구 -소비자 및 공급자 관점을 중심으로-)

  • Kim, Jin-Baek
    • The Journal of Fisheries Business Administration
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    • v.38 no.2
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    • pp.25-40
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    • 2007
  • Recently, fisheries safety has been a matter of primary concern among consumers and suppliers. This phenomenon made them require the introduction of fisheries traceability systems. For traceability systems to be effective, automatic identification means play an important role. Therefore, RFID-based fisheries traceability systems are more required than barcode-based fisheries traceability systems. Unlikely EU and Japan, Korea did not accept mandatory traceability regulations. But Many countries began to accept mandatory traceability regulations to diminish food risks. So Korea is expected to adopt them in the near future. The purpose of this study is to find what benefits are generated from the adoption of RFID-based fisheries traceability systems and are related to their success. To do these, this study investigated primary benefits of RFID-based fisheries traceability systems from the perspectives of consumers and suppliers. Consumers' benefits were derived from the perceived risk dimensions. And suppliers' benefits were derived from operational benefits of RFID systems. To purify the benefits from RFID-based fisheries traceability systems, reliability and factor analysis were used. And the refined benefits of RFID-based fisheries traceability systems were additionally analyzed to find which benefits were significantly related to fisheries traceability systems' success. According to the analysis results, all risk dimensions except social risk were significantly related to their success. But in the benefits of suppliers, only "recalls and counterfeits" factor was significantly related to their success. These results implied that fisheries traceability systems should be based RFID technology instead of barcode and fisheries traceability systems were related to almost food risk dimensions. It's because these significant factors are related all food risks except social risk and the benefits of suppliers can be derived from only RFID technology.

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A Study on the Functional Area Composition and Correlation Factors of Elderly Care Floor in Nursing Home (노인요양시설 요양층의 기능별 면적구성과 상관요인에 관한 연구)

  • Yoon, So-Hee;Kim, Suk-Tae
    • Korean Institute of Interior Design Journal
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    • v.24 no.3
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    • pp.156-164
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    • 2015
  • Nursing Homes do not have a defined standard in the space area nor does it have a detailed standard facility requirement by law. This can possibly lead to the deterioration of the facility and the system. This directly affects the medical treatment space area within the nursing home. The medical treatment area provides medical treatment to seniors and this is where the seniors get most of their daily services. Therefore, this is research is about the study of the space area of the medical center and the ratio trend of the space area for the medical treatment facility located in senior nursing homes. Ten facilities have been selected in this study to analyze the correlation factors between space area and its trends. The analysis performed includes the conditions relating to the area and what affects the center. We have followed up with a proposal for improvement of the facility and area configuration for the medical treatment facility. Based on the analysis, the following conclusion can be made: First, the senior welfare centers are mostly used as a residence purpose followed a temporary stay of residence facility for the seniors. Second, research indicates that the bigger the facility, nursing and public functions took a larger portion of the space area compared to other services within the senior welfare centers. Third, the study shows the management space area took up about 1%~6% of the entire medical center within the nursing home which is a narrow space area because of the integrated management. Fourth, analysis based on the trend in the time-series indicate after the adoption of the system, there is a continued decline in the space area of nursing, management and public areas. Lastly, since before and after 2008, the space area composition of the nursing facility shows a continuous decline in our study. We can safely conclude that the revised senior welfare act's construction plan has an effect in the facility and is effectively working to meet its requirement. Therefore, the revision of the law is required to reflect the social needs of the residents.

Factors Affecting the Adoption of Innovative Service System in Public Sectors : A Case Study on Implementing Double Entry Bookkeeping With Accrual Basis in Government Accounting System (공공부문의 서비스 혁신 수용에 관한 실증연구 : 중앙정부 및 지방자치단체 회계담당자의 복식부기${\cdot}$발생주의 회계시스템 도입에 관한 사례를 중심으로)

