• Journal of Information Technology Services
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• v.6 no.2
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• pp.19-33
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• 2007

The current advance of IT and the e-commerce triggers the wide practice of dynamic pricing in all industries although the price discrimination has been very cautiously applied in the limited areas in the past. The price discrimination which offers different prices for each customer depending on their preference and buying behaviors has recently gained attention as it could provide superior benefits to sellers. The wide adoption of price discrimination, on the other hand, is reported to face buyer resistances and complaints. Our limited understanding on the perception of price fairness, which we think is key concept in the price discrimination on the Internet-enabled transactions, motives us to investigate factors that affect the perception of price fairness. This study focuses on illusion of control and lateral customer relationship to investigate their effects on price fairness in online auction and group purchase context. By conducting laboratory experiments, our study demonstrates that customers' perception on illusion of control in price determination and advantageous lateral customer relationship significantly affect price fairness perception in both online auction and group purchase environment. The findings are expected to provide researchers and managers with useful insights to develop better pricing strategies and design effective dynamic pricing mechanisms.

• Journal of the Korean Society for information Management
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• v.31 no.4
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• pp.133-159
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• 2014

The purpose of this study was to investigate the librarians' perceptions of the customized bibliographic instructions (CBI) at four-year academic libraries in Korea. The study also examined instruction librarians' perceptions of the obstacles and the factors associated with the effective adoption and delivery of the CBI. This study conducted both a survey research method and an in depth-interview. The findings of the study revealed the librarians' perception of the obstacles and facilitators in adopting and operating the CBI, which suggests useful strategies to apply in delivering the CBI in academic libraries.

• Journal of Korea Society of Digital Industry and Information Management
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• v.8 no.4
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• pp.273-288
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• 2012

In recent years, smartphone is the most widely used ubiquitous functionality. People do not want to just call other people any more by using a cellular phone; they want to connect to the Internet and use various applications. Hence, cellular phones need to become smart. A smartphone has an operating system and many applications. Specifically the goals of this research are; (1) to suggest theory framework of acceptance about smartphone based on TAM, (2) to examine relationships between exogenous variables. The research model and hypotheses were developed based on the theories of technology acceptance model. Questionnaire was used to collect data. The analysis of this study is designed as individual level to examine the causal relationship among variables. The the reliability and validity of data was tested by explanatory factor analysis, Cronbach's alpha coefficient, confirmatory factor analysis, and correlation analysis. Also, the structural equation model(SEM) analysis was performed to test the usefulness of the model. The analysis results revealed that social norms and individual innovation are major influential variables on the perceived usefulness of smartphone. Also, social norms are influential variables on the perceived enjoyment of smartphone.

• Journal of Korean Society for Quality Management
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• v.43 no.3
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• pp.421-438
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• 2015

Purpose: The purpose of this study was to grasp the level of effects innovative features and quality of the appliance system on organizational performance and ultimately analyze the willingness of the IT staff to adopt an appliance system. Methods: The survey was conducted on 350 vendors' clients and partners who currently use an appliance system from March to May 2014. A total of 331 effective questionnaires were collected and analyzed using PASW18 and SmartPLS. Results: The results show that relative advantage, facilitating condition and trialability and quality factors all had an effect on organizational performance expectations. Further, when an appliance system is adopted, it was shown that cost and reliability emphasized by a vendor did not produce any significant effects on organizational performance expectations. Conclusion: This study is significant as it is the first to combine such models as Innovation Diffusion Theory, Information Systems Success Model, and Unified Theory of Acceptance and Use of Technology with a new external variable. In addition, it illustrated how variables affect the adoption of an appliance system such as a new innovation system.

• Journal of Engineering Education Research
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• v.17 no.3
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• pp.59-68
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• 2014

Quality assurance in high level education is one of the most important problems in Korea, and around the world. Many studies have examined means of assuring the quality of education, mostly focusing on what type of graduate we should launch into the real world. However, it has been realized only in technical fields, such as Engineering, Medicine, etc. Here, we discuss the problems of Korean high level education in scientific fields, and present some answers from American innovation policies. The USA has changed the idea about how to innovate, and in recent years has developed the Professional Science Master's(PSM) degree, which is now awarded by over 100 American universities. PSM programs have produced graduates who can innovate in scientific fields, e.g., in biology, environmental science, and statistics. The degree is highly praised by the Council On Competitiveness, which consists of CEOs of major corporations, university presidents, and heads of labor organizations. The PSM seems to meet their expectations. Interestingly, many research universities have established PSM programs. We examined the reasons why many American universities have accepted the PSM despite their daily duties for research and doctoral education. Finally, we discuss the possibility that programs such as the PSM can succeed in Korean universities.