  • Pyun Ho-Bum;Han Kwang-Hyun;Kim Tae Ung
    • Korean Management Science Review
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    • v.22 no.1
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    • pp.103-125
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    • 2005
  • Korean government is planning to adopt double entry bookkeeping with accrual basis in the government accounting system. This paper attempts to identify influencing attitudes of information producers toward the acceptance of the new service system. Several models are introduced, including Luder's Contingency Model, Cheng's Politico-Economic Model of Accounting Policy Choice, Roger's Diffusion of innovation, and Davis's Technology Acceptance Model(TAM). A set of constructs are developed as fellows : information producers' knowledges, experiences, altitudes toward the reform, characteristics of cash based accounting system and new accrual based system, a chief executive officer's willingness to support, availability of supporting systems, and social Influences from external environment. This study also incudes hey factors used in TAM, such as perceived usefulness and ease of use. Survey responses are gathered from accounting officers in government ministries and agencies as well as from local governments. Regression analysis shows that, for information producers, both 'perceived ease of use' and 'perceived usefulness' of the new system are the best explanatory variable for the dependent variable. It has also found that 'perceived usefulness' is explained best by individual characteristics such as knowledge and experiences, quality of current cash based s1n91e entry bookkeeping system, chief executive's support, Positive supporting systems and social influences. The useful guidelines for implementing double-entry bookkeeping system with accrual basis are also provided.

Development Plans by Life-Cycle of Rural Experience Tourism Village using Positioning Analysis - Focused on Hapjeon-village - (상한위치분석을 통한 농촌체험관광마을의 생애주기별 발전방안 -합전마을을 중심으로-)

  • Choi, Aesoon;Jung, Nam Su;Jeong, Dayeong;Song, Yi;Eom, Seong Jun;Choi, Se Hyun;Rhee, Shinho
    • Journal of Korean Society of Rural Planning
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    • v.20 no.2
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    • pp.11-22
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    • 2014
  • In this study, the objectives are to provide rural experience tourism village business courses and development direction in between individual farmers and the village in base on rural development business of Hapjeon-village. The developmental process of a farm-stay village can be categorized into the period of six stages: 1) a conception stage 2) an adoption stage 3) a growth stage 4) an expansion stage 5) a stagnation stage 6) a recovery stage. Farm Stay Villages, Individual Farmhouses or Producer Groups can be placed in four different quadrant areas of a graph, depending on the pursuing direction and results of core values by having the X-axis for economic factors (public profits, individual profits) and by having the Y-axis for emotional factors (self-actualization, conflicts). The first quadrant area is designated for ideal individual farmhouses and producer groups for having achieved the status of economic self-reliant and high emotional satisfaction. The second quadrant is for ideal self-actualized communal villages having achieved the independent public interest and public profitable status. The third quadrant is reserved for villages experiencing communal conflicts and no economic self-reliant stagnant status. The fourth guardant area is allocated for individual farmhouses and producer groups having achieved self-reliant economic status, yet having communal conflicts. Using the aforementioned concept, the government shall design village development projects and prepare realistic and achievable goals and place them in as a systematic device in future projects.

Factors Affecting Preferences of Iranian Women for Breast Cancer Screening Based on Marketing Mix Components

  • Pourfarzi, Farhad;Fouladi, Nasrin;Amani, Firouz;Ahari, Saeid Sadegieh;Roshani, Zohre;Alimohammadi, Sara
    • Asian Pacific Journal of Cancer Prevention
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    • v.17 no.8
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    • pp.3939-3943
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    • 2016
  • Background: According to recent statistics, the breast cancer rate is growing fast in developing countries. In North West of Iran, the incidence of breast cancer after esophageal and gastric cancers has the highest rate. Previous studies have also indicated that women in this region show reluctance to do breast cancer screening. There is a great need for change to promote breast cancer screening among women. Social marketing is a discipline that uses the systematic application of commercial marketing techniques to promote the adoption of behavior by the target audience. Materials and Methods: In the present qualitative study, thirty-two women with breast cancer were interviewed about their experiences of breast cancer screening. A semi-structured interview guide was designed to elicit information specific to the 4 P's in social marketing. Results: Three main categories emerged from the analysis: price, service and promotion. Subcategories related to these main categories included factors effective in increasing and decreasing cost of screening, current and desirable features of screening services, and weakness of promotion. Conclusions: Screening programs should be designed to be of low cost, to meet patients' needs and should be provided in suitable places. Furthermore, it is essential that the cultural beliefs of society be improved through education. It seems necessary to design an executive protocol for breast cancer screening at different levels of primary health care to increase the women's willingness to undergo screening.