• International Journal of High-Rise Buildings
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• v.2 no.4
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• pp.293-314
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• 2013

Double-Skin Façade (DSF), which is a kind of passive indoor environmental control technique, is effective way to control environmental loads while maintaining the transparency especially in perimeter zone and hence the adoption example of DSF keep increasing recently. The objective of this study was to perform a field survey of air quality environment with natural ventilation through DSF and thermal environment within office building with six stories during a mild climate period in Japan. Moreover, to understand the comprehensive environmental performance of the target building, questionnaire survey was conducted to subjectively evaluate the productivity and satisfaction with the environmental factors in office space. In this field measurement, there was a positive correlation between the DSF internal ventilation flow and the amount of solar radiation on the DSF normal surface; the primary driving force for ventilation in the DSF was considered to be the buoyancy force caused by solar radiation. The results of questionnaire survey with regard to productivity level indicated the need for improvement in the thermal (temperature) and spatial environment (room size and furniture placement).

• Journal of Genetic Medicine
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• v.12 no.1
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• pp.19-24
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• 2015

Speech and language are uniquely human-specific traits, which contributed to humans becoming the predominant species on earth. Disruptions in the human speech and language function may result in diverse disorders. These include stuttering, aphasia, articulation disorder, spasmodic dysphonia, verbal dyspraxia, dyslexia and specific language impairment. Among these disorders, stuttering is the most common speech disorder characterized by disruptions in the normal flow of speech. Twin, adoption, and family studies have suggested that genetic factors are involved in susceptibility to stuttering. For several decades, multiple genetic studies including linkage analysis were performed to connect causative gene to stuttering, and several genetic studies have revealed the association of specific gene mutation with stuttering. One notable genetic discovery came from the genetic studies in the consanguineous Pakistani families. These studies suggested that mutations in the lysosomal enzyme-targeting pathway genes (GNPTAB, GNPTG and NAPGA) are associated with non-syndromic persistent stuttering. Although these studies have revealed some clues in understanding the genetic causes of stuttering, only a small fraction of patients are affected by these genes. In this study, we summarize recent advances and future challenges in an effort to understand genetic causes underlying stuttering.

• Asia pacific journal of information systems
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• v.10 no.2
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• pp.1-22
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• 2000

This paper presents an exploratory research on the application of the Technology Acceptance Model(TAM) to the domain of object orientation to investigate the validity of TAM in the perspective of its causal relationships. In the Management Information Systems(MIS) area, TAM has been applied to computer usage behavior as a specific technology adoption model. This paper also suggests the factors that affect the technology acceptance of object orientation in U.S. organizations through a modified TAM. Two major research questions are addressed. First, this research investigates the effect of these external variables on the dependent variable, the actual usage of object orientation in the viewpoint of knowledge interaction between structured methods and object orientation. Second, is TAM valid for the technology acceptance of object orientation in terms of its causal relationships? This study empirically explores the impact of the external variables on the level of actual usage of object orientation via the mediating variables in TAM. A structured questionnaire is administered to Data Processing Management Association(DPMA) professionals in US. The result of this study reveals one important contradictory finding that is not consistent with expectations based on related theory. TAM does not accommodate the technology acceptance of object orientation perhaps because object orientation is a complex and organization-level adoptive technology or the measures for the mediating constructs in TAM may not be appropriate in industry settings.

• Journal of Korea Society of Digital Industry and Information Management
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• v.15 no.4
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• pp.187-195
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• 2019

The purpose of this study is to analyze the adoption of Kakao Bank in terms of benefits (functional, social, experiential, economic benefits) and differentiated services (customization and service diversity) considering service types. Benefits are personal value consumers attach to the product or service attributes and, therefore, more important than attributes of service itself when using Kakao Bank in the internet based environment. Data was collected using an online and offline survey of 131 Kakao Bank users and analyzed the data using structural equation model (SEM). The results of empirical analysis using SmartPLS show that functional benefit, experiential benefit, and customization are significantly related to the user's satisfaction, but economic benefits, social benefit, and service variety are not. Customer's satisfaction are also showed significantly to be related to the all types of Kakao Bank usage(balance check, transfer, and other services). This study has the significance in that it examines the user's satisfaction and usage of Kakao Bank in terms of benefits and differentiated services while other studies analyzed banking services focusing on the attributes of banking channel itself.

• Environmental Engineering Research
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• v.25 no.3
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• pp.366-373
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• 2020

The autonomous vehicles (AVs) could make a positive or negative impact on reducing mobile emissions. This study investigated the changes of mobile emissions that could be caused by large-scale adoption of AVs. The factors of road capacity increase and speed limit increase impacts were simulated using a conceptual modeling approach that combines a hypothetical speed-emission function and a traffic demand model using a virtual transportation network. The simulation results show that road capacity increase impact is significant in decreasing mobile emissions until the market share of AVs is less than 80%. If the road capacity increases by 100%, the mobile emissions will decrease by about 30%. On the other hand, driving speed limit increase impact is significant in increasing mobile emissions, and the environmentally desirable speed limit was found at around 95 km/h. If the speed limit increases to 140 km/h, the mobile emissions will increase by about 25%. This is because some vehicles begin to bypass the congested routes at high speeds as speed limit increases. Based on the simulation results, it is clear that the vehicle platooning technology implemented at reasonable speed limit is one of the AV technologies that are encouraging from the environmental point of view.